Disruptors

This Thursday 6th of June sees the release of Rob Moore's latest audiobook, I'm Worth More. Discover where your true value already exists, and be shown how to unleash it to the world. Turn your passion into your profession, your pain into pleasure and your self-worth into net-worth.   Discover how to rid yourself of imposter and comparison curses, no longer concerned about what others think of you because you, will value you. Understand how to better manage your emotions to maximise your opportunities. Realise your value and unleash your potential, because you are worth, so much more. You can secure your copy here: http://bit.ly/iwmaudio If you are in the first 200 to get a copy and show proof on the day by sending proof to supporters@robmoore.com, you will also get: The brand new, 7 years in the making "Mindset & Money" (50% Mindset, 50% making money) event (We've wanted to run a personal development event for 7 years & now it's official, in September, with vast amounts of brand new content) Access to a private accountability WhatsApp group with me, where we share weekly goals and non-negotiable actions Increase your fees with ease; a first look at a big part of my new future book (download) [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Do you want to learn how to be successful? Rob Moore interviews Levi Roots who is the true definition of a Disruptive Entrepreneur. They discuss the key things you need to understand as an entrepreneur and business owner. Discover why having a mentor, believing in yourself and following your dreams are key to success, in business and in life. KEY TAKEAWAYS Key things that you need to have or do for you to become successful. Having mentors. Mentorship is the act of having someone who has more experience in what you are doing and have already succeeded coach you on how to do that thing and succeed. With this be sure that you are going to make informed decisions and be sure that you are going to succeed in what you are doing. Mentors will always be there for you and will even advice you on what to do whenever you go wrong. Avoid listening to people who are not helping you achieve your goals. In life, whether you achieve your goals or not, people will always talk, some will talk good about you and others will talk ill about you, the advice here is not to listen to those people who will spread bad rumours about you because if you listen to them, you will never do anything towards achieving your goals and when you are not successful, the same people are the ones who will talk ill of you again. Believe in yourself. When you have an idea in your mind and you want to implement it, do not fear anything and hesitate to implement your idea, that idea could be the one that makes you successful in this life. Trust yourself that you can achieve anything. Know yourself. Find out who you are, find your identity, one that is true, unbelievable and one that you can actually include in a business plan. Produce quality products. The best businessman does not think of the money first, he should first think of how he can create a quality product that will sell all over the world because people always love quality products. By having a quality product, be sure that your product will sell itself and the money will come running to you. Do not fear that you might fail. Failure is always a part of the success and you learn from your own failures or mistakes. When you fail, you learn because next time you cannot repeat the same mistake. Enjoy what you do, make it be your passion. You must do what you are doing with passion because when you have a passion for doing something, you are not forced to do it and you will do it to its perfection. BEST MOMENTS “It isn't about the product, it’s more about you.” “Nowadays, kids, there are many opportunities for them but the key thing that they're lacking is that mentorship is that guy that looking like them or having this same vibe like them, but they've done something that they can be inspired by.” “If you are true to your own self, people will spot that.” “It’s not about the money but it’s all about the quality of your product.” “Failure is your story and it's part of your success.” “Failure is the feedback you get from doing something.” “Be yourself and keep doing what you're doing.” ABOUT THE GUEST Keith Valentine Graham, better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef and businessman currently residing in Brixton, in south London. On 7 February 2007, Levi Roots appeared on Dragons' Den and convinced Peter Jones and Richard Farleigh to invest £50,000 in return for 40% of his company. The sauce gained fame as a result of his memorable television appearance and on 9 February 2007, Sainsbury's were confirmed to be interested in stocking it. On 7 March 2007, the sauce went on sale nationwide. Levi Roots released an accompanying single of his "Reggae Reggae Sauce Song" which he sang whilst pitching his product on Dragons' Den, and also on Harry Hill's TV Burp. The song was released as a download with proceeds going to Comic Relief. In September 2008, Reggae, Reggae Sauce was voted as a cool brand by a panel of experts and the British public. CONTACT METHOD Instagram: @Levi Roots [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Is your business breaking? Are you trying to avoid factors that could break your business and cause you damage? Today, Rob discusses the seven things that break businesses and what you can do to avoid them. Tune in today, to discover how to safeguard your business, secure future growth and take your business to the next level.   