How To Think With Dan Henry

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- One thing that I think is worth far more than its weight in gold is influence… When you have influence, when you are an influencer, you have access to a wide variety of tools and resources that most people don't have access to. And when you can learn how to properly leverage your position as an influencer, you can really start to change the game for not only yourself but for others as well. In this episode, I am going to cover:How to strategically leverage your influence to help others and generate more sales in your business at the same timeThe breakdown of how I set up my assistant’s fundraiser to help get her a new car and made sales in my own businessWhy worrying about saying the “wrong thing” will mean you end up saying nothing, and why you should get past this mindset If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —How did I raise $10,000 on GoFundMe to buy an employee, a new car and get paid in the process? I'm going to be walking you through it in today's episode.One thing that I think is worth far more than its weight in gold is influence. When you have influence, when you are an influencer, you have access to a variety of tools and things that most people don't have access to. And something happened a couple of weeks ago with an employee of mine. Alice. Now Alice is my assistant. And when I say assistant that, that actually does a complete disservice to her because she is far more than an assistant executive assistant, whatever you want to call her. She handles things that, I mean, she does payroll. She does she handles all the paperwork for all my real estate investments, all my regular investments, like, like, you know, investing in hedge funds and, and debt funds and all the way down to booking doctors appointments for me as well as a myriad of other random things that I don't have to deal with so that I can focus on running the company.And, you know, I mean, I'm talking about like construction on houses, everything, right? And so she had an issue with her car, you know, and the thing about Alice's, she works extremely hard. But she came from the hospitality industry. She was a bartender, and this was her first job in, I'm hesitant to say the corporate world, cause I wouldn't call myself that corporate, but office sort of situation. She did work at capital one for a little bit. But you know, she came from the bar industry and was trained on all, you know, we trained her on all kinds of stuff. Like, I mean, she was never dealing with investment portfolios and, you know, pay, you know, all this stuff. So she came in and she learned a lot, but she did bring a lot to the table because she did, she was a manager at a lot of these restaurants and bars.So she did have that management experience. And she, she had an issue with her car where it's pretty much put as, as some would say. And so I wanted to help her out because she works very hard. Now you might say, well, Dan, why didn't you just buy her a new car? Well, it's 2020. And I don't know. I think just randomly buying a female employee, a new car, and saying, here you go. I don't know. I just, I don't want to touch that with a 10-foot pole, so I don't even want to go near that. So I decided to help her out by trading my influence and information in exchange for donations on GoFundMe. And so what I did was I thought, and cause, you know, look guys, I'm a marketer, right? I'm an entrepreneur. That's how I think whether you agree with it or disagree with it.My brain thinks in promotions; my brain thinks in making things happen. I mean, that's where my talent lies. So here's what I did. I created a page where I said, Hey guys I want to help my employee Alice out. I want to help raise money for a new car. And you know, basically she's, she's gonna put a down payment on a new car. So it's not like we raised all the money for the new car, but I wanted to raise enough money for her for a down payment because you know, she, she gets paid well. I've, I've given her raises multiple times over the past few years cause she does a great job. But when you go to buy a car, whether you can afford the monthly payment or not, you need a down payment. Right. And Alice is she, she tends to help her family out a lot like her mom.And so you know, she didn't have the down payment and so I thought I'd help her out with that. So I made this go fund me page. I made this page on a landing page software use, click funnels. And I basically said, Hey guys, I have this sales training called the stupid box. It's a training on handling objections. It's a very specific construct or framework that you can use on sales calls that has helped us close a ton of sales, and it's called the stupid box. And so I made this training and if you donate to Alice's car fund, no matter, no matter how much you donate could be $5, it could be $10, $50, whatever, if you do that, we, I will give you this training for free. And so I put the page up, and I had two buttons, one button went to go fund me.And that was just a go fund me page. And we've we set the goal at 10,000 because I thought that was good, you know, that's about what she needed for down payment. And so we set it at 10,000 and then I made another button that goes to jot form. We use a form software called jot form. And basically it said, go to go fund me, donate, take a screenshot of your donation, come back to this page, click on jot forms, submit the screenshot and we will direct you to the training. So that's what they did. They came back to the page and they went to the job for them. And what I did was when they submitted the screenshot. And again, because I'm, I mean, I'm an entrepreneur, I'm a marketer. I like that. The very next step of the form said, Hey we're about to give you the stupid box training.You know, one of the best sales techniques we use to grow our company. How would you like to also in addition, get a live training on this, where you can ask questions and apply this to your company, to your business, to your offer. If so, go back to the GoFundMe page, donate an additional $50. Come back here, put that screenshot in and we will give you a zoom link to attend a live training on whatever the date was. I don't remember. And so not everybody right, took that upsell if you will, but a decent portion took it. And that, that drastically raise the amount of donations. So it's funny how putting in a one as you would say, a one click upsell or a upsell offer because if you think about it, come on guys, like not to toot my own horn, but to get on a live call and be able to ask an eight-figure entrepreneur sales questions for 50 bucks is a pretty good deal.I mean I find, find me an eight-figure entrepreneur that will let you hop on a zoom call and ask them questions for 50 bucks, you know, and I'll, I'll, I'll find you an asteroid that has a dance party on it. But I did it because I just thought it would be a great way to increase donations and it worked. And so what I did was I did that, the live training you answered questions for, I think it was like hour and a half, two hours. Right. And and that, that was the funnel, if you will, right. We ended up hitting $10,000. And I think, I don't remember the exact amount of time. I think it was only like a couple of weeks or maybe it was like a week and a half. And we, we hit the goal pretty quickly, did the live training.And here's the funny part. As a result of this promotion, we made several sales for my premium coaching program because when people went and donated and then watched the stupid box training, I taught the whole method. I didn't hold anything back. I didn't make it a pit. I just, I just taught it. But then at the end and I didn't even say this on video. I didn't even, I probably could have increases if I said it on video, but I'd already recorded it. And I didn't didn't want to go back and do again. I just put a button down below the video and all I said was, did you enjoy this training? Imagine if you were in Dan's coaching program, if you want to apply click here, that's all I did. Well a fair portion of people click that button and applied. And I believe at last look, we did two or three sales a week that week, or no, I'm sorry that, that first two weeks just from that, and we may have made more sales since then.I just haven't looked. But yeah,Fact that, and I just, I just find this incredible that, you know, over the past few years, I've obviously built up an audience and build up influence. I mean, that's the reason you're listening to this podcast right now. I'm assuming you didn't just randomly stumble across it,But to takeThat influence and just be able to wield it and literally raised $10,000 for an amazing employee that hit, you know, hit a rough spot. And, and again, she gets, she gets paid well, but when you, when you're taking care of your family and you know, maybe, you know, I don't want to get into her personal stuff, but guys think about this, right? It doesn't matter how well you're getting paid. Sometimes things happen, right? Maybe you've taken care of your family. Maybe you had debts to pay. Maybe something else happened that took your reserves. And now all of a sudden your car goes caput put, and you need a car. And it's, it's just, you know, it happens. And I, I did not want to you know, choose a car for her or whatever. I wanted her to be able to choose. And so, you know, I did this and it worked and it was literally wielding influence to at all simultaneously give my audience great training and give them value while at the same time, helping her with her down payment and letting it be, you know, letting her take that money and do what she wants to do with it, choose whatever car she wants.And at the same time, generating a few sales in the process. I find, I find that incredible and incredibly fascinating that you could just take influence, right? Because you've given value over the years and because you've done what you've done and use that to and wield it to, to make things happen. And so, you know, if you're out there and you're wondering, you know, should I, should I open my voice? Should I talk, should I say things, should I put myself out there? And what I think should I, I give content to the marketplace? Yes, you should. Because at the end of the day, the more you share and the more you help and the more you help your audience, the more influence you will accumulate. And it's not just about sales and growing your company, but it's about growing your influence. And so once you, you develop that influence, you can wield it, right.I mean, imagine if Tony Robbins right now wanted to, and I, he does all kinds of charity work, tons of charity work, but imagine if he wanted to just randomly help a certain cause, whatever, you know, cause a, he could literally literally release one video or do one interview and just literally just help that cause tremendously. And yes, he could donate himself. Absolutely. I donated a thousand dollars to the fund to get it going. But what's worth more is the fact that, you know, the fact that he can literally wheel that influence to create, create things out of thin air. I remember seeing a commercial with Michael Phelps and Michael Phelps was talking about mental health and he was promoting a service called Talkspace, which is like, I guess it's like a, like a therapy online therapy type of website. And I'm sure that he has some sort of, you know, deal with them some sort of advertisement deal.But at the end of the day, I hear it's great service and it helps a lot of people, especially now when everybody's home and, and everybody has, you know, pandemic anxiety. But if Michael Phelps wasn't Michael Phelps, regardless of what he got paid for it, if Michael Phelps wasn't Michael Phelps, then he would not be able to use and wheel that influence to help people find a product that can help them. I just find that fascinating. And so if you're not taking action to build your influence right now, you know, w what are you doing? I mean, come on you look, there was a time not too long ago where I was, what many would call a Rondo in, in a Facebook group? Just, just like everybody else, just, you know, asking questions and, and wondering what a funnel was and wondering, you know, what Facebook ads were and, and wondering what books I should read for entrepreneurship and all that jazz and today you know, wall street, journal, bestseller, eight figure company you know, whatever, all this stuff.And it never would have happened if I didn't begin, it never would have happened if I didn't start. And, you know, perfection, a lot of people don't begin because they're seeking perfection and they're waiting for things to be perfect, or they're waiting to, you know, they're afraid to say the wrong thing to begin building their influence. And it's like I said, so many things wrong in the beginning. I still say things wrong. I'm sure somebody will find fault somewhere in this podcast episode, they'll find some way to be offended. I mean, you never know what people are going to complain about, but you can only be sure that they will find something to complain about. And you can't worry about that. If you're afraid to say the wrong thing, you'll end up saying nothing. And, you know, I got good at saying the right thing.And when I say what I mean saying the right thing, good advertisements, good, good promotions, whatever, by not always saying the right thing, you know, by having bad promotions, but thing, the important thing was that I began and I started. And when you grow that influence and you begin learning how to do the right thing by sometimes doing the wrong and right thing, you will grow influenced that you can wheel to do great things, whether that be create revenue for your company, whether it be help out in an employee, whether that be support. Cause you can wheel that influence. And that right there is literally the best stock you can buy. But you have to begin, you cannot seek perfection because there is no such thing as perfection. There's not a single blade of grass on this earth. That is perfect. And I believe that the pursuit of imperfection is far more imperfect than the acceptance of a reasonable level of imperfection.And what that means is that you have to understand that done is better than perfect and that, you know, there is no such thing as perfect, but there is a degree of perfect, right? And so if you're always waiting to make it perfect, that is far more imperfect than simply accepting a certain level of imperfection what you're doing and moving forward. So maybe I'll do another podcast episode on that. But the point is, is that begin now build your influence because you can do great things with it. I'm fascinated by this. And also a lot of people have been asking updates on they're like, what car did Alice buy? And it's like, guys, this just happened. You know, she's like, we haven't even withdrawn the money from GoFundMe's yet, which is I gotta log in and figure out how to do that. But basically the plan is she's going to you know, search for cars.She's going to decide on what car she wants. Cause this, all, this was kind of a surprise where this all came and she was like, you know, Whoa, like I didn't expect this. She's very happy about it. She, she almost said she didn't want to accept it, but I said, look, accept it. It's fine. But she she's gonna search for a car. And then she is going to pick one and then we'll you know, I'll, I'll withdraw it, give her the money and she'll go and do that whole thing. And I'll, she'll do whatever she does. I'll let her decide that. So we will definitely give you an update and I'd love to take a picture of whatever car she ends up with. And I think it would make a great, I don't know, maybe a little blog poster or something.Anyway, so that right there is a cool way. And for those of you that do have influence, right? If you do want to support a cause and you do have influence, I, I recommend this this funnel per se, or this process is, you know, offer your audience a piece of info that is or training or whatever that is valuable. And yeah. You don't hold anything back, but yeah, look, if people see your stuff and they find that it's good. And then you say, Oh, by the way, I have this premium product that's okay. And some people will buy, but you offer them this thing. And then you just, you just say, Hey you know, go donate to this cause, or it doesn't have to be GoFund me. It could be a charity. It could be it could be signing a petition.You could do it to sign a petition and come back and use, use, jot form here to to submit the screenshot. And then we'll send you this training for free and that's what you do. So if if you have influence and you want to wheel that to support a cause, I do recommend that you do that. I think that would be a really great thing to use your influence for it. And it'll, it'll not only make you feel good inside, but it's just, it's just amazing how you can make things happen with influence. So I highly recommend that you do that. And if you enjoyed this episode, tell your friends about it. I'm going to be, you know, having the show around for a long time. And I really liked doing this show and I will be bringing guests on, but a lot of times it's just me sharing things from my business and my thoughts. And I appreciate you guys listening. I will see you in the next one.Hey, Dan Henry here. And if you enjoyed this episode, make sure to visit, get clients.com for more free resources on how to grow your online business. And if you love this show, don't forget to leave me a five star review. See you in the next episode. 

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- I recently sat down with my top sales rep Kally and we had a great discussion covering sales and how the one main reason you may not be closing your sales is actually due to your own selfishness and the lack of getting out of your own way. A lot of times, we have amazing offers or products… Offers or products that have the potential to really change someone else’s life for the better and make a huge impact on them. However, I see a lot of people with mindset issues that prevent them from closing sales because they are too afraid to handle objections or bring up things they think they “aren’t allowed to.” But, let me tell you one thing… You do NOT need PERMISSION from anyone to say what you need to say and close sales! In this episode, we are going to discuss:How to overcome the fear of asking potential customers how much money they currently make or discussing their financial situationUnderstanding the weight of your belief in your prospect and your offer in order to lead them to the final sale, rather than simply “selling” to themHow to get past your own mindset of “I don’t want to come across as pushy to my potential clients”Why sales scripts will never help you and how to start having real conversations with your prospective clientsHow to put your own feelings, emotions, and uncomfortableness aside in order to better serve your prospects Just remember, at the end of the day, you are the one that has the life-changing offer or gift to give someone. It’s time to get out of your own way so you can serve people and start changing lives! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —Dan Henry (00:00):Hi, everyone. In today's episode, we're going to talk about why being selfish is actually the true culprit behind you. Not closing sales.Dan Henry (00:27):All right, everybody. So I've a very special treat for you today because I have a guest my top sales rep, Kally is here with me. Hey Kally, how you doing?Kally M. (00:38):I'm good. I'm good. Thanks for bringing me on. I'm excited about this.Dan Henry (00:42):Absolutely. So let me just give you the background behind this. We sort of had this discussion today during the sales meeting where, where, you know, we were talking about it and we really boiled it down to selfishness. When it comes to selling on the phone. A lot of people struggle to sell on the phone because of outright selfishness. Now you may be like, wait, wait, Dan, what do you mean by selfishness? Well, Kally, earlier today, we were on a sales meeting and as well, you do our sales coaching calls in our digital millionaire coaching program. You what is your call Thursday?Kally M. (01:20):I believe Wednesday.Dan Henry (01:21):Wednesday, Wednesday, your, your calls on Lindsey. And what you do is basically people come on the call and they say, Hey, you know, I had these sales calls last week and somebody gave me this objection. I didn't know how to handle it, or here's what I said, you know, what should I have said? Or what have you? And you, you basically work with our clients and our students to get them better at closing on the phone. And one thing that we were talking about was you were having some, some people ask pretty much the same question and talk about how, you know, when it comes to saying the right thing, they didn't feel comfortable or they, you know, they, they didn't, they didn't want to say that. Or I don't know if I can say that or whatever. I'd love to just talk with you about this and, and kind of for, for the listeners, just go over what actually happens psychologically with somebody who is having you know, struggling to close on the phone because they think they can't say certain things.Kally M. (02:22):Yeah. So I think it's a beginner sales rep, and this is something that looking backwards. I realized that I was making the mistake myself. Right. So you and I would have these discussions as, as I was growing in sales and I would say, Oh, I had this objection. And then you would say, all right, well just say this instead. Right. And it's almost as if I needed permission to say it, or I didn't know if I could say that to a prospect. I didn't know if I could stay well, why can't you get the finances?Dan Henry (02:57):Right, right. Good. Give me a couple of examples of, of what are some things that you might say that, eh, that you would think, Oh, can I say that?Kally M. (03:09):Sure. Probably the new people, what they struggle with the most is if you're, if you're on a call, that's dealing with business business asking people how much money they're currently making.Dan Henry (03:19):Oh, right, right. Yeah. So, so like, so what you're saying is, let's say you're, you're you sell a consulting, offer a product that it helps them grow. Their business, helps them increase sales. And you want to ask a question such as, you know, like, what are you currently making now? And, you know, where would you like to, you know, how would you like to increase your sales? What, what, you know, what would you like to make, you know something like that, correct?Kally M. (03:41):Right. Yeah.Dan Henry (03:42):Okay.Kally M. (03:42):And so many people struggle with that. Can I ask them that? Am I allowed to ask them?Dan Henry (03:47):I mean, they're on a call about how to increase their sales. That's like go to the doctor and, and, you know, and he's like, all right, well, can I see it? And you're like, Oh, I don't know if I should show you, you know? So, so can you give me like, maybe one more example?Kally M. (04:03):Sure. If somebody says to you, I don't, I don't have the finances to do with this right now. Right. Well then you, you ask, what do you mean? Have you looked at your finances? Did you log into your bank account?Dan Henry (04:20):Yeah. And it's funny, a lot of people I've been on calls before. I don't, I don't do calls much anymore, but I've been on calls before where somebody says, yeah, I just don't, I don't have the money in the bank for this. And I go, okay, well you know, do you think that you could you could get funded? What do you mean funded? Well, we'll, you know, we'll take you through our funding company and see if I can get approved. Oh, okay, cool. Let's do it. They do it, they get approved. I mean, and if you never, would've just said that you never would have made the sale. And so so stuff like that and, and as well, you know, there's, I mean, even if it's losing weight or it's, it's, it could be a variety of different things, but when people have objections to you know, one thing I always say is, is when somebody comes on the call and they say, well, you know I can't afford this. I always say, well, isn't that why you're on the call in the first place? So when people have trouble saying this, what do you think is really going on in their head?Kally M. (05:23):Yeah, I think what's really going on is that there's an act of being selfish, that on that sales call, you think it's about you and what you can say and what you shouldn't say, as opposed to thinking about the prospect. Right. And really caring about the prospect.Dan Henry (05:46):Yeah. That makes sense. That makes sense. And would you also say, because we talked about this earlier, that, you know, one of the reasons, like, one of the reasons you may feel like I always ask is your product good? You know, like, will your product, your service, your consulting, your course, your, whatever, your, your offering, will it help that person? Will it change their life? Oh yeah. Yeah, no, it'll change their life. It will. It totally well. Okay. So you're saying that if it will change their life I, I assume it's worth the investment, right? Oh, it's totally worth the investment. Absolutely. Okay. So then isn't it your duty to try to sell it to them?Kally M. (06:22):Yeah, absolutely. We have see the, the irony is, is that we have people that come on our sales coaching calls that feel like they can't say something to the prospect. And the irony is, is that we didn't give up on them. Right. Bringing them into our coaching program and now they're crushing it. And so we believed in them, right. And we took that prospect and we led them. Instead of,Dan Henry (06:54):You have to believe in your prospect enough to sell them. And you have to believe in your offer enough to sell it. I mean, if your offer is good and it's really going to help, and you believe you can help that person. I mean, if somebody comes on a call and they're clearly not a fit, I mean, you know, we always just say have a nice day, but right. But if they are a fit and you know, that they can be helped and you know, that they will have a life changing experience than to sit there. And basically not say something that, you know, makes