Deck The Hallmark

Watch on Philo! - Philo.tv/DTHThe movie kicks off with a slowmo shot of a big ol horse pulling a sleigh. We go into a house and these 2 best friend are talking about where people are going to be sitting at her wedding. That's right - Kathy and police officer Matt are finally getting married! But Kathy's friend, Danielle, is feeling a bit sad. Last Christmas, she was broken up with on Christmas Eve at Church service in between Silent Night and Joy to the World. But she's here and she's gonna make the best of it helping Kathy plan the wedding. In the middle of the their conversation, we see a guy walking his Dalmatian. Danielle decides to go to the coffee shop and orders her fav: a tall caramel machinate sugar free with oat milk, no whip, and has a totally normal, real human conversation with the owner. She goes to enjoy her drink in the park in the freezing cold. She sets her drink down to take a call from her mom and she notices that a dog is drinking her drink. The man apologizes but she doesn't want any part of it.But when she's goes to the coffee shop the next day and orders her sugar free caramel macchiato with oat milk, no whip, he comes right up.  Turns out, he's the guy she's supposed to be meeting with. His name is Trevor but goes by TJ and he is Matt's best friend. They start working together to plan stuff, like cake taste testing, floral arrangements, stuff that the wedding party is in charge of. She invites him over to meet her old school Dad and Dad falls in love with him. And he takes her to the fire department to show her all of the fire stuff. But then he gets a call so has to leave.Turns out, the call is for her mom. She "fell down" while doing the dishes. I guess she was dehydrated. She talks to her mom about how she's not sure about really giving Trevor a chance but mom is like your dad likes him, we can't let this opportunity pass. Everything is good again until she gets a call - the baker who was making cupcakes for the wedding is in labor. So she and Trevor go to the bakery to make 200 cupcakes. And they have a blast until a girl shows up and says she's Trevor's girlfriend. Trevor doesn't correct her. She's real sad. Luckily, there's a random old guy on a bench who gives her some advice. Trevor shows up and explains - he actually never did break up with this girl but he thought they broke up cuz she moved. Which is good enough for her. They go to walk in the freezing cold and kiss.  Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch on Philo! - Philo.tv/DTHAubrey's plane is grounded due to a snowstorm leaving her stranded for the night at a small town airport. Aubrey stumbles into the middle of a kidnapping and throws herself into danger as she tries to save the young girl stranded with them Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch on Philo! - Philo.tv/DTHThe episode starts with cruisers talking about who they are most existed to see - Tyler Hynes, Taylor Cole, Jonathan Bennett, everyone! With little clips of what’s to come this season. Lots of hugging. Lots of crying. We meet Paige, Alexandrea and their mom Kerry. The Vermeer family. Mom cries when talking about how excited she is to go on this cruise. Alexandra is the daughter in law but she feels like they’re the family she’s always wanted and both Alexandrea and Paige talk about how much momma Kerry has done for them. They show up at the cruise and are wearing matching Vermeer Girls sweatshirt. They’re blown away by all the decorations. The room though? Tiny. It’s a twin bed with a single bed over top. And they immediately get to work on decorating their door. That’s a big deal for cruisers. We then meet Rob & Donna - they’ve been together for 9 years. Rob is freakin jacked. He broke both of her ribs after trying to pop her back at the gym. And that’s true love. They have a bunch of hallmark actor ornaments in their tree. She loves Paul Campbell and he loves Nikki DeLoach. They get on board and immediately bump into Jonathan Bennet and he’s just wheeling and dealing like Jonathan Bennet is one to do.,We then meet Carol, Cathy, and Nate who is celebrating his 16th birthday on the cruise and he is pumped. Nate is there with his two grandmas. And he’s a bit of a celeb because he posted on the cruise Facebook group that it’s his birthday. We then meet Lori and her sister. They live in separate states so they’re so excited to go on this cruise. Lori is a fellow Christmas crazy and is excited to decorate their room. The Veneer family are back and momma Kerry talks about how she’s