Disruptors

An insightful debate and conversation on this episode of Disruptors as Rob talks to one of the leading experts in branding, Greg Hoffman. They talk about all about creativity, why the art of branding is becoming lost and what it took for Greg to move through the ranks from an intern to becoming the CMO of one of the biggest fashion and sport brands in the world. Tiny.cc/robsubs KEY TAKEAWAYS  A brand is more than a product. It’s something that has power and leaves a lasting impression. There are transactional brands and relationships brands. Nike is a relationship brand as they have managed to evoke emotion with their customers, by investing into the art side of branding and marketing. As we have learnt more about marketing and data, we have moved into less innovative and less personal marketing. Greg believes we are losing the ‘art side’ of branding and focusing too much on the science. Emotion by design is when you commit within your brand and business to cultivate creativity. This means investing in creating teams, creative collaboration and fostering a creative culture. Creativity is simply the creation of an idea, this is where innovation is born. Apple are often used as a great example of branding. What Greg believes they managed to do early on is to grow a brand that showed consumers what their products would help them to achieve. They made their products tie in with aspiration and invited people to be a part of something bigger. Merging a personal brand of a founder with a business, such as Steve Jobs and Apple and Elon Musk and Tesla, is incredibly powerful. The founder sets the tone and vision for the brand externally and also provides absolute clarity on the vision of the company internally and this is a further strength for the business and brand alike. You must know the rules before you break them. Understanding the fundamentals of branding is where you must start. Get this right and then you can begin to explore what more you can do. Greg had equal passion for graphic design and sport. When he landed an internship a Nike he felt he had been given a great chance. Just 7 years in he was managing the people he first interned for. Over time he was given more and more responsibility for anything surrounding branding leading to eventually becoming CMO. Ensure you are expressing all aspects of your brand at all times. It’s important to show all characteristics we as humans have, through our brands. This is the new era of branding. It’s hard to be truly disruptive and innovative without upsetting some people. If you want to be a disruptive brand then you need to be willing to be polarising in some cases. People won’t always understand what you are trying to do, but, what you must ask yourself too, is whether you are improving people’s lives. BEST MOMENTS  “A brand Is not only a product…a brand is something that creates an impression in one’s mind” “[Emotion by design] It’s a celebration of the power of creativity” “If we’re to move this world forward in a better way, brands will need to play a role” “You’re the only one like yourself in the room” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

There are three key areas you can focus on to increase your income, fair, value and care. In this episode, Rob talks through each of these and why they can be your next step to increasing your income! Tiny.cc/robsubs KEY TAKEAWAYS  Value: Are you offering value? Think about what is in It for the client/eomployer. Are you providing value for them? Fair: This Is all about having fair exchange between you and your customer or client. Are you making the right amount of money and do they feel like they are getting something fair in return? Care: People don’t care about what you know until they know that you care. Even if you have knowledge, if people don’t believe you care and therefore trust you, they won’t want to do business with you. If you lack experience, showing you care can actually be a great advantage. BEST MOMENTS  “Show that you care and actually care” “You NEED fair exchange, you make fair money and they make fair value” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

People don’t actually care how much you ‘work’. Your employer and customer aren’t paying for how much you work, what they are paying for are three things, value, production and service. Listen in to this episode to hear more! Tiny.cc/robsubs KEY TAKEAWAYS  When you buy a product, you don’t generally care how long it took to make, what you care about is its value. You can increase your value to be paid more without working more. You just have to think about what is valuable to your customer or clients rather than simply working ‘harder’ or ‘longer’ It’s easier to go the extra mile before you have lots of experience and you are a smaller business. So you can focus on this to provide value. Don't get into the trap of working longer and harder, work better and smarter instead. BEST MOMENTS  “If you increase the value that you give, you will be paid more” “There is no limit to the creativity, to the innovation but there is to the overtime you can do” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob is joined by