sense that, you know, could bring them over the line and, and allow them to buy. You're basically putting your, your awkwardness. You're feeling your you're, you're unwanting to feed you. You know, you don't want to feel awkward. Right. You're putting that in front of them. You're you're saying, well, I care more about the fact that I don't want to feel awkward. Then I care about my my prospect actually getting results and actually having a life changing experience. And, and as we talked about that is selfish.Kally M. (07:58):Right. You're prioritizing yourself as opposed to prioritizing the prospect, which means not only are you not growing your business or impacting people that you can be, but you're losing out on the sale.Dan Henry (08:11):Yeah. Yeah. And one of the best things you can do is to sell people because people don't believe until they buy, you know, and, and somebody once said to me, they said, you know, Dan, you know, what, what, what if somebody's like, what if you sell, you know your product or your service or whatever, to, you know, your course or your consulting to hundreds of people, but some of them get results in some don't and, you know, there's, don't you feel bad, you know, like, you know, well, here's how I view that. Right? So for one, you know, to point out how ridiculous that statement is, you just have to go to Harvard and say, Hey, Harvard, Hey, Yale, all the, the, the brilliant doctors and lawyers that you've put out into the world, you know you shouldn't have done that. You shouldn't have sold them, your, your admission to your college, because some of your students skated their way through and, and, and didn't pay attention and didn't take it seriously.Dan Henry (09:14):And didn't put in the work and they didn't become doctors. They didn't become great doctors or whatever. So it's like those people that come in that never log in that never do the work that never pay attention that give up when one thing goes wrong. The very first time, those people, no matter what they buy, no matter where they go, no matter where they are in life, they're always going to fail until they make a fundamental mindset adjustment. But the people that do get the results, right? If you just say, well, I'm not going to sell anything. Well, you have just robbed those people of, of, you know, a life changing experience of, of whatever you're selling is if it's good, you have a duty to sell it. You know what I mean? Like you, you imagine for a moment, if you knew how to I don't know, you know, you came up with some new product that allow, like, for instance, solar, right.Dan Henry (10:10):I don't know who invented solar. I don't know who, you know, one day somebody was sitting around and I'll have to research it, but like some days somebody right away, let me just point this thing at the sun and it'll create it. However that happened. Imagine if whoever that it was just decided to say to themselves. Yeah. You know what, I, I don't, I don't like failing. Selling's achy. You know, now you would, you're talking about massive amounts of, of like sustainable energy and, and, and working our way towards getting off of fossil fuels and becoming an energy, you know, harnessing the power of the sun and, and becoming a more green society. You know, let's just give all that up. Right. Because selling is achy, you know, I mean, yeah, it's a good product. Solar, if you're home is power, a powered by solar and your S you know, how many people you're saving money on their electric bills, you're giving the, they have clean energy.Dan Henry (11:02):They're not spending as much money on electric. And they get tax credits, like all of this, this positivity, this positive stuff here, you would have just not done that because you, you selling Ziki, you know what I mean? And the thing is selling. Doesn't have to be icky it's. And we talked about this, Kally, is it really a sales call? Or is it a mindset call? It's always a mindset call, but I have my ideas about this, but I'm just curious. Cause I'm hearing this on our sales coaching calls over and over again. I don't want to be putting, I don't, I don't want to come across as pushy. Right. Right. Well, so here's the beautiful thing about that. You know how to instantly solve that. And you know, this it at any time during the call, right? You can simply say, listen, if this is not something you want to do, we can end the call right now.Dan Henry (11:55):But if it is something you want to do, then let's explore how to make it happen. And, and you know, Oh no, no. I want to do what I want to do. And see that's the thing is, I don't know how other people take sales calls, but the way we teach, the way we teach our clients is they consume core content, like a webinar or a case study. Or they consume a really well crafted, well polished piece of core content before they ever get on a call. And they fill out an application before they ever get on a call. And so by the time they get on the call, you're not selling them. You're just closing them. And I always say the art of closing is getting somebody comfortable with separating themselves from their money to buy something they already want. So they already want to buy.Dan Henry (12:39):That's why they're on the call. They wouldn't be on the call. If they, if they weren't interested in buying, they want to buy. You're not convincing them. You're just getting them comfortable with buying. They already want it. And so what I say is, I just say, listen, if you know, if this is not something you want, we can just end the call right here. Oh, no, no, no, no. I want it. I want it. Okay. Well, okay. So you want it, so how can we make it happen? Like what, how can we make this happen for you? Because if you don't want it, then that's a totally different thing. I never want to sell anything to somebody that doesn't want it, but if somebody wants it and they simply don't know, they simply aren't exploring all the options in which to get it, or they have a mindset issue about getting it or spending the money. Then you know, that is what we're dealing with. We're dealing with a mindset. We're not dealing with somebody who doesn't want to buy. We're dealing with somebody who wants to buy, but their mindset is preventing them from buying. That's what we're dealing with.Kally M. (13:32):Yeah. And I think, I think just right there, like thinking about how selfish people, salespeople get on that call, right. So maybe you're helping, helping that person get into your program. And the first thing that you guys try on that call, right. Those work, like the credit card fee.Dan Henry (13:50):Right. Right. Okay.Kally M. (13:52):Well, it's your duty to T to remove your uncomfortableness and help them with here. You have this person saying, I need your program. It's going to help me. Right. So it really is your duty to, to work with people and put your feelings to the side.Dan Henry (14:11):Right? Absolutely. Absolutely. I mean, look, it, it, there are so many things in life that's uncomfortable, you know? I mean, it's, it's uncomfortable to I mean, I hate to use this as an example, but I talked to my, I talked to my dad about this, you know, he's like, I don't want to get a a colonoscopy because it's uncomfortable. And I go, yeah. But you're 74 years old and you've never got one. Like you're supposed to, you supposed to had one like three or four times by not like you got to get one, like I go, I get it's uncomfortable, but you know, what else is uncomfortable finding out that you have like colon cancer and it's stage four and whatever. And so I convinced I finally closed him on getting colonoscopy, by the way I did it. You know, I did it a funny story. I was at a, this was a while ago. I was holding an event a couple of years ago and I was on stage in front of 300 people. And he was there and I actually used that example. And as my 300 people, I said, I said, dad, I said, will you commit to me right now to get ther colonoscopy? And he's like, if you will stop talking about it in front of 300 people, I will get it. I'm like, all right. That was my, that was my hail Mary to get him to get one because I care about, I care about my dad, soKally M. (15:26):Right. And that's why you did it.Dan Henry (15:28):Right. Exactly. Do you know weird? It is to say, So talk about your dad's, you know, butt hole in front of 300 people when at a business event. Like, I mean, that's, I mean, not to be crude, but it's fricking uncomfortable, you know? And, and, but I knew, I thought it looked like this I've been on him for a decade. Right? If this doesn't work, I don't know what's going to work. I was worried about him. I was really, truly worried that maybe he, you know, cause he's always gotten stomach has stomach problems and all that. And I'm like, man, I really hope you don't got something going on, done it. You need to get this done. And and that I'm like, I'm thinking I'm onstage. There's like 300 people here. There's, you know, it's kinda like when you, you, you propose to a girl on stage. Like she can't say no, you know, not, not, that's a good plan, but the point is, is that, you know, that was super uncomfortable and weird and just awkward. But I did it because I love my dad. And if you love your customer and you really truly deep down in your heart, believe that you can help them and you can change their life with your program, then you freaking need to sell them. And who cares if you're uncomfortable? Who cares? I mean, imagine Kally, imagine let's let let's take, for instance, do you remember who sold Bruce? Bruce McKinnon?Kally M. (16:42):I think it was stuff I'm I'm positive. It was stuff.Dan Henry (16:45):Alright. So instead of, It was probably a perfect example of when she started feeling uncomfortable about saying certain things. So Steph is like the nicest, you know, me and you, we have this sort of harsh, rough edge going on, but Stephanie is like, Oh my, Oh my gosh, hi, everybody's of, let's keep happiness in there. Air She's, you know, very, very, very positive, excited, you know, cheeky person. And I love her for that, but you know, because of that, she, in the beginning, she was a little uncomfortable with you know, saying like, well, you know, like for instance, if somebody says, well, Dan, you know, let me go out and let me launch my consulting offer. Let me launch my, my, my digital product or my online course. And then when I make some money, I'll, I'll, I'll, I'll buy your coaching on how to do it. Let me go figure out my offer first and then I'll buy your coaching on how to do it. I'm like, okay, so you're going to go make money doing what you've already just told me doesn't work so that you can pay for the thing that teaches you how to do the thing you're trying to do.Dan Henry (17:43):And it's like, Oh yeah, that's, that sounds kind of dumb. Right. But if you don't have the, you know, the gall to say that, just like, you know, I remember in the beginning, Stephanie felt uncomfortable saying that you're not going to sell them. You're not going to make them realize. And so Stephanie, we have this guy, Bruce McKinnon, and he sells how to play piano. Right? Kally? Yeah. That's what, yeah. How to play piano again, the, the, not to make money course. Not a weight loss course. Not a financial course, but he sells a how to play piano online course. And do you remember you, you pay attention to the screenshots a lot more than I do cause you're always talking to you too. Thanks Lee. God forbid, I take a little time offKally M. (18:24):In the trenches. Yeah. I'm studying the students. Do you remember what he made last month? Well, that's a good question. Because at one point he was, he had posted a hundred thousand dollars, but recently Bruce posted pictures of the new house that he bought.Dan Henry (18:44):Oh, that's right. That's right. That's right. Actually, you know what? I feel terrible. Cause I just did a student interview with him and I think it was like a couple hundred grand. I don't remember the exact number. You'd think I would remember it. I just did it like last week, but I know that it was, it was multiple six figures. I know that. And you know, again, I mean a course on how to play piano, you know buys a new house makes a couple of hundred grand. I mean, this is like, if you remember he was working at a carwash part of this, correct?Kally M. (19:17):I think so. I know he, he said he was on his path to being a broke musician.Dan Henry (19:25):Well, yeah. Right. I mean, I've been in broke musician, but I'm pretty sure he said he worked at a carwash. And boy, if that's incorrect, I'm going to have to edit this. I'm pretty sure. But it was, or it was some job like that, that it was a waiter or something. That was, it was just like, you know, not, not very not something that he could see himself doing for the next 20 years. And so he was not making a lot of money. He was, you know, broke and he was teaching lessons out of his house. Not, not in a good place, you know, financially or, or just, you know, personally, right. Cause he needed a new house. The house was too small. And so he gets, you know, Stephanie closes him, right. She closes him. She overcomes his objection.Dan Henry (20:16):She gets harsh with him. If she needed to, she, she asks the tough questions he buys. And now he goes from being a broke musician, you know, barely able to make ends, meet to making multiple six figures, buying a brand new house with a freaking course on how to play piano. Like the, you know, and the funny thing is a lot of our students charge high ticket. He doesn't even charge a ticket. I think his course is like 300 bucks. You know, people forget that I was the king of low ticket before I was the King of high ticket.Kally M. (20:48):Bruce posted he had he had his first 10 K a day in that a recent post. Yeah.Dan Henry (20:58):Yeah. That's awesome. That's killer. That's that's incredible. I don't know how to play piano. Now. Imagine if Stephanie did not sell him, imagine if Stephanie let her uncomfortableness get in the way and she didn't ask the tough questions and that his life would have never changed.Dan Henry (21:13):So, I mean, you just got to get over it. You just got to straight up, get over your selfishness.Kally M. (21:19):That's what you got to get. You gotta get out of the way. So you can actually help people. You get to get out of your own way. Yep.Dan Henry (21:28):Well, I always say it's, it's easy to become a millionaire. What's hard is getting out of your own way. Right. You know, cause I've been on coaching calls with my mastermind and they'll say I'm trying to think of something. So I remember I think this was the last call. Somebody said something like, you know, Hey, Hey Dan, I'm doing well. I'm doing all this, I'm doing this. This is all going well, but you know, should I do this now? And I go, what do you mean? What, what do you mean? Should you do this now?Dan Henry (21:56):Oh, I remember. Yeah. He's a, it was Aristotle. He has a $30,000 offer and he took his very first two calls. Right. Very first two. I mean literally, you know what, the difference between two calls and zero calls is? No difference. Right? It's like nothing. There's no difference. You got to take like 50 calls before we can even start talking about this, but he takes two calls and one considered buying, but didn't have the funds and the other one almost bought, he just didn't handle the objection properly. He was like really close to selling it, like really, really close. And so again, this is a 30K offer, right? So if he makes one sale out of 10 or even out of 20, the guy's making tons of money. He has never done this before. He's never, you created a... we didn't do a webinar.Dan Henry (22:45):And we, we helped work on a case study with him. You know, he, you know, you know, you can do a VSL webinar or case study to get started. And until you can move up, move up to a webinar. But the point is, he started with a case study. We helped him set everything up. And first two calls almost closes. One of them kind of almost closed both of them. And he says, you know, well, Dan should I go and do a virtual event? Or should I go and do this? Or should I go and do that? And I go, what are you talking about? Yeah, you've taken two calls and you almost closed them. Like, you're two of them, way better than most people, you know, there there's people who don't close their first 20 calls that now are making $50,000 a month in the same program. You almost close your first two calls and you're, and those are people that sell 5k offers, you sell 30 K offer. What is wrong with you? And you know, and that's the thing is like, he doesn't, he didn't realize how close he was, how close he was to and how well he doing. But no. Should I go and do something else? It's like, no dude, like, book calls and close sales, you've been on two calls.Dan Henry (23:52):The thing is, is it is not because think about this, right? Let's use that number 30, if you have a $30,000 offer, right? Yeah. Okay. Guess how many sales, how many times you have to get on the phone and somebody say yes, to make a million bucks 34, if you take 30,000, you times that by 34, that's 1,000,020. You know how I know that number? Because when, when I did the, that event, I sold 34 spots in a day to a 30 K offer. That's why I know the math. I'm not that good. I'm not that good.Kally M. (24:29):I'll tell you be bad at I'm terrible at math.Dan Henry (24:32):I like all my YouTube videos. I'm like, I'm like, yeah. And five equals 12. And then Brandon like puts funny little things up. This is actually, this is the right number. I'm terrible. Hi. He's so funny. Anyway but that's the thing. So again, if you have it, if you have a 10 K offer, right? So let's save a $10,000 off. You get, you want to make a million bucks. So you divide that by 10,000, that's a hundred yeses sell 30 K offer. That's 34 yeses. So again, it's like, you've been on two calls. You almost got a, yes, you literally just need 34 yeses and you have made a million bucks. It's very simple. People complicate this so much, your book calls and you close sales and that's it.Dan Henry (25:17):And I mean, people always say, well, what's the better way. What's the template. What's the script. What's the, what's the, you know, what is the secret? And it's like, the secret is to do the simple thing, but get really good at it and get help getting good at it. Repetition you don't right. I mean, for instance, right? Like how you, how exactly you're going to get good at closing over the phone. If, if, and let's bring this up real quick. Because when we, when I started with you.Kally M. (25:47):Oh boy.Dan Henry (25:47):Oh, okay. Do you want me to, you want me to talk about this?Kally M. (25:50):Okay. Okay. We can be gentle, but we'll, we'll do that.Dan Henry (25:53):Remember when you came out to the elite event, that was bad. So, okay. So I have an event for my mastermind and on that particular event, we were covering high ticket sales. So Kally says, Hey Dan, can I come out and fly out and attend? I said, sure. Of course, you're one of my sales reps. Why wouldn't I? And at this time, Kally, you were having a lot of trouble closing sales. And so you come out and we're, we're doing the objection training. Right.Kally M. (26:23):And can I just say something,Dan Henry (26:24):okay, go ahead.Kally M. (26:26):I wasn't having trouble closing easy sales.Dan Henry (26:31):Right? Well we, well, yeah, but that's best. Cause they were easy.Kally M. (26:36):Right. And this is like, when you get a few easy sales, then you get selfish and you think all should be like that. When sales really happen is when you hear somebody saying objection and you're like, cool, let's do this. Right. Like I'm not, not phased by that. Or I'm still gonna help this prospect. Like I get it. You, you want to give me an objection. So when I came out I was really bad at anything that wasn't an easy sale, which is all sales essentially. Right. So, yeah. Yeah.Dan Henry (27:11):So you come out and you, you know, you start, we did this thing where I had everybody start firing objections at me and then I just handled them and everybody was like, Oh crap. And then you, you like literally pretty much stood up on the desk and started firing every objection for my own program at me. Well, Dan, what about this one? Well, Dan and I just started knocking them down, like, like flies. And then after the event, you know, well, you know, some people, you know, you were giving me a lot of excuses, like, well, they're just not a good fit. The leads. Aren't good. And you know, this ad and I'm like, no, it's your mindset. No, it's your mindset. No, it's your mindset. No, as your mind, That's it.Dan Henry (27:49):Oh, and I went home so angry. It was like, he doesn't get it. Right. I was so mad!Dan Henry (27:54):I could tell. And so, so it's funny because right after that event, I was talking to well talking to myself mostly, but I, you know, I was talking to Alice cause she's obviously the one that does payroll and all that. And I was saying, you know, I'm thinking about letting Kally go, because she's just, she's just not willing to open her mind to the fact that she can close these sales and you know, this, that, and the other thing. And and, and something happened. I don't remember what it was. MaybeKally M. (28:24):Closing after that guy went home and started closing and you know what happened? I went home and I changed my mindset.Dan Henry (28:34):Okay. So you, when you, and home from that event, you, you went home angry, you went home, you know, but then you let it sink in.Kally M. (28:41):Well, I said, I knew I was like, Dan's gonna fire me.Dan Henry (28:44):Oh, how did you know that? Did I, did I like, sort of, kind of give you the, the, the eye or something?Kally M. (28:51):Well, you can't, here's the thing, like, to be good at something, you have to believe that you're going to be good at it. Right. And so I just let that go. Like I, yeah. What you said sunk in. I mean, it's never the leads, right? Yeah.Dan Henry (29:06):You know, it's funny. I always say is it, well, some people don't have the money, you know? Well, if first of all, there's always money in the room. Always, if you believe they don't have the money, then you won't get the money. But I always say, you know, when people say, Oh, I can't get the money. Well, that's a lie. You know why? Because black Friday, that's why, because every single person ever in the entire world that says they don't have the money on black Friday, they always somehow have the money. You know, like if I said to you like for instance, right. If I said to you, Hey I'm going to sell you a car. And this car is, is $20,000, but I'm not going to tell you what type of car it is. Would you buy it? Yes or no.Dan Henry (29:49):And everybody always says, well, no. I said, Oh, too bad. It's the Lamborghini.Kally M. (29:54):Right.Dan Henry (29:55):And it's like, you know, it's like, you, you, you don't know, you know, like, it's, it's this, it's this weird thing. And I usually say that to people. They say, well, what what's, what's the you know, what is the cost? And I say, well, let me explain the value first. Right. And that why, I just want to know the cost. And then I say, well, you know, if I had a car that was 20 grand and I said, buy it, but I'm not gonna tell you what it is. Would you buy it? You say no, but if I told you it was a Lamborghini, would you be able to get the money? Well, yeah. I'd be able to get some money. Well, why? Because it's a Lamborghini.Dan Henry (30:36):Oh, really? So, yeah. You'll go out and get 10, 20, 30 grand for a Lamborghini, but you won't go out and get it to change your business forever so that you can buy as many Lamborghinis as you want. You know what I'm saying? And, and, and then they're like, Oh right. And that's the thing is it's mindset. Right? It's all mindset. And so you were almost about to get canned and then you, you let it sink in. And then now you're like fricking my top sales rep, you're doing my, my, my sales training. You're like this complete and not a rock star, like talk about a redemption story. You know, and it's, it's just incredible how that, that happens. And we did an event recently where I had some people come on and I had them role play and do some sales. Right.Dan Henry (31:26):And then when they were done, I said, how do you think he did on a scale of one to 10? And everybody said, Oh, two, one, three, two. And I go, you know, you guys know my, my rep Kally, she's crushing it. She does our sales training. She's her close rate is insane. She's, you know, she closes well over six figures, you know, blah, blah, blah, blah, blah. And I go she's probably, she's like an eight or nine, you know, she's up there, man. She's like a nine. And she's like, great up there. And I brought you on during that event. And I said, Hey, Kally. I said on a scale of one to 10, where do you think you were when you first started? What did you say?Kally M. (32:07):A two,Dan Henry (32:08):a two. And the reason you went from a two to a nine is simple it's because we got, we talked every week, like we do now. And you said, Hey, Dan, they said this, I said this, and I go, no, you shouldn't have said that, say this instead. Okay. Well, this happened and I said this, okay, you shouldn't have said that, say this and said, and then the next week comes and then the same thing. Right? And eventually after about, I'd say about 90 days you ran out of things to say wrong.Dan Henry (32:46):You just ran out of stuff to say wrong! You just, and not only did you learn all the things to say, right, but you learned why you're saying, right.Kally M. (32:54):That's the important part. The why.Dan Henry (32:56):Right. And so I say to people, they say, well, Dan, give me your, your high ticket closing script. And I say, well, that ain't gonna help you. It ain't, it ain't gonna help you. That's like, if I gave you, if I said, well, here's a pamphlet on how to do jujitsu. Do you think if you read that pamphlet and then you went in and actually rolled with real jujitsu people, you wouldn't get smashed. I mean, you have to practice it and you have to have somebody good. That's helping you in adjusting you along the way. And the reason that, you know, you guys are great. The reason that my clients are great at, at closing over the phone for their high ticket courses or high ticket consulting is because we work with them each and every week to get them better and better and better and better. And, and that's it, you know too, but, and if you remember, it was going back to the script. Remember, I used to give you guys a script for the call chorus. And then remember when I took away the script.Kally M. (33:50):Yeah.Dan Henry (33:51):What happened?Kally M. (33:53):What happened was we started having real conversations with people, right. Instead of script, right? Like sales is not about a script. Sales is about having a real conversation about actually giving a shit about your prospect, about actually caring enough to find out about what they need help with and why, why do they want achieve something? Like, why is that so important to them? And it's about genuinely caring. So scripts, I mean the good frameworks...Dan Henry (34:26):And see, the framework, see that's that's and in our program, that's what I call it. I call it a framework because if I give you a script, you don't know why you're saying what you're saying, but if I give you a framework and I teach you why you're saying and how, how to move from stage today, and why you're saying these things, then you can adapt whatever you're saying to any call. And again, now, instead of remembering what to say, you know, why you should say what you say. And so you actually, like you said, have a real conversation, and that is the key. And, and again, if you're somebody listening to this right now, and you're trying to close, it could be webinars. It could be, it could be phone sales, closing over DM, Instagram chat or whatever y'all do these days. It's because, I mean, if you're looking for a script for that, your, your mindset is fundamentally wrong for sales. Period.Kally M. (35:20):Yeah. Yeah.Dan Henry (35:21):So I think that this was a great, a great sit down to really explore why, why being selfish and also we talked about some other things about high ticket sales, but you know, why being, you know, putting your feelings aside, putting the fact that you feel uncomfortable putting all that aside and selling the prospect because the prospect will have a better life when they buy your program. That is, you know, putting your ego and your, and your and your, and your selfishness aside. That is really going to be one of the huge keys to closing more sales. So, Kally, I really appreciate you not only coming on, but sharing your redemption, your embarrassing redemption story. But Hey, listen, I, I used to literally sell water bottles on the side of the road. So that's a lot better than being a two at sales. So, I mean, that's a lot worse.Dan Henry (36:18):So thank you for coming on and guys, thank you for listening. And also if you'd like to learn more about what we do and how to create a profitable digital product business, grab my book, digital millionaire secrets, by the way. And Kally, you can celebrate me here with here real quick. I learned this morning that not only is digital millionaire secrets now, a USA today bestseller, but it is a top three wall street journal bestseller. Yeah, I know, I can't believe it myself. I'll have to, I'll have to do a podcast episode on how we how we made that happen. But you know, you would definitely wanna grab that book. I'll leave a link in the show notes or whatever to get it as well.Dan Henry (37:01):If you're interested in speaking with our company about how we can help you grow your digital product business, or increase your high ticket sales or help you start your own digital product, coaching consulting, or online course business, you know, you can book a call and speak to us about that. But don't forget to subscribe and I will see you guys in the next episode.

