Work Less, Earn More

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   It’s now October and it’s been two months since I returned from taking the summer off for maternity leave—and September’s income report shows that things are still trending downward which means it’s prime time to make some moves to change this and start, once again, growing!   (By the way, if you happen to be in a “descent” yourself, know that this is a natural part of the cycle of growth. Two steps forward, one step back is a very healthy and normal pattern. To try to force things to constantly spiral upward is unrealistic, ultimately impossible, and will only lead to stress.)   As always, I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).   I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.   Today, we’re looking back on September 2020.   Listen to the full episode to hear: 3 specific strategies I’m implementing to INCREASE my income Why my income went DOWN the last two months Exactly how much time I worked and what I spent my time on this month How much my team worked and what they worked on   Links: Instagram: @gillianzperkins Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!

Creating content is hands down the MOST time-consuming work I do each week. Writing blog articles, filming videos, recording podcasts, posting on Instagram… the list could go on.   As a digital entrepreneur, you get it. Content creation is time consuming… and our TIME is limited.   But—and a big one at that!—content marketing works so well.   That’s why it’s so important to create helpful videos, articles and other content is the perfect way to attract your target customers.   What’s to be done??   Allow me to introduce Lacy Boggs, my guest on today’s episode. Lacy runs The Content Direction Agency, a multi-six-figure content market agency. If you and I think we have a “content creation as opposed to time available” ratio problem… let me tell you… Lacy has it way worse. That’s because a whole roster of clients depends on her small team to create their content.   Naturally, Lacy’s figured out a few tricks to maximize content-creation-efficiency so they can keep man-hours down and productivity up.   Regardless of the size of your team—though especially if you’re a solopreneur—you’ll find her hack and systems effective to do the same in your company.   What does this mean? You can get MORE visibility, attract MORE leads, and close MORE sales—all without working more at all.   Listen to the full episode to hear: How to pivot to find the business model that works for you and fulfills your personal goals How Lacy built her agency to the quarter-million mark working less than 20 hours per week A step-by-step process to follow to create a STRATEGIC content marketing plan Chasing engagement, vanity metrics, and what you should really be measuring   Learn more about Lacy Boggs: The Content Direction Agency Chasing Likes Blog Post Connect with Lacy on Facebook Follow Lacy on Instagram     Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!  

If you started your company, then most likely you are a VISIONARY leader. That's a unique gift! But we all have our strengths and weaknesses, and you might need "another half" that you don't even know you're missing.   That other half is called an INTEGRATOR.   Many visionary entrepreneurs have one behind the scenes—think Henry Ford, founder of Ford Motors, and Ray Kroc, founder of McDonald’s, who both had operations managers. The visionary sets their sights on the vision and the integrators are the people who actually put these dreams and these plans into action.   In fact, I have an integrator here at Gillian Perkins International—and I’m going to share how I found Cortni, what she does in the business, and how it’s impacted the business and so much more in this episode all about integrators.   Listen to the full episode to hear: Visionary leaders vs "integrators" and why most companies need BOTH How an integrator can help you grow your business more successfully and easily What my integrator, Cortni, does at Gillian Perkins International How to find your own integrator and what to look for when you interview candidates   Learn more about Gillian Attract Paying Customers Action Plan Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!   Resources mentioned in this episode Amy Porterfield's podcast, Online Marketing Made Easy Rocket Fuel by Gino Wickman and Mark Winters The Crystallizer Assessment

Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more.   And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse.   So how on earth can you be a successful entrepreneur and be lazy at the same time?   Most importantly, creating high-quality work is at the top. Being smart about where you spend your time is key, too. And, sometimes, running Facebook ads is the most efficient way to engage potential customers and sell your work.   In this episode, I’m chatting with Claire Pelletreau who is a self-proclaimed lazy entrepreneur. She’s also a Facebook and Instagram ad consultant, teacher, conversion optimization expert, and creator of Absolute FB Ads.   Claire spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business.   Claire also LOVES talking about money—profit, loss, the whole shebang. She asks her guests how much they charge—and how much they earn—on her show, the Get Paid Podcast.   Listen to the full episode to hear: Why social media may not be worth your time or effort Strategies Claire uses to consistently *make sales* without big launches or constantly posting on social Why spending money on ads makes sense... even if you're only breaking even How Claire has maximized the results she's gotten from investing in copywriting services   Learn more about Claire Pelletreau: Clairepells.com Connect with Claire on Instagram The Get Paid Podcast   Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!   Other resources from this episode: Natalie Taylor from The Missing Ink

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).   I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.   Today, we’re looking back on August 2020.   Listen to the full episode to hear: How not working much during the summer impacted our revenue Why I’m working no more than 15 hours a week Why I’d rather earn less and do things better than do everything myself Where I spent the majority of my time in August   Links: Instagram: @gillianzperkins Join Startup Society (promo code: earnmore) Startup Society Profit Planning Challenge Get in touch!   Resources Mentioned: Tara McMullin and Yellow House Media Tony Rulli of Intentional Spark Self-Publishing School

