Work Less, Earn More

Entrepreneurs often grapple with the frustration of low sales, but a great idea alone won't cut it. Marketing strategies play a pivotal role in turning interest into income. Real-world examples from Instagram and Airbnb highlight the importance of adapting to customer feedback. Instead of viewing stagnant sales as a sign of a bad idea, it's time to pivot and refine your product. Learn practical strategies to align your offerings with market demand and transform your business success!

Discover how to transform your video content into engaging blog posts using a custom AI assistant. Learn about the journey of building this tool alongside an AI expert and the practical resources available for content creators. Explore the power of automation to streamline writing and discover the innovative '100K Method' for creating passive income through automated sales funnels. Plus, get a free prompt and video tutorial to kickstart your own AI journey!

Chelsi Jo, a home management expert and professional business organizer, shares invaluable insights on juggling home life, homeschooling, and entrepreneurship. She unveils her five-block time-blocking method, designed to help you carve out consistent work time. Chelsi emphasizes the importance of preparation and creating routines that complement your lifestyle. Listeners will also discover effective strategies for balancing business endeavors with personal commitments, making organization work for them, rather than feeling overwhelmed.

In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.We’ll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we’ll cover current trends, the key metrics you need to understand, and how to know when it’s time to hire an ads manager versus running ads yourself.If you want to make your ads more profitable and scalable this episode is packed with insights you won’t want to miss!Listen to the full episode to hear:The biggest mistakes people make when running Meta adsKwadwo’s Olympic Gold Framework for optimizing ad performanceKey metrics to track for more profitable and scalable adsHow to decide whether to hire an ads manager or run ads yourselfFREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Kwadwo: https://theartofonlinebusiness.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Discover how automation can revolutionize your business by enhancing efficiency and profitability. Uncover myths that hold entrepreneurs back, and learn practical strategies to implement automation in marketing, sales, and customer support. Explore the balance between automation and maintaining a personal touch to keep customers engaged. Gain insights on avoiding common pitfalls and hear real-world examples of successful automation. Embrace technology to reclaim your time and reduce burnout in your entrepreneurial journey.

Discover the transformative power of the 80/20 principle, where 80% of results come from just 20% of efforts. Learn how to identify high-impact tasks that drive your business forward while avoiding busywork. Explore practical strategies to boost productivity by prioritizing your strengths and managing your time effectively. Get actionable exercises to streamline your workflow and focus on what truly matters for your success. Uncover how to enhance your business growth with optimized decisions and effective sales funnels.

Discover top strategies for creating effective sales funnels that boost conversions and drive business growth. Learn how to leverage YouTube for audience engagement and seamless transitions to paid offerings. Avoid common pitfalls entrepreneurs face, like unclear marketing messages and targeting the wrong audience. Dive into nurturing relationships through opt-ins, webinars, and email sequences. Gain insights on refining your business model with tailored products for every entrepreneurial stage.

Dive into the world of YouTube growth strategies with expert insights on scaling from zero to hundreds of thousands of subscribers. Discover the significance of content quality and optimal posting frequency for success. Learn why enjoying the creative process is key and why long-form content may be more beneficial than short clips. Explore the unique advantages of YouTube for engagement and monetization while tackling the challenges of video production. This discussion is packed with tips to elevate your content creation game!

I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses.I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence.Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th!Listen to the full episode to hear:The step-by-step process of building The Startup Shop, from choosing a platform to designing digital productsThe unexpected challenges and expenses that came up and how I handled themHow shifts in the online education space influenced my decision to launch this new businessMy launch strategy, including special promotions and discounts available during launch weekFREE Resources to Grow Your Online Business:Join The Startup Shop waitlist: https://www.gillianperkins.com/shopThe 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGraphic design by Emily Banks: http://emilybankscreative.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this discussion with Kendra James Anderson, a financial expert dedicated to women entrepreneurs and founder of The Financial Femme, listeners learn about vital financial roles like bookkeepers, accountants, and fractional CFOs. Kendra emphasizes the importance of hiring qualified professionals and maintaining organized financial records. She shares practical strategies for managing finances with confidence, building a supportive financial team, and maximizing cash flow, all essential for growing a successful women-owned business!