happily married and she knows Wes Brown is happily married, but she has been given a hall pass in case Wes is interested. She calls it her hallmark pass. My guy Rob is gonna propose to Donna and is hoping they can get married on the cruise! Night 1 comes and it’s time for the Christmas tree lighting on top of the ship. We then meet Alice and Gail. Best friends since 10th grade, 46 years ago. And they are our black friends. They’re excited to meet Tyler Hynes. And Alicia is gonna try to get Gail to get out of her comfort zone. So everyone’s up on top of the ship. JB comes out and does his thing. Tyler Hynes comes on stage in a bath robe. It’s a whole thing. Paige is very into him and she thinks they would hit it off really well. She yells at him to take it off. While momma Kerry is just going nuts over Wes Brown. We find out Paige has some news she has to tell her mom - she’s moving out of Texas. But she’s nervous .Victoria tells her sister Lora she’s pregnant right after Lora gets them both champagne. Rob and Donna get a picture with Erin Cahill and of course she’s just the sweetest. They talk to her for a bit. We find out that Donna had to have brain surgery last holiday season. So they’re both really excited to be there. And he’s trying to find the right time to propose to her. But not while Erin Cahill is there. It’s time for Carol-oke. Gail and Alicia show up. Alicia signs them up. Gail is pissed. She does not get to that stage and Alicia shames her from the stage.  We get Gail in a confessional having to psychoanalyze why she doesn’t wanna get out of her comfort zone. The sisters show up for trivia, hosted by Nikki DeLoach and Andrew Walker. And Andrew is just hugging everyone. And these sisters suck at trivia. And then there’s the boot shot with Tyler Hynes. It’s madness. Paige is pumped. But then Wes Brown walks in and Kerry is pumped. They hug. And Paige says “I’ve been told to call you step-dad”. And then Kerry says it …. You’re my hallmark pass. Wes is just so chill. JB is also there and Paige is like can you give Tyler Hynes my number? And he’s like I can do that. And I’m weirdly invested in this. Nate has lost his grandmas. So he’s going around and asking “has anyone seen some grandmas?”. Turns out they’re hiding becuase they’re annoyed by Nate. Turns out his birthday isn’t even today, it’s December 10th. Fricken liar. So Rob goes into the gym and Paul Campbell is there. They have matching black tanks. So he tells him that he’s gonna propose and wants to get married on the ship. Paul is like hey I can officiate your wedding here. He pulls Andrew walker in. Rob is like oh boy. Now I really need to ask her.  Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch on Philo! - Philo.tv/DTHRiley is looking for a job and despite having plenty of experience, she keeps getting turned down. And she's down to only $89 in her bank account. She overhears a women talking about William Young - a hot shot executive - is in need of a new assistant. So she's gonna march down there and get a job! While waiting for her interview, she fixes the lobby tree topper and makes a wish, which impresses the women who is doing the interviewing. She gets the job, mainly because they think that she's a different Riley V with a more impressive resume. She is immediately pulled into the board room where she immediately butts into the conversation about closing down a factory and is like don't do that which impresses William Young. William decides he's gonna go check out the factory and decide for himself what to do. But William likes to drive, so Riley flies out early to get a lay of the land. She finds out that the town is going to go all out to help make William feel at home and hopefully save the factory. But it gets off to a rocky start when he gets pulled over and doesn't have his license, so he's brought to jail until he can prove his identity. She goes to take him to the inn and he's mad that she decorated it for Christmas. He's like I've fired people for less than this. But she stays on.They go to check out the factory and it's struggling. They're gonna need to figure out something to save it and Riley actually comes up with an idea - pivot away from Jeffery the Bear and make him a wishing bear. It could be just the thing to save the factory. And William seems into it. But she over hears him on the phone talking about how it's basically a sure thing they're gonna shut down the factory. Santa gives Riley a pep talk. And then gives William a pep talk. It's possible this Santa is magic. They end up going ice skating together and getting to know each other more and the sparks are flying. What could go wrong? There's this journalist who is trying to take him down and is spying on them and snapping pictures. But nothing can get them down. They're having a great time, the bears are selling, and he's starting to feel at home here. But then, the sales suddenly hit a brick wall. So they go down to the factory and the reporter is there and she outs Riley and William is real upset. So she goes home and he has a conversation with the mayor who helps him see the big picture here. So he goes to her house and they make up. He tells her that "someone" bought all the factory's inventory and will keep the factory open to the new year and go from there. And then he tells Riley he wants to help fund her to open her own consulting company. They kiss. Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch on Philo! - Philo.tv/DTHWe meet this neat two-piece key being put together to make one key. We're on a Russian submarine and they have this AI system called The Entity that'll help them evade their enemy. But while testing one day, the AI becomes sentient and makes them think someone is attacking them. Turns out, no one is and they end up getting struck by their own torpedo. The key is now split up and floated up to the surface.  We then catch up with Ethan Hunt who is given his new mission: get both pieces of the key, one of which has already been obtained by Ilsa. So he has to get the one half from Ilsa, and then track down the other one. So he heads to a desert and tracks her down. He gets the key and tells her that she's dead.  Ethan then sneaks into a meeting to hear Kittridge, who is randomly back, explain that the Entity can manipulate cyberspace to control global defense intelligence and financial networks. He tells them that Ethan Hunt was on the case but we don't know where he is. Well, we do. He's in the room in a mask. He tells Kittridge that he refuses to give the half key to Kittridge but tells him he's going to find the other half and destory the Entity. Ethan meets up with Benji and Luther and the travel to Abu Dhabi to intercept the buyer of the other half of the key. Ethan's plan was to sell their half of the key to the buyer, and then follow the buyer to figure out what it unlocks. Ethan locates the buyer but the key is stolen by a professional thief named Grace. Ethan confronts Grace and offers to put the key back in the buyer's pocket in exchange for a generous payment of $4 million.  But by the time they get back to the buyer, he's dead and then we find out that the key they have is actually a counterfeit. While Ethan was distracted but Luther and Benji disarming a weapon, Grace steals the real key from Ethan.  Ethan suspects foul play after seeing Gabriel, a powerful terrorist who appears to be working with the Entity. He and Ethan had an encounter with each other prior to Ethan becoming an IMF agent. So, he aborts the mission and the team scatters.  Grace escapes to Rome but is apprehended. Ethan helps her escape but now they're both being chased - there's an Entity operative named Paris and then there's a US agent Jasper Briggs. Paris and Briggs get into a shootout which gives Ethan and Grace enough time to escape.  Ethan meets back up with Luther and Benji and Ilsa joins them. Ethan and Ilsa follow Grace to Venice where they go to a party held by the the White Widow. Luther had figured out by analyzing the video feed from the airport that Gabriel is working for the Entity. Ilsa says that Gabriel is the Entity's messenger and that the key leads to the Entity's source code.  So the party is poppin. White Widow, Gabriel, Paris, Ethan, Grace, Ilsa... they gather at the party. Ethan realizes that the party was organized by the Entity as well. Ethan knows that White Widow is trying to get the key but doesn't want to keep the key for herself since she does not know what it unlocks. She cannot decide whether to give the key to her friend Ethan, or to Gabriel. Tapped into the Entity, Gabriel proclaims he will possess the completed key the next day and that either Ilsa or Grace will die. While Ethan is attempting to convince the White Widow to not give the key to Gabriel,  Gabriel escapes. The Entity leads Grace and Isla to Gabriel. Gabriel knocks out Grace and kills Ilsa, devastating Ethan.  Grace agrees to impersonate the White Widow and take the key during the sale on the train the next day. Ethan needs to figure out how he's going to get on that train to keep Grace safe.  