Discover Ag

Ep 240 | This week on Discover Ag, Natalie and Tara dig into homemade sugar, surprise Western collabs, celebrity cowboy boot shopping, and what's really in your heavy cream. A viral reel reveals the complex 12-step process of making sugar from sugarcane—and the shocking truth that natural sugar is brown, not white. The hosts debate why we bleach sugar, flour, and rice, then explore an unexpected collaboration between Airstream, Stetson, and Taylor Sheridan's Four Sixes Ranch for a limited-edition Western trailer. While Natalie sees brilliant marketing, Tara argues it's impractical influencer bait for Coachella, not serious campers. The surprises continue with J-Lo spotted shopping for boots at Cowboy Christmas during NFR, leaving the hosts with endless questions and zero answers. They discuss the USDA's new pasture-raised labeling standards for chicken and dive into heavy cream drama—exposing how many brands now contain gums as cost-saving additives. The episode wraps with a kitchen science experiment on making homemade butter, plus announcements about their holiday break and upcoming Florida sugarcane farm content. What We Discovered This Week 🤠 🪩 Making sugar from sugarcane—and why it's naturally brown 🪩 Airstream x Stetson x Four Sixes: Western luxury or marketing stunt? 🪩 J-Lo spotted shopping for boots at Cowboy Christmas 🪩 USDA updates pasture-raised labeling for chicken 🪩 Heavy cream's hidden ingredient: gums everywhere 🪩 The kitchen science of making butter from cream CHAPTERS: 00:00 Intro: Homemade Sugar, Western Airstream Collabs, J-Lo at NFR & Heavy Cream Drama 01:27 Discovery 1: Making Sugar from Sugarcane: The Wild 12-Step Process 04:13 Why Natural Sugar Is Brown (Not White!) 06:38 The Bleaching Debate: Sugar, Flour & Rice 08:19 Molasses, Brown Sugar & The Science Behind It All 10:15 Discover on the Road: Florida Sugar Cane Coming Soon 16:20 Discovery 2: Airstream x Stetson x Four Sixes: Taylor Sheridan's Western Collab 20:33 Tara's Hot Take: Why This Collab Misses the Mark 25:10 Ben Christensen Shoots the Campaign & NFR Memories 27:49 Discovery 3: J-Lo Spotted at Cowboy Christmas Shopping for Boots 32:08 Tara's NFR Experience: Fur Coats & Custom Furniture 37:28 Debrief: USDA Updates Pasture Raised Labeling for Chicken 44:16 Discovery 4: Heavy Cream's Hidden Ingredient - Gums Are Everywhere 50:03 Why Companies Add Gums: Fat Is Expensive 52:03 Making Butter from Heavy Cream: The Kitchen Science Experiment 55:30 Wrap-up and Holiday Break Announcement 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 239 | This week on Discover Ag, Natalie and Tara dig into a Campbell's soup scandal, the CMA Awards crisis, a heartwarming veterans program, and the viral sesame seed discovery that has everyone rethinking their burger buns. A leaked audio recording from a former Campbell's VP calling their food "bleep for poor people" and claiming their chicken comes from a 3D printer goes viral, but the hosts argue the real issue isn't false ingredient claims—it's corporate culture and classism. The CMA Awards hit rock bottom with only 6 million viewers (down from 16 million a decade ago), sparking debate about country music's identity crisis and why they desperately need the Dancing With the Stars Gen Z marketer. On a positive note, the Armed to Farm program is helping veterans transition into sustainable agriculture with an 83% retention rate through hands-on training in everything from aquaponics to beekeeping. Plus, Cheetos launches a "Simply Naked" line without artificial dyes, and a viral video reveals where sesame seeds actually come from—growing in pods that burst open when ripe, which is literally the origin of "open sesame." What We Discovered This Week 🤠 🪩 Campbell's VP scandal and what it reveals about corporate culture 🪩 CMA Awards hit record-low ratings—what went wrong? 