

A Journalist's Guide To AI
ProfYumi
A Journalist’s Guide to AI helps journalists, PR pros and media creators use AI without losing their voice. Hosted by professor and coach Yumi Wilson, each episode offers practical tips, real prompts, and ethical strategies using tools like ChatGPT, Otter.ai, and Perplexity. Learn how to write smarter, research faster, and stay human in a tech-driven world. Produced in partnership with Saspod. Subscribe for weekly insights that keep you sharp, creative, and ahead of the curve.
Episodes
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Nov 6, 2024 • 48min
Pete Pachal on How AI Will Change Journalism
In this episode of the AI and Journalism podcast, host Yumi Wilson interviews Pete Paschal, the founder of Media Co Pilot. Pete shares his extensive experience as a tech journalist, having worked at influential publications like Mashable and PC Mag. He discusses how his time at these organizations shaped his understanding of technology's role in society, particularly as it relates to AI.
Pete explains how his work at CoinDesk, where he explored the use of AI in media, led him to launch Media Co Pilot, a platform dedicated to understanding AI's impact on the industry. He emphasizes the importance of using AI as an assistive technology for journalists, rather than a replacement for human judgment and creativity.
The conversation covers a range of topics, including the ethical considerations around AI's use in media, the potential impact of antitrust cases on the industry, and predictions for the future of journalism in the age of artificial intelligence. Pete also provides recommendations for specific AI tools that can be beneficial for journalists, such as ChatGPT, Claude, and Opus Clip. Moments: 0:06:26 Pete discusses his experience at CoinDesk and how it shaped his understanding of AI's impact on media. He describes how the company explored the use of AI, particularly in the wake of the FTX scandal, and developed internal guidelines and use cases for the technology. 0:14:48 Pete explains how the definition of journalism may not change, but the skills and expectations around it will. He emphasizes the importance of journalists developing AI skills and using the technology as a tool to enhance their work, rather than as a replacement for human judgment and creativity. 0:30:32 Pete predicts how Google's antitrust battles could impact the media industry. He suggests that the potential split of the company could lead to a more balanced power dynamic between media companies and tech giants, potentially increasing the value of media content and the democratization of AI technology.Best Quotes:
"AI can't do that. What AI is really good at, though, is what I would declassify as aggregation.""Just because an AI can do something in most cases, it doesn't necessarily mean it should in all cases.""The age of aggregation can start to be more and more offloaded to machines, and then reporters are then tasked with and challenged to go out and do real reporting."Resources Mentioned:
Semaphore/) - A platform that helps reporters find information on their beats across the world.Yes, CEO/) - An app that creates AI-generated headlines and descriptions for articles.Perplexity/) - An AI-powered search engine that shares revenue with publishers.Legitimate/) - A platform that provides verified profiles for journalists and AI tools for their work.Otter/) - A transcription tool with AI features.Rolly/) - A database of expert sources for journalists.Opus Clip/) - A tool that creates clips of the most interesting parts of a podcast.Learn More About Pete:
Website: mediacopilot.ai/)Newsletter: mediacopilot.substack.com/)Email: pete@mediacopilot.aiSupport Yumi Wilson:
Rate and review the podcast on your preferred platformVisit yumiwilson.me/) to subscribe to the newsletterConsider supporting the podcast on Patreon Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU

Oct 30, 2024 • 48min
Using AI and Technology for Social Change in Cuba with José Nieves of El Toque
Host: Yumi WilsonGuest: José Jasán Nieves Cárdenas, Editor-in-Chief of El Toque and ICFJ Knight FellowSummary:In this episode of AI and Journalism, I sit down with José Jasán Nieves Cárdenas, the editor-in-chief of El Toque, an independent digital media outlet based in Cuba. José, an ICFJ Knight Fellow, shares fascinating insights into how his team leverages artificial intelligence to navigate the complex landscape of Cuban media and society.We explore El Toque's groundbreaking work in using AI and data journalism to illuminate critical issues in Cuba, from tracking the black market exchange rate to documenting the stories of Cuban migrants. José discusses the challenges of operating as an independent media outlet in Cuba, including government pressure and the need for innovative approaches to gathering and presenting information.Throughout our conversation, José emphasizes the importance of using technology for reporting and as a tool for social impact, citizen empowerment and preserving human