The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Jul 13, 2024 • 29min
Going from Therapist to Coach with Liz Fernandez | POP 1025
How do you come to proudly call yourself a coach after being a therapist? What is the distinction between marketing a coaching service and a therapy service? How can you overcome the initial impostor syndrome and finally take a step toward adding coaching to your professional repertoire? In this podcast episode, Joe Sanok speaks about […]
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Jul 12, 2024 • 40min
Reversing Alzheimer’s: The New Toolkit to Improve Cognition and Protect Brain Health with Dr. Heather Sandison | POP 1024
How can you care for your brain today to support your mental health for the rest of your life? What are the easy ways that you can upgrade your life to protect your brain? Why is community an often overlooked yet crucial part of cognitive health? In this podcast episode, Joe Sanok speaks about the […]
The post Reversing Alzheimer’s: The New Toolkit to Improve Cognition and Protect Brain Health with Dr. Heather Sandison | POP 1024 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 11, 2024 • 32min
Amy Anderson Helps Surgeons to Start Practices | POP 1023
How does a therapist or surgeon create a flawless client experience to keep them returning to the practice? What is the most valuable form of marketing? Why is it important to remember to be both the boss and the service provider, especially at the beginning of your practice? In this podcast episode, Joe Sanok speaks […]
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Jul 10, 2024 • 32min
You’re the Bottleneck and Need to Delegate to Scale with Selina Johnson | POP 1022
Do you sometimes feel frustrated by the daily work that needs to be done in your practice? How do you get over being burned before by a hire which didn’t go well? What’s the process for finding your best-fit hire? In this podcast episode, Joe Sanok speaks about how you’re the bottleneck and you need […]
The post You’re the Bottleneck and Need to Delegate to Scale with Selina Johnson | POP 1022 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 9, 2024 • 33min
Converting Clients Using Consult Calls with Nicole McCance | POP 1021
Have you started systematizing your practice? How is it possible to transfer the culture that you have built if and when you sell your practice? What’s the step-by-step process of successfully converting clients (and booking a therapist for a month) with 20-minute free consultation calls? In this podcast episode, Joe Sanok discusses converting clients using […]
The post Converting Clients Using Consult Calls with Nicole McCance | POP 1021 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 8, 2024 • 30min
Feeling Good Outside of Achievement with Dr. Esther Zeledon | POP 1020
Do you feel like you can only be happy when you achieve something? When do you allow yourself to feel appreciative of your surroundings? How do you want to be remembered? In this podcast episode, Joe Sanok speaks about feeling good and a sense of joy outside of achievement with Dr. Esther Zeledon. Podcast Sponsor: […]
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Jul 6, 2024 • 32min
How Maria Elliott started a practice and got her first 10 clients | POP 1019
Are you feeling uncertain in your private practice journey? Why is word-of-mouth marketing worth its weight in gold? What is the value of knowing yourself before launching your business? In this podcast episode, Joe Sanok speaks about how Maria Elliott started a practice and got her first 10 clients. Podcast Sponsor: Alma As a clinician, […]
The post How Maria Elliott started a practice and got her first 10 clients | POP 1019 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 5, 2024 • 32min
Kevin Cannella is Addressing Access to Psychedelic Therapy with Thank You Life | POP 1018
What’s the key to creating more access to safe and transformative psychedelic-assisted therapy? Why should you get educated about psychedelic therapy? How can you help to make this transformative modality more accessible safely to your community? In this podcast episode, Joe Sanok speaks with Kevin Cannella about addressing access to psychedelic therapy with Thank You […]
The post Kevin Cannella is Addressing Access to Psychedelic Therapy with Thank You Life | POP 1018 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 4, 2024 • 40min
Programmed To Fail: How to Break Through Your Mental Blocks and Achieve Greatness with Brandon Epstein | POP 1017
Do you feel like there’s constantly a wall between you and what you know you are capable of achieving? Have you been trying to create new habits that stick? What are the building blocks to overcoming fear and doubt, and reprogramming yourself for abundance and success? In this podcast episode, Joe Sanok speaks about Programmed […]
The post Programmed To Fail: How to Break Through Your Mental Blocks and Achieve Greatness with Brandon Epstein | POP 1017 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
17 snips
Jul 3, 2024 • 30min
How to Start Your Non-fiction Book with Stephanie Chandler | POP 1016
What makes a good story? How can you develop the idea you have for a book into one? Why should you keep track of all the questions you get in your practice? In this podcast episode, Joe Sanok speaks about how to start your non-fiction book with Stephanie Chandler. Podcast Sponsor: Upheal Upheal, an AI-powered […]
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