🪩 Armed to Farm: Veterans finding purpose in agriculture 🪩 Cheetos goes naked (the snack, not the hosts) 🪩 Sesame seeds: The viral food discovery we didn't know we needed 🪩 Open Sesame is literally about sesame seed pods bursting open CHAPTERS: 00:00 - Intro: Campbell's Mess, CMA Disaster, Veterans & Sesame Seeds 00:59 - Discovery 1: Campbell's VP Scandal & The 3D Printed Chicken Controversy 06:18 - The Food System Culture: Classism & Corporate Profit Over Quality 10:55 - Campbell's Stock Impact & Brand Innovation Opportunities 16:19 - Discovery 2: CMA Awards Hit All-Time Low with 6 Million Viewers 19:49 - Dancing With the Stars Strategy & Why CMAs Need a Gen Z Marketer 24:49 - Morgan Wallen Controversy & Country Music's Identity Crisis 27:16 - Discovery 3: Armed to Farm Program Helps Veterans Find Purpose 36:53 - Disco Debrief: Cheetos Goes Naked & The Maha Connection 40:49 - Discovery 4: The Sesame Seed Surprise—Where Do They Come From? 45:50 - Open Sesame: The Phrase Origin & Where Texas Produces Them 47:48 - Wrap-up and Monday's Dear Discos Interview with Duckworth Wool 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast 🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off GROUNDED JOURNALS Code "DISCOVER" for savings Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 238 | This week on Discover Ag, Natalie and Tara dig into Jeff Bezos' role in the beef industry, the end of a 200-year-old publication, and why your FFA jacket just became a fashion statement. The hosts tackle viral claims about methane-reducing feed additives for cattle, separating Bill Gates' investments from Bezos' initiatives. They discuss the Bovaer controversy in Denmark where farmers are now required to use methane-reducing supplements, and explore the tension between environmental responsibility and farmer autonomy. Plus, the Farmer's Almanac is publishing its final edition after 206 years, FFA jackets have become the hottest vintage fashion item, and the hosts reveal why your Costco pecans are at least a year old. Stick around for a disco debrief on the first documented US death from Alpha-Gal Syndrome (the tick-borne meat allergy), plus a deep dive into the pecan supply chain. Spoiler: the US grows 80% of the world's pecans, but we ship them to Mexico to be shelled, then import them back. The food supply chain is wild, and the hosts break down why "fresh" is complicated. What We Discovered This Week 🤠 🪩 Jeff Bezos, Bill Gates, and the methane feed debate 🪩 Denmark mandates Bovaer for dairy farmers 🪩 The Farmer's Almanac publishes its last edition after 206 years 🪩 FFA jackets become vintage fashion gold 🪩 First US death from tick-borne meat allergy 🪩 Your Costco pecans are older than you think CHAPTERS: 00:00 Intro: Bezos, Beef, Dead Almanacs & Viral FFA Jackets 03:15 Discovery 1: Jeff Bezos Controls Beef? The Methane Feed Controversy 07:42 Bill Gates vs Bezos: Who's Investing in What? 11:28 The Bovaer Debate: Denmark Makes It Mandatory 16:35 What's a Farmer's Job: Food or Saving the Planet? 22:18 Discovery 2: Farmer's Almanac Dies After 200 Years 28:05 Why We're Losing History in the Digital Age 34:20 Discovery 3: FFA Jackets Go Viral in Vintage Fashion 40:12 Should Non-FFA People Wear the Jacket? 