dignity. His stories highlight how AI and journalism can work together to create meaningful change despite significant obstacles. Highlights:El Toque innovatively uses AI to track Cuba's black market exchange rate, transforming social media data into real-time financial insights for Cuban citizens.The personal and professional challenges faced by El Toque's team include government attempts to discredit their work and concerns for personal safety. Insight into El Toque's award-winning transmedia project that engaged the public and sparked debate about Cuba's constitutional reform.José's role as an ICFJ Knight Fellow and his focus on creating sustainable models for media operating in exile.Best Quotes:On Empowering Cuban Citizens Through Legal Education: "We need to challenge that narrative. We need to start to say that people, look, you need to understand the laws. To change the law, you need to first understand the law, and you need to know your rights, or you need to know that you don't have rights."On the Human Aspect of Data Journalism: "Those numbers are people, and they had history and panic. So we create, like a memorial of the Cuba migrants that die in the fruit to reach the US."On Using Technology as a Memorial and Tool for Finding the Disappeared: "We want also to use this as a memorial to keep the memory of these people alive, also as a tool to help to find people disappear because it's happiness. Are people that haven't been found, so you're still looking for them."Resources and Links:El Toque WebsiteFollow El Toque on Twitter: @eltoquecomICFJ Knight FellowshipsLearn More About José Nieves and El Toque:Follow José on Twitter: @jnieves90El Toque's Facebook PageTo Learn More About Me and Support the Show:Visit my website: yumwilson.mePlease support us on Patreon: patreon.com/aiandjournalThank you for listening to AI and Journalism. Please subscribe and leave a review, as your feedback helps us reach more listeners and continue to bring you these important conversations. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU

Oct 23, 2024 • 50min
David Byrne: How TrustRaise is Revolutionizing Digital Advertising and AI in Journalism
David Byrne brings over 16 years of experience in digital advertising at giants like Google, Spotify, and TikTok. Now, as the driving force behind TrustRaise, he's pioneering efforts to create a trustworthy and sustainable digital ads ecosystem. TrustRaise empowers businesses to build accountability and mitigate risks while safeguarding their brands in the ever-evolving digital space.In this episode, David explores critical issues like privacy invasion and identity theft, particularly as AI companies use publicly sourced data for training. We also explore the concept of digital twins and discuss how journalists can reclaim ownership of their content and digital identities.The conversation highlights the importance of making AI tools accessible and affordable for journalists worldwide, focusing on platforms like Legitimate, which supports remote journalists. We also discuss the role of trust in media, the efforts of organizations like ZEFR in combating misinformation, and the challenges of funding quality journalism in an era of declining ad revenue.David shares his unique approach to overcoming public speaking fears and a humorous story about a name mix-up at a hotel. Tune in for a thought-provoking discussion on the intersection of AI, trust, and journalism. Don't forget to subscribe for more episodes and updates on upcoming webinars!Key Topics:01:53 - Introduction to David ByrneWe kick off the episode by introducing David Byrne, detailing his extensive background in digital advertising at major companies like Google, Spotify, and TikTok. Now the founder of TrustRaise, David focuses on building trust and safety in digital advertising. The conversation begins with his career transition and what led him to start TrustRaise.05:10 - The Mission of TrustRaiseDavid delves into TrustRaise's core mission, explaining how the company is dedicated to creating a trustworthy and sustainable digital ads ecosystem. He discusses the tools and strategies they use to help businesses mitigate risks and safeguard their brands. This section also covers how TrustRaise is positioning itself as an industry leader in addressing brand safety challenges.09:15 - Collaborating with Journalism OrganizationsDavid shares how TrustRaise collaborates with various journalism organizations to enhance brand safety and credibility. He discusses the challenges journalists face in the digital age and how TrustRaise supports them in maintaining their integrity while leveraging digital advertising.13:59 - Empowering Journalists and Building Online CredibilityThe conversation shifts to how TrustRaise empowers journalists, particularly those in remote or underrepresented areas, by providing tools and resources to enhance their online credibility. David emphasizes the need for accessible and affordable AI tools to help journalists protect their digital identities.17:49 - Digital