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- What’s in a name? EVERYTHING! Let’s role play here for a minute… You sell a product. Your product is CBD dog treats, and the purpose of them is to help quiet and calm down overactive dogs, naturally and safely.  Someone finds out that you sell these treats, so they ask for the name... Your response is “Unlock Peace and Hack Anxiety for Dogs CBD Treats 500mg”… that’s a mouthful and way too hard for someone new to your product to remember!  However, imagine if you simply responded, “Quiet Treats.”  Boom. Quick and easy to remember! It is also descriptive of the product and the results the consumer should expect from it.  When you have a product name that is descriptive and makes sense for your product, it will also help with word of mouth, thus creating even more product sales. In this episode, I am going to cover:Why the name of your product will make or break your salesHow to avoid pigeon-holing your sales with your product nameHow to steer clear of making amateur mistakes that will limit “the spread” of your product when naming your product Listen to this podcast episode so you can see for yourself what goes into choosing the right name for your next product! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —Hey everybody in today's episode, I'm going to be talking about why the name of your product can increase or decrease sales.So one of the things that a lot of people sort of gloss over is what they named their product. And this applies to literally anything this applies to online courses, eCommerce products, coaching consulting, masterminds, et cetera, et cetera. The name does matter, and I know that there's a lot of gurus out there that say, Oh, my name or your product doesn't matter. And I, I don't really agree with that. I used to agree with that more from like a mindset issue of, you know, don't sit there for two weeks and try to decide on the name of your product, just get going. And I agree with that, but it really does matter longterm. And here's why a good friend of mine. And I actually did an episode where we featured a, some advice I gave him on in my mastermind, but a good friend of mine, Colton, he owns a CBD company and they make all kinds of you know, CBD products like CBD gummies and CBD oils and, and all this stuff that helps with anxiety.Cause you know, I've used CBD for the past couple of months. And it really has helped calm me down with anxiety and stress and things like that. And one of the reasons I started was because, you know I was chit-chatting with him and he was telling me about it and he sent me some of his products and they really did work. But his, his company is called anxiety hackers. And I think the website is anxiety, hacker cbd.com where he has all, all this stuff. And so one day he, I go to this website, right. And you know, I'm looking at the website and I see that there's these dog treats or like dog biscuits. And I say to Colton on one of our coaching calls, I said, Hey what, what are these dog treats here? You know, like w what are these dog biscuits with CBD?And he's like, yeah. I'm like, well, well, you know, what do they do? And he goes, Oh, they, they calm your dog down. I'm like, Whoa, wait a minute. I'm like, you're telling me, you give this, you give dogs a biscuit, this, this biscuit. And it calms them down. Like, if they're like freaking out being hyperactive and he's like, yeah. And it's funny. Cause he was just like, yeah. You know, like no big deal. And I'm like, dude, I'm like, that's a great product. And I'm looking at the name of the product and it's something like anxiety, hackers, five milligrams CBD, infused dog, treat something like that. And I go, that's what you name the product. And he's like, yeah. And I'm like, so let me get this straight. When somebody goes to your website and they see, but that's the name of the product?That's the name? That's on the bag, et cetera. And he goes, yes. And I go, well, how many of these do you sell? And he's like, not many. And I'm like, well dude, change the name to quiet treats. And he goes, change the name to quiet trust. I'm like, yeah. I'm like, nobody cares that a dog biscuit is called anxiety hackers, five milligram, blah, blah, blah. It doesn't really mean anything to anybody, but quiet treats. What does that mean? That means it's a treat. They make you talk quiet. Right. And I was actually gonna say calm treats, but I looked it up and I think there's like a trademark on that. So you can't do that. But the point here is that the name of your product should signify. They should signify the end result, quiet treats. And so I made a post on Facebook the other day.And it was funny because I said, I said to Colton, I said, Hey man. I said, do these treats like, be honest with me, do these treats really work? And he goes, well, yeah. I said, so, so you have a picture on your website, have a bag of treats with a, not the greatest name, but there's no demonstration video. He's like, what do you mean demonstration? I'm like, okay, if you, do you have a dog? Yes. I'm like, is your dog like super hyperactive? He's like, yes. That's why we actually got these. And I originally got them from my dog and then they were great. And so I started offering them on the website and I go, okay, I want you to grab your phone. And I want you to take a video of you playing with your dog, showing that he's like super hyperactive.And, and that he's just like, you know, not calm at all. Right. And then I want you to give him the dog treat. And then I want you to film him how his behavior is and how he's like a half-hour later. Right. So he goes, okay, so he films it and he sends me the video and it's a great video. It's literally, they're like throwing this ball, the balls chewed up, like the dog completely destroyed it. Right. Just completely obliterated this ball. And he still got just tons of energy. So, so Colton handsome, the dog treat, he eats the dog treat and then it cuts to about, about a half-hour later. And the dog is, I think the dog's name is Zeus. Zeus is laying down on the living room floor or just sort of like chilling and just, you know, just totally relaxed.And Colt goes, Oh, it worked, this, this should be, this should be on your, on your landing page. This should be the video. And so I thought it was so cool and I don't have a dog, but I still thought it was cool if I did, I have a dog and the dog was hyperactive, you can be rest assured that those doctorates would be in my pantry. But I tell T I said, okay, put the video on the website. So he puts the video on the website. So I share the video the other day. Right. And all of a sudden, all these comments come in, Oh, I need these I need is. And I, and I said, you know, if you have a hyperactive dog, my good friend, Colton has this amazing product called quiet treats and you can get him here. And here's a video demonstration.People go nuts, right? People were commenting, going nuts about it. And all of a sudden people will started buying the dog treats as well as choosing auto-ship. Cause they have this program on their website. You know, you get a discount if when you buy it, the dog treats or I believe they have this for all the products on there, but you can choose like automatic shipping, which means you get a new bag ag or how many of our bags of dog treats quiet treats everything every month. And when you do that and it's automatically shipping you in charge every month for the quiet treats, you get a discount, right? So they end up being less money. And I thought that was a great offer. So yeah we had the, you know, they had a bunch of people sign up for that. And it really was just like, he, they, they weren't focusing on this product.They weren't making this product. But I said to call him, right. People love their dogs. And one thing I know about dog owners is that one of the biggest struggles we'll say have is that their dogs are too excited. They got too much energy. And so, you know, a CBD dog treat you name it, quiet, treats it signifies the end results. That's tux quiet. Right? You give them the dog treat. I mean, that is a perfect, perfect product. I mean, that's a great product. Why aren't you pushing this? Right. So I said, let me, let me, let me prove it to you. So they changed it, the website to say, quiet treats, put up the video on the, on the website landing page. I shared the video and sure enough sales came yeah. Flooding in including the auto-ship itself. And if you think about it, right, the name of the product absolutely does matter.I'm gonna give you another example. Cause that, that was an eCommerce example, right? Like that, that bag of dog treats is only like, I don't know, 15 or 20 bucks. So it's like a low ticket. It's just, you know, it's just any commerce product, but what about like high end coaching and consulting? Well, let me tell you something that happened to me over the past couple of years. So I had this, this program called, Sold Out Courses. Right. And I named it that because again, right. Let's say it was called something like, you know, elevate your brand or like I mean, that's not even that bad. How about, how about something like something, something really dumb, like the unfair advantage or something, right? Like, let's say you had a course or coaching program called you know, unfair advantage accelerator. Right.So that name doesn't really mean anything. Right. It doesn't really mean anything. And so when somebody says, Oh, you should get into Dan or so. And so's you know, unfair advantage accelerator. People see that and they just pass it by. Oh, that's cool. That sounds cool. But when I named the product sold out courses, it tells you exactly in one short name tells you the end result to have an online course that sells out. Right. So when somebody says, Oh, I'm in Sold Out Courses automatically because of that, people just sort of virally started asking about it. Let me give you an example. A couple of years ago, when, when I was you know really promoting this we had people who would recommend me in various entrepreneur groups. And when somebody said, who is a good person to learn or what, what's a great program to learn how to sell an online course, people would say, Oh, Dan Henry sold out courses, right?Or, Oh, I'm in Sold Out Courses or let's say somebody had a result and they, Oh, I made $10,000 last week and I'm in Sold Out Courses. Right. People see that name and they go, that is what I want. I want to Sold Out Courses. So they check into it. But if it was something like an unfair advantage accelerator, it's like, eh, like what is, you know, they don't really, it doesn't really spark that it doesn't raise that eyebrow because it's, non-descriptive, it's just sounds cool. Right. So what happens is when you have, I have a product name that clearly defines the outcome, so that courses, it, it will help word of mouth and word of mouth online is huge, especially in Facebook groups and things like that. It really does help. Now here's the caveat. So when I, and I regret calling it this somewhat, and I'll tell you why as time went on, we did two things.Number one, we expanded on that program. And instead of just offering help to people who want to sell online courses, we began helping people who were selling coaching, consulting software masterminds. And the reason for that is because I've, I've made seven figures with a mastermind. I've made seven figures with online courses. I've made seven figures with coaching I've and I've made seven figures with consultant, direct consulting. So it's like, you know, I've worked out processes for those various things. And people began asking me like, Hey Dan, I know that you, you teach people how to sell online courses, but can you teach, can you just give me, I grow my mastermind? Hey, Dan, I noticed you, you owned a software and then you sold it for multiple millions of dollars a couple of years later. Can you teach me how to grow my software?And I thought, well, of course I can. So we started adding in content and more resources for people that we're not just selling online courses, but really selling any type of digital product. And then what happened was we would end up getting people, pull on our sales calls or we'd get, you know, people reaching out that said, Hey, so-and-so told me that you were a great person to check into I'm a coach, but I see that the name of your program is sold out courses. I'm really looking to sell a course. So that's why I didn't book a call or that's why I'm not in or whatever. And I started seeing this over and over again. And then we get other emails like, Hey, Dan, I really wanted to join this program. I love your stuff, but I own a software. And I noticed that your program is called sold-out courses.So you know that, you know, I'm not really looking to sell a course and I'm sitting there and I'm like hitting myself in the head, like, ah, like, like we've got people coming into this program that we're helping grow software. We have people coming into this program that we're helping sell coaching and consulting and masterminds, not just online courses. And so it's just like, I really want to help these people. We can help these people, but they're getting hung up on the name. And when word of mouth happens, you don't have any control over that. Right? Like if you watch a webinar or an ad for me, and I say, Oh, by the way we now help. Okay, fine. But if you're just talking to people outside of the funnel and there's word of mouth, and they're saying, Oh, Dan's programs called sold-out courses.Oh, well, I'm not looking to sell of course. And boom, you just lost a prospect. Right. And so I thought about it and I thought maybe I should change the name. And, or maybe I should create a new program and add more stuff into it and change that name. And I began like running through this in my head. And then what really put me over the line was that this was crazy. People would get on sales calls and they'd say, well, I really don't want to invest in another course. I need coaching. Now here's the funny thing sold out courses was a coaching program. It was just called sold out courses. That didn't mean it was a course is a coaching program always has been a coaching program. It has multiple courses in it, but we have literally four calls per week. We have a beginner call, an advanced call, a sales training call and a tech call, a tech support call like, like that's a coach program.So I started talking to my sales reps and I'm like, how many people are saying, you know, or giving you the objection that they want coaching. And not a course. And my sales reps will say, well, Dan, we get that a lot. And the funny thing is, we tell them it's a coaching program, but for some reason, just because of the name, they, they get it in their head. That it's just another course. And I go, okay, I've made a decision. So what we ended up doing was changing the name of the program to digital millionaire coaching. And I did that for two reasons. Number one, it's in brand with my book because my books called digital millionaire secrets. And number two, it says right in the name digital millionaire coaching. So it literally spells it out for you that it's a coaching program.And at the same time, digital millionaire is more applicable to somebody who sells digital products. Whether that be, whether that be coaching, consulting, courses, software, or even a mastermind, right? You sell information. We can help you. And I literally changed nothing else about the funnel, the, the, the, the, like the process, like everything else was the same. We just updated our branding. We updated our logo. We updated the name we added in, you know, new content that we're already adding in. But the thing is just really changed the name. And just from that, it increased our sales because we stopped getting the objection of, well, Dan, it seems like you can only help me sell a course. So that went away. And then we stopped getting well, Dan, I don't want to buy another course. I need coaching that went away. And all it was was the name of the freaking product.And it's so insane how the name of your product can help or hurt you. And so I, and when you're just starting, okay, just to be clear when you're just starting, it doesn't matter as much, but when you start to build up an audience and people start to know you and they start to talk about you, that thing does matter for instance, think about this. Hey, I'm John. I got these dog treats that calmed down my door. They're really great. You should try them. Oh, what are they called? Anxiety hackers, five milligram CBD infused dog treats. Wait, what? Let me write that down. And then next thing you know, they can't find a pen. They can't find a paper and they're there. You just lost a sale. Let's do, let's do that again. Hey, John, you should really check out these dog treats that I got for my, my dog.They calm them down. Oh, what are they called? Quiet treats. Oh, quiet treats. I can remember that quiet treats. All right. And then somebody just goes and types in quiet treats and boom. There it is. The name of your product does matter whether it is an e-commerce product, where it is a coaching product. It does matter. And that is why I don't like to be super vague. Like I don't like to call, like, my book is called digital millionaire secrets. It's not called, you know, something dumb, like unfair advantage or, or my program is not called unfair advantage accelerator or unfair advantage basket. It's like, I get it. I've seen a, probably about five products in the past month on Facebook with the term unfair advantage in it from various people, not from one person from various people. I've seen the same name and it's like, I get it.Like I get it. You're saying you have an unfair advantage to life or business and blah, blah, blah. I understand it. I do. But I just think it's very amateur because at the end of the day, you're going to grow and people are going to start recommending you and saying something like, you know level up is like, okay, you know, that sounds cool. But when you say like, Hey, digital millionaire coaching, it's like, well, I want to be a digital millionaire. I want to be, you know, an online millionaire and I want to get coaching. I don't just want another course or whatever, but it's very descriptive, even sold out courses. Like if you want to sell it, if all I wanted to do was teach people how to sell courses and that's it. And I did not want to expand to others then.Absolutely. That would have been a great name to stick with, but I did expand. And so, and we even helped people sell services in the program. The only thing is it has to be a higher ticket price, not 500 bucks for graphic design. We help people sell like, you know, two to $10,000 a month or, or a $50,000 one time services, or, you know, so, you know, basically selling high ticket over the phone. Anyway, I digress. The point is that the name of your product should signify the end result, digital need coaching, right? I want to be a digital millionaire and I want to be coaching. Boom, quiet treats. I want my, I want to give my dog a treat and he becomes quiet. They signify the end result, digital my book, digital millionaire secrets. I want to be a digital millionaire.I want to know the secrets. Boom. All right. So it should signify results so that when people start considering you outside of your controlled market, hitting funnel, that you have 100% control over and they move into word of mouth where you don't have 100% control. You have barely any control that you want. The name of your product can become sort of viral and be easier to share via word of mouth. It's way easier to say, Hey, strike quiet treats, then Hey, you should try things. Anyhow. Okay. Anxiety Hacker five milligrams infused CBD dog treats. Like it's much easier to spread, right? Like this and not to use a terrible, terrible analogy. But well, I won't say that. I'll say you want it to, you want it to grow like a weed. Okay. I actually, I was going to say spread like a virus.That's probably not appropriate to say right now, but the point is you, do you want it to spread as easily as possible? And if you make it a complicated name, a vague name, a name that doesn't signify, the end result, it's going to limit the spread. Okay. It's going to limit its ability to spread and to permeate conversations. But if you make it a name that signifies the end result, that is easy to remember. And that show that just from the name people go, I want that. Then it's going to spread like wildfire. It's going to spread like nobody's business because it's going to permeate conversations and, and dialogue. And it's word of mouth. I mean, if I look at my tracking software, right, I can tell you exactly where I get sales from. I use a very advanced tracking software that allows me to know if I do a podcast interview, I can tell you how much money I made from being on that podcast interview. Based on the link that I share. I like every Facebook ad, every YouTube ad, every podcast episode, I can tell you where every single sale comes from in my entire business, but there's one category that you can't tell. And that's word of mouth that is word mouth.And that is from people literally typing in my website or typing in Google search. I mean, I can track it from there or literally just going in and finding me. And we do six figures per month just in people finding us. And then of course we do multiple six figures in our advertising efforts and YouTube channel and all that. But guys think about that. That's six figures in a month from word of mouth. And I can tell you right now that when I changed, when I started becoming more conscious of my product names, that number increased, I can look at the reports. I can literally look at reports and say, I changed the name of this on this date. And I can look at the graph and see an upward trend in sales from word of mouth. After I changed it, like probably about 45 days after I changed it, I saw an upward trend because obviously it takes time to catch on it's real. So next time you're going to name a product, whether it's a $5 e-commerce product or a $50,000 mastermind or a five or $15,000 coaching program, think about the end result your client wants when you name your product and will absolutely help spread word of mouth. Hope you guys enjoyed this episode and I will see you in the next one.Hey, Dan Henry here. And if you enjoyed this episode, make sure to visit clients.com for more free resources on how to grow your online business. And if you love this show, don't forget to leave me a five-star review. See you in the next episode. 