45:30 Debrief & Discovery 4: First Tick-Borne Meat Allergy Death & Your Costco Pecans 50:15 The Pecan Truth: Why Your Nuts Are From Last Year (and Mexico) 56:40 Wrap-up and Thanks for Surviving Without Us 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast 🤝 PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off PONCHO OUTDOORS Code "DISCOVER" for $10 off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 237 | This week on Discover Ag, Natalie and Tara serve up a lighthearted holiday episode packed with farm-to-table realities, football meets farming, Western fashion collabs, and viral hippo content. Celebrity chef Tim Love explains why true farm-to-table dining is almost impossible — from inconsistent supply to the direct-to-consumer "ribeye problem." The hosts break down why local sourcing is so complex and why prices would have to rise by about 30% to make it viable. The Buffalo Bills celebrate National Farmer's Day by partnering with local dairy farmer "Farmer Shin," spotlighting New York's dairy industry. The segment also touches on quarterback Josh Allen's agricultural background, from FFA to his family's cotton and pistachio farms. Abercrombie & Fitch teams up with Kemo Sabe for a Western-inspired line. The hosts discuss whether blending mass-market and luxury works — and how the Yellowstone Effect continues to shape Western culture. A viral clip of a hippo eating a pumpkin during Denmark's Harvest Holiday leads to a conversation on seasonal feeding and closed-loop farming. The show ends with a story of a dairy farmer using colostrum to save a baby giraffe. BUT WAIT — there's more! The Disco Taste Test features a salted maple Dr. Pepper float perfect for Thanksgiving. Natalie spills hers, Tara swaps in Diet Coke, and both agree it's dangerously delicious. What We Discovered This Week 🤠 🪩 Chef Tim Love's farm-to-table reality check 🪩 Buffalo Bills highlight dairy farming 🪩 Josh Allen's FFA and farming background 🪩 Abercrombie x Kims Sabi Western collection 🪩 The Yellowstone Effect on culture 🪩 Salted Maple Dr. Pepper Float recipe 🪩 Viral hippo + Denmark's Harvest Holiday 🪩 Dairy farmers saving baby giraffes CHAPTERS: 00:00 - Intro: Farm-to-Table, Football, Fashion & Hippos 03:00 - Discovery 1: The Farm-to-Table Reality Check 05:00 - Supply Chain Challenges: Why 100% Local Doesn't Work 07:00 - The Ribeye Problem: Direct-to-Consumer Beef 10:00 - Price vs. Principles: Why Americans Won't Pay 18:00 - Discovery 2: Buffalo Bills & Dairy Farming 22:00 - Josh Allen's FFA Roots 28:00 - Discovery 3: Abercrombie's Western Release 30:00 - The Yellowstone Effect 39:00 - Disco Taste Test: Salted Maple Dr. Pepper Float 46:00 - Discovery 4: Viral Hippo Eats Pumpkin 52:00 - Farm-Zoo Connection: Dairy Farmers Save Giraffes 55:00 - Wrap-up and Happy Thanksgiving! 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 236 | This week on Discover Ag, Natalie and Tara dig into the headlines shaping how we think about food's worth, transparency, and trends — from America's broken sense of food value to Japan's farmer-forward labels and even Nara Smith's $38 garlic oil collab. America's "food value problem" takes center stage as the hosts unpack why Americans spend less than 10% of their income on food — among the lowest worldwide — and what that says about how we price nutrition versus convenience. Then they explore Japan's photo-on-pack movement that connects consumers directly to farmers, redefining transparency and trust in the grocery aisle. Next, influencer Nara Smith launches a $38 garlic oil with a luxury twist, sparking questions about marketing buzzwords and the psychology of "premium" food. Finally, they tackle the McBee Dynasty crop-fraud sentencing, and end on an unexpected high note — Italian water buffalo enjoying massages and Mozart while producing world-famous mozzarella. What We Discovered This Week 🤠 🪩 America's broken food value system and what $6 beef really costs 🪩 Japan's "farmer photo" packaging trend builds consumer trust 🪩 Nara Smith's $38 garlic oil — luxury or marketing stunt? 