The next day, on the train, Gabriel kills the engine crew and destroys the throttle and brake. Grace finds the White Widow, knocks her out, and then goes to meet with Kittridge who is the buyer.  Paris & Gabriel meets Director of National Intelligence Denlinger, who divulges all the information he has about the entity and how it went rogue. He explains that inside the submarine is a chamber that only the the completed key can unlock with the original Entity source code which would allow the holder to destroy or control The Entity.  Now that he has all the information, Gabriel kills him.  Kittridge agrees to the White Widow Grace's deal of $100 million and protection. But she ends up pickpocketing the key completed key from Kittridge.  So how is Ethan going to get on the train and save the day? Well, Benji navigates him to the top of this mountain where he ride his motocycle off of it and parachutes onto the train.  Grace takes off the mask and tries to escape but it's too late. She's about to be shot but Ethan comes crashing through the side of the train and saves her. But the key goes on the floor and is picked up by Gabriel.  He goes to the top of the train and Ethan follows him. They begin to fight but Gabriel escapes and sets off an explosion to the bridge that's coming up. But Ethan manages to steal the key back from him without him noticing. Grace and Ethan detach the locomotive from the rest of the train which saves the passengers. But they aren't safe yet. They have to fight their way to the back of the train as more and more of the train continues to fall off the cliff. Right as they're about to fall, Paris shows up and pulls them to safety.  She tells Ethan where to take the key and then passes out from a stab wound. Ethan has to leave and can't take Grace with him. Grace agrees to work with Kittridge and Ethan lands and is joined by Benji now that their next mission is to successfully destroy the Entity.  Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week we're reliving the best DTH moments from 'Christmas Mailbag 2024: Volume 1' (January 2, 2025) through 'Star Wars: Episode IX - The Rise of Skywalker' (May 23, 2025)Watch on Philo! - Philo.tv/DTH  Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch on Philo! - Philo.tv/DTH'Hearts Around the Table: Shari's Second Act' through 'A Machu Picchu Proposal' Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch on Philo! - Philo.tv/DTHKatie is a food teacher who spends her summer getting ready for next year. Her brother Dan invites her to join him to go to Peru with him. So off they go! No kidding around here! We got places to see! They meet up with his girlfriend who is already down there. So Katie goes off on her own and bumps into a hunk and a parade so they don’t actually get to talk to each other. When she meets back up with her brother, he’s there! His name is Carlos and I guess he knows Dan’s girlfriend. He tells them he’s got them back stage passes to Machu Picchu. And Dan tells Katie’s he’s planning on proposing. It’ll be a Machu Picchu Proposal! He’s about to propose but another couple beats him to the punch. So he decides to wait to propose until after he meets her family the next day. At the family gathering, Katie & Carlos dance together and it is steamy steamy. The next day, he’s off to another town to try some food. So I guess they’ll never see each other again. Obviously I’m kidding. She goes with him and this leads to a bit of  acuisine quest. But the quest gets off to a rocky start when Dan has an allergic reaction to wool & some weird milk.  Dan is still committed to trying of find a beautiful place to propose but now they’re on a food quest, so Katie looks for a place that has foods but also has an amazing scenery for a proposal. She comes across this chocolate making place that is also stunning, so they go there but they accidentally drop the engagement ring into the chocolate. So they end up having to take all the chocolate with them to try to find it. Everyone starts to notice that Katie and Carlos have crazy chemistry and they end up watching a movie by the pool, talking about love, and clearly just wanting to kiss each other. But she gets a text and you know the rules about kissing after getting a text. The get to the next romantic spot and Dan and his girlfriend go off to see some beautiful scenery and probably get engaged. Katie tells Carlos there's some magical energy between them and they're about to kiss when they hear a scream. They find out Dan and his girlfriend and she's hurt her ankle. Dan and Katie get in a big argument and Carlos gets pulled into it. Its a whole thing. Katie feels bad that she pushed Dan so hard to make this proposal perfect. So she tries to make it up to him by planning a proposal on his behalf without his permission. She finds Carlos and the make up and they kissssss. She tells him that they have to go to Machu Picchu to help with the proposal! Since Dan can't go there cuz of the ankle, she live streams Machu Picchu to them so it's like they're there. He proposes and she says yes.  Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch on Philo! - Philo.tv/DTHThe movie kicks off with Ethan having a dream where he's getting married to Julia but Lane is the officiant and then there's an explosion. He wakes up to a  knock at the door. He is given a package with his new mission.  Apparently, the remains of  "The Syndicate" have reformed into a terrorist group known as "The Apostles". They are responsible for a smallpox outbreak. It's serious stuff. Ethan is told to intercept three stolen plutonium cores before the Apostles can sell them to a baddie named John Lark. It appears John Lark and the Apostles are working together to acquire what they need for nuclear weapons.   So Ethan meets up with Benji and Luther for the mission. He arranges to buy the plutonium from some baddies. But they fail when the Apostles hijack the exchange and Ethan chooses to save Luther's life and the plutonium is taken by the Apostles.  The team capture nuclear weapons expert Nils. They keep Nils in a simulated hospital and run news reels on TV indicating that 3 nuclear attacks have already taken place. Nils agrees to give the pass-code to his phone, if the news reads his manifesto on TV. Turns out, all fake but it's too late, they already have what they need.  We meet the new CIA Director Erica Sloane, she instructs operative August Walker to shadow Ethan as he attempts to retrieve the plutonium because she doesn't trust the IMF to do the job.   They believe Lark is going to be at this party in Paris. So Ethan and Walker have to parachute in, which is harder than it sounds. Walker almost dies but not on Ethan Hunt's watch! They track a man whom they suspect to be Lark. They end up getting in a big fight but dude ends up getting shot by...Ilsa! Ilsa is back baby! She does not tell Ethan who sent her. This is bad news because this dude is supposed to meeting with an arms dealer named the White Widow. Hunt can't finish the mask of Lark's face as Isla shot at the head, so Ethan decides to be Lark without a disguise.  Ethan impersonates Lark and meets the White Widow. He warns her that agents of the Apostles have been sent to kill her and he's able to help her escape when they show up, with a little help from Ilsa.  White Widow tells Ethan that if he wants the plutoneum, he has to help Lane escape during his transfer in an armored convoy. They say they have to kill everyone. Ethan is like I'm John Lark, I'll kill anyone anytime. Walker hears this and tells Director Sloane that he thinks it's possible Hunt really is Lark.  Ethan and Walker attack Lane's convoy but they do it in a way that avoids having to kill the police. Ethen pushes Lane's escort van into the river. He then leads the police and the White Widow's men on a chase across Paris while Benji and Luther secure Lane. He is able to jump down into a boat where Luther and Benji have Lane.  Ilsa reappears to kill Lane to show MI6 that she's loyal but the car is bullet proof. He takes Lane to White Window. But then White Widow tells him that she wants him to bring the women who killed 4 of her men, obviously talking about Ilsa.  Hunt meets Ilsa and realizes that she was in Paris to protect Lark, and in the washroom, she killed whom she thought was Lark, to protect Hunt. Ilsa wanted Lark to break Lane out, as she wanted to kill Lane. Hunt realizes that Ilsa is working for the MI6, and they want her to prove her loyalty. Hunley shows up and confronts Ethan about being John Lark. Ethan denies it and injects him with something to knock him out to continue the mission. He suspects that Walker is the real John Lark so they hatch a plan for him to go in and confront Lane knowing that he would admit to it. Obviously, it's not really Lane, it's Benji in a mask.  I guess Hunley has come to and this is enough for him. He phones Director Sloan who instructs a CIA unit to detain everyone because she doesn't trust any of them. The CIA unit has been compromised by Walker and he orders them to attack Hunley and his IMF men instead.  