James Reed, CEO of Reed, Britain’s biggest recruitment brand and worth over a billion pounds today. James describes how he started out in business, how Reed started and how it grew into the business and brand that it is today. If you’re looking to gain insights and advice from one of the most influential entrepreneurs and business owners, don’t miss out on this in-depth interview today. Tune in to discover how to start, grow and scale your business, how to strategically plan your business decisions, why mastering negotiation is essentials to success and why having the right mindset will help you succeed in business with the chairman of the world’s largest family-owned recruitment company, James Reed. Key Takeaways. Take us through your journey? I suppose I am curious about learning and I am interested in entrepreneurship. My first job was in a cemetery to earn money before I went to college, it was hard work, it was in winter and I had to level graves. It was pretty educational because it made me realise I didn’t want to do hard physical work, all my life. I then started working for Anita Roddick, she is the founder of The Body Shop with her husband Gordon, and I was really impressed by her ethos and sense of purpose because it was all about fair trade and not testing on animals, she had a really strong message and brand and I wanted to learn from her. Do you think writing letters to people is more successful than email? Yes, I do, when you email someone you are piling up their inbox but when you write to somebody it is very rare and it stands out more. It is a good way of preempting a job application and that’s what I did with Anita Roddick, I saw that she was having some problems, I wrote to her directly and I became caudate of one rather than a candidate of 100. Any way we can differentiate ourselves, and come across as somebody with personality and character is much stronger. How old were you when you attended Harvard? I was 25, it was really tough. You started your study group at 7:20 in the morning and you worked really hard, and you learned a lot. I then came back and got a job at the BBC in production, I loved that I was a trainee producer for a little bit. You have both higher education and experience working in your family business, which one taught you the most? What is interesting is when I went to Harvard, my Dad actually applied and came over too. He did a course for entrepreneurs. I was the first member of our family to go to university, and even though my father left school at 16 with not any O levels, he was really big on education and he learned at night school to be an accountant. The difference is when you study at a university you consider a lot of ideas and see a lot of other people’s experiences, but you’re not actually doing it yourself. It is all very well having a theory but tries and it in practice, and I have learned that since. Try and take people with you, create a moon purpose, build energy around whatever you’re doing, that is really human and that is what I learned from my father. You have been very partly responsible for the growth of your family business, can you tell us how you grew Reed? I think it is always important to be growing, our strategy is very simple. It is to grow organically, we haven’t grown it by acquisition. There are only two ways you can grow organically, one is through exceptional service and the other is through innovation and new ideas. If you can deliver a good service to people that they appreciate, they will come back and they will also recommend you to other people, we take that very seriously. Innovation is also a big part of our DNA. We are always looking for new ideas and we are always skint people for their ideas. What justifies recruitment agency fees? You can negotiate your price, but I always say, if a recruitment agent is charging your company a very low fee, where are they going to send their best candidates? There is a huge behind the scenes cost of running a recruitment agency. We spend 20 million pounds on advertising, millions on IT, we have over 3500 staff. So there’s a lot of time and investment put into that. All the best and biggest recruiters in the UK use our website. If you’re paying a big fee you should expect a really good service and a really strong shortlist and ultimately a really good hire. If you have a good recruiter alongside you who know what you’re looking for, that’s a really important relationship. How do you probe to get the mindset of somebody and look beyond the CV? Characters are everything in the end. You have to embark on a conversation where you can find out as much as you can. The thing that people most care about is integrity, but if you ask a bunch of school kids “what are you looking for you when you go for a job interview?” They never come up with that. There’s a really mean question in my interview book which is “where does your boss think you are right now?” So unless you have taken the time off, if your boss thinks you are with a client or working from home, that’s an issue. What is the best advice you have ever received? Be nice to people and to try and have an idea every day. What is the worst