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- As business owners, we all know how vital ads can be for capturing new audiences and clients. They even allow us to retarget our warm audiences to close more sales.  With new Apple products releasing soon this year, we will see the roll-out of their latest operating system, iOS 14. And one of the biggest, notable changes in this new iOS is that users are going to be allowed to agree or deny to “sharing data" with each of their apps. For Facebook, this is going to create a significant impact on the way advertising works… “Despite our best efforts, the changes may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future. Our ability to deliver targeted ads on iOS 14 would be limited. As a result, some iOS 14 users may not see any ads from Audience Network, while others may still see ads from us, but they’ll be less relevant.” As you know, Facebook gathers data from you as you are searching and browsing the internet, and this is how targeting for ads (and retargeting ads) works. For example, if you search for a new camera lens on a site, you will begin to see ads for other camera lenses or companies that offer similar products.  If Facebook can no longer gather this data from you, to better serve you targeted ads to your needs and wants, what happens next? In this episode, I am going to cover:How Facebook ads work by gathering your browsing or search data recordsWhat happens when users check “no” to stop sharing their data with sites like Facebook, and how will it affect your advertisements?Should you worry about not having Facebook “Audience Network” as an ad option?The mindset to have to move into this new transition with data sharing changes If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —Our Apple's new privacy settings. The end for Facebook ads. We talked about this in today's episode.All right, everybody, before you guys freak out at the new news, or maybe you haven't heard the news, let me, let me just layout, let me lay it all the cards on the table for you. So Facebook is a bit angry at Apple right now, and it's because Apple is making a change to its privacy features. And basically the next version of Apple's mobile operating system, which is going to be iOS 14 is going to be on all the iPhones that are going to be released this fall. And of course, people will update their phones and all that jazz, and iOS 14 requires that requires app developers to notify their users. If their app collects data about their, their, their activities online, it makes them agree to share that data. So what does that mean? Well, the way Facebook ads work, or at least one very prominent feature of Facebook ads is that if you do something like, let's say you visit certain types of websites related to stocks, right?And Facebook tracks that, or you visit someone's website. Like let's say you go to a website, you register for a webinar, or you buy somebody's book, or you watch somebody's video, Facebook tracks that, and they, they share this information. I won't, I won't get too technical here, but they share information and it allows them to then retarget you and show you ads relevant to you or ads based on an action that you took. So for instance, if you visit a lot of stock sites, then you might see ads for, for stock offers. Or if you visit a lot of fashion sites, you would see ads for, you know fashion, right. Or dresses or, or, or clothing. And so the thing about that is, is in all this congressional, you know, stuff going on where Facebook is just getting completely, just raked over the coals is people are afraid of privacy.Now, for me personally, I don't have a, you know, I have an abundance mindset. I don't have a scarcity mindset. So when I see an advertisement for a product that I might be interested in based on my, on my activity online, I think that's a good thing, because what if it's a product that could, you know, help me or product that I would enjoy. I like being able to see that, that that's me personally. And it's not as scary as people make it out to be, you know, Oh, it's big brother and all this, no, it's not. It's, you know, you know, you visited certain websites on your phone and the data was shared. And so you're seeing ads relevant to the type of websites and activity you do online. That's all it is. It's not like there's some dude in a, in a room somewhere.Oh, he visited you know BNH photo.com and he's looking at, at camera lenses. Oh my goodness. Oh, that's great. Like nobody cares, right?You're not that important. No one cares. They're just showing you relevant ads. So what's happening is Apple is tightening up its restrictions and what Facebook is afraid of. And I'll read, I'll read the quote here, and then I'll explain the quote despite our best. And this is from Facebook, by the way, despite our best efforts, the changes Apple's doing may require audience may render audience network so ineffective on iOS 14, that it may not make sense to even offer it on iOS 14 in the future. Our ability to deliver targeted ads on iOS 14 will be limited as a result. Some iOS 14 users may not see any ads from audience network while others may still see ads from us, but there'll be less relevant. So audience network right means that there are websites that are off of Facebook. Cause you know, Facebook owns Facebook.They own Instagram. They own WhatsApp. Obviously they own Facebook messenger. And so on those Facebook-owned properties, you will see ads and that's not going to be effective because if you click on an ad on Facebook, you're on Facebook, Facebook can track its own users. So then if they show you a relevant ad, based on your Facebook activity, they'll still be able to show you ads on other Facebook-owned properties. But with audience network, what that means is it's a collection of properties and websites and blogs and news outlets that are not owned by Facebook but are in partnership with Facebook to show, to show ads that are controlled and generated through Facebook. So basically if you get a new iPhone with this setting and you don't check the box to share that data, this means that you'll still see ads on Facebook.You'll still see relevant and targeted. And retargeted ads on Facebook on Instagram, on WhatsApp messenger, but you may not see them on you know, when you visit a blog or something on, on, on your phone and you may not get that same experience. And I understand why Facebook's worried about it, right? But as an, at some, as somebody that's built an eight-figure company based off of Facebook, primarily at least in the beginning, Facebook ads, I, I'm not worried. Right? And here's why people spend all freaking day on their phones on Facebook, on Instagram, et cetera. So if you want to deliver an ad, a targeted ad, or a retargeting ad, it means somebody visited your website and they watched your webinar. They, they, they visited your Shopify store or whatever. And now you want to hit them up with a retargeting ad that says, Hey, I noticed you, you watch my webinar or, Hey, I noticed you, you visited my store, buy this thing or do this thing.I understand that. You're worried that on audience network. Yeah. You may not be able to show those ads as effectively, but here's the thing. People are on their phones all day. They're going to see that same ad on Facebook or Instagram or messenger or WhatsApp at some point anyway, right? Like that's the thing, the thing is they're going to see the ad regardless. And yes, when I look at my data and I look at our sales, I do see a chunk, not, not the majority, but I do see a chunk of sales come from audience network. To me, those people like it. They don't see that on audience network. They'll probably see that ad on Facebook or Instagram anyway, because within five minutes of them reading that, that new article on, on whatever, right, they're going to go check their Facebook. They're going to see the ad anyway, in my opinion.And you know, I've only spent like, I dunno, $5 million on Facebook ads. But here's the other thing. This also comes down to mindset, right? Cause like, let's say you're an entrepreneur, you're advertising or whatever. And you're like, Oh, this is bad. This is bad. That's a poor mindset. And here's why there's two things you have to consider. Number one is that everybody's going to be playing by the same rules, right? So it's not like you're all lining up in a race with all your competitors and somebody is taking you personally and putting you 20 feet back and everybody else is staying 20 feet ahead. No everybody is, is, is taking a step back. So the playing field is still level right there. There's no. So vantage that your competitor is going to have over you based on this change. So the market is going to be the same, right?You're going to have the same tools at your disposal as the next guy as your competitor. So from a mindset perspective, I don't really see an issue. And I believe that people are, they're going to see the same ad on a different property anyway, that they're V you know, if people stop visiting Facebook, if people stop spending all day on Instagram, okay, fine. Maybe we can talk. Right. And the only way I see this making an actual major impact is that people spend all day reading blogs and on news sites and hardly any time on Facebook or Instagram, which I don't see happening. So that's, let's, let's look at another mindset perspective, see a poor mindset, will you? Oh, it's harder to advertise, which is really not. I don't think you're even going to really notice it. But a poor mindset will say, Oh, it's oil.Facebook ads are even harder now. Oh no, no. I can't grow. My company. A rich mindset is, Ooh, all buy Facebook stock when this hits, buy it on the div and get in for a low price. And then as the company grows over the next few years, I'll have gotten a really good price in my stock will increase. That is a rich mindset, right? Cause you cannot control what happens in the world. You can not control what happens in, in, in other people's businesses that affect yours. You cannot control these things, just like you can't control. Who's going to be president, but you can control your reaction to it. So when this happens, which is going to be in the fall, you can sit there andI'm not going to spend money on Facebook ads. I'm on something. I'm going to go back to my nine to five. Cause it's just getting too hard to advertise and blah, blah, blah. OrYou can not do that. You can continue to advertise again with the same playing field as everybody has. And maybe by, you know, I know I'm going to buy some Facebook stock when it dips. Cause it's definitely going to dip when this rolls out and, and you know, it'd be, and Facebook's talking about it and freaking out about it. They're stock's going to dip, I think, and I'm not an investment expert. I'm not giving any investment advice. But common sense to me is that when something bad happens to a company or at least the perception of something bad happening to a company, their stock drops. And that thing is only temporary. Like, look what happened when covert hit, everybody freaked out because they're like, Oh man, you know, I don't know what's going to happen, but so everybody stock drop, but then it skyrocketed back up.And the people that bought during that dip, our pay made a lot of money. And the thing, the funny thing is is that, you know, and I was scared too. I'm a human being, you know, I didn't know what was going to happen, but ever since COVID hit with the exception of that one month, March that one month where everybody was holding onto their money every month, since then we have had literally record profit months. I've never had so much made so much money in May. It made so much profit in my business ever. And you know, there are multiple explanations for this. Maybe it's because more people are at home. So more people are, are consuming ads or, and content, or maybe it's because people are looking to grow their business or start a business more. Now that they're at home, it could be a variety of things.But the point is, is that don't freak out about this type of stuff because you cannot control what happens. You can only control how you deal with it. And I know that I'm not going to worry about it because I realized that the same playing field is going to be applying to everybody. And I'm probably gonna buy some Facebook stock when it dips. And I'll just leave you with one more thing. If you think that you should worry because Facebook themselves are worried. Look, guys, let me tell you something. Let me tell you something right now. The last person you should listen to when it comes to Facebook. Ads are Facebook. I have spoken to dozens of Facebook reps from the Facebook ad team. And you know, you know, you run Facebook ads and eventually you get an email and they say, Oh, Hey Dan, you know how would you like to set up a 20-minute call with somebody from, from Facebook to tell you how to run your Facebook ads and get better results out of your Facebook ads.And a lot of times I'll do these calls just to see what they have to say. And let me tell you, I have, I have heard some bad Facebook ad advice. I've, I've, I've heard some bad advertising marketing advice before, you know, in blogs and Facebook groups and just at conferences, I've heard some really bad advice, but the worst advice I have ever heard is from Facebook reps, you got to think these are basically kids in their early twenties, maybe younger that are getting paid. What? 15 bucks an hour to sit in front of a computer and read a script. They're not advertising experts. They're not entrepreneurs. If they, if they knew anything, even remotely useful about Facebook ads, they would not have that job. They would have, they would be making a ton of money running their own Facebook ads. And they sure as heck would not be sitting there getting paid $15 an hour, taking 50 calls a day for Facebook.It like, it just doesn't make any sense. Right? So that's the thing guys is be very cautious when listening to Facebook about Facebook ads because the people that really know about Facebook ads are people that have made millions of dollars growing their company from Facebook ads, not kids. They get paid basically minimum wage to sit in a booth and read a script about Facebook ads. Okay. I'm just being honest. So I would not worry about this to summarize. Don't worry about it. Have an abundance mindset, have a rich mindset, and remember that at the end of the day, the playing field is level for everybody and you put out great ads. People are gonna see them and people are gonna buy your stuff. So spend less time freaking out and spend more time getting better at what you do. I love you guys. Thank you so much. See you in the next episode.