Twins and AI's Impact on Digital IdentityDavid introduces the concept of digital twins—AI-generated replicas of individuals' online presence—and discusses the implications for privacy and identity. He expresses concerns about AI companies using publicly sourced data to create these digital twins without consent, leading to potential identity theft and privacy invasions.22:01 - Global Accessibility and Affordability of AI for JournalismThe discussion moves to the global reach of AI tools in journalism and the barriers preventing many journalists from accessing these technologies. David highlights platforms like Legitimate, which are making strides in democratizing AI for journalists worldwide.26:48 - TrustRaise’s Partnership with ZEFRDavid explains TrustRaise's collaboration with ZEFR, which specializes in content targeting and brand safety. This partnership enhances TrustRaise's ability to combat misinformation and protect brands in the digital space.31:01 - The Importance of Funding Quality JournalismThis segment addresses the critical issue of funding in journalism. David shares his thoughts on how declining ad revenue impacts journalism quality and the need for alternative funding models like subscriptions and public funding.34:34 - Diversifying Revenue Streams for Sustainable JournalismDavid discusses the need for multiple revenue streams to sustain journalism today. He suggests combining traditional advertising with newer models like Patreon subscriptions and public funding to create a more resilient financial foundation.38:09 - The Significance of Personal Brand TrustThe conversation shifts to the importance of personal brand trust in the digital age. David emphasizes that trustworthiness often outweighs technology and shares examples of how authenticity and transparency are crucial for journalists.40:57 - How Stand-Up Comedy Improves Storytelling SkillsDavid shares how his experience with stand-up comedy has helped him build confidence and refine his storytelling skills, drawing parallels between comedy and public speaking.45:11 - Key Topics from the Brand Safety SummitDavid recaps key discussions from the recent Brand Safety Summit, highlighting the growing concerns around AI-driven content and its ethical implications.48:13 - The Hotel Mix-Up StoryThe episode concludes with a humorous story about a hotel mix-up involving David's name, adding a personal touch to the conversation.Best Quotes:AI and Digital Privacy:"Imagine coming home to find someone had taken photos of everything in your house, planning to replicate it down the street. This is akin to what AI does with your digital presence."— Dave Byrne (00:18:34 - 00:19:05)Access to Quality Journalism:"The most underappreciated journalists are those on the ground in remote areas, working tirelessly to tell the local stories that matter."— Dave Byrne (00:24:28 - 00:24:49)The Impact of Defunding News:"Defunding news is empowering the creation of an internet filled with substandard content, as newsrooms set the highest standards for publication."— Dave Byrne (00:31:14 - 00:31:34)The Risks of Public Funding Alone:"My concern with public funding is that it often becomes tragically politicized."— Dave Byrne (00:36:16 - 00:36:24)Additional Information:Explore TrustRaiseFollow David Byrne on LinkedInLearn more about the Brand Safety SummitCall to Action:To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at Patreon.Stay tuned for more insightful episodes exploring the intersection of AI and journalism. Subscribe to my newsletter at yumiwilson.me and connect with me on LinkedIn and other social media channels to stay updated on the latest offerings and coaching opportunities. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU

Oct 16, 2024 • 41min
How the Baltimore Times is Using AI to Engage Communities: Paris Brown Shares Her Strategy
Highlights:Harnessing AI to Enhance Local Journalism[00:02:19] Paris Brown shares how the Baltimore Times uses AI for tasks like transcription, spell-check, and digital content management, enabling the team to focus on community engagement and in-depth reporting.The 'Petals of Resilience' Project: A Case Study in AI Innovation[00:07:23] An exploration of how AI, VR, and AR bring the history of Black bicyclists in Baltimore to life, creating immersive experiences that engage diverse audiences.Navigating Ethical Challenges in AI[00:05:02] The conversation covers ethical considerations of AI in journalism, including transparency, responsible use, and maintaining traditional journalistic standards.Forming Strategic Partnerships to Drive AI Initiatives[00:22:59] Paris discusses how collaborations with tech companies enable the Baltimore Times to experiment with AI-driven projects like Zing Frog AI, enhancing their content and community impact.Future-Proofing Journalism Through Technology[00:31:12] Paris outlines strategies for engaging younger audiences, creating new revenue streams, and sustaining local news through innovative technologies.Advice for Journalists Entering the Digital