
The Bestseller Experiment
Join author and screenwriter Mark Stay with coach and entrepreneur Mark Desvaux, as they discover the secrets to writing a bestseller and challenge themselves and you to write, market and self-published a bestselling book in just one year. Each week, they are guided by and interview million-selling, chart-topping authors, publishers on the inside, editors, agents, social media specialists, and many more big names who play a part in the bestseller process. From the writing to marketing, plotting to publishing, learn the secrets to help you write your way to the top of the charts.
Latest episodes

Jan 14, 2019 • 2min
EP162: A Deep Dive: Our Marketing Masterclass with Sam Missingham continues...
We continue our masterclass with Sam Missingham, founder of Lounge Marketing, on how exactly we plan to sell ten thousand copies of our book by Glastonbury. We go into even deeper detail on how you can market and publicise your book effectively by putting together a budget, using FB ads, Amazon ads and newsletters like Bookbub. To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality

Jan 9, 2019 • 2min
EP160: Deep Dive: Girl Friday - Building Your Brand
In the second of three exclusive episodes for our Patreon supporters we speak to Ingrid Emerick, one of the founders of Girl Friday Productions about how they help authors build brands, how it’s a long game and how they’ve used the same strategies to build their own brand. Hear more at http://bestsellerexperiment.com/support

Jan 6, 2019 • 1h 8min
EP159: January LIVE SHOW highlights - Strategies for selling your books
On this month's live show for our Patreon Chart Topper supporters we talked about the kind of strategies you can use to sell more books, set achievable goals and work more effectively. To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality

Dec 29, 2018 • 40min
EP158: Jump Into 2019 With The Crash Test Dummies
We talk about our personal goals for 2019 and reveal our new insane challenge for 2019… and once again we’re inviting our listeners to beat us to it. To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality

Dec 24, 2018 • 1h 16min
EP157: A Christmas Special with Ian Rankin
A Christmas treat as we speak to bestselling author Ian Rankin who takes us through his incredible career, including tips on plotting, research, and his worst habit when writing, his favourite mistake (which he kept in the book) and he tells us his Sean Connery story... To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality

Dec 15, 2018 • 1h 12min
EP156: Julian Barr - A Small Press, Epic Stories and a Bestseller
Julian Barr's thrilling debut YA novel The Way Home was published by Odyssey Books, a small press. Julian has taken an indie attitude to publishing and marketing the book, and his attention to detail has led to the book becoming a Kindle bestseller. To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality

Dec 9, 2018 • 1h 20min
EP155: Catherine Ryan Howard - Get Your Arse In The Chair
Catherine started by self-publishing her travel adventures and has gone on to write USA Today and Irish Times bestselling thrillers. She’s now a founding member of The Inspiration Project, which is a writing retreat with a difference and she has some very practical advice for writers and their bottoms... To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality

Dec 2, 2018 • 1h 19min
EP154: Mark Billingham - From a shoutline to five million books sold
Mark Billingham is renowned for his bestselling crime thrillers, not least the Jack Thorne series. Having now sold over 5 millions copies of his books, Mark takes us through his incredible career which takes in acting, stand-up comedy, writing for TV, and a little bit of kidnapping. To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality

Nov 26, 2018 • 41min
EP153: From a Pitch to a Deal, with Alison Belsham
Alison Belsham tells us how her debut novel The Tattoo Thief started with a pitch at a crime festival and caught the attention of a major publisher, leading to a book deal, epic international rights sales, and a TV option… And she has some controversial thoughts on first drafts! To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality

Nov 18, 2018 • 55min
EP152: Editing Masterclass with Emad Akhtar and Caroline Hulse
The highlights from our Youtube Live Show for our Patreon supporters. We talk through the editorial process with author Caroline Hulse and her editor Emad Akhtar, looking at specific pages and extracts from her book, The Adults. To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality