Business Strategy for CPA's

If in 2019, you're feeling beat down by a work project, queue up this episode for some instant encouragement. 

Time to step away from the mic and spend time with family. My 3-year old girl sings you a lil' song about reindeers, and sends you kisses.

Are you a self-proclaimed "great multi-tasker?" Then you will want to listen to this episode, where I guinea pig myself with 4 tasks that I try to run simultaneously.  Laugh along as I jumble up 4 tasks that I can hardly get in the right order. I hope that after this episode, you are convinced that serial monotasking is a time-saver. 

We all have a voice (or voices!) in our head that tell us all kinds of lies and old stories. In this episode I share 10 common lies and stories I hear just while being out in the world. Chances are, you hear some of these too.  I hope that one or two of these trips your radar and makes you reflect, and helps you see something more clearly. 

In this episode, I speak with 7 guests from Biz Chix Live, a conference for women entrepreneurs, held annually in Irvine, CA and hosted by Natalie Eckdahl.  These women have successful businesses and I wanted to hear from them what their main takeaways were from the conference. Many of them talked about how attending helped them shift their view of what was possible in their businesses in 2019.  Here they are, in order of appearance: Nikki Rausch, Your Sales Maven: https://yoursalesmaven.com/ Amanda Berlin, with the Empowered Publicity Podcast: https://amandaberlin.com, https://amandaberlin.com/thepodcast/ Jamie Lieberman, Hashtag Legal: https://www.hashtag-legal.com/ Betsy Walling Furler: https://medium.com/@betsyfurler Debbie Gonzales, Guides by Deb, the Debcast, & Girls with Guts: http://www.debbiegonzales.com/the-debcast-podcast/ Jaime Slutzky, Tech of Business & Tech of Business Podcast: https://techofbusiness.com/, https://techofbusiness.com/episodes/ Hunter Clarke Fields, Mindful Mama: https://www.mindfulmamamentor.com/ What was your takeaway from this episode? Come share in the She Thinks Big private Facebook Group.  It’s free, and it’s the best place to be if your big ideas need airtime and support to grow.

I coach Jeannine Widmann, the VP of Human Resources and People Management at a software start-up, around Imposter Syndrome, holding back, and speaking from a place of knowing, truth, and power.  As a woman at a roundtable of men, she sometimes finds herself challenged by her own stories around the importance of her work and her view of the landscape. In this episode we explore and separate truth from fiction, helping her find clarity around what to say, and how to say it, so that it aligns with who she is: an intelligent, perceptive woman with an important project to implement.  Without making anyone wrong, we discuss how sometimes as women, we devalue our own work and our own importance, when what is needed is exactly the opposite.  What are you holding back on, that isn’t aligned with your big dreams? You can share in the Facebook group for Big Thinkers - join here.

This episode is for those of you who have money challenges in your business. I know there are a lot of you because I talk to you and I hear the things that you say about your books, about what you don’t know about your books, about the messiness of your books, about your money and your mindset, and the fear that you have around money, the shame that some of us have around money, the embarrassment around asking, the beliefs that we have around "I’m no good at numbers" and "I suck at math." And what to do when you have messy books, how to handle and hire a better bookkeeper, and how to understand your Profit and Loss.

If you find yourself knowing you could be playing a bigger game, but perhaps only vaguely aware of how you are thinking and playing small, this episode will help you step up and out. Here are 9 ways we think and play small, and what it looks like to play bigger. 1. Overcomplicating & making projects too big and too hard 2. Endless editing and perfectionisting 3. Omitting Your Story 4. Uptalk, Sing-song, sounding like everything is a question 5. Talking too fast 6. Minimizing words, like "sorry, just" and asking permission when it's not needed 7. Shoulders slouching or forward, chest caving in 8. Hiding behind hair, clothes, makeup, sunglasses 9. Not showing up at all Download the 9 Keys to Thinking and Playing Bigger worksheet here, so you can spot the places you are playing small and make choices for how to play bigger. What was your takeaway from this episode? Come share in the She Thinks Big private Facebook Group.  It’s free, and it’s the best place to be if your big ideas need airtime and support to grow. Books: Tara Mohr: Playing Big Work with Geraldine: Strategy Session 1:1 Coaching

If you forgot to pick up your copy of Algal Research, you might have missed that microbiologist Carrine Blank made an important discovery in 2016 - namely, that the genome sequences of certain cyanobacterial species contained predicted chitin metabolizing genes.   That’s right. In this episode I take you on a wild scientific ride. If you took molecular biology, it will come in handy today! This discovery means allows Carrine to grow algae using products from 2 different waste streams: A polymer called chitin, which is a material used by crustaceans and mushrooms in their shells and cell wall structure. Waste water with dissolved phosphorus. The algae turn all this into 2 viable market products: Astaxanthin, which can be used for it’s red dye or antioxidant properties. Biofuel - as a replacement for fossil fuel. while cleaning the phosphorus from the water. If you get lost in the science, don’t worry - I throw you a rescue line with a simple explanation of the whole system part-way through this conversation. The implications of Carrine’s discovery are far-reaching -- I thoroughly enjoyed hearing about this discovery, where she might take it, and what other developments and technologies may eventually spring from it. What was your takeaway from this episode? Come share in the She Thinks Big private Facebook Group.  It’s free, and it’s the best place to be if your big ideas need airtime and support to grow. Connect with Guest www.carbonnutra.com carrine.blank@carbonnutra.com Work With Me Strategy Session 1:1 Coaching

Today I pass the mic to Jodi Flynn of the Women Taking the Lead podcast. With this podcast I want to flesh out what it is to think and play big, so that women all around the world can step more fully into their authenticity and power. We talk about adopting a mindset of moving your fear out of the way, or at least, befriending it; learning and practicing shifting into this space so that it becomes the default space to operate in, rather than spending most of our time pushing and dragging fear around. My ask of the She Thinks Big community is to be willing to step forward again and again, even when you are scared. This world needs you to show up. My vision is one where women around the world can speak and tell the truth - even if there may be reprisals. With #MeToo lifting us all, it has become abundantly clear that we can speak and be heard. Listeners, please share your takeaways in the Facebook Group. I really do want to know what stood out to you from this episode. You can connect with Jodi at jodi@womentakingthelead.com You can find her podcast on iTunes and on her website at womentakingthelead.com. Here is the Women Taking the Lead Facebook Group