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- I recently sat down with Kally, one of my top sales reps for my company. We decided to have a casual chat with each other about the importance of NOT answering all of your student’s questions on calls is actually the best way to coach them. You see, when we continuously lead students or clients by the hand to the answers they are seeking, what are they really learning? Are they learning to think for themselves objectively? Are they learning to find and use new resources to get the answers they seek? No, of course not. I’m sure you’d heard this quote many times before… “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” And the same concept applies here. Teaching your students to find their own answers, or better yet, know how to ask a question properly will unlock so much more for them than just the one sought-out solution… In this episode, I am going to cover:Why it’s much more beneficial to your coaching students to be blunt and upfront, than give them “feel-good” and fluffy responsesThe real secrets behind effort, and how it’s not just about working hard, but it’s about working smart and investing in yourselfWhat the perfect combination is for the formula of success If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —Dan:Hey, everybody in today's episode, we're going to talk about why actually answering your student's question is the worst way to coach.Dan: All right. So I can already tell I’m going to get some heat for this one. So, alright. Let's say you're a coach, right? You're coaching consultant and you're on a coaching call with your students and you get a question. I believe one of the worst things you can do as a coach is answer the question. Now, what do I mean by that? By the way, we have Kally here, my guest again today, Kally, how are you doing? Kally:I'm good. Thanks for having me on again.Dan: For those that you don't know, Kally is not only one of our best sales reps, but she also handles our coaching calls for our program. You know, teaching our, our clients and students, how to get better at closing over the phone. And we are in this discussion the other day because you know, she started coaching and you call me up, or we talked about some of the sales and you say, “Hey, Dan, I just, I have a question on the coaching calls, is it not…” Or actually, why don't you tell me what your question was? Kally:Yeah, so my question, what I was really trying to figure it out, cause I wanted it to really be helpful on these calls. Is, am I supposed to be getting the same question over and over and over and over again? Dan: Well, yes. Welcome to welcome to coaching. But the, the thing here, and as we dove into that is you, you know, you, when you're a coach, right? You're your first and your, your new coach, especially you may know what you're doing. Absolutely. But you, you also have this, this thought in your head, every new coach has a thought in his head. They say, well, I'm supposed to answer their question, right? I mean, that's, what's going to help them. Right? And I always say, if they knew the right question to ask or the right way to ask the question, they wouldn't need to ask the question in the first place.Dan: And what I mean by that is there is a problem, right? They're asking the question, whatever it is, because they have a problem. And you as a coach, a good coach, you have to dig past the superficial question that they ask and find the root of the problem and then solve that. That to me is a good coach. So for instance, if I have somebody, I remember actually you talked about it earlier. Somebody said it was, you know, when should I hire a, a sales rep? And I think they were talking about the way they were asking. It was like, I have this many webinar registrations and this many people booked a call. And that has nothing to do with like hiring a sales rep, hiring yourself. You can close at 35% for a solid couple hundred calls. Then you can look at hiring a sales rep and having them take calls.Dan: That is what I say. And that has nothing to do with how many webinar registrations converted to calls that's marketing. This is sales. And so if you would have attempted to answer his question as asked, there's no way you would have given him a productive answer or helped him, but by digging in and saying, well, forget though, that part of it, how many calls have you taken? Right? How many have you closed? What's the rate? You know, fig you know, asking followup questions to figure out what the actual problem is. That's when you can begin to help as a coach.Kally:Yeah. Actually hearing what the problem is. So another example is on sales, coaching calls. I get questions all the time where they'll say I was on a call and somebody said to me, “I have to talk to my spouse. What do I say? Right. Like tell me the exact words, what I'm writing this down. What should I say?Dan:Oh, should I say depends on how the beginning of the call went. I mean, it depends on, on what you said prior to that. Depends on what you agreed. I mean, what did you say, Kally?Kally:Well, I took it right back to the top of the call. Like, how do you, how do you take your calls? Do you tell them to bring their spouse before they even get on the call? What's your process? Cause it's not about my words. My words are my words. Right. Maybe something that works for me doesn't work for other people. So I took them back to understand what their processes do you ask them at the beginning of the call? Is there anyone else on the call? Did you bring your spouse? Do you have one? Do you make decisions with them?Dan:Right. And what is said, then completely influences what you would say if that happened. Because let's say, let's say you're at the beginning of the call, right? And you say, you know do you have a spouse? Yeah. I have a spouse. Okay. Do you need them to make decisions? Do you know if you decide today that this is a good fit and you want to move forward, you know, do you need to talk to your spouse? “No, absolutely not. I make the decisions.” Okay. Then if that is said, then at the end of the call, when they say, I need to talk to my spouse, you can say something, you know, you can point out that they already agreed that they didn't need to. And you get an then, you know, and obviously whatever objection they have is you need to find the real objection because they're obviously just making that up.Dan:You know, if they already agreed that you, they didn't need their spouse, versus if you didn't say that at all. So sometimes when people I'll give you the exact words, well, this all depends on a variety of situations. And so, you know, you got to understand the process and you got to understand what happened. You got to teach them. Why not just answer the question, right? Because then they won't understand why. And they won't understand why their question was wrong in the first place. I don't want to say wrong, but just not articulated in a way that will solve their problem. But again, if they knew what question asked or at least they knew the exact way to ask it, they wouldn't have the problem in the beginning.Kally:Yeah. It's funny how that works, right?Dan:Yeah, it is. It is like, and there have been times where I've been speaking to a colleague or somebody that, that is, you know a high up in the, in the, in the ranks of internet influencers or whatever. And in the middle of me asking the question, I'll realize that I've answered the question. As I'm asking it, I'll be like, nevermind. You know, I'll be like that. And then they'll laugh, you know? And then they'll be like, I do that all the time, you know? But that's the thing is if you really truly understand what to ask to solve your problem, then you'll be able to solve your problem on your own. And so when you're a coach, you need to understand that you have to ask the follow-up questions. You have to understand why they're asking the question, what the problem is behind the question, and then solve that problem. Not just answer their question to make them happy. So they feel like they got their money's worth. Do you want to, you want to solve their problem, or do you want to just pander to them and make them happy? Or do you want to actually fix what's wrong? You know, that's a different piece of somebody that sells a coaching offer to make money. And so someone sells a coaching offer to help people.Kally:I mean just imagine how much more valuable your product becomes, right? Your program, your coaching, whatever it is that you're selling, and the testimonials that your students are then going on and saying, right. Cause now, instead of just telling them what to say, you've taught your students, had to think for themselves how to fish for themselves. Right. So I mean the effects of your business on just coaching that way is incredible.Dan:Yeah, absolutely. Absolutely. But you know, as a prospector, as a student sometimes you can feel like, I'll just answer my question, just answer my question. And it's like, dude, like, you know, you, you, you're not asking the right question. Do you want me to answer your question when we solve your problem?Kally:Well, it's, you're really patient with people that way.Dan:I'm patient with people? Kally:I mean, yeah. Yeah. Because yeah. I mean, you're not just giving them, you could just give them the words and move on to the next question.Dan:Oh, I see what you're saying. Yeah, yeah. That's true. I can't though. It, I would explode if I did that. I just, I don't have it in me to pander and to just make somebody happy for the sake of making them happy, I have to solve their problem. Otherwise, I'll go to sleep that night and I'll be thinking about it and I'll be like, ah, man, I should have, I should actually solve their problem instead of just, you know, making them feel good. You, I just can't, I can't do that. It's just not, not me. Kally:But it's because you actually care, like, right. I usually hear about their problem and you actually care about teaching them to solve their problem.Dan:Well, it's a comment I'll be, you know, to be completely transparent. Yeah, it's a, I just, I'm an honest guy. It's a combination of me actually wanting to help people as well as the fact that, you know, some people just get, they have pet peeves, they just get annoyed by things like they, they just get, you know, they just can't stand certain things. I cannot stand, you know, bad marketing and bad you know, entrepreneurship. Like I like when somebody is clearly got a great product or they clearly can, you know, have the potential to be successful and they're just doing something blatantly wrong, or they're just not understanding, you know, how simple it is to get to the next level and they're complicating it. I just, that, that drives me nuts and I just have to fix it. It's sorta like a painting, you know, bad marketing to me or bad or bad, you know, operations or bad sales or whatever.Dan:It's just, you know, it's like a painting on the wall that is crooked. And I'm just like, I got, I got to fix it. I got to fix it. It's funny. Cause I try not to talk business in private, you know, situations. And I've been in situations where, you know, I'll be hanging out with somebody who is a, like an influencer or something and they'll be cool or whatever, but like one of their staff, like I was in a situation somewhat recently, not very recently obviously, cause we’ve all been locked down, but I was hanging out with somebody who is another, you know, high-level entrepreneur and they had their, their team there and we were hanging out, we were having some drinks and this, he was one of the guys that does like their webinars or their tech stuff. I don't, I don't exactly remember, but you know, he sat down and he was like you know, try to ask me all kinds of questions about marketing.Dan:And then his, his boss was like, Hey man, chill, you know, we're all just trying to chill and relax and have a good time and stuff. But like he said something and, and that's true. Like, I, I did not want to talk business. I did not want this last thing I wanted to talk about, but he said something before the other guy could cut him off. And he said something that I was a mistake. Right. Like I knew that he was making a huge mistake and that, that mistake was also costing my friend money, you know? And I was just like, darn it. You know? So I said, listen, blah, blah, blah, blah, blah. And I told him exactly how to fix it. And he goes, Oh wow, wow. You know? And, and so like, I don't know, 30 days, 30, 45 days later my buddy calls me up and he's like, Hey man, did you tell you know, we like, you know, really increased our webinar conversion rate recently.Dan:And, and so, and so said that you talked to him about it at the party. And I was like, yeah. And I, you know, told him about it. And he's like, he's like, well, you know, I told him not to talk business cause that wasn't a really trying to do, but I gotta say I can't, you know, I'm kinda glad he did because you know this really helped us out. And again, it was a combination I wanted to help my friend and as well, I just can't stand bad marketing. It's that crooked painting on the wall. So and I didn't even get paid for that. So, you know, I just, I do care about, about the art of this and you, anybody out there listening, if you, if you really commit to your business and what you do in your movement, you will care as well. And you will not get on coaching calls and you will not pander. And just say stuff to make people happy. You will actually try to solve their problem. And I always say, what Kally, what do I say? I say, this may not be the answer you want to hear, but it is the right answer.Kally:And that's hard, right? Like it's hard for me on coaching calls on when I'm on sales, coaching calls.Dan:Well, I mean, yeah,Kally:You tell people like, you're not that that's not right,Dan:Right. It's hard, but it's what you gotta do. You know, it's a lot of things in life are hard. You know, how hard it is to write a book, you know, how hard it is to write a book and make it good, and then do all the marketing and, and pump out interviews and all the stuff to make it hit the wall street journal, bestseller list. I mean, you know that, and we hit number three on the top three wall street. That's hard, but I wanted to do it. And so I did it and, you know, I did the things I didn't want to take tons of interviews. I didn't want to, you know, I mean, that's, you know, I wanted to sit around and watch TV, you know? I mean, that's just like a natural thing. Like, people don't want to work hard. People don't want to do things that are uncomfortable.Dan:People don't want to do things that are hard, but we do them because they, by doing them, we get the things that make us happy. And the things that make us feel fulfilled and the things that, that are the right things to do. So but you know, I have heard Kally that you have been absolutely crushing it on the sales coaching calls and that you're really getting our clients and our students sales rate up. And again, I don't think that you we'd be getting such great feedback about your calls and such great results. If you just said things to make people feel good. I just, I don't think you would be doing as good a job if you did that.Kally:Right? Yeah. I'm going to, I'm going to turn it up a bit on our calls. I'm just kind of easing everyone into it.Dan:Nah, you don't need to look. Everybody knows, everybody in our program knows that they come to me, they come to my company because we don't beat around the bush. You know, we tell them exactly how it is and exactly how to fix it. And, you know we don't, we don't beat around the bush and you know, I've, I've had to, I've had to get harsh with people sometimes on calls because they just weren't, weren't getting it. And I remember I had and I don't mind saying this. We had Lauren, we had Lauren on the call and I remember at one point she said that she got off the call and she, you know, she was so upset that she cried and, you know. She was that upset because I just told her, I said, listen, you're not, you're not doing the work.Dan:You're giving 50% effort at this, you know? Kally:Yeah. Dan:And the thing about it is, is that she was going through a lot. Like she, you know, she had a baby, she was dealing with issues with her husband in terms of immigration, cause all this stuff and a lot of stuff was going on. And you know, I said, look, that that sign like, that really is bad. But if you build an engine in a car and that car and you built the engine wrong, right. You didn't follow the blueprint, you built it wrong and the car doesn't run. Right. You can't yell at the car and say, “Oh, I tried so hard. I have so much going on in my life.” And then all of a sudden the car runs and it starts moving forward. It doesn't work like that.Dan:It doesn't matter how you feel or what's going on in your life. You've got to go back, take the engine apart and put it back together correctly. End of story. That's the only way the car is going to move forward. And so fast forward to what, what was it like a couple of days ago she posts in the group. Kally:Oh, it was wild. Dan:It was wild. And she had like a $10,000 day. And then she had six sales calls booked even past that. And she's just like, man, she's like, I really needed that tough love and blah, blah, blah, blah, blah. You know? And, and I've heard that story so many times. I said, first you'll hate me then you'll thank me because I'm not going to tell you the feel-good stuff. I'm not going to tell you what you want to hear to make you feel good.Dan:I'm going to tell you reality. I'm going to tell you the truth, period. And once you can accept the truth, that's when you can begin to get to work. Kally:Did you ever have anyone tell you, like, feel-good advice that was it's horrible for your business? Dan:Oh yeah, absolutely. Absolutely. Actually, when I was younger I got all kinds of advice like that, all kinds of stuff like, Oh, you know, the, the, you know, the worst advice you can get is what matters is that you tried that's what matters, who, who came up with that? Like, I want to know in the history of humanity, I want to know the moment and who it was that literally came up with the phrase what's important is that you tried, okay. Maybe if you're playing little league baseball and you're five, but when it comes to entrepreneurship and business, that ain't what matters, what matters is the result.Dan: And you can try, but people don't understand effort, right? Like people like you want, you want to hear something about effort. This is a, this is a funny, kind of, I told us on a coaching call. I'll probably have to make a whole podcast on an effort, but I'll just tell you real quick. So I, I don't really drink much anymore. Right. And, but I do like to, from time to time, you know, have a drink, well, I've also been really, really focused on, on my health and losing weight and, and getting in shape and feeling good. And so one of the things I've been doing is making sure that I count my macros, count my calories, and I've lost like 15 pounds. I'm starting to actually look like a, you know like I might have muscles and stuff and it's been great.Dan:You know, like, you know, it's funny cause people like comment on my ads. Like, Hey, you're looking good, Dan. And you know, I feel better and I feel more, more, you know, just, just flexible. And I just, I feel it's easier to get up early. And so I, I, one of my favorite drinks is a Manhattan. But, but if I drank whiskey the next week, if I have one drink the next morning, I feel foggy. I feel kind of like, Ugh. And I don't you know, I just don't feel good and it affects my work. But I found because there was this one night where I was at a, at an event and there was nothing but vodka and I had to have a vodka drink and I ended up having several and I felt fine the next day. Right.Dan:And I don't even like vodka, you know, to be honest with you, I hate vodka. But when I drink vodka, I don't, I don't feel, I mean, unless I drank like a whole bottle or something, I'm sure I would feel terrible. But when I have a few drinks of vodka, I don't feel bad at all. The next day it was, it was almost as if I never drank. And so I literally hire a bartender to, once I realized this, I hired a bartender to come out and make me virtually every vodka drink on the planet because I hate vodka. Right. I'm like, there's gotta be one drink, one drink. Okay. That is good. That all like, so here I am, you know, I got this bartender making all these, these drinks at my house and there's this lineup of drinks and I'm sipping all of them.Dan:And I find the one that I liked and it was a blueberry vodka martini. And I'm like, I never thought, you know, I drink like whiskey and stuff. I'm like never, I never thought in a million years I'd be drinking a frickin blueberry vodka martini. And you know, and so not only at the cost of my ego, but just, you know, I live, I really put so much effort. So where if I wanted to have a drink, I knew exactly what drink I could make. I knew how many calories would is in it. I knew that it wouldn't make me feel bad the next day. And so if I did want to have a drink, that was the drink. And in order to do that, I hired a bartender to come out and make mothers drink like that.Dan:I remember telling that story to a friend of mine, Dan you're psycho, like who puts in that much effort? I said, well, I put in that much effort because I know every once in a while I will have a drink. And if I drink whiskey, I'm going to feel bad the next day. And you know, now I might drink whiskey on like a Friday night if I'm not doing anything the next day. But if it's in the, in the middle of the week and I want to have one drink, I might have a vodka drink and I feel fine the next day, or if I'm going out to an event and it mostly happens at events, if I'm going out to an event or a gathering and I have a drink and I got to speak the next day or something, you know but that's, I mean, that's a lot of effort to put in to figure out which drink won't make you feel bad that most people would not put that effort in. And I forget who said this, I need to, I need to look it up, but how you do I think it's called how you do one thing is how you do everything or something like that. Do you?Kally:Yeah. Yeah. I think that's exactly to paraphrase. That's how it goes. Yeah.Dan:Yeah. Actually a whole lot. There it is. I'm looking it up right now. Yeah. How you do anything is how you do everything is about having a power set wise. So that is by who's this by this is by well, I dunno, it's not telling me who, but anyway, it's a really good, it's a really good saying because it's just, you know, it really shows you the fact that, you know, you can't be lazy in one thing and not lazy in another. Laziness is laziness. And so for me, I was, I think it's Tom ferry, maybe that looks like who it might be. I don't know. Anyway, the point here is that you know, the amount of effort people think it takes is, is way less than the amount of effort it actually takes. Dan:And, you know, so when you say, Oh, I got a you know, I want to get better at, at, at webinars. I want to get better at speaking on stage, or I want to get better at this or that people don't realize that you can't just like sorta, you know, whatever, just put in a little bit of effort and you will be great. You have to put in a lot of effort. And that is just not... that's the difference between somebody who becomes truly successful and somebody who's not is they realize, they realize that the amount of effort is that is required is much higher than the amount of effort they expected when they first start.Kally:So let me ask you this. Cause you're, so I've been with you what, almost two years now, right. And two years ago, right. Did you ever fathom that you would have to spend as much effort as you are right now? Cause you're, you're a pretty practical guy, right? You're I mean, you're, you're an incredibly hard worker, but did you underestimate the effort that you needed for this moment today?Dan:Oh yeah. Oh, absolutely. Totally, totally. I totally did. But that's the thing is everybody does eat. Nope. I mean, everybody does, the difference is what you do when you get there. Meaning when you come to the crossroads, right. And you're like, Oh, it way more effort. Right. It is way more effort. Did you, what do you do? Do you say, Oh, this is too much. I'm going to give up. It's easier to go back to my nine to five or do you rise to the challenge? That is the difference is of course I underestimated it, but when it came time to, you know, do it, I, I rise to the challenge and that's the difference.Kally:So what would you say to people that want to rise to the challenge? Right. But they just, they try and they're like, Oh, I really can't do this. Dan:You mean what happens when they, well, I mean, look, not everybody's meant to be successful, you know, not everybody is meant to be. And our job, one of our jobs as coaches is to help them develop a mindset in which they can put in there. Because it's funny thing is once you actually accept that it takes that much effort. And then you actually do it. It's only about a week before you go ah this ain’t that bad. You know? I mean, it's, I mean, it's just like, not that difficult. Dan:I mean, I imagine if I said to you, Hey, you know, you need to record 20. Like for instance, let's say your ads, aren't doing well. And I say, well, okay, your ads, aren't doing well. I look at your ad account and you got two ads to two angles. So why don't you take a day and record like 30 different ad angles and then upload them all. It's like a whole day. Oh, that's such, I got, you know, I got to go to me with my sister for lunch. How many times have you met your sister for lunch? Well, we usually do it a couple of times a month. All right. So take one day and not like, I mean, Oh, well I normally play basketball. Well then don't like, do you want to play basketball at your friends? Are you, are you an NBA player? Well, no. Are you going to be an NBA player? No. So why are you playing basketball? We'll just to hang out with my friends. Okay. So take that recreational activity that you do all the time.Dan:And instead today, fricking record 30 ads and put them in there and guess what? Some of them are gonna work a heck of a lot more than two. So, you know, just do it, like just do it. And the difference is, is some people aren't willing to do it. And that is why if everybody had the mindset to do it, then we being, being a millionaire would not be special. It's special because it's hard. Kally:Right, right. Yeah. Dan:Oh, you got a guest. Kally:I do. Yeah. So I think it is it's the difficult part is the 90% mindset, right? Like just getting over your mindset and then the execution. I mean, that's just excellent. Dan:Well, it really helps, there are some things that help them. This is, this is why we sell. What we sell is because you got three elements here, right? Yet three really core elements to success here. Number one is a blueprint, right? It doesn't matter how hard you work. If you have the wrong blueprint, your business is going to fail. Right. Well, we have the blueprint because we've literally been doing this forever. You know, millions and millions and millions of dollars. We've run through our process. We refine our process. We've got a blueprint. That's you know, that, that, that nobody's arguing that, okay,Dan:Second thing is execution, right? Most of these online gurus, they stop at the blueprint. They give you a blueprint, but then they don't work with you to get good at the blueprint. Imagine if a jujitsu coach, you know, told you how to do jujitsu, but never worked with you to get good at it. You'd be the worst person that you did to ever imagine if a professional boxer, you know, you become a boxer and your boxing coach is like, here's how to throw a jab.Dan:And that's it. They're done. They don't actually work with you every day to get that job good. They just say, here's how to throw a Jap. You’d get your lights knocked out if you got in the ring. Right? So the second thing is we work with, this is why we have like four coaching calls a week. We work with you on getting good at this stuff. Here's the blueprint. Now let's learn how to really execute the blueprint. Just, I always say, if you give a hundred actors the same script, how many get the part? One. Why? Because they did it better. They read the script better. They got the part. So second is execution. Dan:And the third one is community. You, you know, you got the blueprint, you got coaches that are gonna help you. But then you're also in a group of, of our other clients. Now think about this. Kally, think about all the times. We've seen somebody post a result where they say, wow, on the last coaching call, Kally said this, or Dan said that, or whoever said this, and we did it. And we, we, we made all this money and, you know, blah, blah, blah. And everything went up. And then like 20 other people that have been slacking the whole month, see that and go, what coaching, call what call? And they go back and they watch the replay of the coaching call. And they're like, Oh, that was gold. And they go to it and they make, they get results, right? Dan:If you, and this is why I love group coaching calls versus one-on-one anybody that thinks one-on-one coaching is better than group coaching has absolutely no idea how to coach nor do they have any idea how to be coached. Because group coaching has always superior to one-on-one coaching for multiple reasons, which I can talk about in another episode. But you just get more value when you have multiple people with multiple problems and one person because you learn from other people's problems, things you didn't even think to ask. And as well, you get that community where people are succeeding and people are encouraging others. And again, you are the average of your, you know, your top five friends. I mean, if you hang out with drug dealers all day long, you're probably going to eventually be a drug dealer. If you hang out with millionaires all day long, you're probably gonna make some money. Dan:So, you know, if you get the blueprint, you get the coaching to help execute blueprint. And you're in the community of likeminded, people who are trying to succeed and do what want to do that, right? There is the perfect formula for success. But, but obviously you have to care enough about yourself to spend the money and invest, invest in yourself, invest in yourself, to get into it, to get into a program like that. And as well, you know, be able to have that mindset, you know, effort is not just about working hard. It's about working smart and investing in yourself.Kally:Well said, Dan.Dan:Well, Kally, you know, I don't, I don't want to keep you up all night. So we're actually recording this at like nine 30 at night. Cause you guys were spending all day crushing it on sales calls and yesterday was insane. You guys just Limit lonely. Kally:Let me just add this. So Steph posts in our group, right? Talking about community, we've got a community in our company. So Steph posts in our group she's like closed, closed. And I was like, that's it, you know, get it right. So I just fire back. I'm like, get on my calls and I crush out three and I'm like call up stuff. I'm like, yeah, there you go. I saw you posted to had to beat it. Right. So I mean, having that, we have that in our company and it's so important to like Morel. I don't want to,Dan:You just gave me a fantastic idea. Kally:What's that? Dan:Okay. Well and the podcasts here. No, I mean, I'm gonna tell you my idea and then we'll end the podcast. This is fantastic. So it's a culture-building thing. So you just said close closed, right? So how about we do this in our DMC girl, digital and your coaching group and our in our mastermind, let's do this thing where whenever somebody closes a sale, like a high ticket sale, they comment in the group closed and they, you know, they talk about their success and what'll happen. And it'll especially happen with people who are just, you know what I mean? If you close, like, you know, 10 sales a week, you probably going to get sick of posting. But when you're, when you're what's going to happen, is the people who are just starting when you know, their first five or 10 sales are going to be closed, close, and it's going to encourage the living heck out of everybody else in the group to make. Dan:Cause that's the thing is like, you can spend the money, right. But when you see people succeeding, it makes you want to log in. It makes you want to hop on the calls. It makes you want to want to take advantage of what you already bought. I mean, I've literally seen people say, Dan, I bought this six months ago, I haven't taken a single step. And then I saw the success story I logged back in. I'm so glad I did. I made $20,000 last week. Ah, and I'm just like, yes, because you, again, you gotta be around people that are successful and are trying to be successful and trying to do what you want to do. And it's very hard to do that if you're not physically around those people where you live. Right. Especially right now. I mean, you know, so, so by being in that community of people, it's just really, really helped. Dan:So I think that's an idea. I think we're gonna, I'm gonna, I'm gonna make a post in the group and be like, Hey guys, you know, for the next 30 days or something, every time you close a sale come you know, make a post “closed” and let's encourage everybody. I think that will really help out, Kally:Oh, we're going to light things up. It's going to be awesome.Dan:The group might get overcrowded with closed posts, so we'll see, we'll see how it goes. Anyway. Kelly, thank you so much for hopping on again. I like having you on these things. I feel like it's just like chill, Joe Rogan vibe that, you know, you know.Kally:That's exactly what I was thinking!!Dan:Where are you really? Cause like I'm normally kind of uppity on these podcast episodes, but then when you come on union and we're just like, Oh man, that's crazy. Like, you know, it's like Joe Rogan thing, but Joe Rogan, if you're listening would love to come on your show by the way. Love you, man. Anyway, he's not listening to my show. Dan:Anyway, thank you Kally so much for coming on and guys if you, if haven't yet get a copy of my wall street journal, best-selling book, I could get used to saying that a Digital Millionaire Secrets I'll leave a copy of it in the description. And if you are ready to blow up your start the right way or blow up your you're a digital product company, your software company, or your coaching consulting or online course company, and you want to book a call and maybe you'll even get Kally to talk to us and see if we're a fit to work together. I'll leave a link below to book a call as well. I will see you guys in the next episode. Thank you so much, Kally. And we will see you guys soon.