advice you have ever received? To not do things that I have ignored and always turned out quite well. Or when people have told me “Be more careful” or “It won’t succeed” often they’re right but the comfort of a pessimist is being proven correct, but there is nothing better than proving them wrong. What does the word disruptive mean to you? I am not sure it is positive! It has become more ambivalent to me if disruption is good or bad? I think we have entrepreneurs have a duty to think about that, and maybe come up with some new ideas to address that. I love change, I love the challenge of improvement. BEST MOMENTS: “Getting the right people into your organisation is game-changing” “Some ideas have succeeded, and some have failed, but the combination of the two has led us to where we are today” “The difference between hiring someone who is fantastic and hiring one who is a disaster can make or break a business” ABOUT THE GUEST: James Reed is the Chairman of REED – Britain’s biggest and best-known recruitment brand and the largest family-owned recruitment company in the world. James first joined the company in 1992 after graduating from Harvard Business School. Since then REED has become a billion-pound business and reed.co.uk – the first of its kind, established in 1995 – is the UK’s number one recruitment site. James is a regular media commentator, with TV appearances including BBC News, Sky News, BBC Radio 2 and The Apprentice. He has contributed insight to a wide range of publications including the Financial Times, Harvard Business Review and the Sunday Times. James is also a best-selling author of three books. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Listen in to hear the four steps for sustainable, scalable wealth that has been proven by Rob himself. They are simple but they aren’t easy. Tiny.cc/robsubs KEY TAKEAWAYS  Never spend more than you earn. Even if you save just 1% of your earnings that will compound over time. You should never end the month in debt. Save a set percentage of your income every month. You can’t save your way to wealth but you can use savings to buy assets to give you income. Make a plan, take action, the be disciplined then be persistent! BEST MOMENTS  “Life works with velocity and momentum” “I talk about money making and growing” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Media, advertisers and even top sports do not want you to see Gambling as the negative thing that it truly is. Rob calls Gambling the ‘hidden money killer’, listen in to this episode to find out why! KEY TAKEAWAYS  You cannot win in Gambling. If you could, it wouldn’t be the big business that it is. 2.5 million people in the UK are official gambling addicts. It breaks marriages, it breaks homes and it ruins lives. It also costs the government and therefore the tax payer, millions. Gambling is not the way to make money, saving is, investing is. You can’t control Gambling and you are set up to lose. BEST MOMENTS  “ It is praying on the weak, the susceptible…it is impossible to win in gambling” “Gambling is the hole that can never be filled and this is why it is an addiction and it should be treated as such” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Have you ever watched a movie based on a true story and wondered how much of that is actually true? Well on an exciting episode of today's podcast Rob is joined by Jordan Belfort, the real-life Wolf Of Wall Street. They discuss the similarities and differences between real life and what was shown in the movie, as well as how learning from your mistakes can enable a successful comeback. KEY TAKEAWAYS Everybody makes mistakes and everybody does great things. You are going to make mistakes in life and perhaps get in some trouble along the way. The fact that others may be making the same mistakes, or not playing by the rules still doesn’t make it right. Don’t look back on your mistakes and make excuses for them, the good stuff you will do with your life will outweigh any of the bad mistakes you may have made. You should never doubt yourself and your ability to be successful again, after losing everything. When you are good at what you do, perhaps you can sell at a high level, and you understand the business skills and mindset of someone great, you can always come back from adversity. You may not make your comeback in the same way as before, you may go on an accidental journey to your new-found success. Learn from your previous mistakes and turn them into life lessons, by taking something that you used abused, and flipping it in a different way. Take that power and redirect the energy in the exact opposite direction and turn it into amazing things. Delay your gratification, don’t try to make it tomorrow. Many of the early problems you may face in your career will be based on an inability to delay your desire for instant gratification. True disruption is really about going into a market and finding a much better way of doing things, and as a result of that putting most of the people that are doing the service out of business or forcing them to adapt to the better business model.  