🪩 McBee Dynasty's crop-fraud sentencing and its ripple effect 🪩 The pampered water buffalo behind Italy's prized mozzarella CHAPTERS: 00:00 - Intro: Beef Prices, Japanese Transparency, Nara Smith & Water Buffalo 01:00 - Discovery 1: America's Beef Price Controversy & the Real Food Value Problem 04:18 - Starbucks vs. Ground Beef: Breaking Down What Americans Actually Value 10:55 - The Direct-to-Consumer Reality: Why $7 Beef Is Actually Losing Money 13:24 - Argentinian Beef Imports & Secretary Rollins Interview Teaser 16:15 - Discovery 2: Japan's Farmer Photos on Food Packaging Revolution 18:23 - Cherry Tomato Baseball Cards: US Companies Already Doing This 25:01 - Discovery 3: Nara Smith's $38 Garlic Oil — From Scratch or From Marketing? 30:04 - Small Batch for 4.8 Million Followers? The Math Doesn't Add Up 34:00 - Disco Debrief: McBee Dynasty Patriarch Sentenced to 24 Months for Fraud 40:48 - Discovery 4: Italian Water Buffalo Massages & Mozart for Mozzarella 49:14 - High-Tech Barns Bashing Conventional Dairy: The Irony Explained 54:33 - Wrap-Up & Monday's Duckworth Wool Industry Interview Preview 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 235 | This week on Discover Ag, Natalie and Tara dig into viral food myths, western nostalgia, and the surprising ways agriculture moves around the globe. From debunking dairy misconceptions about why American milk "expires so fast" to dismantling an Italian chef's garlic myth, the hosts tackle the misinformation swirling through social media kitchens. They explore the unexpected Gen Z revival of the 1985 western epic Lonesome Dove, dive into Coca-Cola's AI-powered mission to save the orange juice industry from citrus greening disease, and unpack the reality behind viral footage of 75,000 sheep boarding a massive cargo ship. It's a journey through pasteurization science, sulfur-induced bad breath, cowboy culture, and the complex world of live animal export—all with the usual mix of education, entertainment, and a few passion fruit margaritas along the way. What We Discovered This Week 🤠 🪩 Why American milk "expires in 3 days" vs. shelf-stable Mexican milk 🪩 The garlic heart myth: what really causes bad breath 🪩 Lonesome Dove's surprising comeback with young female readers 🪩 Coca-Cola + MIT tackling the citrus greening crisis with AI 🪩 The real-life Noah's Ark: 75,000 sheep on a floating livestock carrier 🪩 Live animal export trade & veterinary-supervised ocean transport CHAPTERS: 00:00 - Intro: Dairy Debunks, Garlic Myths, Lonesome Dove & Traveling Sheep 01:00 - Discovery 1: Why Your Milk Expires in 3 Days (Iowa Dairy Farmer Explains) 04:00 - All Milk Has Bacteria: Pasteurization vs Ultra-Pasteurization 06:00 - Fair Life's One-Year Shelf Life & Expiration Date Secrets 09:00 - Milk Quality Has Never Been Better: The Opaque Container Factor 14:00 - Discovery 2: The Garlic Heart Myth & What Really Causes Bad Breath 18:00 - Sulfur Science: Why Brushing Your Teeth Won't Help 20:00 - Gilroy, California: The Garlic Capital Producing 90% of America's Garlic 27:00 - Discovery 3: Lonesome Dove's Surprising Gen Z Revival 28:00 - Seven-Hour Movie Marathon & The Baby Extra Story 33:00 - Teton Ridge's Reboot Plans for the Western Classic 36:00 - Debrief: Coca-Cola's AI Orange Juice Mission 37:00 - The OJ Crisis: From 45% to 5% of Global Production 41:00 - Discovery 4: 75,000 Sheep at Sea on the Real-Life Noah's Ark 43:00 - Live Export Trade: Inside Massive Livestock Carriers 46:00 - Vet-Supervised Transport & Normal Mortality Rates 50:00 - Wrap-up and Secretary Rollins Interview on Dear Discos 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 234 | This week on Discover Ag, Natalie and Tara dig into viral loofahs, ethical eating debates, food allergies, and whether a billion-dollar clothing brand can save agriculture. From the cucumber family plant that keeps breaking the internet to Taylor