A new world of media, technology, and entertainment is emerging right before our eyes. It’s an economy of attention, engagement, and experience, driven by social networks, smartphones, the convergence of online and offline channels, radical transparency of brands, media, and entertainment content, and the movement of consumers away from passive consumption to active participation.The age of passive consumers, walled gardens, and linear content is giving way to an era where consumers share real-time experiences across multiple devices, demanding thoughtful content and co-created brand experiences.This intersection of media, technology, and entertainment has reached a watershed moment that will add $400 billion to the global economy in the next four years. It is also causing seismic shifts in what consumers expect from digital products, services, and experiences.In this episode, Michael Wolf, former President and COO of MTV, and Co-Founder and CEO of Activate Consulting, shares his extensive research into this topic, especially in the new report called, Technology & Media Outlook 2022.Topics discussed in this episode include:-- About the technology and media convergence-- Technology and media convergence-- Consumers are “slaves to the algorithm”-- What are influencers and super-users important?-- Why is business software so boring?-- What is the metaverse?Check out the CXOTalk website: https://www.cxotalk.com/episode/what-experience-economy-2022Subscribe: https://www.cxotalk.com/subscribe

How can Chief Information Officers ensure that information technology investments support core organizational business goals? In 2022, business leaders expect more than ever from CIO strategy. We speak with Satyan Parameswaran, President of Information Technology at (United Parcel Service) UPS to learn more. With $85 billion in revenue, UPS is one of the world's largest package delivery and logistics companies.This conversation includes the following topics:-- What is the role of IT at UPS?-- IT strategy and IT investment at UPS-- Digital twins at UPS-- Aligning CIO investment strategy and corporate business goals-- Forecasting package loads at UPS-- What is the role of technology in the enterprise?-- IT investment planning for 2022Satyan Parameswaran is responsible for all the application technology used in the UPS package centers, hubs, scanning, automation, retail access points, international regulatory compliance, aviation security, automotive, telematics, preload and on-road technology. He is responsible for the technology that helps UPS deliver ~24 million packages every day.CXOTalk website: https://www.cxotalk.com/episode/cio-playbook-strategic-it-2022Newsletter: https://www.cxotalk.com/subscribe

As data scientists and business leaders, we need to think about the ethical and privacy considerations of machine learning and artificial intelligence. However, this isn't always easy. What happens when your model is wrong? Or if your model learns something you didn't teach it? And what about fairness -- do certain groups get better or worse results than others?To help demystify these topics, FICO's Scott Zoldi shares recommendations around ethics and privacy, as well as practical advice for how AI teams should respond to mistakes or issues that may pop up during testing.The conversation covers these topics:-- What is responsible AI?-- AI governance and AI ethical principles-- AI ethical standards and government policy-- Ethical considerations and corporate culture-- Managing bias in AI planning-- What is the responsible AI framework at FICO?Scott Zoldi is chief analytics officer at FICO responsible for the analytic development of FICO's product and technology solutions. While at FICO, Scott has been responsible for authoring more than 100 analytic patents, with 65 granted and 53 pending. Scott serves on two boards of directors, Software San Diego and Cyber Center of Excellence. Scott received his Ph.D. in theoretical and computational physics from Duke University.

As the world becomes increasingly connected through the cloud, product development tools must adapt to make life easier and more efficient for designers. But what is cloud-based product development? How does it work? And how can I take advantage of its benefits in my organization?To learn more about cloud-based product design and development, we spoke with industry pioneer Jon Hirschtick, who explains how to manage the product and engineering design process in the cloud.Learn about these topics:-- About PTC Onshape and cloud-based design-- Cloud-based product engineering and team collaboration-- Engineering culture change and the future of work-- Cloud computing, business efficiency, and team performance-- Remote work and product design in the cloudJon Hirschtick, co-founder of Onshape and president of PTC’s Software-as-a-Service (SaaS) division. Onshape was acquired in 2019 by PTC for $470 million. Previously, Hirschtick created SOLIDWORKS, the first desktop 3D CAD (computer-aided design) solution that made 3D design technology accessible to the masses. SOLIDWORKS was acquired by Dassault Systèmes in 1997 for $310 million.Read the complete transcript: https://www.cxotalk.com/video/what-cloud-based-product-design

Modern customer engagement means using data and analytics to create personalized, relevant, and timely interactions across every channel.Because customer engagements occur at every point in the buying cycle — from initial contact to ongoing customer support — getting these interactions right is essential to improving customer satisfaction, loyalty, revenue, brand experience, and customer lifetime value.To learn how to create great customer engagement, we spoke with Dan Bodner, CEO and Chairman of Verint (NASDAQ: VRNT). Dan has served as CEO of Verint since its inception in 1994. In August 2017, he became chairman of the Board of DirectorsIn this conversation, we cover the following topics:-- What is customer engagement?-- How can business leaders drive customer engagement?-- Role of platforms and data in customer engagement-- Typical challenges to creating a seamless customer experience-- How does customer engagement improve business outcomes?Read the complete transcript: https://www.cxotalk.com/video/what-customer-engagement-why-should-you-care

Writing a book is hard but selling it can be even harder. To help navigate this process, Mark Gottlieb, one of the top literary agents in New York shares practical advice on marketing and selling your book.Read the full transcript: https://www.cxotalk.com/episode/how-negotiate-book-publishing-contract: Subscribe to our newsletter and receive updates on new shows: https://www.cxotalk.com/subscribeThe discussion covers these topics:-- How can authors get a publishing contract?-- Is a literary agent essential?-- How can authors find a literary agency?-- How does a literary agent evaluate authors?-- How do publishers decide author advances and royalties?-- How can an author command a higher advance and royalty?-- What is an author’s “platform”?-- Do publishers and agents follow submission guidelines?-- Why is a literary agency important?-- Can non-fiction authors become rich from selling a book?-- What makes a book popular?-- How can new authors find a literary agent?Mark Gottlieb is a prominent literary agent working at literary agency Trident Media Group in New York City. He has ranked highly among literary agents across the industry for overall number of deals and other individual categories. While at Trident Media Group, Mark Gottlieb has represented New York Times bestselling authors as well as major award-winning authors. He has optioned and sold numerous books to production companies and studios for film and TV adaptation.