KEY TAKEAWAYS  7 Business Breakers & How to Avoid Them.   The first one is when people say the product sells itself. A lot of people think that if they create a good product, it will sell itself. Nothing walks out of your office and goes and makes you millions, the product does not sell itself. [Text Wrapping Break][Text Wrapping Break]Of course, the better the product over time, the more referrals you're going to get, the more reach the more impact, But for the first few months, maybe even years, you've got to go out and sell it, you've got to pitch it, you've got to create an ideal client demographic, you've got to understand that market, then you've got to create a compelling marketing message, which says in as few words as possible, the benefits of the product or the service you have, how it changes their lives, how it serves them, how it solves, how it makes their life easier, faster, better.[Text Wrapping Break]  The second thing is, not actually knowing what their business model is. Most businesses don't realize that they're actually a marketing company, or they're a digital agency, they think they are a creator of their products and services, But if you don't get your products and services out to as many people as possible, then you don't have a business.[Text Wrapping Break]  The third thing is not saving cash when things are going well, for when it gets hard. People get complacent when things are going well, they spend money frivolously they relax some of their criteria, they don't keep an eye on the cash. [Text Wrapping Break][Text Wrapping Break]They think all things are great and they don't realize that things could be bad tomorrow, the best time to save for a recession is either in the current recession for the next one 15, 20 years in advance or when you've got money when you've got cash. When things are going good, you want to have a little bit of fear in you.[Text Wrapping Break]  The fourth thing is giving the market what they think the market wants, rather than what the market actually wants. This is not giving the clients and the market what it wants, it's giving the clients in the market what you want.[Text Wrapping Break]  The fifth thing is overspending and underspending. Both of these, depending on your personality traits can really break your business. Underspending means you don't get new leads, you don't reach new markets, there comes a time in business when you picked on the low hanging fruit of social media, your friends and your family and your contacts and you have to actually do marketing and advertising, you now have to reach new leads and clients, you'll always want to be testing new lead sources, investing in, creating interest awareness, and getting people into your product staircase so that you can ultimately sell them your products and services.[Text Wrapping Break][Text Wrapping Break]Overspending is obviously more common, most people tend to not keep their eye on the numbers, they don't manage their key performance indicators, they don't know what they're spending, they have too many subscriptions, they have this fear of not getting clients, so they spend money blindly, they hope that a big Magazine Ad or a newspaper ad will save their lives. [Text Wrapping Break][Text Wrapping Break]You’ve got to kind of balance that and you do that by having a budget that you set yearly, break it down per month, you spend the budget, you review the KPIs to see if you went over under budget, to see if that spend hit you the turnover and net profit that you were after and then you re-adjust your next month budget accordingly, spend a bit more, spend a bit less or improve some of the systems and the tracking and then you repeat that process. You’ve got to keep a real eye on your spending.[Text Wrapping Break]  The sixth thing is relying on single sources, like single sources for recruitment, for leads, for income, for suppliers, for media, et cetera. You need multiple streams of leads, clients, recruitment, revenue, cash flow is vital.[Text Wrapping Break]  The seventh thing is not having a close eye on the metrics, the KPIs, the KRAs, the P&Ls, et cetera. They are your key performance indicators. They are your profit and losses. Your key result areas where you get the best return on your time invested, the balance sheet of your company, tracking all the spend and the return on spend and the cost per lead and the cost per sale and the lifetime client value and the net profit per vertical if you've got multiple products, profit and loss for each product, as well as the profit and loss for your whole business.  BEST MOMENTS  “If you're no good at the selling and marketing stuff, and you just want to create and design and innovate, then you need to align yourself with people, whether it's partners, staff, affiliates, who can do the selling and the marketing and get your product out to the market for you.”  “Businesses can change over time.”  “Be greedy when others are fearful and fearful when others are greedy.”  "If you don't risk anything, you risk everything."  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Discover what’s holding you back in life, and in business and what you can do to achieve the success you dream of. In today’s episode, Disruptive Entrepreneur Rob Moore interviews Best-Selling Author, Global Speaker & Fitness Addict, Ed Mylett Ed became an entrepreneur at a young age and was making 6 FIGURES by his 20's, 7 FIGURES by the time he was 30 and with over 1million Instagram followers ands 200k YouTube subscribers he joins Rob on the Disruptive Entrepreneur podcast to discuss how you too can be successful in what you do.  KEY TAKEAWAYS The thing that holds most people back is their identity. In other words, your identity is the thoughts, concepts, beliefs, values that you hold to be true about yourself and your life is going to be very consistent about. If you only agree to change that in your life, then be ready for a great thing will start happening in your personal life, your business life or whatever it is that you dream of achieving in your life. Your identity regulates the temperature of your life, no matter what happens, the external conditions can get better and better and better, you make more money or you're fit or you're in a better relationship, but if you don't change your identity, you will remain in the same position throughout your life. You will never succeed. You can change all the external conditions of your life, you can focus on all those other things, but if you don't turn to change the internal thermostat of your happiness, your faith, your finances, your health, your wealth, all of these other things, you're going to get your identity every single time. Change your identity where you can believe that you’re worthy and deserve to make it and you will be surprised by what you can achieve. The two quickest ways to change your identity include the power of association, I surround yourself with some incredibly successful business people that were living a greater life than you and through that proximity over time, proximity is power, they hit you up somewhere in between where they are and where you are. Association alters identity by proximity. Number two is in a crazy psycho amount of activity in a very short window of time, you do a whole bunch of stuff you've never done before in a short window, you shock your system and your identity to believe that you're no longer at that temperature anymore. Self-sabotage is a lack of self-confidence because you do not keep the promises you make to you. If you say you want to do something, you should go for it and do it to perfection, trust in yourself and you will succeed. Eliminate for the most part self-sabotage by raising your identity and building your self-confidence. Never go into a business with the idea that the primary function of it is to make money because in most cases you will fail and you will lose hopes in ever starting up another business in your life, have a goal for your business of what you want your business to achieve by the end of its existence like can it help people? Can it solve a problem? Can it make people's lives better et cetera? The difference in our life is not the events of our life, what defines us is the meaning we take away from the event. The quality of our life is the quality of the emotions we experience on a regular basis and the emotions come from meaning if you can begin to just be intentional out there about the meaning you're taking from events, that creates different emotions, which creates a totally different life. So if you're going to begin to change your life, yes, you need to change your identity. Yes, you need to change your self-confidence, but you need to change the meaning you're taking from events. You have to be a believer in multiple streams of income for you to succeed in life, invest in as many companies or businesses as you can. Your long term outcome is many streams of income but that must be generated by one initially, be great at something you better find something and monetise it, because all wealthy people, but not all some inherited, but the majority of wealthy people, they're great at something and they monetized it and that created multiple streams of income. Believe in yourself and avoid listening to people a lot. BEST MOMENTS “Your identity regulates the temperature of your life.” “Change your identity where you can believe that you’re worthy and deserve to make it and you will be surprised by what you can achieve.” “The closer someone is to you, the more they can influence you.” “Eliminate for the most part self-sabotage by raising your identity and building your self-confidence.” “Everything in your life happens for you and not to you in hindsight.” “Success leaves clues.” “Businesses don't exist without somebody having the ability to influence other people, get people to believe you believe what you’re saying.” “Enjoy your life now.” “Spirit without matter is motionless.” “Tell the truth even when it's difficult.” ABOUT THE GUEST Ed Mylett grew up in Diamond Bar, CA. as the only boy in the family with three younger sisters. His father