Work Less, Earn More

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.For the final episode of our five-part bonus series, we're going to do something that is a little bit unrelated if I'm going to be completely honest, but I think it's an important piece of the puzzle.When I was first trying to build my business, my funnels weren’t working and my launches were falling flat.And it wasn’t because of the funnels or the launches.The reason they would have worked for me is because I was barking up the wrong tree. I was trying to sell something that there wasn't demand for. I was trying to sell something that nobody wanted to buy.I hadn’t validated my business idea.So today, I’ll walk you through how to do that, so you can put all of the great lessons in the last four episodes this week to use.Listen to the full episode to hear:3 questions to ask to validate your business ideaWhy market research is essential to building a successful businessHow to tell if your business idea is valid and worth pursuingWhy it might not take a long time to build a substantial, successful businessLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.I'm bringing you back to one of the earliest episodes from Work Less, Earn More.In this episode, I share with you six things that took us past the six-figure mark.One thing I love about this episode is that it's a really good recap of some of the biggest things that we did that grew the business, and I did it while hitting that milestone was still pretty fresh and we were still using a lot of the same strategies as we continued to grow.So if you’re aiming for that goal, listen in and I’ll share how we did it.Listen to the full episode to hear:Why I had to narrow my focus and get specificWhy I stopped selling and dug into market researchWhy different is better than betterHow I found my bottlenecks and hired help strategically to get past themHow subscriptions and evergreen funnels took us over the six-figure markLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.Today I'm bringing you an interview that I did with my friend, Lucy Griffiths, who has a truly incredible evergreen sales funnel set up that sold over 30,000 copies of one of her courses in just 18 months!Whether you’re just starting to set up funnels or you have one running you want to improve, listen in as Lucy shares the dirt on how she set it up and how it works.Lucy Griffiths went from TV journalist reporting from conflict zones and interviewing political heavyweights and rubbing elbows with A-listers to building a course business that has now generated over a million dollars in revenue. Her Confident on Camera course has over 50,000 downloads and counting.Listen to the full episode to hear:How micro-courses allow you to quickly scale up your salesWhy you should script and record your sales pitchHow Lucy structures her offers to increase her total cart value from a low-cost courseWhy she uses still image ads to sell a video-based courseLucy’s surprising strategy for generating leads and converting themLearn more about Lucy:lucygriffiths.comConfident On Camera CourseFollow Lucy on YouTubeLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.Today is Episode 22 with Tarzan Kay.Tarzan reveals all of her best secrets and tips for launching to a small list and really maximizing your sales, even when you aren't selling to very many people.And I know that that is the situation that many of you are in right now. And I was in that situation not too long ago myself.Tarzan Kay is a master of email marketing and former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Game-of-Thrones email copy. She also helps freelancers attract better clients who’ll reach deeper into their pockets to pay for top-quality services using the power of email.She shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.Listen to the full episode to hear:Sales strategies to make the most of your small listHow to calculate your real conversion rate for your launchA two-part offer structure that helps you capture missed leadsWhy you should never judge your launch in the middle of itLearn more about Tarzan:TarzanKay.com10 Free Email Promo Sequence SwipesInstagram: @tarzan_kayThe Must-Have Tool For Promoting To A List of Less Than 1000 SubscribersLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.First up is Episode 20 with Mariah Coz. Mariah is a wizard with evergreen funnels and in this episode, she breaks down how easy creating a successful evergreen funnel can be, even when it goes against conventional wisdom.Mariah Coz has been creating and selling online courses, building webinars, and crafting funnels for years. In that time, her company has helped hundreds of people create and sell courses about everything from watercolor painting, programming, decluttering, football, and everything in between.She is a veteran course creator and creates high-converting webinars, funnels, and launches for herself and her clients using cutting-edge strategies that no one else is teaching.Listen to the full episode to hear:Why it’s “mean to not go evergreen,” for your customers and for youHow your evergreen funnel fuels your live launchesThree things that might be holding you back from building an evergreen funnelTwo ways to effectively create urgency without being sleazyOne simple thing to put on your webinar landing page that will increase salesLearn more about Mariah Coz:Mariahcoz.comFree Evergreen Sales Funnel MasterclassAccelerator ApplicationInstagram: @mariahpcozYouTubeLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