Want to attend a One-Time FREE webinar with Mark Lack and Dan Henry?? You will learn "The Secret Behind Adding An Extra $3,000 to $5,000 / month Using a Simple “Personal Branding Blueprint” That Anyone Can Apply.... even if you’re just starting online." >>> CLICK HERE to Reserve Your Spot for this FREE One-Time Training Today!! <<<  ** Live training takes place on Monday,  August 31st at 12:00 pm PST [3:00 pm EST] ---- In this episode, Mark Lack (entrepreneur, best-selling author, and the TV host of Business Rockstars) joins me for an hour of absolute game-changing tactics and methods that will overhaul how you do business! When Mark and I first met at an event we were both attending. I was talking about how I didn't really care about my company's brand identity and design, as I don't think it ever changed anything much for me in my business. I have always had strict, laser-focus on my products and sales messaging...  And I could see him just grinning from ear to ear as I spoke, waiting for me to finish... Since that event, Mark has taught me compelling ways to combine my direct marketing skills with even more powerful branding for myself. And I have watched my business explode! He was also the reason that I found myself interviewed by Jordan Belfort, The Wolf of Wall Street, for an incredible podcast episode on his show! Mark is hands-down the man and influencer that will help you scale your brand and business in unimaginable ways, even if you are just beginning in your entrepreneurship journey or well on your way! In this episode, Mark and I are going to discuss:How playing paintball took Mark from a "loser trouble-maker" kid in high school to making a ton of money ($160,000 in just a one-day tournament) and eventually led him down the path of entrepreneurship to his successes todayWhy "wining and dining" your prospective clients is incredibly more powerful than "just asking upfront for their phone number" (aka their cash)A complete breakdown of how to leverage the power of interviews to create credibility and authority for yourselfHow to ethically steal the followings other major leaders in the industry and get them as your ownHow "brokering" other people's content will give you hundreds of pieces of content for your own channels (and why the original authors won't even care!)AND… the 3 Keys to how Mark landed his own TV show on Amazon Prime! If you are ready to get a DEEPER DIVE into Mark’s training, then register yourself for his 100% FREE upcoming masterclass that I will be joining him on! This FREE training class cuts right to the chase and reveals exactly how Mark was able to start and grow his personal brand so quickly and how you can do the same starting RIGHT NOW!  Register your spot today for Mark's class, "How I Impact Millions Of People Online and Get 30-50 High Ticket Coaching and Consulting Clients Every Single Month”!! >>> CLICK HERE or visit getclients.com/brand to reserve YOUR spot today - and don’t miss out!! <<< If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- Honestly, y r u so lazy bro? Have you ever gotten a message with that level of laziness in it? Or even worse (and boy, do I hope NOT…) sent a message that used improper and shorthand spelling like that? If you want to pigeon hole your presence or reputation immediately, then feel free to write to potential clients or other entrepreneurs that way… But ten out of ten, I don’t recommend it. Unless, of course, you hate money and never want to earn a dime of it!! Have you ever met a millionaire or highly successful business owner who writes like that? Or shows up in torn-up jeans with a band tee on, piercings all over his face, and neck tats? I mean, maybe… Of course, there are exceptions, such as someone who manages touring bands. Then, that would be fitting, perhaps. Think of it like the industry’s uniform. BUT… more likely than not, showing up looking like that or writing to people that way is completely inappropriate. Imagine your real estate agent showing up to present you a 1.4 million dollar home looking like that… you’re probably going to run faster than you could drive away! In today’s episode, I’m going to cover how to stop the laziness in your business, so it doesn’t go down like a sinking ship. In this episode, I am going to cover:How to give effort in even the smallest tasks so that bad habits don't trickle into the way you handle businessThe biggest secret on why multimillionaires are never lazy with any aspect of their lifeWhy laziness will affect your products, profits, and sales in more significant ways than you think it can! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com  — TRANSCRIPT —Hey everybody. In today's episode, we're going to talk About how to stop laziness from spreading like a disease in your business.All right, so this is a subject that I have been super passionate about for a long time. I have always been one to get really annoyed by and to be quite honest with you, not take period people seriously, that when you're conversing with them, whether it be over a comment or a text message or whatever they spell things like instead of saying true, T. R. U. E., they say like T. R. U. Well, I'll tell you what this has to do with laziness in your business in a second, but think about this... it's one letter, right? You literally that lazy that you think like do you use one letter? You're going to spell true “tru” instead of “true”. That's insane to me. The amount of pure, unadulterated all laziness that happens there. Now you might think, oh Dan, well that's just so frivolous. It's just how people text, blah, blah, blah. But here's the thing, I've never, I very rarely meet millionaires that do that, like unless they're like a rapper or something and they're doing it because that's kind of like part of the culture of, of you know, the whole rap game or you know, if you're trying to sound cool to the... like I could see like Gary Vee doing that just so he sounds cool to the 19-year-old audience that, that he has or whatever, you know, that's fine if there's like an intentional reason, but if you are literally just doing it because whatever. Like, first of all, it doesn't make you sound smart and second of all it's just lazy and that laziness will permeate throughout your entire life.I was recently on a coaching call with one of my students and they showed me their outline for their digital product, for their online course. And it's an outline that, you know, what, module one lesson, one lesson, two lessons or all that. And he comes on the call and it was his day like it was his time to, to get proper, you know, feedback on his outline so that he could start recording his lessons and whatnot. And so I'm on the call and I noticed that the outline, none of it makes any sense. It's almost as if he created his outline for his reference only. And I said, my man, I said, I can't give you advice on this yet because I d none of it means anything. Right? Like there was, there were titles of lessons that had a comma and nothing after the comma, like just this lonely comma that just was there, you know, for no reason.And you know, I gave him this, this, this, this speech. And I basically told him like, listen, you must get used to putting in effort because if you in any aspect of your life are lazy and you don't put in the effort, that will trickle down even subconsciously to other aspects of your life. So imagine if you came here with a properly done outline where you actually put effort into it. I would have been able to then put effort into giving you a response and helping you. And now instead of waiting till next week to come on the call again, you could have got started right now on my advice, but I couldn't give advice because all of the lessons were just not like he didn't even know what it meant. Right. So the thing is like when I sit down and I outline something for a potential program or an idea, Aye literally put so much effort [inaudible] just that I, if I like if I have a lesson that's called you know how to set up your own call center, right?I wouldn't just say that like he had, he had a, a section, it was called something like call his, you said call center, right? And I'd be like, no, no. It should be called how to set up your own call center so you can close sales every day without being in the office. Right. Because the thing about it, if somebody is like about to watch a lesson and they could watch the lesson or they could watch football, if it just says call center, Oh watch football. But if it says how to create your own call center so you can close sales without ever being in the office, it's like, oh man, I really, really need that. I really need that. I have to have, I got to watch this lesson out. Then people watch your lessons, they get results, you get testimonials, you sell more of your stuff.Effort permeates your life, your relationships, your business, everything. I put [inaudible] massive effort [inaudible] everything I do in the people that I've learned from that have really impacted my life have also put massive effort into every aspect. I put massive effort into taking a shower. Like I have a whole system for taking a shower where I wash my naughty bits first with just the bare soap, wash the soap off, rinse off, then put it was shampoo in my hair. Then wash my body with a proper loofa or whatever that thing is that like, you know, gets the dead skin off. Then I rinse off. Then I put, you know, or rinse my hair off. Then I put conditioner in my hair. Then I rinse the rest of my body off. Then I get out of the shower, I dry off the best I can.Then I take a like a hairdryer and I dry up in the naughty big cracks and crevices because I don't want to be all moist down there. When I put clothes on. I live in Florida, so if you walk outside and you're not fully bone dry, the humidity will just latch on to whatever moistness you have inside of your clothes from the fact that you just got out of the shower and you'll be gross all day. You'll feel gross. You just, you won't feel confident talking to people because you're sitting there and you know you got your chafing. It's just terrible. Right. So even something like that, I put ma, I dry everything before I put any clothes on. Everything is super boned or I know that sounds ridiculous, right? Like Danny, you put that much effort into your morning shower. Yes, I do.And I shower twice a day because I want to feel good when I go. Like I have assisted by everything. That sounds crazy. But if I put that much effort into taking a shower, imagine how much effort I put into my business and I'm sorry, but the type of person that will put that much effort into their business is not the type of person that spells true, "tru". Okay. Like I'm sorry, but if you, if you spell it k with a k instead of okay. Or You, I just like how are you going to start a business and act like that? Nobody's going to take you seriously unless it's like some sort of trendy business where, you know, like I said, like rappers, right? Like they have to talk like that cause that's like part of the whole like rap. I dunno, I don't really listen to rap so I don't exactly know the terminology, but you know, just as in like rock, I listen to rock music.I just didn't like rock music. There are certain words you use or certain things you do that fit with the culture and almost becomes like a sales technique for your brand or your album or whatever in those particular cases. Fine. I guess you don't spell like you never, I went to elementary school. But the bottom line is it's more about your willingness to put in the effort, whether it's, you know, and I'm not talking about typos. If you make an honest mistake that's called a type, I make typos all the time in my copy and stuff. I don't, I really worry about that because it's, it's a mistake. But when you intentionally spell something wrong, it's terrible and you know, it's not, it's, it's outlining your programs. It's, it's sending an email or I'll give you another example. I get messages every day on Instagram and somebody will be like, hey, Dan wanted to reach out, I thought we could connect or hi, hello.Like I'm not going to respond to that. You know, much crap I have to deal with during the day. I get hundreds of messages a week, probably a lot more if I checked my filtered folder. Like if I want, if I remember, I can empathize with this cause I know what it was like when I was a complete and utter nobody. I still think I'm not really anybody special. I just no how to sell stuff online. But you know, I was a complete nobody and I would try to reach out to other people to network or whatever. And I remember in the beginning I would say stuff like hi or hey, and then I really thought about it and was like, wait a minute, why would somebody respond to this? You know? So I started trying to say things like in one sentence, like, this is what you will get out of talking to me.Right. And so just today somebody sent me a message and they're like, mmm, they pitched me on something and it was something to do with like Instagram, you know, marketing or something. And they literally sent me a video. They like, they took a video that I had posted, they cut it, they made it like 30 seconds and they turned it into an Instagram post and they were like, hey, you know I made this video for you. Here it is. And I'm like, whoa. Like I have to watch this. Like they made a video for me and it had a nice caption. So I watched it and it was good. And so that opened the conversation. I talked to them about potentially, you know, outsourcing some video work for me. So you see what I'm saying? Like that dude put effort into talking to me. If you send me or anybody that you want to get ahold of a message and it's like, hey, Hey Dan, we should connect. Hey like, nope. Well, what is that like? Nobody's going to respond to you. I'm not going to respond to you. Nobody's going to respond to you because you're not providing any reason, any incentive, no value. You put no effort if, and that's the other thing. If somebody puts no effort and to try and get ahold of me, I'm going to put no effort in and responding to them because it shows me what kind of person they are. And I'm not saying they are bad person, I'm just saying they're a person that is truly unaware of how lazy they're being. And that is what I'm trying to say is that laziness is laziness. It's like a disease, right? If you get cam, if you start to get cancer, like a buddy of mine a good buddy of mine, Cody Neer, he sells e-commerce courses and he's a big e-commerce guy.I saw him a few weeks ago and he told me that he got, they found like a, a piece of skin cancer of some or some, some, some sort of cancers thing in his chest and they had to like cut it out and they got rid of it. Right. And if they did not get rid of it, it would spread to his entire body and it could kill him. But he caught it early and he got rid of it. So I'm super, super happy about that. He's a good friend of mine. I'm, I'm glad they caught it early and he's okay. But the point is is that little piece of small as it is was cancer and how the ability to spread to his entire body and potentially kill them and laziness is very similar. It can spread like cancer if you are lazy and how you text if you were lazy in how you try to get ahold of people on Instagram or email it if you're even lazy at taking a shower, right?Your pro that is going to permeate your entire life, your business, your relationships, your parenting, your workout, every aspect, your life besides sleep, hell, even sleep. I mean you got to put effort into a proper sleep. I spent $600 on ordering so I could track exactly how good of sleep I'm getting so that I could make better decisions in my company. That's an effort I didn't use to you put that much effort. And I also didn't, you said how what I have now, so the point here is that you cannot let, if you find laziness in your life, you have to cut it out like a tumor. You have to pretend it's a cancerous tumor because it is, it will spread if you don't get rid of it. So find it aspects of your life as insignificant and trivial as they may seem. And ask yourself, am I being lazy here?Cause I'm sorry, I've never met a multimillionaire that texts like that. I've never met a multimillionaire that's smelled right. Like I've never walked in and met somebody who's like a, a top business guy that wasn't cleanly shaven with a nice tailored suit. You know? I mean I guess, I mean maybe like post Malone or something. But again, we're talking music artists is a totally different thing. My point is that put effort into everything, everything put effort into it, does not lead that. That that seed of laziness starts sprouting and developing roots. Because once those roots set and take hold, it's extremely difficult to pull it out. You're going to need a truck and are chained to pull that out of the ground. All right. Do not let that happen. Put effort into it. Absolutely everything. I remember one of my sales mentors from when I used to do sales back in the day, I worked for DIRECTV.I worked for a water softener company. I worked for a lot of sales companies, but one of my mentors, he said, if you look good, you smell good, you sell well. And I didn't really know what that meant except just looking and smelling good and, and you know, but I, I get it now. It's like if you're trying to sell me something right and I'm supposed to trust your company and you can't even shave properly, you can't even smell good it, you know what I'm saying? Like that's just crazy to me. You go out and you buy a, it's like, it's like when I see somebody who's bought a really nice jacket or a pair of like $400 designer pants, but they didn't spend the extra like $30 to go to the tailor and get them tailored. That tells me like, Hey, you somehow scratched together 300 bucks to buy those jeans, but clearly you didn't have enough money to get it tailored or you didn't care enough to get it tailored.What does that say about you? You know what I'm saying? Like it's like the guy that, that, that you got inherited, the Rolex did, did he earn the Rolex or did his dad just give it to them? You know? And that permeates through your conversations, right? I used to, I, and trust me, I used to think like, oh, I can do whatever I want. I can dress however I want. I mean, I'm a metalhead. I've got tattoos on my arm. Like I listened to rock and metal and, and I go to metal shows and I always used to wear Metallica tee shirts and I didn't care. But then I realized like, no, if I'm, if I'm out trying to get a real estate deal and I'm dressed in a Metallica shirt, that dude is not going to take me seriously. But if I have a nice watch on groomed, I've got a nice jacket on, I'm tailored, the guy knows that I put effort into my everyday life. I will put effort into this transaction and they're just more willing to work with me. So that's what I'm trying to say. Guys, stop being lazy even if you feel it's insignificant. Love you guys. See you in the next episode.