Age[00:34:21] Paris offers practical advice on leveraging technology, maintaining integrity, and using social influence positively.Top Quotes:"AI is a tool that can help us be more efficient, but it can't replace the human element that makes local journalism so vital."Paris Brown [00:05:30]"Small newsrooms have the agility to experiment and innovate without the red tape of larger organizations."Paris Brown [00:02:42]"We’re not just using AI to tell stories; we’re using it to create experiences that connect with our community in new and meaningful ways."Paris Brown [00:07:50]Resources Mentioned:Petals of Resilience ProjectGoogle News InitiativeKnight Foundation's AI and Journalism ReportConnect with Paris Brown:Twitter: @ParisBrownLinkedIn: Paris BrownEmail: parisbrown@baltimoretimes.comConnect with Yumi Wilson:Website: yumiwilson.meTwitter: @YumiWilsonLinkedIn: Yumi WilsonPatreon: Support the AI in Journalism Podcast Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU

Oct 9, 2024 • 50min
How to Leverage AI Tools Without Losing Your Authentic Voice with Dave Isaac
In this episode, Yumi Wilson and Dave Isaac discuss the best practices for using AI tools like ChatGPT, Grammarly, Otter.ai, and Claude to enhance journalistic workflows without compromising authenticity. They explore how AI can handle tedious tasks, help with customization, assist in fact-checking, and to improve content creation—all while ensuring the human touch remains integral to the storytelling process.Highlights:[00:00:00] Introduction: Yumi welcomes Dave Isaac back to the show and sets the stage for discussing AI in journalism.[00:01:16] Optimizing Workflow: How AI tools can automate repetitive tasks, such as drafting newsletters and transcribing interviews, while keeping creative control.[00:05:24] Customizing AI Tools: Tips on using custom instructions to align AI-generated content with your style and audience.[00:11:22] Verifying AI Outputs: Importance of fact-checking AI-generated content to avoid inaccuracies or fabricated quotes.[00:22:33] Future of AI in Content Creation: Discussing the evolution of AI tools, the challenges of maintaining authenticity, and the role of journalists in the AI-driven world.Best Quotes:1. "People often go for the home run... You don't need that. Take some singles and doubles, play small ball." — Dave Isaac on using AI tools efficiently without over-reliance.2. "Thank goodness that you have a fact-checking process."* — Dave Isaac emphasizes the critical role of verifying AI outputs.3. "AI offers incredible potential for journalists and communicators, but it's not a magic solution." — Yumi Wilson on the need for responsible AI use.Resources Mentioned:ChatGPTGrammarlyOtter.aiClaude by AnthropicLegitimate.netYESEO by Ryan RestivoMonica AICall to Action:Connect with Yumi:
For more insights on leveraging AI in journalism and personalized coaching to maintain your authentic voice while using AI tools, visit yumiwilson.me. You can also join Yumi's free webinars or book a one-on-one coaching session to take your content strategy to the next level.To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at Patreon. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU

Oct 2, 2024 • 56min
Trust Your Voice: Olivia Smith on Her Path from Teen Reporter to Embracing AI in Modern Journalism
In this episode, Emmy Award-winning journalist Olivia Smith shares her journey from a teenage reporter to a leading expert in next-generation storytelling at Disney and ABC News. Olivia discusses the importance of solid storytelling in the age of AI, offers practical advice for young journalists to overcome fears, and explores innovative techniques using drones and 360 cameras. She also highlights the evolving role of AI in journalism education, emphasizing ethical considerations and transparency. Olivia talks about launching her consulting business to help professionals improve their on-camera presence and provides tips on leveraging social media to build a brand. Finally, she looks ahead at the future of journalism, affirming that AI is here to stay and encouraging journalists to learn and adapt.Episode Highlights:0:00 – Introduction: Yumi Wilson introduces Olivia Smith, an Emmy Award-winning journalist and AI enthusiast who has led innovations in storytelling at Disney, ABC News, and more. Olivia now teaches at USC Annenberg and runs Media Consulting Coaches.2:20 – Career Beginnings: Olivia shares how her journalism journey began with a front-page expose at age 15. She emphasizes the irreplaceable value of good storytelling in the age of AI.5:26 – Advice on Overcoming Fear in Journalism: Olivia discusses common fears among young journalists about approaching strangers and provides practical tips on finding stories organically.11:11—Innovative Storytelling Techniques: Olivia talks about experimenting with 360-degree cameras and drones at Disney and ABC News, highlighting the importance of adapting to new tools and technologies.17:14 – Debating the Need for a Journalism Degree: Olivia