

Lay of The Land
Jeffrey Stern
Telling the stories of entrepreneurship and builders in Cleveland and throughout Northeast Ohio. Every Thursday, Jeffrey Stern helps map the Cleveland/NEO business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland/NEO special.
Episodes
Mentioned books

Nov 10, 2022 • 1h 10min
#94: Chef Douglas Katz (Amba, Chimi, Zhug)
Lay of The Land's conversation today is with Chef Douglas Katz.For the past 25 years, Doug has focused on creating fulfilling experiences for Clevelanders to enjoy. As chef & owner of Zhug, Chimi, and Amba here in Cleveland, his driving purpose is to spread joy through meaningful experiences and shared passion. Doug is also a chef & partner of Provenance at the Cleveland Museum of Art, as well as the former chef & owner of Fire Food and Drink — which operated in Shaker Square for more than 20 years.Doug is passionate about using fresh, high-quality ingredients with integrity and throughout his career has been celebrated for his unwavering support of local farmers and food artisans. He advocates nationally and internationally for sustainable, healthy and local food systems, and frequently consults with media and civic leaders on local food initiatives. He is an advisor for Seeds of Collaboration Tahini and Smart Soda. He also serves as a chef ambassador for the Monterey Bay Aquarium’s Seafoodwatch program, which promotes environmentally responsible fishing and fish farming, and as a consultant for Perfectly Imperfect Produce, which aims to reduce food waste and improve healthy food access. He also serves on the board of the Countryside in the Cuyahoga Valley National Park and has held leadership positions with Destination Cleveland and Cleveland Independents, an organization of 90 locally owned restaurants that nurtures and promotes local independent restaurants.Esquire magazine named Zhug one of America’s best new restaurants in 2020 and back In 2014, the prestigious James Beard Foundation nominated Doug for Best Chef of the Great Lakes Region.Doug’s passion for his work is inspiring. It’s hard not to be a huge fan of Doug if you’ve gone to any of his restaurants and witnessed the care and attention he and his team provide to create the best experiences — I loved hearing about Doug’s passion for service & food and his journey to become one of Cleveland’s most renowned restauranteurs and chefs. Please enjoy my conversation with Chef Douglas Katz.--Learn more about Chef Douglas KatzConnect with Douglas Katz on LinkedInFollow Douglas Katz on Twitter @phiremanFollow Douglas Katz on InstagramLearn more about AmbaLearn more about ZhugFollow Zhug on InstagramLearn more about ChimiFollow Chimi on Instagram--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Nov 3, 2022 • 32min
#93: Michael Kubinski (Cleveland Clothing Company)
Lay of The Land's conversation today is with Michael Kubinski — Founder & CEO of Cleveland Clothing Company.From printing tees in a basement to the Best of Cleveland!, Cleveland Clothing Co. has been spreading Cleveland pride one t-shirt at a time since 2008. They are independent, local, and family-owned. A one-stop shop for Cleveland-themed graphic tees, apparel, accessories, gifts, and more!Founded by two lifelong friends. One, a graphic designer, had always dreamed of starting a t-shirt company. The other, an entrepreneur, was looking for a fun new opportunity. One fateful night over some beers, chili, and burgers at one of their favorite spots, Whitey's in Richfield, Ohio, they decided to put their money where their mouth was and came up with a plan. They purchased a screen printing press, some blank t-shirts, and got to work on a couple of designs. Cleveland Clothing was born. They started a website, used social media to get the word out and spent $50 on business cards, which they left around local businesses. Word began to spread, and the company was literally "Spreading Cleveland Pride, One T-Shirt at a Time" as the guys screened and shipped the shirts themselves…and the rest is history, as they say — a history that we’ll cover in our conversation today! Please enjoy my discussion with Michael Kubinksi--Learn more about Cleveland Clothing CompanyFollow Cleveland Clothing Company on Twitter @CLECLOTHINGCOFollow Cleveland Clothing Company on InstagramConnect with Michael Kubinski in LinkedInFollow Michael Kubinski on Twitter @MK_Creative--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Oct 27, 2022 • 1h 16min
#92: Leopoldo Peña (Presta)
Lay of The Land's conversation today is with Leopoldo Peña.Leo is the Co-Founder and CEO of Presta — a digital lending infrastructure that allows traditional financial institutions to better lend to small and medium-sized businesses by allowing them to book loans digitally.Leo’s prior professional experience has been centered around the world of government and civic technology — most recently focused on expanding access to equity investment. In 2019, he co-founded and launched The Opportunity Exchange, an equity investment marketplace for economic development projects. After powering projects in the majority of the US, The Opportunity Exchange was acquired by Bludot, a competitor in the space.Prior to that, Leo and I actually worked together as part of the founding team of Votem to launch a mobile voting platform designed to securely cast votes in elections across the globe, allowing members of the US military to participate in general and midterm elections while serving abroad, in addition to building out other core election infrastructure like voter registration systems.Leo currently resides here in Cleveland, Ohio with his dog Chamo, holds a Bachelor of Science from Cornell University, and is an alumnus of the Venture for America Fellowship.Leo is one of the best people I know — so needless to say I’ve been looking forward to having him on the podcast for a while now. I’m glad the timing finally made sense and I hope you all enjoy our conversation!--Learn more about PrestaConnect with Leopoldo Peña on LinkedInFollow Leo on Twitter @leodpena --Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Oct 20, 2022 • 60min
