Disruptors

Stories are so impactful in gaining sales for your product, no matter what it is. In this episode, Rob explores what he believes to be the best way to sell, via results based case studies. Listen in to hear how to get great case studies and then use them to improve and grow your sales. KEY TAKEAWAYS  The ideal type of case study is a customer who already has results. Each case study should overcome one objection.  Ask your client what they were on the fence about or what would have stopped them from buying from you. People often like to buy from people like themselves. So, you want to get case studies that are very different from you; to appeal to those who otherwise wouldn’t be as attracted to buying. It doesn’t matter how good a salesperson you are. Someone else recommending you, especially via a case study, will always sell you and your products better than you. BEST MOMENTS   “We have to have transformation” “People like people like you” “They have to give you, or your course or your system the credit” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

We must stand together and support businesses and the economy. In this episode, Rob talks about the impact the new restrictions and changes are having, especially for smaller businesses and wants to know what can be done to help. KEY TAKEAWAYS  Travel giants like TUI and Best Western are struggling, so how do we think smaller businesses are coping? Rob supported the furlough scheme and other smaller schemes in previous restrictions. But what are the government doing now to help? Are there things we can do as individuals to help? If something happens in the world that is unforeseen and businesses can’t operate, the government needs to step in and help. It's our job as individuals to push for this and help provide ideas and solutions. Too many people don’t see the true benefits of the economy: it matters. Small businesses make up for a very large proportion of the economy, as much as 90% in some cases. BEST MOMENTS   “Business drives the economy, anything that you need to survive a business, an entrepreneur has created” “It stops when we stand up” “What are we going to do to support small businesses?” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Listen in to part 2 of Rob’s Dirty Secrets to becoming viral! In this second part, Rob talks about engaging in comments, entertaining as well as informing, his 70/20/10 rule, how to leverage influencers, monetising, hashtags and much more! If you missed part one, go back to episode 746! These lessons are tactical and practical tips you can use to leverage your social media. If Rob was to have him time again, these are the things that would get him to 100k the fastest. KEY TAKEAWAYS  Rob was taught by old-school teachers but the world has changed now, we must change with it and embrace the power of money on social media and content creation. Engage in the comments as much as you can. You need to entertain your followers as well as inform them. Rob’s 70/20/10 rule will help grow your social media following: Spend 70% of your content on topic on brand, 20% on newsjacking and entertaining and 10% on making your offer. Don’t copy people, follow them and then learn and be inspired by them to grow your following. Go live as much as possible, it’s good for engagement with your existing community as well as gaining new followers. Research trends, hashtags and keywords. It is smart to reverse engineer your content. React fast to changes. Social media is always changing, you must keep on top of any changes and leverage anything new. Create a subscription channel/platform. BEST MOMENTS   “If you engage in the comments people follow you more” “You need to make offers if you want to grow a business, there’s nothing wrong with making offers” “Never copy but always model or be inspired by” “More engagement, more comments, more virality” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

CEO of mortgage company better.com, Vishal Garg, called a zoom meeting of 900 staff, which was 15% of his workforce and then he fired them all! In one go! There are a lot of criticisms around the situation, including the moral implications, but Rob has seen the zoom word for word so wants to give you the ‘lowdown’ in this TDE episode. KEY TAKEAWAYS  Rob had to deal with a similar dilemma in the first UK lockdown. It was one of the hardest things he had to do in his career, thankfully furlough helped him be able to keep most staff but it was also to a high cost to himself: he had to use 7 figures in cash to pay wages and keep things going until the furlough payment came in. Most of those criticising this CEO have never had to deal with that kind of decision. You have to save the company or you lose all of your staff.  Rob was always taught to be honest with employees when laying them off, it’s not fair to give them false hope or ‘fluff it up’. Ultimately they are losing their jobs and there isn’t really a kind way to deliver this news. BEST MOMENTS  “Have all these people that are hating on this ever had to lay off staff?” “I do worry he is gonna get a lot of hate for this when in reality it was very brave” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

To hear wise and balanced advice on who you should avoid in life as well as those you do need to keep around, listen to Rob in this episode. He shares the three people you need to avoid in life but also talks about the three types of people you should keep around too! KEY TAKEAWAYS  Avoid people who want to pull you down, this is probably down to their own insecurities or the fact they have a superiority complex. Avoid those who don’t care about you but are just using you. Avoid victims, those professional gossips, time wasters and complainers. You become the five people you spend the most time with, your network is your net worth. The three people you want to keep around are: those who are where you want to be, those who have your back and people who will call you out and be honest with you. BEST MOMENTS  “Critical, analytical and sceptical people can actually be really good for you” “You know if people that gossip about others, they’re going to gossip about you to others” “You should be responsible for your own energy” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Listen in to part 1 of Rob’s Dirty Secrets to becoming viral! By following the steps in part 1 you can go from 0-100k followers, using the years of knowledge and expertise Rob has gained from becoming an expert in social media. These lessons are tactical and practical tips you can use to leverage your social media. If Rob was to have him time again, these are the things that would get him to 100k the fastest. For more dirty secrets of social media, look out for part 2 where Rob talks about engaging in comments, entertaining as well as informing, his 70/20/10 rule, how to leverage influencers, monetising, hashtags and much more! KEY TAKEAWAYS  You’ve got to accept, engage and enjoy the critics. They help grow your channels and help you go viral. It’s not as hard as people think to post content consistently. 15-30 mins a day should provide you with enough to give content for 2-3 channels. Be consistent. People overcomplicate social media. If you are committed and are consistent with your content then you are half way there. Be prepared to fail. Not everything you put out there is going to be perfect or be liked. Look at your analytics and use this data. In this modern economy, it’s wise to do as much content as you can where possible. It is absolutely vital you have subscription platforms for your content. BEST MOMENTS   “Here’s what I’ve learned, here’s what I’d do differently” “A lot of people say they don’t have the time, that’s bulls**t you’re just not making it a priority” “Take more risks, take more chances” “Don’t rob other people of the ability to create discussion and debate” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