It can be SO frustrating to start a business, put in the work, and still not make any money.   I get it: it took me a few years of trying before I finally “broke through” and starting making money with my online business. I recently shared a video on my YouTube channel about how I took my blog and business from $0 to $100,000 in revenue in 12 months. But, in the video, I made it extremely clear that those 12 months were not the first twelve months in business.   In fact, I’d already invested a few years into trying to grow my business, trying to make money online, and, in all honesty, completely failing and essentially making $0.   So what changed between now and then?   It wasn’t that my hard work finally paid off, even though that’s a common story you hear among the small business world. Instead, I changed some key things in my business that led to that financial success.   Listen to the full episode to hear: The 5 things I did wrong (and what I see people doing wrong all the time!) that can stop you from making any money in your online business Why too much "patience" can be a bad thing The first thing you have to have to be able to make money online How to tell if you're trying to sell the *wrong* product and figure out what your audience actually wants How long you should stick to ONE strategy before you decide it's time to try something new   Links: This ONE thing increased my income by 1000% (and it didn't cost anything) (YouTube video) Attract Paying Customers Action Plan Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!  

Globally, there are over one million podcasts available—and growing! That is a HUGE number of podcasts.   Given the continuous growth of this industry, it’s no wonder that you’re considering creating one—or want to learn how to make your existing podcast even better than it is now.   There are countless resources available on HOW to start a podcast. That’s why I wanted to take a different approach with this episode and instead explore what determines the success of a podcast, how hosting a podcast impacts your business, and how you can make the most impact on your listeners.   Podcasting is relatively new to me and so that’s why I invited someone on the show who’s been in the game for awhile—someone who could share how to create a podcast that will not only be effective in terms of downloads and listeners, but will actually influence your business and revenue, too.   Tara McMullin is the host of the What Works podcast, founder of the What Works Network, and the co-founder of Yellow House Media. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.   In this episode, Tara’s going to divulge all the ways in which we can make an impact in our communities through podcasting and so much more.   Listen to the full episode to hear: The #1 most important thing you need to figure out about your podcast for it to have the impact you're looking for How to stand out from OTHER podcasts that cover the same topic as your show How finding the right premise for you show makes everything else fall into place How to MARKET your show to build your listener-base and grow your audience   Learn more about Tara McMullin: The What Works Network The What Works Podcast Yellow House Media Follow Tara on Instagram Follow Tara on Twitter   Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!   Other resources from this episode: How The Premise Of Your Podcast Can Make Your Business More Money by Yellow House Media

Getting results with content marketing takes time.   To put it in perspective, one of my 15-minute YouTube videos can take anywhere between 2-8 hours to finish and have it ready to publish. And one of my blog posts takes anywhere from 30 minutes to a couple hours to write, edit, and publish.   Not only does high-quality content take a lot of time to create but in order to get real results with it, you have to give it as much time and attention it needs so that you can actually get people to read it. It’s no small feat!   If you don’t do all of these things, then you’re wasting the time that you do invest because the content won’t be doing anything for your business. That’s why it’s even more important to choose the right channel for you to see real results.   But how do you choose which of the three types of content is right for you right now? And which will create the biggest results for your business? In today’s episode, I’m going to share with you what I’ve learned from creating each of these types of content, some of the challenges that go along with each of them, and how they have impacted my business.   Listen to the full episode to hear: The pros and cons of blogging, YouTube, and podcasting The different *types* of results each of these types of content create The importance of focus and why you should pick just ONE type of content to create... at least at first   Links: EP 19: Courses VS Membership Sites & How to Decide Which Is Right for YOU Attract Paying Customers Action Plan Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!  

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).   I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.   Today, we’re looking back on July 2020.   Listen to the full episode to hear: Why I'm working less than ever before How much my business earned while I was on vacation How much my TEAM worked while I was out of the office My new schedule and what's coming up in future months   Links: Instagram: @gillianzperkins Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!

A CFO does more than look at numbers—they also look at the big picture to find patterns in the data. Finding those patterns is what leads you, as an entrepreneur, to making better, more informed decisions for your business.   You might dig into the numbers and find that one of your products takes up 80% of your time but only 20% of your revenue—while, on the flip side, you might have a product that takes up much less time and much more revenue.   So how can stepping into the CFO role of your business help you work less, make more money, and make better business decisions? Where should you start? And what steps can you take to create a meaningful strategy?   Enter Susan Boles. Susan is a Virtual CFO and Operations Advisor for agencies, consultants, and coaches at ScaleSpark. She focuses on helping businesses get clear on their numbers and truly understand their inner workings at a deeper level so they can make decisions from a place of intention and purpose—instead of panic. Susan has over a decade of experience as a CFO and software consultant and she's on a mission to help founders build sustainable, resilient businesses.   Listen to the full episode to hear: The ROLE of CFO, and why every business – no matter how small – should have someone doing this work What does "strategy" really mean? Where should our strategy be based? What data to track and how to use it to make more strategic decisions in your business The #1 question to ask yourself about EVERYTHING to improve your strategy and create better results Why you should be tracking your time first before your financials   Learn more about Susan Boles: scalespark.co Break the Ceiling Podcast @thesusanboles on Instagram @thesusanboles on Twitter @thesusanboles on LinkedIn     Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!