#91: Heather Lenz (Sangfroid Strategy)
Lay of The Land's conversation today is with Heather Lenz, Founder & CEO of Sangfroid Strategy. Heather has spent the past 16 years working in the social impact space - with nonprofits, governments, and foundations who are all trying to make improvements for the good of humanity, the environment, and society. About a decade into her work in the social impact space, she realized that in order for this social impact sector to be effective, there needed to be a dramatic shift in the way that most of these organizations and institutions thought about and used data. This realization is at the center of Sangfroid Strategy (pronounced sahng-fwa), the company Heather founded in 2016 to help organizations tackle some of the most complex and difficult issues of our time - from combatting systemic racism, to changing antiquated systems that create barriers for people in poverty.Heather is on a mission to shift this landscape from one that makes people feel good - to one that is effective for the people who need it and has done so by working with many Cleveland organizations like The Rock and Roll Hall of Fame to The City of Lakewood, to name a few.I loved hearing Heather’s story, learning about how data is currently used in the nonprofit sector, and where societally we have a massive opportunity right now to leverage advances in technology — automation, data science, open source software systems, and more — for social good.Please enjoy my conversation with Heather Lenz.--Learn more about Sangfroid StrategyFollow Sangfroid Strategy on LinkedInConnect with Heather Lenz on LinkedIn--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Oct 13, 2022 • 56min
#90: Pat Conway & Mark King (Great Lakes Brewing Company)
Lay of the Land's conversation today is with Pat Conway and Mark King of Great Lakes Brewing Company.Pat and his brother Daniel founded the company back in 1988 in Cleveland’s Ohio City neighborhood where it’s been independent for over 30 years and employee-owned since 2018 — serving 14 states and Washington D.C. with an award-winning and beloved selection of fresh, flavorful, and innovative craft beers that Clevelanders and others around the country have come to love like their Dortmunder and Christmas Ale.In 2019, Mark King joined the company as the CEO after an extensive career in the industry as a vice president at Anheuser-Busch, and most recently, having founded his own cidery back in 2013 down in Austin, Texas — Austin Eastciders.We cover a lot in this conversation, from the history of breweries and beer production in Cleveland, to Great Lake Lake’s Brewing commitment to a triple bottom line of brewing good — from beer to community to environmental stewardship, to their role as a staple in Cleveland through events like the Burning River festival, to how they are handling the ever-changing beer industry — from the proliferation of craft breweries to “beyond beer” beverages like seltzers.Great Lakes Brewing has blazed a trail for so many other Cleveland companies and entrepreneurs and it is a privilege to capture a piece of their story here and how they are thinking about what comes next — please enjoy my conversation with Pat Conway and Mark King!--Learn more about Great Lakes Brewing CompanyConnect with Mark King on LinkedInFollow Great Lakes Brewing Company on InstagramFollow Great Lakes Brewing Company on Twitter--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Oct 6, 2022 • 53min
#89: Lila Mills (Signal Cleveland)
Lay of The Land's conversation today is with Lila Mills — founding editor-in-chief of Signal Cleveland (formerly known as the Ohio Local News Initiative Cleveland newsroom).Lila has been working in community and media for more than 20 years. She most recently spent almost 11 years with the nationally-recognized community building program Neighborhood Connections where her work ranged from editing a community newspaper to serving as associate director. Prior to that, Mills was a student newspaper advisor at Cuyahoga Community College and a reporter at the Plain Dealer. Born and raised on the southeast side of Cleveland, Lila is a first-generation college graduate with degrees from Columbia University.From 2000 to 2020, the newspaper industry's advertising revenue fell by an estimated 80%, from 2000 to 2018, weekday newspaper circulation fell from 55.8 million households to an estimated 28.6 million, 1800 communities have lost their local newsroom since 2004, over 2000 papers have closed since 2004 and there’s been a 60% reduction newsroom jobs since 2008 — needless to say, access to Local News across the country is waning.Signal Cleveland — a nonprofit initiative formed by The American Journalism Project and a coalition of Ohio-based organizations like the Cleveland Foundation, the John S. And James L. Knight Foundation, Sisters of Charity Foundation, the Visible Voice Charitable Fund, and the Char and Chuck Fowler Family Foundation — has raised over $5.8 million in funding aiming to be a trusted source of daily news and information for Greater Clevelanders.Lila has incredible perspective working through all of the challenges that come with starting a newsroom from scratch with real understanding of the Cleveland nuance — very much enjoyed hearing her thoughts on the whole endeavor and the implications this can have for Cleveland! Please enjoy my conversation with Lila Mills!--Learn more about Signal ClevelandLearn more about the American Journalism ProjectConnect with Lila Mills on LinkedInFollow Signal Cleveland on Twitter @signalclevelandFollow Signal Cleveland on Instagram: https://www.instagram.com/signalcleveland/--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Sep 29, 2022 • 49min