The world is in chaos and Rob doesn’t see it ending any time soon. If you aren’t adaptable and changeable then you will suffer. Listen in to this episode where Rob outlines what you can do to not just survive post lockdown, but thrive. KEY TAKEAWAYS  You need premium and bespoke products. The low end and medium markets are too challenging right now. The way you don’t just survive, but thrive, post lockdown is by having products and services that attract people where price is not a key driver. Rob has created multiple ways to create bespoke packages for his clients. By giving people exactly what they need, he will win post-lockdown. Clients feel like they are choosing rather than being sold to. BEST MOMENTS   “I think there’s going to be blood on the streets” “The high end has gone even higher” “So when you create premium, and when you create bespoke offerings, I don’t think you will be affected by lockdowns and disruptions” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob Moore is changing the world one hater at a time! The fear of ridicule, hate and judgement stops most people scaling or even starting a business. These things can stop people pushing themselves forward and fulfilling their true goals and dreams. In this episode, Rob explores what hate is, why people hate and how if you can accept hate, it will enable you to reach your potential. KEY TAKEAWAYS  There are four main reasons people hate you: they hate themselves, they failed where you’re winning, they have an inferiority or superiority complex or something you did has triggered them If you understand that hate isn’t often about you then it can help you accept it and put yourself out there. The purpose of hate is to challenge you to grow. Kill hate with kindness, you can’t stop hate with more hate. The universe is a mirror, what you give out is what you will receive back. If you understand hate, then you can change the world, one hater at a time. There are three key ways you can deal with hate: 1.Ignore 2.Engage 3.Empathise BEST MOMENTS   “Hate is rarely about you and usually about them” “Criticism, hate and feedback keep you in balance” “No one is a hater, people just hate sometimes” “Rob Moore is changing the world one hater at a time” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Subscription is the business model of the future, it’s something more and more businesses are doing and is being leveraged in new and innovative ways. Listen in to this episode for Rob’s 7 step process in creating your own subscription service. It’s not easy but it is simple, you do not need any money or followers to start this, just choose something you love to talk about then follow these simple steps. KEY TAKEAWAYS  Pick something you love to talk about. Choose content for your subscription based site. There are a few platforms/membership sites for this: Patreon, Onlyfans, Kajabi and Facebook supporters are what Rob would recommend. Exclusive and great information are two key things you can focus on when creating content for subscribers. The way you package your information counts, everyone is valuable, you just need to ‘honour’ your niche and then put it out to the world. You need to create 1-2 unique pieces of content a week for your subscribers. E.G one exclusive live, one exclusive mastermind and two other pieces of content. If you are already creating valuable content you can just move some content you are creating to exclusivity for your subscribers. Deciding how much to charge subscribers depends on where you are in your journey, whether you want to create money or focus on scale. You can make a living out of this, there’s nothing wrong with money being your motivator. Rob would recommend starting at around $10 per month and then creating ‘tiers’ to charge higher for more perks/closer access to you. 90% of people won’t give you any money at all, there are a million reasons why. But, as soon as someone has bought with you they become highly engaged and help form and create an incredible community with you at the centre. Make it easy to join your programme. Remove as many friction point as you can, this is one of the most important things to focus on when building a subscription service. You just need three new members a day to your service to create $11,100 a month for a year. One simple way to do this is by following Rob’s content-bridge offer. BEST MOMENTS   “It’s not easy but it is simple”“Your vibe attracts your tribe”“Be inspired by people and model them but don’t copy” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

How do you build digital real estate from zero? If you are impatient or you can’t wait decades for investments to mature and grow, what can you do instead? Listen in to this episode as Rob explores why building your digital real estate is the fastest way for return on investment and the ways you can do it. KEY TAKEAWAYS  It’s much quicker to get a return on an investment on digital real estate because it takes no time to set up social media or a webpage and you can reach the whole world. Creating and working on your personal brand is one sure way to build your online real estate. Many older people were taught that working hard was what you had to do to be successful. But the world has changed a lot, it’s not just about what you need to learn but what do you need to unlearn? Repurposing your content is one of the best ways to leverage your time, content and build your online real estate. To leverage this further and create more wealth you want to use Rob’s content bridge offer technique. Newsjacking is one of Rob’s favourite and best hacks. When something major happens in the news, Rob makes sure to engage in it by releasing his opinion via a video rant giving his take on what’s happening. You can either focus on news in your industry or focus on national headlines. BEST MOMENTS   “The great way to get a quicker return on investment is by building your digital estate portfolio” “Tiktok I find is the hardest channel to use yet it’s the shortest form of content” “If you do what I said, 5 days a week…in 3, 6 or 9 months you’re gonna pop and you’ll go viral” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com