was his first example of what it takes to succeed in life. Ed decided from a very young age that since he would have to work in life, he might as well work for himself and call his own shots. He realized right away that he was not going to spend his life working for someone else and building their dreams. CONTACT #MaxOut Your Life: Strategies for Becoming an Elite Performer Ed Mylett Webaite: https://www.edmylett.com/ Instagram: @Ed Mylett [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Finding and being a mentor can be difficult, there are lots of decisions to make along the way. But getting the right mentor can make the difference in how successful you are on your property journey. In this Caffeine Cast Rob talks through everything that you need to know about being/finding a great mentor, from making sure you are walking the walk, to knowing what you actually need in terms of mentoring. Getting your mentoring relationship right is vital to success in business, so listen here for everything you need to know about mentoring.    Key Takeaways  How to be a good mentor? Firstly, you have to walk the walk. You have to be doing the things that you are talking to your mentees about. It’s important to be least one good level away from your mentee. Sometimes, it’s a lack of confidence that puts people off being a mentor, but you don’t have to be a million miles away from your mentee be one. If you are buying a single buy-to-let then getting a billionaire property owner would not make a good mentor but someone who owns a series of buy-to-let could be a good mentor, whose closer to you but still further on.    Are they good at mentoring? Do they have time to mentor? Do they understand the process of being a good mentor? You have to make sure that the person can walk the walk as well as knowing how to be a mentor. Some people just don’t know how to be a good mentor. Some people take it for granted how they have become successful. Good mentors have reverse engineering how they have become successful.     Understanding the difference between a coach, and a mentor? A coach might be someone who is following a system, maybe through a franchise and can be good for accountability. They might not have the real world experience of a mentor though. A mentor won’t chase you up, they won’t necessarily make you accountable. Sometimes you just need accountability rather than a mentor, it depends on what you need. Make sure your mentor has lots of case studies from who they have worked with.    As a mentor, you have to be honest. Sometimes you have to say things to people that might hurt their feelings or might be difficult to say. I don’t mean to ruin people's dreams but you have to care about people, believe in people, and be honest with them. It’s vital for your mentor to drag you up rather than down.     Make sure you take their advice. Don’t ignore everything they say, and don’t use them as a ‘yes’ person. When they ask you to do things which are uncomfortable then you have to go and do them. There is no point in the relationship if you don’t take their advice; so do the research up front.    Best Moments  ‘If you’re buying your property, for example, its best to not try a find a billionaire as your mentor.’  ‘You have to walk the walk to be a mentor.’  ‘Make you do things yourself that you are mentoring on.’  ‘Make sure that your mentor is one level above you.’  ‘Good mentors have reverse engineered the process of success.’  ‘Understanding the difference between a mentor and coach is key.’  ‘A coach can be good for accountability.’  ‘Sometimes you don’t need a mentor, you need accountability.’  ‘There are a rare group of people who do both mentoring and coaching.’  ‘If you pay for mentoring you get accountability.’  ‘Free advice is worth every penny.’  ‘If you pay good money you get accountability.’  ‘The cheaper the mentor, the less experienced they are.’  ‘You have to upskill yourself along the way.’  ‘Make sure you ask a few people.’  ‘Noone is going to be perfect.’  ‘You don’t have to like your mentor, but you have to respect them.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

‘Everything you do is about the big moments; it’s about being able to come out and get on with it’ In this fascinating episode, Rob is in conversation with Sam Warburton OBE and Welsh rugby legend. He has 74 caps for Wales and has captained both Wales and the British and Irish Lions. They discuss ambition, life, and careers providing a fascinating insight into what it takes to reach the pinnacle as a professional in the sport of rugby. Listen in to hear about how being the ‘nice guy’ in a competitive environment is valuable to everyone.   KEY TAKEAWAYS I am very competitive, whatever sport I was good at; I would have done, rugby was something I was good at and as a young competitor, I was able to see that I was good compared to others. My ambition as a teenager was to be the Captain of Wales to play for the Lions from then on everything focused on getting to that point. Believing in yourself is very intrinsic and vital to any journey and achievement. Sacrifice, determination and mindset brought me the No7 jersey, representing that I was the best flanker in the country. Throughout my professional career, I laid the foundations for possibilities I could pursue when I retired and focused on building a sustainable life. If you are defined by your work then when you retire, especially for sportsmen who are usually still young the loss can be enormous, It is about ‘who are you?’ If you develop other interests and possibilities whilst playing professionally then you are not defined by rugby and you are able to achieve fulfilment through those alternative opportunities. As a leader I have learnt that you can’t be a leader on your own, you need other leaders around you. Looking for help when you are a leader is a sign of maturity. You need people around you who can make decisions for you, it is vital to be able to delegate. There are 4 ‘P’s’ that I adhere to in leadership Being positive and believing that you can be anyone and do anything, even if you don’t feel like it internally it’s vital this is the attitude you demonstrate outwardly. Being Professional and ensuring you are punctual and a positive role model. People- developing personal relationships within the group and communication with different groups who are part of the large team is vital as a leader. Performance –it’s vital to achieve credibility and respect from others in the team. You have to be selfish and make sure that you are performing at your best to be able to support others. The pressure is a part of being a professional athlete but behind the pressure is the opportunity to do something great and you will be able to make the difference. I put a lot of time into everything I do if I'm doing something I want to be really good at it. As a TV pundit communication is vital and it's about being able to deliver to the casual fan to break it down so they can understand and enjoy it. If someone watching realises they do that in that way, as a result of my commentary then I will have done my job. I will have played a part in educating people in understanding the game of rugby. You need to work out of your comfort zone and if you have an aptitude there is the possibility of making it your career. It’s finding the thing that you want to do and having a goal that you are working towards. Rugby was very tough as a career and so I wanted to pursue things that I enjoyed when I retired. I achieved what I set out to achieve and it’s nice to be nice and just a good guy.   BEST MOMENTS ‘Be true to yourself’ ‘You don’t have to prove to anyone else what you do for others’ ‘Once you go out of your comfort zone and you achieve, that’s when you grow as a person’ ‘I'm not the most skilfully blessed person but I am one of the hardest working people’ ‘You don’t want to be told how good you are you want to be told how you can get better’ ‘I get nervous because I care about what I do’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

‘The missing link in caring is mentoring for carers so they know what to expect and how to cope’ In this highly emotive episode, Rob is in conversation with his Mum. They are raising awareness of Bi-polar and the vital role of the carer during National Mental Health Awareness week. They talk candidly and with personal experience about what it’s like to live with Rob’s Dad who is Bi-polar. This episode highlights the challenges that carers face and also the love and humour that binds families together.   KEY TAKEAWAYS Living with Bi-polar is very challenging but when the individual is experiencing an episode it is the carer who has to cope with living with a completely different person. The missing link in caring is mentoring for carers so they know what to expect and how to cope. If the mental health profession directed resources to train and support carers of those with Bi-polar more families would be able to stay together. When did you first notice changes? The initial changes were very small, it was as if a magpie had come along and stolen a little part of his personality and replaced it with someone else’s. Every time the magpie took a small piece it was as if it replaced it with the opposite until eventually, he was the opposite of who he was, he was everything he had previously abhorred. As a carer, you have to understand that your loved one has disappeared for a holiday, but they will return. You have to accept you will be living with a stranger for a period of time. What do you think caused it? It can happen to anyone, a really hard life over a period of 28 years coupled with bottling up everything emotional has resulted in this mental illness. Mental illness is like any other illness that you might suffer from and you do get better. Being proud and strong and not asking for help were key factors. What help do carers need? It is vital that a carer learns that a Bi-polar person needs some money to waste, they also need to know how to effectively protect and safeguard all other money from a person with Bipolar or risk losing it all. Bi-polar people are relentless they will look for other ways to access money during an episode. There can be long periods where the person is well but triggers such as poor sleep patterns or not taking medicine can trigger an episode and there is no help until the illness affects the person’s physical health. Getting help is very challenging and it is important that carers know that currently help is based on whether the individual is a danger to themselves or others. When an individual is admitted to hospital it is vital to organise family and friends as often people don’t know how to respond and help. It all gradually stops when they are in hospital and in an environment of peace. When they return home recovery can begin. My quest in life is to try and get people who are carers access to better and more useful help, you need the training to be able to cope with someone who is Bi-polar.   