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- URGENT!! This requires your attention! Did you know the average attention span has dropped from twelve minutes to only NINE SECONDS?! That means I only have nine seconds here to show you exactly how to create marketing materials that MAKE people listen! Hopefully, you’re still listening because today’s podcast WILL make a difference in creating a successful strategy for YOUR very own campaigns. In today’s podcast called, “How to Get People's Attention in a World Where People NEVER Pay Attention” I will be showing you my exact method of doing so! In this episode, I am going to cover:How to use my nine-second rule to guarantee everyone’s attentionThe biggest mistake people make while creating their marketing campaignsThe main reason why I make a bold promise to my audience If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —Hey everyone, in this episode I am going to talk about how to get people's attention in a world where people never pay attention. Alright, so it is a known fact that in the 1970s the average attention span was 12 minutes, okay? 12 minutes. That means if you wanted to sell somebody something, you add 12 minutes to get their attention, which is pretty darn good, I think. However, today the average attention span is only nine seconds, which is coincidentally the same attention span as a goldfish. So that means today you have nine seconds to get someone's attention and make them listen to you. All right, so let me give you a, an example of a, something that just happened. Um, I usually try to do the thing I'm going to teach you here in a moment. I usually try to do it every time I put out any type of marketing. Cause if you do this thing that I'm about to teach you, you will be able to get the attention of your prospect most of the time and turn that nine seconds into two or three minutes, five minutes, 10 minutes, whatever, uh, or even an hour if it's like a webinar. And this very specific thing, if you do it, it allows you to buy time and get people to actually pay attention to the rest of your content. But if you don't do it, people tend to just skim or only read the first part and not actually consume the information. I'll give you a perfect example. So we just sent out an email. And to give you a little background on this email, it's an email for our program. And what we do is when people watch the webinar, if they don't book a call with our team, we just keep sending them value and sometimes we send them, you know, valuable emails, tips, videos, sometimes funny emails, what have you. And there's always a call to action to book a call. And then eventually people get enough value. They book a call, they get on the phone with our team and if it seems like a good fit, we get them into the program. So that's the purpose of the email. Now, how this email came about was I was at universal studios recently and I was in the, um, this action where they have the carnival and there was our, maybe I was at Disney. I don't, I don't remember cause I went to Disney and then I went to universal. I don't remember. But anyway, there was a section where there's a carnival and there was this guy there that looked just like Stan Lee, um, Stan Lee from, you know, Marvel comics. And um, literally look just like them. I had to ask twice or I had to look twice. So I asked him, I said, hey, did anybody tell you look like Stan Lee? And he goes, yeah, I get it every day. I get it all day. I'm like, I'm like, well, you do. I'm like, you should be a celebrity. Lookalike. You know, I mean like you look like him. So I said, hey, can I get a picture with you? So I take a picture with them and I think, oh, this would make a great email. Right. Cause I'm always thinking that. And so today I grabbed the picture, I airdrop it from my phone over to my computer and I put it in an email and I'll read you the email here, but I'll actually, I'll read you the email in a second. But basically it was a funny like satire type of email. And again, the purpose was to book a call. So let me, let me just go ahead and read you the email. So the subject line was, so last weekend I met Stan Lee, so, so then it says he was happy to take a picture of me even though he was working. And then I showed the picture of Stan Lee, uh, me and Stan Lee, just like him. I'm looking at the picture now. Um, as to the rest of the copies. Yes. Sadly Stan stopped writing comic books and was only asked to do cameos here and there by Marvel. So he had to get a second job working the whack-a-mole at the carnival. I asked him how he felt about this and he said, I wish I would have created an online course so I could have got paid every day for years. It's true. Stan could have been making that course money, but instead, he is seeing the step right up blues. Don't make the same mistake stand made. Create a business that runs without you and pays you for years to come. The best business, digital products, online courses. If you've ever been asked how do you do blank, then you have marketable sellable knowledge. But unless you nurture that opportunity, you won't have a business and you may have to give away cheap stuffed animals every day like stand here. So click here to book a call, a free call at my office. We will take a look at your course business wear course idea. Identify what's holding you back and if it seems like we can help show you what that looks like, book your call now and then it says signed Dan. PS, I know this isn't Stan Lee, rest in peace to the man, the myth, the legend. This is a guy that just looks like him at the carnival, but I already told him you should get gigs as a celebrity look-alike and then sell a course on how to start your own celebrity look-alike business. Hopefully, he listens. And so do you book your call now? So that's the email. So we, I literally sent this email maybe 10 minutes ago, not even maybe like five to 10 minutes ago. And I'm sitting here, I sent it out to go on about my day. And Brandon, uh, Brandon comes in here and he's like, dude, he's like, did you just send out an email about like Stan Lee or something? And I'm like, I'm like, yeah. And he goes, we're getting all kinds of emails in the support box, responses to the email saying like, what the heck? Stan Lee’s dead. Like, how could you have met Stan Lee? He's dead. Like, what are you talking about? He died already. And I'm just shaking my head here going, do these people not read the email? Like did they not read the end where it said, I know it's not Stan Lee. And it was a, and it was like a satire thing and I, and then I realized, I was like, whoa, wait a minute. I was like, as as you know, entertaining as I thought that email was. I thought I did make a mistake. Now actually if I look at our email metrics, uh, we already have a really good click rate and open rate. So I'm not really worried about that. But, uh, what I'm trying to do is show you the reason why people didn't pay attention to cause this does not tend to happen with a lot of our other emails and it's because I didn't make a, a bold promise of what they will gain from the email at the beginning of the email. I just went right into it. And this is a common mistake that is made in all forms of marketing, whether it be ads, video marketing, webinars, emails. It's a common mistake that's made. And you know, I didn't do it in this particular email because I was just trying to be a little artistic and whatnot like that. And we'll see how the email performs. But 95% of the time you really want to do this. And what you want to do is you want to make a bold promise of what they will gain from the content and what's covered. So for instance, I'll give you a few examples. If I was sending out an email where maybe I was linking to a page. Um, so okay, one of our top-performing, um, pieces of content is how to get your ads, how to get your ads approved if they're getting disapproved. And basically people watch that piece of content and then they get really excited because it really helped them. Then they book a call with our team it is probably one of our top pieces of content. And so at the beginning of the email and the video, I basically say, hey, if you have trouble with disapproved Facebook ads, this email or this video is going to solve your problem for good. Right? So I've made a bold promise. I've said, hey, I've got nine seconds, right? And nine seconds is enough to read the subject line, open the email, and read the first sentence or two or watch the first nine seconds of a video. And I say immediately I say, Hey if you have this problem, you will find the solution in this email or this video. And so now that promise has been made and now they can say to themselves, all right, well I do have that problem. I really want that thing, that solution. So I'm going to take what I would have just skimmed and I am now going to actually focus on it and read the rest of it and really comprehend it and assimilate the information and pay attention. And when I do that, we definitely see an impact on our marketing. And I do it most of the time. But in this particular email I didn't and I'm not really sure if I could have, um, because there really wasn't a, I mean, I guess I could have said, uh, um, hey, by the end of this email, you'll understand, uh, the, the top business you can start, that'll pay you for years to come. Or something. Like that. But, you know, I just didn't, I just thought it'd be a nice sort of satire, artistic email. Um, but that's just to give you an example, uh, of, you know, what happens. Like, it's a short email too. It's literally maybe 300 words, maybe, maybe three to 400 words. It's short that like, literally I just read it to you. It doesn't take long to read, but people, people don't read take to not read. They have like, yeah, I'm probably in the next 10 to 20 years, they're going to have the attention span, not of a Goldfish, but of a, a freaking Amoeba. You know? And the thing about it is, is yeah, we could sit here and complain about how people just don't pay attention. But in reality, there is a solution to this. And that is to get their attention at the very beginning before they can skim or leave or whatever, and make that bold promise and tell them what to expect and what they're gonna gain immediately, uh, so that they actually pay attention and consume the rest of the information. And I see this mistake in ads all the time. People will start a Facebook ad and a Facebook ad is even worse. Like, you send an email, somebody, it's, they're in their own email box, right? But that on Facebook they're just scrolling through the newsfeed. So at the beginning of like a video ad or even the copy, you know, people, I see these, these ads where a video start and the person will be like, ah, seven years ago I was broke. And, um, I, you know, I was depressed and I was driving in my car and all I could think was, you know, life just isn't working out. And like, there'll be like two minutes in and I'll be like, all right, well this is a sad story, but I have no idea what this video is about, why I should watch it or what the heck you're even talking about. Right? But instead, if that video started and said, hey everybody, this is Dan from getting clients not common. In the next two minutes, I'm going to show you exactly how to get your ads approved on Facebook and stop getting those disapprovals so that you can run ads and therefore make money. Because if you can't run ads, you can't make money. All right? So let's start. Uh, I remember the time when I w thought I was on top of the world. My Facebook ads were converting and then all the debt, all of a sudden, all my ads got disapproved. And that next week we barely made any money. And I felt terrible because I thought I had it figured out, but I guess I didn't because this thing happened. Well, let me show you how I fixed it. See, now I can get into sort of a story and, you know, get all emotional and all that stuff. You know, people will listen, people will comprehend, and people will assimilate it. And stories do sell getting, you know, I'll be honest with you, I'm not that much of an emotional person unless we're talking about my son. Because when my son was born, we didn't know if he was going to make it for 10 days. Um, he was in the NICU for 10 days in very critical condition. So when I talk about that, I get a little emotional. But other than that, I'm, I'm, I don't let things really affect me much. And either way, I'm aware that story selling works, you know, selling through story works, it allows people to, um, assimilate the information better and comprehended better than just facts. Right. And they say that, you know, on average when you're attending a speech, I don't know the exact numbers I remember reading, but it was something, something crazy. It was like 60% of people remember stories and only like 6% remember facts or something crazy like that. Don't quote me on those numbers. Um, but I know it was something, there's a big difference. And so I just, um, I remember that. And so I know I acknowledged story selling works, but you have to get them to listen to the story. Think about all the movies that you've ever seen their stories, right? But what happens at the beginning of every movie? Do they just get into the story or does the movie always seem to start with some sort of like a shocking or bold thing that makes you go, oh, and you pay attention, right? The same thing with shows, right? You know, I just got done binge-watching, finally binge watching stranger things cause I actually watched all three seasons in a row. I'd never seen it before. And just like the walking dead, just like breaking bad, just like all those shows, the very beginning of each show is something that shocks you or that makes you go whoa. And then they go into the intro sequence and they start the story. And then, you know, after the intro sequence, after the, uh, um, you know, that completes, oftentimes it’s slowed down and the story begins and it's not as intense as that initial beginning part of the show. And that's because it doesn't have to be because they've already hooked your attention. They've already hooked your curiosity and you're now willing to watch the rest of it, um, and pay attention and give up your, your attention. So think about this. Um, the next time you're creating a Facebook ad, a Webinar, an email, or just a video you're posting in the VA in the first, I like to do it within the first three to five seconds. I don't like to push nine seconds, cause you know, if all of a sudden we go from nine to five and all my videos are out there and I get to the point at nine seconds, I'm behind the game. I want to be ahead of the game. So I usually get to it immediately. First thing I say, Hey, this is Dan from getclients.com and in this video I'm gonna show you this. Boom. Okay, so try to do that. Try to just set the expectation, tell them what they're going to gain from it. And if you want to supercharge it, you can also add this so you can, so if I say in this video, I'm going to show you how to stop getting your ads disapproved. I can strengthen that by saying so you can run ads that make you money. Because, as we all know, you can't run ads, you can't make money. So you can also as well do that. Um, or like if you're, if you have a health product like you know, in this and this, uh, video, I'm going to show you my 30-day plan to drop it, one dress size so that you could look good for that next big event, whether it's a wedding, a reunion, whatever, right? So you can, so that's another way to strengthen it. All right, so I hope this helps. And remember guys, whenever you put out a piece of content, make a bold promise and tell them what they will gain from consuming the rest of the content at the very beginning. And you will see your marketing, and PR, improve immediately. All right, talk to you as soon. See in the next episode!

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- Imagine that you are on the hunt to hire a new employee for your company, whether this is a sales rep or a customer service rep, or any other position. You know that you need to put someone in place that can handle any pressure or stress, get the job done, and working with is a pleasure. How do you find the right person for the job? There are many hiring sites out there, sometimes with very costly monthly fees involved, and they still don’t wield the results of the qualified and worthy candidates that you are looking for. Simply put, sometimes people are just difficult and they can’t follow instructions. In this episode, I’m going to share with you different things that I have found to work very well for me in the past few years during the hiring process. Some of my methods you may agree with, or some not, and that’s okay. There are several of my tactics that are even considered controversial to others. So it’s up to you to choose what works for you, or what you’re willing to do to find the right people. In this episode, Dan is going to cover:The difference between a “transactional” employee and a “transformational” employeeHow to weed out the people you don’t want to work with before wasting any time with interviews, etc.How to set up proper expectations of what it’s like to work for you and as an employee of your company, so there are no surprises later If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com— TRANSCRIPT —Hey, everybody. In today's episode, I am going to teach you some tips and tricks to hiring the right people for your company.Hey everybody. In today's episode, we're gonna talk about hiring. I get this question all the time. They say, Dan, how do you hire for your company? How do you decide the right people? How do you decide people that aren't going to be a pain in the butt that are going to actually be productive employees, that aren't full of drama that is going to show up and not just show up to work, but really show up and be a part of your culture, not be toxic to your culture and just, you know, be a really good longterm employee? And so this is a great question. And let me just, just warn you that what I'm about to tell you, and these are in no particular order, they're just some tips and tricks I learned over the past several years, not just in my company that I have right now get clients.com, which is, you know consulting and online education.But you know, I used to own a nightclub and I had a full staff of bartenders, cooks, bouncers, all that. So, you know, this is universal for really any type of business, but I warn you that you may not agree with some of the things that I'm about to tell you. And you may think some of them are you just, you just may not agree with them. And I just want to say that I'm okay with the fact that you don't agree. You don't have to agree and I'm okay with that, but I will just be sharing what has worked for me. So that said, these are in no particular order, but if you have a company that is, you know, you're an author, a coach, a speaker, a, you know, a, an influencer, any type of company where you have fans or followers.What I like to do is I like to try to first source my, my audience, basically. And, and even if let's say you sold, sold, I don't know paper productivity products or something like you still have an audience, right? You could still hire from within your customers though. Some of the best people you can hire are people that already believe in your product and already believe in your product enough to pay money for your product. So, one, one thing I do is let's like, and this is, these are, I'll just give you two examples. One time we needed a customer service representative and somebody to answer support tickets, logging our tickets software, and just answer sports tickets. So I made a post. I said, Hey we are hiring a customer support representative, and you're gonna be answering support tickets. Anybody interested, I just kept it real.And, and this is my design. I kept it vague by design. And, you know, you're always going to get comments like, you know, Dan, you really should put the hours and the, and the pay and the “this” and the “that”, and the details, otherwise, you know, blah, blah, blah, blah, blah. And like, yeah, that's great. But I did this on purpose and I did it for a reason. And here's why, what will happen is you're going to get a bunch of people that come in, by the way, this would, even if you use ZipRecruiter, even if you use Craigslist, even the same thing is gonna happen, but you're gonna get a bunch of comments that say something like, how much, what are the hours? Can I work remotely? Is there, you know, do I have to work on weekends? And just all of these responses from people who are so lazy, so incredibly lazy that they would actually make the first interaction with you about a job by saying, how to watch two words, two words, why on earth would I yeah.Ever hire somebody that, that, when I say, Hey, would anybody like a job? The only thing they respond with is how much one that tells me that all you care about is money. You, you, how much, what can you do? Like, you know, how good are you like, why you should be talking about your value first? Not about how much, because you have people who are transactional employees. And then you have people who are transformational employees. Transactional boys are people who only care about the paycheck and they only care about the hours. And they only care about that. Transformational employees are people who care about the cause the vision, the mission, they care about your message. They care about being a part of a winning team and growing with you. That's what they care about. They're transformational employees. You want transformational employees. You don't want transactional employees.Transactional employees are people who are best served to work the drive-through at McDonald's or being a government clerk doing something, you know, working in a factory, doing a job that is the same every single day, over and over and over. And it's the same. It never changes. Transformational employees are more creative types, problem solvers, people that, you know, sales like people that, that need to use their brain a little bit more than, you know, click here, you know, press this button, that'll be five 95. Would you like fries with that? Like that, that doesn't take a lot of, of, of effort from the old noggin, right? And you want people that, that don't care just about the money, but they care about the mission. And so right there, if the first thing they ask is how much, or what are the hours you don't want to hire those people as well.If they respond with one sentence, you don't want to hire those people either. I remember when we made this post about the customer service representative, this is a very, very nice woman by the name of Jess commented. And she says, hi, Dan, my name is Jess. And I've been, I'm a VA. And I've been doing customer service remotely for this many years. I've done customer service for Infusionsoft and this software. And that's all fine. I know how to use this. She gave me a bunch of information upfront about what she is capable of. She did not talk about money hours, any of that. And then she said, where can I send my resume? And how can I get more info on the job? And she was very clear and pleasant and, and so, and everybody else was honestly responded just terribly. And, you know, there were maybe 50 comments and out of, out of, well, there's more than 50, but there was 50 until I responded to somebody in the first person respond, was Jess that responded in a nice way, in an acceptable way.Everybody else, it was just, it was terrible. It was Homewood's. Do you know, where are the hours? You know, can I work remotely? You know, and I just skipped over all of those people. I messaged her, we had a conversation. I hired her. She's been fantastic. She's worked with us for the past several months and she's been very, very good at her job. Very happy. Another time I posted on ZipRecruiter and ZipRecruiter's like sort of a premium it's, it's, it's, it's pretty expensive. It's like three or $500 for something per month. And it's for hiring and even on a platform where it's expensive, where you're supposed to be getting quality candidates. I put out a, and this was like three years ago. I put out a posting or maybe it was two years ago. I put out a posting for an assistant.And I said, you know, I was very clear. I said, respond with your resume with a cover letter telling me why you're good for the job and any questions you have about the job. And so I got about 200 responses out of those 200 responses. Maybe like maybe a quarter of them, like maybe 30 to 50 actually included a resume. So right off the bat, right. They didn't follow instructions. So if you don't, if you can't follow instructions when you apply for a job, you ain't gonna follow instructions when you're hired, ain't gonna happen. Okay. So right off the bat, if they cannot, I recommend that you, you honestly, you know, make them jump through a little bit of hoops first to make sure that they can do it and to make sure that they can follow instructions. And so I immediately discounted everybody that didn't include a resume.And then out of those, like 30 to 50 ish people that included a resume only about 10 actually provided a cover letter in any questions. And out of those 10, only about three looked good. And three, I got three interviews. One person came in very timid. I could tell right away