#88: Anne Skoch (Anne Cate)
Lay of The Land's conversation today is with Anne Skoch — Founder and CEO of Anne Cate. Anne Cate is a made‐in‐America accessories brand and manufacturing firm specializing in skyline silhouette purses and pillows. A proud Kent State graduate and Clevelander, she has scaled her business from a sewing machine in her dorm room to a manufacturing studio, employing a team full time to create success with their hands. More than just made in America — Anne Cate is made in Cleveland where the production staff sews every product.Anne Cate sells in over 150 small and large stores across the country, works with corporate clients such as Hulu and Keybank, and distributes thousands of products monthly through their site, AnneCate.com. Anne’s favorite part of her job is bringing joy to her customers through her products. To her customers, the products are more than just a purse or a pillow; they tell a story that is unique to each person.Anne has been featured as one of Wawak's 2020 Finest Designer's and Sewists, honored as a 2021 Northeast Ohio Top 25 Under 35 Movers & Shakers, graduated from the Goldman Sachs 10,000 Small Businesses Program, received the 2021 Best of Cleveland award, and featured as a 2021 Notable Entrepreneur in Crains Magazine.With that, I loved learning about Anne’s perspective on how to marry art and business and pursue your passion as a profession — please enjoy my conversation with Anne Skoch.--Learn more about Anne CateFollow Anne Cate on Instagram: https://www.instagram.com/annecate/Follow Anne Cate on Twitter @shopAnneCateConnect with Anne Skoch on LinkedIn--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Sep 22, 2022 • 1h 2min
#87: Sherrill Paul Witt (Lolly The Trolley)
Lay of the Land's conversation today is with Sherrill Paul Witt — founder of Lolly The Trolley.A beloved icon since 1985, Lolly the Trolley is itself a moving local gem, covering 3.1 million miles during its 37 years on the road where they had as many as 15 trolleys with about 150 people working there.When the company was started, Cleveland didn't have the sites and tourist attractions that are known by residents and visitors alike — at that time Sherrill took a chance and provided Clevelanders and tourists with a new way to experience the city that was in the early stages of rebirth.Lolly the Trolley became a rolling ambassador for the city, offering vantages and sightseeing for visitors and residents helping many — myself included — get to know Cleveland much more intimately and create lasting memories.After almost 40 years of running the business, Sherrill and her co-founder Peter Paul decided to permanently close the company in May of 2022. It was a privilege to hear Sherrill’s reflections on the journey and the evolution of Cleveland throughout that time and how their tours affected so many from around the country and world — from brides to students to sports fans to tourists to locals. Please enjoy my conversation with Sherrill Paul Witt--Learn more about Lolly the Trolley--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Sep 15, 2022 • 1h 3min
#86: Dallas Hogensen (Felux)
Our conversation today is with Dallas Hogensen.Dallas is the CEO of Felux — making steel sexy since 2019 — which was established by a team of steel and technology experts to create the world’s largest operating platform and marketplace to help solve commerce for the steel industry.Having raised over $24 million since inception — under Dallas’ leadership, Felux has grown exponentially over the last few years in their effort to digitize the $2 trillion traditional, paper-based steel industry as they’ve built out their platform to manage the entire steel sourcing process — from procurement to logistics and financing — facilitating many hundreds of millions in transactions.Dallas joined Felux after a decade building and scaling companies. His previous work includes co-founding Liveli and Signal HQ (which were acquired in 2016 and ’20, respectively), plus two top sales jobs at Lyft where he led Lyft Business to become a billion-dollar run rate business unit.Dallas has deep and insightful perspective on marketplaces, the challenges of company building, and the importance of culture — this was one of my favorite conversations to date and I hope you all enjoy it as well.--Connect with Dallas Hogensen on LinkedInFollow Dallas Hogensen on Twitter @dallashogensenLearn more about Felux--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Sep 8, 2022 • 40min
#85: Shawn Rech (Transition Studios, AGTV & TruBlu)
Our conversation today is with Shawn Rech, a Cleveland-native and Emmy Award-winning producer and director who's created over 200 episodes of television programs that are currently licensed around the world and several films that have appeared on Showtime, Starz and Netflix.Shawn's first film — A Murder in the Park — was named one of TIME magazine's “15 Most Fascinating Crime Stories Ever Told.”In addition to the hundreds of hours of television programs and documentaries he has directed and produced through Transition Studios, where he serves as CEO and co-founder, he also is the founder of two boutique streaming services, AGTV and TruBlu — where he is focused on offering low-cost streaming services featuring factual programming and helping to grow Cleveland's permanent media industry.I really enjoyed working through Shawn’s perspective on the importance of factual programming and positively affecting history through truth-telling and documentary production — please enjoy my conversation with Shawn Rech--Connect with Shawn Rech on LinkedInLearn more about Transition StudiosLearn more about AGTVFollow Shawn Rech on Twitter: https://mobile.twitter.com/shawnrechFollow Transition Studios on Twitter: https://twitter.com/transitioncleFollow AGTV on Twitter: https://twitter.com/gospel_american--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/