BEST MOMENTS ‘I was looking at someone I had to explicitly trust and didn’t initially realise he wasn’t there at that point’ ‘People go through sh#t’ ‘If you don’t reach out things will go wrong’ ‘The Bi-polar mind is a very strong and determined mind’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

In the 21st century with social media, and the internet we are all developing multiple careers in different sectors and industries. No one typifies this more than Jayde Nicole. A former Playboy model of the year and now a successful businesswoman investing in hotels, restaurants and nightclubs. Rob interviews Jayde and their conversation takes them from the non-glamorous side of modelling to how making an ethical business doesn’t have to mean sacrificing profit. Listen to a fascinating interview with one of Instagram's biggest influencers hearing how they have been successful in multiple areas. Key Takeaways Is there a non-glamorous side to modelling? I would say that it’s 90% non-glamorous, especially before I made it. I would have to drive for hours, to work for long days for not a lot of pay. There were horror stories working with photographers where there was sexual harassment, or you’re spoken down to. Being a woman in any business is a challenge but especially modelling, people talk to you like you’re dumb. Do you think it is still as hard for women in business? It’s definitely easier now, than it was for women in my mother's era, for example. We have lots of women starting businesses, and running billion dollar companies. It doesn’t mean that it’s all a bed of roses, however. Even to this day, I will get men calling me babe which I find to be extremely condescending. In my most recent project, I chose only women investors and I’ve found it so much easier.   What does a new era of modelling mean to you? When I was younger, the only way you could get into modelling was to find an agency. Then you would do lots and lots of casting and hope someone liked you. We used to shoot on film, and the production was much bigger. Now, it’s so much easier to create your own content. Social media allows for immediate reach to millions of people. Was there a day when you thought that you had made it? Walking into the Playboy mansion and meeting Heff was a huge moment for me. I didn’t really get star struck but everyone knows who he is. It didn’t click there and then but reflecting on it afterwards I realised it was a moment where my career was taken to the next level. I didn’t go on castings after that which is a big deal for any model. Did you always know you wanted to set up other businesses separate from modelling? I think I was eleven when I first invested money on the stock market through my grandad. Modelling was never where my heart was, my heart was always in business. I’ve always planned to get into hotels, hospitality, restaurants and be involved with different charities. Why hospitality? I really thought I was going to own a hotel from when I was younger. I was really good at customer service, in the small jobs I had before my modelling career I always found ways of making processes more efficient. Do you regard yourself as having crossed different careers/industries? Whenever people would ask me what I did, there would be laughter as I could reel off a whole host of things I’m doing from nightclubs to modelling. 9-5 jobs are really a thing of the past and there are so many more opportunities now that when we were younger. There is an art to Instagram. What is your best tips? It’s a lot of work. You have to build lots and lots of content. You have to stick to the niche that people follow you for. People are following you for a specific reason. Know your audience and build content around what they would like to see. Build content for the followers that you want, not just for the ones you have already. What is good content? Something that your audience is interested in. The quality of photography is important. We’re all consumers as well as producers of content on Instagram, so we are all going to interact more with better, clearer photography. What is business about for you? Right now, I’m trying to save the world through business. I’m trying to set a new standard for how business’s practice when it comes to its overall effect on the environment. My new restaurant only uses biodegradable products, there is solar power on the roof and we are working to reduce food waste. I believe it’s possible to make money as well as helping the planet. What have you learned in business? Always second guess yourself when you are going into a new venture with new people. Don’t get consumed with the hype of a new project. Always make sure there is a market for your business idea before you