that she would not be able to handle a difficult situation, like a difficult contractor or a difficult customer. I just could tell right away another woman came in and was, she just had a lot of restrictions. Like I can only work on these days and I can only do this on that day. It wasn't very flexible. So that's out. And then Alice came in and Alice came in and she answered all my questions and I'll tell you what questions I asked in a minute, but she has her, all my questions brilliantly.She was flexible and I could tell she was a hard worker. And so I hired her and she's been my assistant for over two years now. And I can say that she has really, truly kept me together. I, I mean, to be honest, I was very disorganized before her and now I'm, my life is a lot smoother and, and a large portion of that is because of her. And I hate to trade. I hate to take just a little bit of, but I, it was part partly because I made a good hiring decision, but she is fantastic. And she's just great. There's I can't say enough good things about her. So, you know, how did this happen? How did I find these good people? Well, here are some questions you can ask when you, when you get to the phase where you have an interview now, by the way, there are obvious questions you ask, like, if you're hiring somebody to work with you for, for sales, right?You might ask like, how long have you done sales or something like that? Or if you're hiring somebody to work with you for support, you might say, well, what support systems are you familiar with? Besides those obvious questions here? Here's one question you can ask. It's really good. You say, what did you not like about your last job now? What they didn't like, or what happened, however terrible it was, or how over unfair is irrelevant. It's how they express it to you. So if they say something like, Oh, it was terrible that my manager was such a jerk and [inaudible], and they just, they spew out drama. Then that tells you they are dramatic people, a person that is not full of drama, a person that can keep it together and be professional, even in the face of drama will not express that drama. Okay. Or they'll just say, Oh, you know, it just wasn't a fit, or, Oh, you know, it just, it didn't work out.Or I just wanted something more or, you know, the hours weren't ideal. But if they say, you know, all the hours sucked in you know, they kept changing him on me and my boss was such a jerk. And there was this guy that worked there and he was always like, kind of creepy and, you know or, or, you know there was this girl there that was the that, you know, all, it never did the dishes and all, I always had to do it and, you know, blah, blah, blah. And you know, all this just, it's just drama, then that's not somebody you want to hire. It's just not. So look for somebody that, when you ask that question, they respond to you without a bunch of drama. They they're professional and at best, or at worst in neutral. So there's that right?And then, you know, again, there are obvious questions. Like, do you have a dependable car and all that jazz, but here's another great one. You, you know, I say, and I said, I said, this one, Alison, she was like, huh? At first, but I said, so a lot of people ask why we should hire you. Let me ask you why shouldn't we hire you now? Here's where it gets interesting. There are three possible scenarios. Scenario one is they, they say, Oh, you absolutely should hire me. There's no reason not to. You don't want to hire that person. Absolutely not. Because that person is not honest, period. There's always a, there's always a flaw. And if you think you're Jesus, if you think you're infallible, if you think you're perfect, well, then you're never, ever gonna be able to take constructive criticism. Do not hire that person.Then, then there's the person that says, Oh, well, I used to be in prison. And I, I sometimes sleep till two and don't set my alarm clock. And, you know, I was in prison for beating up my boss or something. Oh, okay, great. Well, you know, we'll let you know, you know, I mean, if they just come out with something crazy, then, then you obviously don't wanna hire that person. But then there's the person that is honest and tells you a flaw. And that flaw is, is a flaw, but it's something that can be worked on. For instance, Alice said to me, she says, well, sometimes I can be a perfectionist and I can, you know, really want things to be perfect. And so sometimes it can slow me down a little bit. And I said, okay, now that right, there is something I can deal with.And it's something that I can nurture and help fix. And, and, you know, that's, that's something that I can, I can cause you're, you're not gonna hire the perfect employee that doesn't exist. You're going to have to work on things with people. And, and the thing is, I want to know upfront what it is I have to work on with you. And if you say there's nothing, then you're lying and I don't hire a liar. So you're out. If you say it's something that I'm not willing to work with, like you, you know, you're, you're, you're somebody that has an anger problem and you tend to punch people when they don't agree with you. Okay. I don't want to deal with that. So you're out. But if you say, you know, well, I'm, I'm a perfectionist or, well sometimes, you know, I'm not good with pressure.You know, if you're a salesperson, I probably wouldn't hire you, but if you're, you know, a video guy, then I'd, I'd probably hire you because when, you know, you don't really have to deal with a lot of pressure being a video guy as compared to like a sales or customer service. And so there's, there's that now these are just some things that you can do to weed out those people. Another thing you can do, and this is going to be a little bit, well, there are two more things you can do that I can think of off the top of my head that is a bit controversial. The first is the Myers-Briggs you can ask upfront for people to take the Myers Briggs, which is a very long like personality test. And it will give you a report of their personality type, and you can look at their career or workplace habits and just see if you can find anything that would not align with the job that you're hiring for.Now, there's some controversy around this because some people say that it's not fair or that it's, you know I don't know. It's, it's, you know, it's not ethical to make them do that. I don't know. It's always worked for me. But honestly, what I get more out of that is more the fact that they're willing to fill it out, like, think about this. If I say to you before I've paid you before I've even had an interview with you. If I say, listen, will you fill out this like 50 question personality test, right? And send it to me, the fact that you agree to do it. And the fact that, especially if you do it and I get it an hour later shows that you, you have, you're willing to put in the effort, you're willing to do what needs to be done. You want that job.You just went in and filled out a 50 question, personality test, and you did it in an hour and you got it over to me. That shows you got spunk that shows that you, you, you are aggressive and you want this. And that means way more to me than whatever the test results say. You know, though, I do take a peek, but so there's that. And finally, and this one is probably even more controversial. And this I, I mainly do with salespeople. I mainly do this with salespeople. I intentionally will not show up to the first appointment. And I probably shouldn't say this. Cause if any salespeople hear this and they apply, they're, they're not, they're gonna know my trick, but let's say you're a salesperson. And I said, all right, we're going to have a meeting at 10:00 AM on Wednesday.I won't show up intentionally. And I'll see how you react to it. I'll see if you get angry, I'll see if you or, or, or at the worst or the best. I might say, I'm going to be 30 minutes, late five minutes after the tea or something, and I'll do it intentionally. And you might say, well, Dan, that's, you know, that's not respectful, but well, okay. Maybe it's not, but you know what, you know, how many, not non-respectful people, a salesperson, a closer is going to have to deal with. Do you know how many times somebody is not going to show up for a sales call? Do you know how many times somebody is going to be late? Do you know how many times that's going to happen? You're going to get a, no, I need to know how you react to that.And so I won't show up and I'll reschedule. I might even do it twice. It just depends. And I'll see if the person remains to percent still persists. And then when I get on, on a call with them and I listened to them, I always say always every single time I say, yeah, it's going to be a no, I'm not going to hire you. I, whether I want to hire them or not, I always say no. And again, I want to see how they react. I want to see if they say, okay, and they walk away, or if they begin handling my objections. Right. So for instance, if, if we switch roles and I'm the salesperson, and they say, well, you know, I'm not going to hire you. I say, okay, I understand that. Would you mind telling me specifically what part of the city of you, or, or what I might have said that, that you know made you come to that conclusion?Because I, you know, I'd like to improve for my next job or something like that. And I would try to figure out why they didn't hire me. And then if, if the, why is something that maybe was a misunderstanding miscommunication or that I could explain better, I would try to overcome that objection, just like you would on a sales call. So, you know, I would say no, and I'd see how they react. Okay. Have a nice day or, okay. Well, let me, you know, let me know if anything changes or if they actually try to overcome my objection and be persistent, and if they persist, here's the funny thing, even if I didn't want to hire them, even if I really truly genuinely said no, if they persist and overcome my objection, then I will hire them because what, what better person? And would there be to be a salesperson than somebody that can turn my genuine?No, into a yes. So, you know, my salespeople, they're held to a lot higher standards and like an assistant or a customer service rep because they, they, they get they’re on the front lines. They, they get into the thick of it, you know, it's, it's like the difference between somebody who's, you know, got a nice desk job. And somebody that gets shot at every day, you know, like they’re getting shot at every day, you know, metaphorically, of course, they're going to be the ones, you know, dealing with angry customers, a lot, or customers that, that, you know, have doubt or, or what have you a lot more than pretty much anybody else in the company. And they're the ones that have to turn nos into yeses. So I want to give them as many nos as possible and see if they can make it through that.So that's, that's a little bit more specific to sales, I suppose you could do that for other jobs, but, but then it kind of, depending on the job, maybe an assistant, you know, like if you've ever, here's the funny thing, if you've ever seen the movie, the devil wears Prada, right? Whenever I hire an assistant, I always say, have you seen the movie, the devil wears Prada? And they'll say, you know, yes or no. Usually, they say yes. And I say, okay, I imagine that, that, that the, you know, that situation where you have this very, very demanding boss, who's like, you know, run out and get me an early copy of Harry Potter before it hits the shelves and you got two hours and just something just completely nuts. That is justSomething that you will,I didn't think anybody would expect that of anybody. But for some reason that I forget the name of the character she's like the owner or the editor in chief of a, of a fashion magazine. And but she's just very, very, very demanding, very difficult, very, very hard to work for. And so I say, that's the situation you're walking into. I'm, I'm very hard. You know, I'm going to sit here and tell you to do things that, that, you know, seem impossible and, you know, blah, blah, blah, blah. And the fact of the matter is, is that's not really true. I can be a little demanding, especially like if we're in the middle of a launch or, you know, something crazy like that, but, but Amy boss can be, you know, I mean, you're, you're, you're flying into the, into the stuff, you know, but I over-exaggerate how difficult I can be by comparing it to that movie.And the woman in that movie who is that that editor in chief of that magazine is terrible to work for. She's just like a complete nightmare. And that is a level that I would not think is I think that's crossing the line like that movie illustrates a boss that I think pretty much anybody would, would walk out on and quit. But again, I say that just to see how that person will handle that. And if they'll go, Oh, no, I can't deal with that. Or if they go, I know I, I think I can handle it. And then of course, when they work for me and they realize I'm nowhere near that bad, it's like a pleasant surprise to them, you know, but if I say, Oh, I'm easy to work for. Then the first time I'm, I'm difficult just one day, then they're like, “Oh, I can't believe I took this job.”But if I say I'm extremely difficult to work for. And then when you work for me, it's not that bad. Then, then, you know, they're, they're appreciative of that. You know, not, not that I don't have moments. I mean, I think all entrepreneurs, all, all, you know, a personality or A-type entrepreneurs can at times be difficult to work with, especially in times of stress launches, a product launches, you know, things like that. When, when the whole, you know, everybody's holding down the ship and you're, you're, you're driving right into a, a wave or a tsunami. I mean, things can get tense, but for the most part, I'm not that bad to work for it. I, but I always over-exaggerate to just see how they react. So I hope this episode was helpful. I hope just some of these ramblings of how to hire people have helped you. And again, some of them were controversial and if you don't agree with them you know, again, I don't, I don't expect you to agree with them. And I honestly am OK if you don't, but these are the principles that have worked for me. So I hope you enjoyed this episode and I will see you in the next.

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- Michael Jordan was a failure...Failure can be seen as a stronger word than it really is…We can even start to see failure as something that is bad for us, even though it really isn’t!I remember the first time I launched a course on making money with blogging and it completely flopped.Or at least that's what I believed...Having that first course fail helped me learn how to manage that failure and turn it into my victory!Someone that has always driven me to push past failure was the man himself... Michael Jordan.The ways he responded to his failures in life are like none other and the words of motivation he used to share I still use for myself daily!That's why I decided to record today's podcast called, “How to Use Michael Jordans Strategy for Failure to Become Successful”I will share with you the most impressive ways Michael Jordan handled his failure and how to systemize your bounce back from your own defeat!In this episode, I am going to cover:Micheal Jordan’s secret sauce for handling failure and achieving successWhy dwelling on your failures will never take you down the road of success you want to be onHow I used failure as a way to collect data to create a profitable product online So if you are ready to learn How to Use Michael Jordans Strategy for Failure to Become Successful, then don't miss this episode! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —Hey everybody. In today's episode, I'm going to share Michael Jordan's strategy for dealing with failure and how to apply it to your online business.So let's say we've all had to deal with the inevitable, uh, news of failure, right? I mean, you're trying to build a business. You're, you're letting even a business, just anything. You know, whether you're being an athlete or a, uh, artists, w w at some point you have to deal with failure. In fact, you have to deal with failure probably 10 times, 20 times, 30 times, a hundred times more than you have to deal with success. And the problem is so many people use failure as an excuse not to be successful, not to pursue success, or as an excuse of why they never had success. And what I'm going to do is I'm going to show you Michael Jordan's sort of formula, if you will, because at the end of the day, you got to remember that sucks that failure. You don't, you gotta get over yourself. You're not special, okay?Everyone has to deal with failure. People get this thing in their head where feel your male is their unique to it as if nobody's ever dealt with it before, right? No success ever came that wasn't proceeded by failure. And failure is simply data. It's data you can use to create that eventual success. Thomas Edison, you know, reportedly failed 10,000 times in creating the light bulb, and that's, you know, a reason why we have the light bulb because he did the failing to find that thing, right? Thankfully, creating a successful online business is nowhere near as difficult as inventing the very first light light bulb. But you've got to remember, anyone who wants to do things of value in life will fail. You can't take it personal. People don't hate you. Your marketing just wasn't effective. That's it. If somebody didn't buy your product, it wasn't because they hate you because your marketing wasn't effective or something in your business was incorrect.You just gotta fix it and dwelling on it is all time that could be spent fixing it. You've got to remember, and this is, I'm not saying this to sound like, you know, conniving or, or, or, or, or scammy cause I guess it could be taken this way, but you don't need approval from others. You need their credit card number, bottom line. Now when you get their credit card number, you better make sure you deliver a fantastic product. But the point is it's not approver will seeking it's sales. It's businesses growth. It's, you know, it's making that person believe in you enough to buy your stuff. So let me go over. Um, how have you failed as a catalyst to success? Michael Jordan, I'm gonna just say this quote. He said it best. He said, I have missed more than 9,000 shots in my career. I have lost almost 300 games on 26 occasions.I have been entrusted to take the game-winning shot. And I missed, I have failed over and over and over again in my life. And that is why I succeed. So that right there shows you that at the end of the day, at the end of the day, failure is stepping, stepping stones to success. And people that truly fail are not people that fail to do one little mechanical thing in the whole process. They're people that use failure as an excuse to stop, to stop moving forward. And let me give you an example from my own business. Um, one thing that I've learned from failure is that you can really create a process from it. So we decided to create, and this is a recent failure of mine, um, we decided that we were gonna put together this, uh, this like high ticket event. And my idea for it was to, you know, I won't, I won't mention the idea because then I know that somebody somewhere will listen to this podcast episode and say, Ooh, I would buy that and then I'll get it in my head that I can sell it.But I came up with this idea for an offer. And so what we did was we put together a little 10 minute VSL video sales letter and we threw it out to our list and we made the offer. We booked about 15 phone calls with our top closer and we went over the offer with them and we saw that if, if people would take it, and the thing was no one took the offer, nobody said yes. And based on the fact that these were warm and a warm audience, people that have already bought my product that have already spent thousands of dollars on my product when presented with this offer, with our top phone closer, everybody said, no, told me something. Plus the reason everybody said no was very enlightening to me as to why the offer wasn't going to work. And so we decided not to do it.We stopped and we reevaluate it. And that's something that I've learned from failure is that failure will happen, but you can, you can process it, um, in different ways so that it doesn't take up too much of your time. I'll give you another example. When I created my first online course, I spent literally like three months creating the lessons. I created the product first, right? And when I went to launch it, it was a massive failure. And I had spent months doing this and I did, I barely sold any copies. It was terrible. So I learned from that. So the next time I sold my course, uh, it was a different offer. And what I did was I did what I call a Beta launch and I did, I threw together a whiteboard webinar. It's where I don't take the time to create a bunch of slides and do all this crazy stuff.I just, Hey, I announced the Webinar, I get people. In fact, one time I did it, this was my iPhone, right? I didn't, I didn't even, I didn't even use like screenshare or a fancy camera or anything, but you know, it went live in a Facebook group. I had. And um, we made the offer and people bought and I just made it really raw. I just went through it real quick and I just made the offer and I, I did the basic draft of what my marketing would be. It wasn't refined, it wasn't polished. But the thing was because it was, uh, it was the right offer to the right audience at the right time, even though it wasn't super polished, people still wanted it and they bought. Now I offered it for a 50% discount. Um, so there, there was the discount in there as well, but people still bought, they still handed over their credit card number.And when they did that, it showed me that this was something that could work. And if it didn't work, it wouldn't be a big problem. Cause then I wouldn't go spending months creating something that would never sell. But when I did create it, um, after I had sold those initial copies, that, and, and the promise was, hey, you know, we haven't created this, this program yet, but we are going to start filming it next week. And what we're going to do is we're gonna allow you to come on and we're gonna allow you to watch it being filmed live and we're gonna teach it to you live and we're going to answer questions. So you get the advantage of not only a 50% discount because it's a presale, but you also get to answer, ask questions live on the training. And people love this and they bought it.And that first program, it was a, it was a program on, um, uh, how to run ads for local business, Facebook ads and [inaudible] program that didn't sell prior to that was a course on blogging, how to make money blogging. And the the one that didn't sell the blogging one, you know, spent three months and just wasted my time. The one where I pre-sold and I sold at first, uh, that did well. And we ended up doing $48,000. The very first Webinar, uh, you know, after I had pre-sold it sold a few copies, knew it would sell, then I took the time to create the course. Then I did a webinar launching it at full price at 48 grand, did an encore, about 10 days later, did 52 grand, made a hundred grand in about a 10 day span. And that told me, all right, this is it.I then put that on autopilot using an Evergreen Webinar that ran 24 hours a day, seven days a week. We did $1 million in the first five months. Uh, and then scale that up from there. And last February we hit $1 million in site one month. Um, so just to show you how you can use failure as a, as not only a stepping stone to success, but as well you can, you can systemize it and, and, and make a process out of it. It can happen. And you know, since then I created a, a program, a coaching program called sold out courses. And I've been teaching people who want to sell their knowledge and their advice online how to do that. And one of the things we teach is how to systemize failure, how to literally systemize and create a process out of failure so that if you're going to fail, you not only fail quickly and get it out of the way, but you don't waste time within that failure and you use that failure to tell you exactly what to do to succeed for sure the next time.And it's very systemized and processed based and it's, it really, really works. I love it. Um, and it's just really shown me that this game is evolving. The online business game is evolving, but you'll have to evolve with it. And, you know, I just, uh, you know, I see stories like Michael Jordan, the Wright brothers, Thomas Edison, and those inspire me. Those inspire me to keep going. And, and thankfully I had heard of stories and, and you know, things like that, that, and it, it gave me that little bit of extra to keep moving. And so let me just tell you, whether it's Michael Jordan or Thomas Edison or the Wright brothers or me, who've inspired you to take that, that failure you have. And not let it stop you, but instead let it teach you. Then you're on the right path. And if you can learn to systemize it and create processes out of it, well that's a whole different game. So I hope you guys enjoyed this episode and just remember, keep on keeping on it because absolutely no success ever happened without massive failure. First, you're on your way, so you guys soon