Sheridan's fiery take on veganism with Joe Rogan, this episode tackles the misconceptions and trade-offs in our food system. Plus, discover why teal pumpkins matter for 1 in 13 kids, how Post Malone shut down Broadway for 30,000 fans, and whether Patagonia's venture into crackers and tinned fish can actually change farming—or if it's just another case of corporate savior complex. Spoiler: a farmer has thoughts, and we want to hear them. What We Discovered This Week 🤠 🪩 Viral loofahs: the cucumber-family sponge that shocks every year 🪩 Joe Rogan & Taylor Sheridan on veganism, carnage, and the Brazil bee myth 🪩 Teal Pumpkin Project: protecting kids with food allergies on Halloween 🪩 Post Malone's 30,000-person Broadway takeover & Posty's bar review 🪩 Patagonia Provisions: can a clothing company fix the food system with Kernza? CHAPTERS: 00:00:00 - Intro: Viral Loofahs, Joe Rogan, Teal Pumpkins & Patagonia 00:01:30 - Discovery 1: Viral Loofahs: The Truth About the Sponge Plant (and ASMR) 00:03:21 - The Cucumber Family: Why Loofahs Keep Going Viral 00:07:52 - Gardening Heck: Homeschool Projects & The Passion Fruit Lie 00:10:08 - Discovery 2: Joe Rogan & Taylor Sheridan: The Ethical Gray Area of Eating 00:10:58 - The Carnage: Why Sheridan Says Veganism is Absurd 00:11:37 - 19,000 Dead Squirrels & The Brazil Bee Fact Check 00:14:49 - The Trade-Offs: Why 'Bloodless Food' is a Myth 00:23:10 - Discovery 3: Teal Pumpkin Project: The 1-in-13 Food Allergy Crisis 00:24:52 - Halloween Change of Heart (Stickers vs. Candy) 00:28:18 - Becky Basalone: The Mother Who Started a Global Movement 00:31:29 - Debrief: Post Malone Shut Down Broadway for Posty's Grand Opening 00:34:37 - Posty's Bar Vibe & The Kid Rock Confession 00:37:52 - Quick Debrief: Alan Jackson's $1000 Ticket Final Tour 00:39:00 - Discovery 4: Can a Clothing Company Change the Food System? 00:41:41 - The Savior Complex & The Kernza Flaw (Yield vs. Activism) 00:46:39 - The Farmer's Perspective: Why Kernza Needs a Larger Story 00:48:51 - Wrap-up and Next Week's Dear Discos Birthday Catch-up 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 233 | This week on Discover Ag, Natalie and Tara dig into the unexpected world of agricultural byproducts, whiskey waste, and the surprising ways innovation is reshaping how we think about feeding cattle and sustainability. First up: Pulp-fed beef is going viral. Texas rancher Nate from Pontius Ranches shared test results showing his cattle fed upcycled citrus pulp have 6x more vitamin B, 2x more vitamin E, and even traceable vitamin C. Then, Jack Daniels is ending its cow feeder program that served 100+ local livestock operations, redirecting spent grains to an anaerobic digester instead — and the Moore County farming community is feeling the impact. Finally, tractor prodigy Justyn Jackson teams up with an NFL quarterback to fuel farmers and advocate for agriculture on a national stage. Plus: Point Reyes ranchers update and a deep dive into dates (the fruit, not the romantic kind). BUT WAIT — there's more! Stick around for discussions on nutrient testing, the economics of feeding byproducts, and why quality matters more than the grass vs. grain debate. What We Discovered This Week 🤠 🪩 Pulp-fed beef with 6x more vitamins and why upcycling matters 🪩 Jack Daniels ends its cow feeder program — and the farmers are not happy 🪩 Justyn Jackson and an NFL quarterback team up for agriculture 🪩 Point Reyes ranchers update 🪩 The truth about dates (and why they're not cookies) CHAPTERS: 00:00 Intro 01:34 Discovery 1: Pulp-Fed Beef Has 6X More Vitamins 03:59 Cows as the Ultimate Upcyclers: Why Feeding Byproducts is Nothing New 06:50 The Quality Conversation: Why Grass Fed vs. Grain Fed is Misleading Science 10:49 The Price Debate: iPhone vs. Food Costs & Defending Farmers' Prices 15:21 Sponsor Break: Sunrise Flour Mill 16:17 Discovery 2: Jack Daniels Ends Cow Feeder Program: The Whiskey Beef Controversy 18:06 Carbon Credits vs. Circular Ag: Why Digesters are Replacing $8/Day Cow Feed 24:44 Discovery 3: NFL Quarterback & Tractor Prodigy Team Up (Jackson Lux & Brock Purdy) 27:44 The John Deere Goldmine: Uplifting Youth in Ag & Brock Purdy's Burnt Eyebrow 32:22 Sponsor Break: Our Farms (Direct-to-Consumer) 33:29 Disco Debrief: Point Reyes Scandal Update: The $10M Nature Conservancy Land Grab 37:50 The NDA Controversy & What Happens to the Grazing Land Now 40:15 Dates are Hand-Pollinated: Why Bees Do Less Than 1% of the Work 44:02 The Viral Date Recipes (Snickers & Cookie Lies) and Labor-Intensive Farming 46:09 Discover on the Road Confession: Oyster Diving is Next! (New Episodes Tease) 50:02 Wrap-up and Final Thoughts 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 232 | This week on Discover Ag, Natalie and Tara dig into viral apple-splitting techniques, controversial rodeo documentaries, farm wellness tourism, and laser fruit labeling technology --- with their usual dose of snark and sincerity. From Apple Girl Kait's viral fruit-splitting powers (spoiler: the hosts can't replicate it) to the realities of 20-year apple farming lifecycles and GMO solutions for browning, the agriculture education is real. Then they dive into Boot Barn's "Hell on Wheels" docuseries featuring bad boy bareback rider Rocker Steiner, European-style agritourism booming in America, and whether luxury farm stays help or hinder consumer understanding of production agriculture. The episode wraps with Australia's innovative laser fruit labeling technology that could eliminate 110 tons of plastic sticker waste annually, plus a heated debrief on Glyphosate Girl's attack on Luke Bryan's Bayer partnership. From terminology debates (herbicide vs. pesticide) to food stylists fuming over etched fruit, it's another week of agriculture meeting pop culture with plenty of contradictions along the way.. What We Discovered This Week 🤠 🪩 Apple Girl Kait's viral fruit-splitting technique and apple farming realities 🪩 Rocker Steiner's controversial rodeo documentary series 🪩 The rise of luxury agritourism in America 🪩 Luke Bryan vs. Glyphosate Girl controversy 🪩 Laser fruit labels replacing plastic stickers 🪩 GMO Arctic apples and consumer contradictions CHAPTERS: 00:00 - Intro: This Week on Discover Ag 02:00 - Discovery 1: Is Apple Girl Kait's Viral Apple Split Strength or Technique? 07:00 - The 20-Year Lifecycle & The Problem of Apple Waste 09:00 - GMO Arctic Apple: The Non-Browning Solution Consumers Need? 15:00 - Sponsor Break: ARMA Colostrum (Superfood Powder) 16:00 - Sponsor Break: Cozy Earth (Bamboo Sheets) 17:00 - Discovery 2: Hell On Wheels - Boot Barn's Docuseries on Rocker Steiner 22:00 - Rocker Steiner: The Bad Boy of Rodeo & His Extreme Lineage 26:00 - Discovery 3: The Rise of Luxury Agritourism - US Farm Stays vs. Europe 32:00 - Does Farm-to-Table Hinder Consumer Understanding of Production Ag? 36:00 - Sponsor Break: Mary T Faber's Solutions (Bookkeeping) 37:00 - Disco Debrief: Glyphosate Girl Attacks Luke Bryan's Bayer Partnership 40:00 - Fact Check: Is Glyphosate an Herbicide or a Pesticide? 42:00 - Discovery 4: Lasered Fruit Labels & Solving the 110-Ton Plastic Sticker Problem 47:00 - Food Stylists Are Fuming: The Problem with Etched Fruit for TV 48:00 - The Whack-A-Mole Game of Food System Innovation 49:00 - Outro: Thanks for Listening, Discos! 