dive straight in. Finally, you have to be passionate about what you do, and willing to work hard at it. How could men change so business could be better for women? This kind of goes for everyone but it’s important to be self-aware. Take a second to check what you are putting out into the world. Picture someone saying that to you, it’s essentially trying to empathise with others. How do you deal with all the haters on social media? It’s challenging. I’ve built up a tough skin having been in the spotlight since I was young. My mom was a very strong woman. You have to take it day by day, and some days I deal with it better than others. On bad days I put my phone away, and leave it overnight. What does disruptive mean to you? Anybody that is disrupting an industry where there has been set practices and you’re challenging them. Maybe annoying some people. With what we’re doing in our new restaurant we are calling out the restaurant industry on their practices, forcing them to make their companies better, more ethical, to consider their effect on the environment. Best Moments ‘I would say that it’s 90% not glamorous.’ ‘Being a woman in modelling is a challenge, as people talk to you like you’re dumb.’ ‘I’ve been running my own business since I was fifteen.’ ‘It’s frustrating only being known as a model.’ ‘I’m very grateful for the following that I have.’ ‘Most women don’t run business with their ego.’ ‘Men sometimes like to spend money on stuff that is not a good business decision.’ ‘It’s so much easier to create your own content now.’ ‘When I won ‘playmate of the year’ that was a much bigger deal.’ ‘I was the first Canadian Playmate of the year in a long time.’ ‘If it’s a good opportunity I would always roll with it.’ ‘I don’t like having my photo taken.’ ‘I would spend 16 hours a day setting up this nightclub but I loved it.’ ‘I don’t think there is such thing as a ‘real’ job.’ ‘It’s a new type of job.’ ‘You only see the output on Instagram.’ ‘The whole point of social media is you don’t see the behind the scenes stuff.’ ‘Build content for the followers that you want.’ ‘Makes sure you know your audience.’ ‘Pay attention for what content does well, and which doesn’t.’ ‘You never know best.’ ‘You can always learn from others.’ ‘Sometimes other people will have a better solution that I have.’ ‘One post a day can be great.’ ‘Everyone should have multiple income streams.’ ‘I’m trying to save the world through business.’ ‘People will pay more money for eco-friendly products, even if they don’t know what that means.’ ‘Don’t get consumed by the new project excitement.’ ‘Be careful who you surround yourself within business.’ ‘Be a little bit more self-aware.’ ‘I would have milked it more back then, looking back.’ ‘When it’s going well cash in because you might need that in the future.’ ‘There is a block button for a reason.’ ‘Some days I do doubt the human race.’ ‘I think the comments do make me better at conflict in business.’ ‘It allows me to practice my calm negotiating skills.’ ‘Free advice, never take it, it will always cost you.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Jayde Nicole is a vegan, environmentalist and animal activist. Jayde seeks to educate people on the seriousness of protecting our environment, our oceans and the animals we share this planet with. She participates in and organizes beach & ocean cleanups, volunteers at the marine mammal care centre, and educates people on how to reduce their impact on our environment through social media. Jayde created her dog rescue, EDL Foundation in 2013 but her love of all animals has been with her for her entire life. At the age of five she informed her mother in a way only a five-year-old can do, that she would no longer be eating meat, and so began her path to help as many animals as she could. Her move from small-town Port Perry, Ontario to Los Angeles, California, which is overwhelmed with dog shelters, helped to focus her efforts towards helping dogs. EDL seeks to educate people on pet population control, animal adoption, and proper care. They rescue dogs abandoned and neglected at kill shelters as well as homeless and displaced pets. EDL rehabilitates these dogs and then helps find them their forever homes CONTACT METHOD Website: https://www.jaydenicole.com/ Instagram: https://www.instagram.com/veganjayde/ Facebook: https://www.facebook.com/jaydenicoleofficial Twitter: https://twitter.com/jayde_Nicoledisruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