BEST MOMENTS “I do so much great stuff around the world, I help so many people.” “The evolution of the human spirit took about two and a half years” “Good things take time” ABOUT THE GUEST Jordan Ross Belfort is an American author, motivational speaker, and former stockbroker. In 1999, he pleaded guilty to fraud and related crimes in connection with stock-market manipulation and running a boiler room as part of a penny-stock scam. He published the memoir The Wolf of Wall Street in 2007, which was adapted into a film with the same name and released in 2013.Jordan has given any  motivational speeches and runs sales seminars entitled "Jordan Belfort's Straight Line Sales Psychology" When he first began speaking, he focused largely on motivation and ethics, then moved his focus to sales skills and entrepreneurship. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Big breaking news! Elon musk has just bought a very large stake in Twitter. Listen in to this episode to hear Rob’s thoughts on this and why it matters. KEY TAKEAWAYS  The news of Elon buying a large share of Twitter has increased the share price significantly, Elon has reportedly already made 1.2million from buying his stake. Elon uses Twitter a lot, most recently asking whether he should pay more tax and he listened to this. He then went on to pay the biggest tax bill in the world. Elon calls himself a free speech purist and has even floated the concept of creating his own social media platform, is this the beginning? BEST MOMENTS   “The news prompted twitters stock to soar” “Apparently, this is a passive investment for Elon musk, more for the long term” “Usually when Elon Musk does something there is some important things underneath it, some strategy” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

When Donald Trump announced he was creating a social media app to disrupt big-tech, Rob had mixed feelings but he believed that many companies and the centralisation of media did and still does need to be disrupted. Listen in to this episode to hear why he had these thoughts and how the app is doing now. KEY TAKEAWAYS The app has been branded a failure because there is a waiting list of over a million and it doesn’t even work on android, among various other issues. De-platforming and cancel culture is rife across social media and this is why Rob believes we need to see the de-centralisation of social media. If we continue to allow social media to have this much power over free-speech then we are giving them too much control, over more than just what people post on Facebook, but the political landscape as well. BEST MOMENTS “This to me was going to be something really exciting to see pan out” “I don’t think this a moan, I think this a real-world situation that we are in” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Join Rob in an interesting, reflective and emotive episode where he speaks with entrepreneur and content creator Dan Gregory. Nothing is off limits in this thought-provoking episode and they discuss many topics including the controversial world of politics right now, whether we are on the brink of world war three and the serious implications of social media on society today. KEY TAKEAWAYS With everything happening in the world right now both Rob and Dan agree we are closer to world war three than we have ever been. There has been a large break-down of diplomacy and some of this can be attributed to lack of relationships between world leaders. Language is being used as a weapon, this is exactly what is present in the current ‘cancel culture’ we are seeing across media platforms. If we take a step back and look at the current climate as a bigger picture, then we can see we are just at a certain point in an ever moving, continuous and repetitive cycle through history. We all have differing sets of values, this is at the root of all conflict. If we were able to respect each other’s differing values and opinions we could navigate conflict better. If you don’t fight for freedom of speech for the people you don’t agree with, then it’s a spiral downwards. Everyone should have the right for free speech and if it gets to a real dangerous or criminal point then that is where the government should step in, not before. There is massive price pressure in the UK and across the world due to lack of innovation, supply issues and political problems. We live in an incredibly complex world, but what works for social media are catchy sound bites. This influences what information gets ‘carried’ and broadcasted the most, whatever sounds simple and catchy. Rather than what matters, counts or is the full truth. There is a big difference between capitalism and corporatism. What we are seeing in the world today is corporatism and all the issues and negatives that brings with it. Challenge and stress create space and energy to grow. Without these things individuals and humanity as a whole wouldn’t ever evolve. BEST MOMENTS “I think we’re the closest to world war three than we’ve ever been” “I’m frustrated as we surely should be more evolved…I feel like we are going backwards” “Those who hold the greatest wealth and power, determine the future of humanity” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com