
The Bestseller Experiment
Join author and screenwriter Mark Stay with coach and entrepreneur Mark Desvaux, as they discover the secrets to writing a bestseller and challenge themselves and you to write, market and self-published a bestselling book in just one year. Each week, they are guided by and interview million-selling, chart-topping authors, publishers on the inside, editors, agents, social media specialists, and many more big names who play a part in the bestseller process. From the writing to marketing, plotting to publishing, learn the secrets to help you write your way to the top of the charts.
Latest episodes

Jul 10, 2023 • 1h 24min
EP460: Heide Goody & Iain Grant — “We Smush Our Methods Together."
Heide Goody and Iain Grant have been writing together since 2011 and are best known for their Clovenhoof series, where Satan is made redundant from Hell and sent to live in Birmingham. They tell us how their collaborative process has evolved and how they took everything they’ve learned over the years to launch their new Cozy Craft Mysteries series under the pen name Millie Ravensworth

Jul 5, 2023 • 9min
EP459: Deep Dive — Making a Thousand Dollars a Month with Paul Austin Ardoin
Paul Austin Ardoin is the USA TODAY Bestselling Author of The Fenway Stevenson Mysteries and the Woodhead & Becker Mysteries. And now Paul has a new non-fiction book: From Zero to Four Figures: Making $1000 a Month Self-Publishing Fiction, which brilliantly demystifies the process of making money as an indie author. If you've published one or more books but are struggling to get sales then this is the book for you. We discuss setting goals, financial realities, meeting reader expectations, using your book as an advertisement and much more.

Jul 3, 2023 • 1h 20min
EP458: Katherine Faulkner — “It’s Not About Your Ego"
Katherine Faulkner’s second thriller The Other Mothers takes us into the school playground and makes it a terrifying place with dark cliques and murderous secrets. Katherine tells us how finding structure and accountability helped her write her debut and how she discovered that the most important person in any novel is the reader.

Jun 26, 2023 • 1h 14min
EP457: Katie Fforde — “Keep The Page Turning."
Sunday Times bestselling author Katie Fforde brings us her latest novel One Enchanted Evening, which was inspired by a cookery course. Katie has sold over 4.5 million copies in the UK alone and credits the Romantic Novelists’ Association with launching her career and she received their Lifetime Achievement Award in 2023. Katie tells us how she started reading Mills & Boon books on the sly, finding time to write with a busy life, and her secret desire to write in another genre...

Jun 19, 2023 • 1h 16min
EP456: JD Kirk — “Libraries Change Lives"
JD Kirk is the pen name multi-award-winning author, screenwriter, and writer of comics, Barry Hutchison. When he was nine, a kindly librarian wrote his name on the spine of a notebook in which he’d written a terrible short story, and put it on the shelf changing his life. Barry talks about writing over 200 books in 10 years, ignoring the naysayers, and how discovering how a condition called aphantasia may have affected his writing. Mr D reveals his secret superpower, and Mr Stay rants about comic books.

Jun 15, 2023 • 9min
EP455: Deep Dive — How to Write a Novel with Tim Lott
Tim Lott is the multi award winning author of ten novels and a memoir, The Scent of Dried Roses, and has been teaching writing for the last ten years, as a lecturer, teacher and mentor. With his new book, Yes! No! But Wait...!: The One Thing You Need to Know To Write a Novel, Tim has produced a book on writing that is honest, practical and genuinely useful.

Jun 12, 2023 • 1h 22min
EP454: Andrea Dunlop — “Keeping Going is a Win."
Andrea Dunlop began her career in publishing as a publicist for the likes of Doubleday before becoming an author and consultant based in Seattle. Her latest novel, Women Are The Fiercest Creatures, is the story of three women written out of a successful tech startup’s history. Andrea worked for over 15 years in publishing and talks honestly about being on both sides of the publishing experience.

Jun 9, 2023 • 7min
EP453: Deep Dive — SEO for Authors
Search Engine Optimisation (SEO) is what search engines like Google use to pair questions with answers. If you want to be found online, then understanding how SEO works is essential. In this deep dive, SEO expert Kelsey E Meyers offers simple and effective tips for authors to help them and their books appear at the top of search results.

Jun 5, 2023 • 1h 8min
EP542: James Naughtie — “A Sense of Place is Essential."
James Naughtie’s voice as presenter of BBC Radio 4’s Today programme will be familiar to listeners all over the world. As well as writing non-fiction, he’s the author of the Will Flemyng thrillers the latest of which, The Spy Across the Water, takes readers from Washington DC to Ireland and the Highlands of Scotland. James talks us through his unique approach to spy fiction, and the importance of a sense of place in his writing.

May 29, 2023 • 1h 4min
EP451: Scarlett Brade — “Take Those First Steps"
Scarlett Brade was born in London, but as a child she spent her summers in Toronto where she fell in love with reading. She self-published her first novel aged twenty-three, but then decided to experience life a little more before returning with her amazi