shares her thoughts on whether a college education is necessary for a journalism career, advocating for various paths to learning and emphasizing the importance of ethics and writing skills.21:49 – Role of AI in Journalism Education: Olivia explains AI's crucial role in journalism education and newsroom practices over the next decade, stressing the importance of ethical guidelines and transparency.28:41 – Founding Media Consulting Coaches: Olivia talks about starting her consulting business with her husband to help professionals improve their on-camera presence and content creation skills.43:27 – Adapting to Social Media: Olivia offers insights into how journalists can leverage social media to build their brands and reach a wider audience, emphasizing the importance of finding a focus and being consistent.53:37—Future of Journalism: Olivia predicts that AI is here to stay and encourages journalists to learn about AI tools to remain relevant in the industry. She also reflects on what might come next in the tech revolution beyond AI.Three Best Quotes:On Storytelling: “Stick with the storytelling, stick with the reporting, and it's really going to shape you as a journalist. Good stories can’t be replaced by machines.” (Timestamp: 2:45)On Overcoming Fear: “Have faith in yourself. It's scary at first, but if you see someone you want to approach, just take a deep breath and go for it. Be polite, smile, and 99% of the time, they will be receptive.” (Timestamp: 7:14)On AI in Journalism: “AI can be like your coworker—something you can work with, but not something that should do your work.” (Timestamp: 24:02)Links to Resources:Olivia Smith's LinkedIn: Olivia Smith on LinkedInMedia Consulting Coaches: Visit Media Consulting CoachesOlivia's Blog - Get Savvy with Social: Read Olivia’s BlogPoynter Institute on AI Ethics: AI Ethics for NewsroomsConnect with Yumi:Yumi Wilson on LinkedIn: Yumi Wilson on LinkedInPodcast Website: AI in JournalismNOTE: Credit to Otter.AI and ChatGPt for helping me write show notes a fraction of the time! Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU

Sep 25, 2024 • 48min
Overcoming Adversity: AJ Green's Journey from Paralysis to AI Trailblazer
In this episode, Yumi Wilson welcomes AJ Green, a former Olympic weightlifter who pivoted to the world of AI after a debilitating injury. AJ shares his inspiring story of how he discovered the power of AI and went on to found AI Advantage Agency, a company dedicated to making AI accessible and affordable for startups, small businesses, and minority-owned enterprises.Highlights:AJ's personal experience with paralysis and rehabilitation led him to discover AI's potential in biomedical applications and accessibility.He obtained over 15 AI certifications in six months and immersed himself in online communities to understand technology usage.AI Advantage Agency creates custom AI solutions and chatbots prioritizing data privacy and ethical practices.Emotional intelligence is crucial in AI-powered interactions; AJ's team developed a therapy chatbot for veterans.AJ is committed to supporting minority-owned businesses and startups through partnerships with government organizations and foundations.He offers insights into GPT-4's capabilities, advancements in multi-modal AI, and Meta AI's open-source initiatives.Best Quotes:"This was the Biggest Shift Ever. Prior to 2022, I never thought that I possessed the capabilities or the intelligence to be in technology.""I actually looked at AI as the great equalizer for startups, small businesses, and minority-owned businesses.""The goal is, how can I scale my output while still remaining my genuine self, and, you know, human level of creativity?"More Information:AJ Green's AI Advantage Agency: https://www.aiadvantageagency.com/Yumi Wilson's Website: https://www.yumiwilson.me/Upcoming Webinar: "3 Easy Ways to Optimize Your LinkedIn Profile Using AI Tools"GPT-3 (OpenAI's language model): https://openai.com/blog/gpt-3-apps/Hume AI (emotional intelligence API): https://www.hume.ai/SEMrush (SEO and content marketing tool): https://www.semrush.com/Meta AI (open-source AI initiatives): https://ai.facebook.com/Liam Otley (AI influencer and community): https://www.youtube.com/c/LiamOtleyLizard AI (AI community and resources): https://www.lizard.ai/Call to Action:If you're a startup, small business, or minority-owned enterprise looking to leverage AI in your operations, visit AJ Green's AI Advantage Agency at aiadvantageagency.com. They offer custom AI solutions to help businesses of all sizes harness the power of artificial intelligence.To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at patreon.com/AIProfYumi.Stay tuned for more insightful episodes exploring the intersection of AI and journalism. Subscribe to the podcast and connect with me on LinkedIn and other social media channels to stay updated on the latest offerings and coaching opportunities. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU

Sep 18, 2024 • 28min
Supercharge Your LinkedIn Profile with AI ... or not!