Zero trust security has become a topic at the forefront of IT and security-related conversations. Zero trust puts an end to compromised identities. In today’s hybrid work environment, CIOs and security leaders must understand zero trust strategies and architecture to ensure the safety of networks, devices, applications, and users.To learn about zero-trust, CIOs must understand how traditional networks operate, the challenges involved in becoming a zero-trust network, and techniques that work with the zero trust model.In this conversation, Anand Oswal from Palo Alto Networks, explains how zero-trust security transforms the way applications and users are protected from internal and external threats.The conversation includes these topics:What is zero trust security?-- Enterprise security challenges and zero-trust-- How can CIOs create a zero-trust environment?-- Advice to Chief Information Officers on zero-trust strategyBe sure to read the complete transcript:https://www.cxotalk.com/video/what-zero-trust-securityAnand Oswal serves as Senior Vice President and General Manager at cyber security leader Palo Alto Networks where he leads the company’s Firewall as a Platform efforts. Prior to this, he was Senior Vice President of Engineering for Cisco’s Intent-Based Networking Group and he holds more than 60 U.S. patents.

The economy is shifting relentlessly from a manufacturing-based to a service economy. What does this mean for the CIO role and how should Chief Information Officers prioritize their planning and investments for 2022?Rashmi Kumar, the Chief Information Officer for Hewlett Packard Enterprise (HPE), explains what you need to know and shares her views on CIO planning and investment strategy, customer-facing priorities, women in technology, mentoring relationships, and more.This conversation includes the following topics:-- CIO role and serving external stakeholders-- Key components of the CIO organizational operating model-- Cross-departmental communication inside the organization-- CIO priorities in 2022-- How did the pandemic change IT leadership?-- Women in tech: Female CIO in a male-dominated field-- What are the characteristics of a good mentee?Subscribe to our newsletter: https://www.cxotalk.com/subscribeRead the complete transcript and watch related CXOTalk shows: https://www.cxotalk.com/episode/cio-planning-investment-strategy-2022Prior to her roles at HPE, Rashmi has more than 25 years of experience serving in CIO and CTO roles for many Fortune 50 companies like McKesson, Southern California Edison, Toyota, and Tata Steel.

What is the future of work? It’s a question that’s important to Johnny C. Taylor, Jr., President and Chief Executive Officer of SHRM, the Society for Human Resource Management. Today's workforce is more mobile, transparent, collaborative, and inclusive than ever before, making leadership a challenging and crucial priority for HR professionals.Subscribe to our newsletter: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/how-prepare-future-workIn episode #720 of CXOTalk, Taylor discusses how business leaders, government policymakers, and HR professionals can navigate the evolving future of work.We discuss the following topics:-- SHRM and the book “Reset”-- Future of work trends: What are the key issues?-- HR, innovation culture, and talent strategy-- How to create a culture of innovation?-- Who can be an organizational change agent?-- How to create a culture of empathy?-- Equality, equity, and fairness-- Diversity and inclusionAbout Johnny C. Taylor. With over 300,000 members in 165 countries, SHRM is the largest HR professional association in the world, impacting the lives of 115 million workers every day.Mr. Taylor's career spans over 20 years as a lawyer, human resources executive and CEO in both the not-for-profit and for-profit space. He has held senior and chief executive roles at IAC/Interactive Corp, Viacom's Paramount Pictures, Blockbuster Entertainment Group, the McGuireWoods law firm, and Compass Group USA. Most recently, Mr. Taylor was President and Chief Executive Officer of the Thurgood Marshall College Fund. He was appointed chairman of the President's Advisory Board on Historically Black Colleges and Universities and served as a member of the White House American Workforce Policy Advisory Board during the Trump Administration. He is a Trustee of the University of Miami, Governor of the American Red Cross, and member of the corporate boards of Guild Education and iCIMS. He is author of the book Reset: A Leader’s Guide to Work in an Age of Upheaval.

Professional sports organizations are transforming as customer and fan expectations evolve, all enabled by digital technologies. To learn more about customer experience, we speak with Jonathan Becher, president of Sharks Sports & Entertainment LLC, the parent organization of the NHL’s San Jose Sharks hockey team and three ice sport facilities in Silicon Valley.Subscribe to our newsletters: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/customer-experience-professional-sports-entertainmentThe conversation includes these topics:-- What are customer experience and fan experience?-- Problems with transactional customer experience-- How to build and measure customer loyalty-- Managing budget constraints and customer experience-- Business goals of Sharks Sports & Entertainment-- The home team advantage and customer experience-- Managing difficult strategic objectives-- How to create a community and build customer engagementPrior to joining Sharks Sports & Entertainment, Becher spent a decade at SAP in a variety of senior roles, including Chief Marketing Officer and Chief Digital Officer. A three-time CEO, Becher is a frequent speaker at technology industry events, and is a regularly published author on a variety of topics, including the popular blog Manage By Walking Around http://jonathanbecher.com.