Walker kills Hunley and escapes. So Ethan chases him across the city. He's jumping from building to building, doing his Tom Cruise run. He finally catches up with him and Walker tells him he has to turn himself into Lane or he's going to kill Julia, and shows a picture of him knowing where she is.  Ethan gets back with Benji, Luther, and Ilsa and Ethan explains that he believes they're going to go ahead and detonate the nuclear weapons over some water that'll infect a ton of people.  Luckily, they know where Lane is because they put a tracker in him. When they show up at this medical camp, he sees Julia. Apparently, Walker arranged her for and her husband, Doctor Eric, to be there.  Lane activates the weapons and gives the detonator to Walker, which they need to get in order to diffuse the bombs. Walker goes up in a helicopter which naturally Ethan jumps onto and climbs his way up while it's in the air.  Ethan is able to take control of the helicopter that's trailing Walker. Luther, Benji, and Ilsa are looking for the bombs and Julia finds Luther and wants to help.  Ilsa ends up being held captive by Lane in the room with the 2nd explosive. Benji shows up and tries to help and they all get in a big fight. She's about to kill Lane but notices that Benji is about to die himself, so she saves him and they tie Lane up.  While all that's happening, the helicopter chase doesn't end great. They crash and end up on the edge of a cliff. Ethan and Walker fight over to the detonator. They both fall off the cliff but they grab onto a rope. Ethan puts his rock climbing skills back to work as the helicopter comes down and kills Walker. Ethan rushes to climb up to the top just in time to press the button as the other cut the wires. Perfect timing.  Ethan is rescued and brought back to Julia and her husband where they help him come to. He apologizes to Julia for everything. Sloane shows up and explains to Ethan that they've handed Lane over to MI6 through the White Widow, which earns Ilsa's freedom.  Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch on Philo! - Philo.tv/DTHClaire and her parents, Jacob and Abbie, are in Italy to visit her grandfather Lawrence who owns a hotel. They normally come at Christmas but for some reason they're coming in August. But that's not gonna stop Claire from singing Christmas songs on the way. When they get there, Claire runs off to find her boyfriend Walter while Jacob and Abbie tell Lawrence that they're getting a divorce, and they're going to tell Claire here so that she's at her happy place and they ask Lawrence if he would break the news so that she can feel free to respond as she needs. But Claire's trip is already off to a bad start when she discovers that she's Walter's winter girlfriend. He's currently hanging out with his summer girlfriend. They drop the news, Claire is sad but not surprised. She decides to go hang out in the basement so she can be around the Christmas stuff. And she comes up with an idea - she wants one more Christmas as a family. Her parents are unsure but Lawrence is like WE'RE DOING IT! And we're flying Gams and Pop Pop out too! One problem arises and its that one of the hotel guests hates Christmas and he brings big money to the hotel so they have to make him happy. When Gams and Pop Pop show up, Pop Pop sees a women and immediately starts being weird. He opens up to Lawrence - he slept with this women 10 years ago and she's gonna be here all week. So Lawrence offers to cover for him as much as he can. And Lawrence keeps finding himself in people's mess when he discovers that on Jacob's camera, there's pictures from a camping trip and he seemed to be getting cozy with another women that's not Claire. Pop Pop decides to just stay in his room which leaves Gam to spend time by herself which leads to her actually hanging out with Claudia, the women her husband secretly had a one night stand with 10 years ago, which she opens up about how she's never quite gotten over this one night stand, not knowing she's talking about Gam's husband. We find out that Abbie had a little something with her boss. Basically everyone in this movie is a cheater. It finally basically all comes out right as it comes out that Claire's new puppy is missing. It's a whole thingClaire is sad and goes to be alone. She sneaks out and finds the puppy and comes back to find out that her parents are staying together. yay?  Watch the show on Youtube - www.deckthehallmark.com/youtubeInterested in advertising on the show? Email bran@deckthehallmark.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.