What makes a great leader? As an entrepreneur, it is often frustrating when other people in your business don’t seem to care as much as you do. But sometimes that’s just part of being a leader. Live from the Cayman Islands, Rob talks through what every leader should consider in terms of their skills, behaviours, and actions. From managing your emotions to creating a clear vision this episode gives every entrepreneur the essential knowledge to become a great leader. Key Takeaways Manage your own emotions. This is really important. You could do everything right in your business but letting your emotions get the better of you once, can cause a deal to be ruined or the loss of a client forever. Your business will dramatically grow, the more you grow personally. Managing your emotions is a huge part of this. Be grateful for your challenges. Every problem that arises is an opportunity to grow, learn and do things better. If you can turn anger into a positive attitude then you’ve mastered your emotions, something we are all trying to do over a lifetime. Be hyper self-aware. In the past, I have thought I’m good at things when in reality I’m rubbish at them. I’ve also thought the converse of that, so being overly humble is equally damaging as being overly confident. We often make the same mistakes over and over again because that’s who we are, so don’t worry about learning to correct it, just outsource it. Create a clear, inspiring vision. How many businesses have a global vision? How are you going to change the world? If you make peoples lives a little bit better with your product, surely that’s a good thing. It’s crucial however to continually restate this vision over and over again for new staff, jaded staff and those who have just forgotten. Have a constant desire to solve bigger and bigger problems. The higher the level, the bigger the devil. There will always be bigger problems the more successful you become. In property once you have bought your first single let and move onto HMO’s you find that you have discovered a whole new set of problems. The reward comes from mastering those problems. Set in place good systems, and training. A leader's job is to inspire a manager to create good systems and training. The leader is the least hands-on person in the business but the most important for the strategy of the business. The best leaders on the planet are the ones who develop and inspire other leaders. Your ability to grow a manager to becoming a leader shows you can nurture talent, and develop their career. That will mean letting them take the credit sometimes, and maybe taking a back seat on occasions. Best Moments ‘No one is going to be quite as passionate about your business as you.’ ‘Leadership will make or break your business.’ ‘Sometimes it doesn’t sit well, but it’s necessary.’ ‘Your business will dramatically grow the more you grow.’ ‘Learn to be quiet when you want to respond.’ ‘Mastering your emotions is an ongoing process.’ ‘Sometimes you’re best just leveraging it out.’ ‘How do you want to change the world?’ ‘Continuously repeat your vision to inspire others.’ ‘A leader does not manage.’ ‘Leaders aren’t good at process and people management.’ ‘Leaders and managers are different.’ ‘Problems are the cost of entrepreneurship.’ ‘The best leaders are those who develop and inspire other leaders.’ ‘Let others take credit.’ ‘Understand the difference between leaders and managers.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Social media is everywhere and most people are using it to develop their content, personal brand and business. However, it’s always changing, tweaking of algorithms, or adding new features which can affect how content producers and users interact with the platform. In this episode, Rob goes through three specific changes that are about to happen in social media which could have a drastic impact on how we use platforms like LinkedIn and Facebook. To find out exactly what those changes are, listen to this episode, to make sure your social media strategy is in line with recent changes. Key Takeaways There is a proposed test on Instagram in Canada, where the number of likes is going to be concealed from users and producers. This could be connected to the prevalence of buying ‘Likes’ on Instagram and the levels of addiction to social media that we are seeing around the world. LinkedIn is now going to allow ‘Lives’. Platforms really like ‘Lives’ because they force users to stay native in their platform and don’t move onto other platforms. LinkedIn probably has the biggest reach out of all the different social media platforms and will give the most reach to things like ‘Lives’ going forward. Changing of content. There is going to be a drastic difference between free and premium. Patreon has been a huge platform for artists allowing fans to gain donations from their fans. Luminary is developing a paid for podcast platform in the mould of Netflix. The free content world has become like the wild west, you don’t know what’s based on research and what isn’t. Facebook is also setting up a supporter programme. There is a small cost, which then gives you access to premium content from your favourite influencers. There will be a bigger divide between premium and free content. I’m part of this pilot supporter programme on Facebook but for me, this is about giving the best content possible rather than asking for support. Best Moments ‘I really see social media changing a lot.’ ‘Even Apple is recommending not being on social media for extended periods of time.’ ‘LinkedIn is the most ‘reaching’ platform.’ ‘Free content is like sifting for gold.’ ‘How do you differentiate different content whether its accurate or not.’ ‘I wanted to create the world's best supporter programme.’ ‘If this roles out then it could be the end of free content.’ ‘How can you be sure of the research behind some content.’ ‘I’m giving away lots of different content as part of the Facebook supporter programme.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com