Disruptors

An enlightening and inspiring episode where Rob speaks to Rafe, an expert in marketing, including working for Coca Cola and Disney! They talk all things marketing, branding and delve into some of Rafe’s key learnings over his impressive marketing career. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  Branding is what you want to stand for as a company for the longer term. The best form of marketing is when a customer experiences something and just can’t wait to tell everyone else about it. Rafe found working at larger companies taught him a lot about what not to do, this was just as valuable as the things he learnt to do whilst working there. Larger companies have a unique challenge in that many people are doing jobs, not realising what they do each day feeds into the customer, not realising the impact and the difference they can make. Building and instilling a great vision can really help with this, ensuring every employee truly understands what the companies aim is and how they fit into it. Toxic people in companies can destroy morale and will end up coming back to bite you. No matter how well they perform, you need to remove them as soon as you can. Marketing has changed considerably and quickly over the past two decades. Marketing has gone from more ‘blanket’ approaches with little tracking to being able to be ultra-specific and precise and being very measurable.   BEST MOMENTS  “Branding is the longer-term thing you want to stand for in your business” “Get rid of toxic people” “Top performers can often suppress others”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Breaking news! Donald Trump is launching his own brand new social media platform called ‘Truth’ next month. Listen into this bonus episode to find out more and hear why we could all learn a lot from Trump! Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  Trump accuses ‘big tech’ of silencing opposing views of people in the US, including his own. This is his ‘big play’ against them after being banned from multiple platforms including twitter and Facebook. Is this the start of a movement against the big platforms, of decentralisation? Maybe this is a positive thing, for free speech and independence. If people removed judgement they could learn from Trump, in the same way you can learn from a lot of people.   BEST MOMENTS  “He has come back in true Trump style” “I’d probably not judge Trump too much initially, I’d join it and see where it went”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

You would think that the mainstream media would understand the cost of living and what you would need to retire: but Rob believes they have got it completely wrong! Listen in to this episode to find out why and what you actually need in order to retire. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  Rob believes you need a lot more than 50k a year to retire on as a couple as stated in a recent BBC article. Rob calculates that you would need 10 million capital to retire because of the increase of living expenses. It’s important for people to be prepared for their retirement and to do this they need all the facts and be told the reality.   BEST MOMENTS  “I think you need minimum 100-150 grand net to retire” “There needs to be better information out there”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob has never used a filter. He thinks we are in a ‘filter pandemic’ where it’s too easy to change how you look to please others and have an unrealistic expectation of what you look like. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  When you’re using a filter, you aren’t being truthful to yourself or the world. It isn’t better, it isn’t real. We are damaging our children. They are growing up to believe they aren’t beautiful the way they are.   BEST MOMENTS  “You don’t look like your filters” “We are all flawed and imperfect”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob doesn’t ordinarily share the content of his therapy sessions on his podcasts, but he feels like some of the feedback he has been getting from his therapist would be beneficial for other entrepreneurs out there to hear. Listen in to this episode to learn how and why you are already good enough, regardless of what you do or don’t achieve. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  Being an entrepreneur can be lonely, you are learning, taking risks but also have a lot of responsibility. This can take it’s toll emotionally. There’s a lot more knowledge and acceptance of everyone’s mental health in recent times, Rob tries to lead the way in accepting that its ok to not always have everything figured out. Do you compare yourself? Do you every feel good enough? Rob often seeks his validation from his success as an entrepreneur. This can be helpful in small doses but if it is all we search for it can be an empty pursuit. These are external factors of validation. Who you are is much greater than this. Rob’s therapist believes that Rob saw love as conditional when he was a child, which is what has now built his external ideas of value and worth as an adult. Surround yourself with people who love you for who you are regardless of what you achieve. There is a lot of knowledge out there for entrepreneurs, but not enough surrounding mental health and the difficulties you can face in your journey.   BEST MOMENTS  “Being an entrepreneur can be lonely” “You are good enough, you are worthy!” “Our self-esteem is linked to unconditional love” “Many people are carrying baggage from years before”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob wants to share with you all how to hack virality without being a massive influencer already. Listen in today to find out some tactics and tips to going viral without already having millions of followers! Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  Evoke emotion. If you are angry then share it! Create debate: Be marmite, create argument and stand for something, don’t be vanilla with your content Collaborate with others Ask for shares – if you don’t ask, you don’t get! Leverage trends – search for trends and look at the news and figure out what can you create content around Drop keyword names into content Repurpose content   BEST MOMENTS  “You have to stand against something, for something” “How do you want to change the world?” “If you listen to my work you better bloody share it…the least you can do is share my content!”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

According to national Scotland, they will be trialling a four-day work week! Rob has a lot to say on this subject, so tune into this episode to hear what he thinks and why it’s not going to work in the ways they may expect! Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  Scotland are trialing a four day work week with no loss of pay. Where is the money going to come from? It’s essentially paying 20% more for less production. Rob understand the reasoning behind the trial, it is good for lifestyle but he is worried about production – we need to produce more not less.   BEST MOMENTS  “Whoever is making this decision is a communist!”  “These things are useful for life but not for production” “This decision is not from an entrepreneur!”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

“You cannot master what you do not measure” In this episode, Rob is warning you to ensure you are measuring all the key metrics in your personal finances and in your business. There are certain metrics that are essential in growing both your personal and business finance and if you are not tracking these well, it could lead to failure. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  You need a yearly set of management accounts, which are your abbreviated or estimated profit and loss of your business. You can start with a generic set and then tailor it to fit. To measure your assets and liabilities you need a balance sheet – it is essential to track. You need to know how much revenue each of your employee generates, you need 1-2 times return on an admin staff member but someone who works in sales should be generating at least 5 times more than their salary. Staff turnover can create major changes in your revenue and cash flow. Track your staff tenure rate, if it is below the average for your sector then you need to look at why this is. If you measure your refund rate you then know if it needs to be lower. A lower refund rate means a leaner and more profitable business. A NPS score is essentially a satisfaction score- either for your customers or your staff. It is a scale of 0-10 and is based on a survey you ask customers and/or employees to fill out.   BEST MOMENTS  “If you are not seeing a full set of management accounts…you do not know what is going on in your business” “You need to know the revenue generated per staff member in your company” “The average tenure for staff members is only 2 years”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Listen into this episode as Rob tells you how to maximise your reach, how the world of personal brand has changed and the 10 things YOU can do to build, scale and disrupt your personal brand. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  You need to be clear on how you want to be known You need to be on all the main social mead platforms You need to be posting on brand content 80% of the time Ask your audience regularly what they want Repurpose your content You need Joint ventures and Collabs Innovate Newsjack Create your own accountability Be disliked and be authentic   BEST MOMENTS  “You need to be creating content simultaneously” “All of this content is in the media everyone’s talking about it in my niche…I can leverage the energy, the anger of that content”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

“If you want to be successful you’ve got to be the best” – In the modern world Rob does not believe this has to be true. The world has changed, listen in to this episode to find out why this is and what you should be focusing on instead to bring you success! Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  The highest paid athlete, Connor McGregor is nowhere near the best fighter, he isn’t even the best in his weight class. So why is he so successful? Because he has a great personal brand, he is talked about and has a massive following. If you want to make the most, you need to create the most value. You need followers, you need to be informative or entertaining, it’s not necessarily about being the best. BEST MOMENTS  “You bring about what you think about”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com