In this episode, AI in Journalism Host Yumi Wilson discusses the importance of optimizing your LinkedIn profile to enhance your personal brand and career success in the media industry. She provides practical tips and insights on crafting a compelling headline, effectively showcasing your job experience, and leveraging AI tools to streamline the profile optimization process.Highlights:[0:03:06] Yumi explains the concept of an authentic personal brand, emphasizing that it's not just about what you say you do, but how people feel about you when you're not in the room.[0:07:58] Yumi highlights the benefits of optimizing your LinkedIn profile, including increased discoverability, job opportunities, and the ability to build your brand as a thought leader in your field.[0:23:21] Yumi introduces the use of AI tools as a "game changer" in personal branding and LinkedIn optimization, emphasizing that these tools are meant to enhance your brand, not replace it.Best Quotes:"It's the feeling that you leave.""LinkedIn provides a platform where it's okay to talk about your expertise, it's encouraged.""AI is a tool to enhance your brand, not replace it."Resources:Yumi Wilson's website: Yumiwilson.meRegistration for the free webinar on September 26: Yumiwilson.meCall to Action:1. Review your current LinkedIn profile and identify areas for improvement.2. Register for Yumi's free webinar on September 26 to learn how to use AI tools to optimize your LinkedIn profile.3. Consider booking a consultation or resume/profile makeover with Yumi Wilson if you want personalized guidance. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU

Sep 11, 2024 • 36min
Unlocking SEO for Journalists: How YESEO Simplifies Search Optimization with Ryan Restivo
Episode Highlights:[00:02:15] – How AI is Used in Newsrooms Today Ryan discusses various applications of AI in newsrooms, from machine learning for content personalization to natural language processing for automated text analysis. He explains how AI tools are transforming how stories are mapped, optimized, and shared.[00:07:30] – Introduction to YESEO Ryan introduces YESEO, a free Slack app developed during the Reynolds Journalism Institute fellowship. YESEO uses generative AI to suggest SEO-friendly headlines and streamline story processing in multiple languages, including Spanish, German, and Japanese. He shares how the app differs from general AI tools by focusing specifically on newsrooms' needs.[00:15:00] – Unique Features of YESEO Ryan highlights what sets YESEO apart from other AI tools: its seamless Slack integration, multilingual support, and ability to tailor SEO suggestions to different newsroom needs, from headline generation to pre-publication analysis.[00:18:45] – User Growth and Impact Ryan shares that YESEO has been adopted by over 500 workspaces since its launch in March 2023, and thousands of stories have been optimized through the app. He emphasizes how the tool has helped large and small newsrooms improve their SEO strategies and streamline workflows.[00:30:20] – Privacy and Security Concerns Ryan addresses data privacy concerns, explaining that YESEO employs strong encryption and ensures that all data remains private to the user. This feature is crucial for handling unpublished stories and sensitive information. He details how the app is designed to protect data and maintain journalistic integrity.[00:40:50] – Future of AI in Journalism Ryan offers insights into the future of AI in journalism, predicting gradual but impactful changes in how newsrooms integrate AI tools to enhance storytelling, engage audiences, and adapt to an evolving digital landscape.[00:53:10] – Advice for Aspiring Journalists Ryan shares practical advice for aspiring journalists, emphasizing the importance of building a diverse skill set that includes digital tools, analytics, and AI-driven content strategies to stay competitive.[01:02:00] – YESEO’s Future and Staying Ahead Ryan discusses his plans for YESEO's future development, focusing on how it will continue to adapt to newsrooms' evolving needs and provide value to journalists worldwide.Guest Background:Ryan Restivo is the creator of YESEO, a Slack-based AI tool designed to assist newsrooms with SEO optimization and content processing. With over 15 years of experience in digital media, Ryan's innovative work in AI has earned YESEO a finalist spot in the 2024 Online Journalism Awards for Excellence in AI Innovation.Top 3 Quotes from Ryan Restivo:1. “It's not about replacing human judgment with AI; it’s about enhancing it with the right tools to better serve communities with accurate and timely information.”2. “Even though I don’t have a journalism degree, I’ve found my place at the table by solving problems for journalists. It’s all about finding those points where you can help people advance in their work.”3. “We’re still in the early stages, but the small steps we take today with AI could lead to massive advancements in how we deliver news and engage with communities.”Resources for Listeners:Register for Yumi's Free Webinar on Using AI to Boost Your LinkedIn Profile – Learn three powerful tips to enhance your LinkedIn profile and