Welcome to Episode 100!For this milestone episode, I thought it would be fitting to share some of the things that I’ve learned over the course of the last hundred episodes.I took on this project with some knowledge and strategy, and I’d been creating content on the internet for years, but I still had a lot to learn. So today, I’m going to share the top three things I’ve learned over the last two years of running the podcast.And I’ll be joined by Tara McMullin, my friend and one of the producers of this show. Tara is a podcasting pro and has the inside story of what’s happening in podcasting, what’s changed in the last two years, and strategies for running a successful podcast today.Tara McMullin is a coach, community builder, podcaster, producer, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with thriving small business owners.Listen to the full episode to hear:Why your podcast shouldn’t be your primary visibility strategy, but it can establish you as an expertHow COVID leveled the production playing field between big studios and indie podcastsWhy limited series are on the rise and pros and cons of making and marketing them for your podcastWhy your “new episode” social media post isn’t workingLearn more about Tara McMullin:What WorksThe What Works PodcastInstagram: @tara_mcmullinYellowHouse.MediaLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

If you want to turn your side-hustle into your full-time gig, you need two things: products and customers.Of course, it’s not actually that simple.There are a lot of variables depending on the kind of business you want to run, and a lot of ways for things to go wrong.So today, I’m sharing the real secret to turning your side-thing into your main thing so you can have a steady, predictable income from your business.Listen to the full episode to hear:The systems you need to have in place for steady incomeWhy starting a business is more than setting up shop with a website and a tax filingLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

There are plenty of great reasons to want to increase your prices, and I’m guessing you’ve thought of a few of them.There are also plenty of concerns you might have about the process.If those concerns are holding you back, this is the episode for you.We’ll talk about reasons to raise your prices, why you haven’t done it yet, and I’ll share the secret to confidently raising your prices and executing the changes in your business.Listen to the full episode to hear:How to balance raising your prices with a possible loss in overall salesPractical concerns around raising your prices, and one that might be all in your head3 case studies to help you consider your pricing strategyThe real secret to confidently raising your pricesLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

The majority of the time, I run my online business from my desktop computer and when I’m traveling, I’ll use my laptop.Working from my phone isn’t my preferred way to do it. I’d much rather be at my desk in a focused environment, but sometimes there’s no avoiding it.Being able to use my phone also gives me additional freedom and flexibility to bring my office with me when I need to.Today, I’m sharing five apps that make it much easier to run my business from my phone.Listen to the full episode to hear:My favorite app to keep work messaging separate and organizedThe project management app my team and I use to stay on top of tasksHow we create our Instagram storiesHow I update YouTube on the flyMy three favorite tools in G SuiteLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

You can watch a video or read a blog post about how to make money online and think, well, that looks easy.But you’re almost never getting the whole picture.What you see in those videos and blog posts is a snapshot, usually of all the things that went right, not everything that went wrong before it started to get better.You won’t see all of the potential hazards and challenges that come with those business models because you’re not being given the full breadth of the real-world experience of running that business and what it took to make it a success.So today, I’m talking to online business’s self-labeled Crash Test Dummy, Pat Flynn.Pat has tested out so many different ways to make money online, and he’s going to let me pick his brain and do a deep dive about what worked, what flopped, and how profitable they really were.Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 65 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.Listen to the full episode to hear:Why asking what model you should start with is the wrong question, and the questions you should be asking insteadHow his audience informed Pat’s initial venture into online businessWhy you should think of affiliate marketing and sponsorships as providing a service to your audienceHow books and speaking can support your brand and create incomeThe business models that have the highest ROI and profit margins for PatLearn more about Pat:Smart Passive IncomeSmart Passive Income PodcastAsk Pat PodcastInstagram: @PatFlynnTwitter: @PatFlynnWill It Fly? How to test your next business idea so you don’t waste your time and moneyLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!