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/NatalieKovarik/ — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/ — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast 🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 231 | This week on Discover Ag, Natalie and Tara dig into generational food debates, Boston's rodeo revival, and Texas' fight against an invasive pest — with plenty of banter along the way. First up: A viral reel sparks debate about seed oils and generational food culture. An "almond daughter" confronts her "seed oil grandmother" about pantry staples, but the comment section isn't having it. Natalie and Tara explore how different generations relate to food, why we're so divided on nutrition, and whether we've optimized ourselves into confusion. Then, the rodeo returns to Boston for the first time in nearly 100 years — complete with skyscrapers, city hall plaza, and plenty of PETA protesters. The hosts discuss the logistics of transforming downtown into a rodeo arena, why animal activists are so vocal about rodeos, and whether this cultural moment will stick around. Next, Bose drops a butter-yellow Bluetooth speaker packaged like a stick of butter, and the marketing genius (or missed opportunity) has everyone talking. Plus, a quick debrief on Steven McBee heading to BravoCon and what that means for ag's crossover into mainstream entertainment. Finally, Texas agriculture faces a new threat: the cotton jassid, an invasive leaf hopper spreading fast from Florida to the cotton belt. Tara talks to a local cotton farmer about what this pest could mean for the multi-billion dollar industry — and why Georgia growers are already devastated. BUT WAIT — there's more! Stick around for a bonus mini-interview with Jeff Risley, Executive Director of the Renewable Energy Farmers of America (REFA). If you've ever considered solar, wind, or any renewable project on your farm, this conversation is a must-listen. Jeff breaks down peer-to-peer resources, lease negotiations, succession planning, and how REFA helps farmers make informed decisions about long-term energy opportunities. Learn more at https://renewableenergyfarmers.org What We Discovered This Week 🤠 🪩 Seed oil grandma vs. almond daughter: a generational food war 🪩 Boston's first rodeo in nearly 100 years 🪩 Bose's butter-yellow speaker (and why it's not called butter yellow) 🪩 Steven McBee is headed to BravoCon 🪩 The cotton jassid invasion threatening Texas agriculture 🪩 Renewable energy opportunities for farmers and ranchers CHAPTERS: 00:00 - Intro: This Week on Discover Ag 01:00 - Discovery #1: The Viral "Almond Daughter vs. Seed Oil Grandma" Reel 05:00 - The Generational Food Divide and the Rise of Convenience 11:00 - Optimizing Food: Has Our Generation Swung Too Far? 15:00 - Is Modern Food WORSE? The Ultra-Processed Food Conversation 16:44 - Sponsor: Mary T Faber's Solutions (Bookkeeping) 17:50 - Sponsor: Our Farms (Farm-to-Table Marketplace) 19:00 - Discovery #2: Boston's First Rodeo in 100 Years 24:00 - Why Hasn't Boston Had a Rodeo? Strict Animal Welfare Laws 25:22 - "Animals Are Being Killed!" Fact-Checking Rodeo Misinformation 29:00 - Discovery #3: Bose's Butter Yellow Speaker & Viral PR Stunt 33:00 - Turtle Box Speaker Review: The Unbeatable Outdoor Speaker 36:57 - Sponsor: Sunrise Flour Mill (Heritage Wheat) 37:44 - Debrief: Steven McBee is Going to BravoCon! 40:35 - McBee Farms Season 3 Confirmed & Why We Love The Show 42:52 - Discovery #4: Cotton Jassid Emergency Threatens Texas Agriculture 45:00 - Georgia Cotton Decimated: A Farmer's Perspective on the Leaf Hopper 48:00 - Rapid Timeline: How the Pest is Sweeping Across the US 50:56 - The Realities of Agriculture & The Need for Modern Tools 51:48 - Mini Interview: Renewable Energy Farmers of America with Jeff Risley 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast TikTok: https://tiktok.com/@discoveragpodcast 🤝 PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.