stand out in your industry.YESEO Website – Explore how this tool can enhance your newsroom’s SEO strategy and workflow.Knight Election Hub – Access free resources for newsrooms and journalists preparing for Election 2024.Yumi's Newsletter – Subscribe for updates on future webinars, coaching offerings, and podcast episodes.Online Journalism Awards – Learn more about the awards for which YESEO is a finalist.Engagement Opportunities:Connect with Ryan Restivo on LinkedIn to learn more about his work with YESEO and innovations in AI for journalism.Do you have questions or thoughts about today’s episode? Reach out to me on LinkedIn or leave a comment on my website! Please also leave a review or rate my show so more people can find out about it.Support Yumi on Patreon – Join my Patreon community to support the podcast and gain access to exclusive content, behind-the-scenes insights, and special perks!Stay curious and stay informed! Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU

Sep 4, 2024 • 40min
How is Legitimate.Net Using AI to Combat Disinformation and Support Local News
In this episode, Yumi Wilson interviews Caoimhe Donnelly, CEO of Legitimate, about how her platform supports independent journalists and combats disinformation. Caoimhe shares her inspiring journey from education to tech innovation, explaining how the challenges of the COVID-19 pandemic led to the creation of Legitimate.The discussion covers the suite of AI tools offered by Legitimate, which are specifically designed to enhance journalistic workflows, support local newsrooms, and incentivize news professionals. Caoimhe provides valuable insights into the ethical considerations of using AI in journalism and encourages experimentation with a critical eye.Listeners will learn about Legitimate’s partnerships with the EU, their efforts to develop a universal bio for improved source attribution, and their collaboration with universities to provide free tools and training to future journalists. This episode offers a comprehensive look at how AI can empower journalists and protect the integrity of news in the digital age.Listeners are also invited to register for Yumi’s upcoming free LinkedIn Live webinar on Sept. 26. In it, she will share three AI strategies to enhance LinkedIn profiles and elevate professional presence online. Registration is available at yumiwilson.me.Time Stamps and Key Themes:Journey from Education to Tech Entrepreneurship03:41: Impact of COVID-19 on disadvantaged schools from a teacher’s perspective.05:31: Caoimhe’s inspiration for starting Legitimate.net.Supporting Journalism in the Digital Age07:23: How Legitimate incentivizes journalists with custom-built tools to combat disinformation.AI and Technology in Journalism10:55: Overview of AI tools developed for newsrooms and journalists.16:44: Promoting author transparency across the internet.18:44: Integrating source bios into AI tools.21:04: Legitimate’s global fight against fake news.23:03: Collaboration with universities, evolving from portfolio features to student training.Supporting Local Journalism26:20: How Legitimate aids and supports local newsrooms.29:49: The mission behind providing free tools and grants to local journalists.32:02: Advice for journalists starting with AI tools.35:32: Privacy considerations and incognito mode in AI tools.37:01: Ways to support Legitimate.net.Notable Quotes:On Developing Technology for Journalists:“They [journalists] were trying to fit other pieces of technology into their day, rather than technology being built for them. And we thought, well, if we want to get journalists on board in order to combat disinformation, why not incentivize them by building all these tools?”— Caoimhe DonnellyOn Choosing a Brave Business Name:“We wanted to be the place for legitimate sources. If we're called Legitimate, then all of our journalists are, you know, legitimate journalists. So we were brave with the name.”— Caoimhe DonnellyOn Supporting Quality Journalism:“Every community deserves a news source that is reputable and reliable, and journalism really does touch on every aspect of society.”— Caoimhe DonnellyOn Collaborative Fact-Checking:“Within the fact-checking space in that EU group, there were numerous fact-checkers from different countries and communities all coming together to tackle it, because no one group can do it alone.”— Caoimhe DonnellyOn Empowering Future Journalists:“The initial concept was that our platform would serve as an archive or portfolio for students. That was attractive enough to get students to upload their work, and it’s grown from there.”— Caoimhe DonnellyAdditional Resources:Explore Legitimate’s Tools for Free: legitimate.netFollow Caoimhe Donnelly on LinkedIn: LinkedIn ProfileCall to Action:If you want to learn how AI can optimize your content and digital presence, register for my upcoming webinar, "3 Easy Ways to Optimize Your LinkedIn Profile Using AI Tools," by visiting yumiwilson.me.To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at patreon.com/AIProfYumi.Stay tuned for more insightful episodes exploring the intersection of AI and journalism. Subscribe to the podcast and connect with me on LinkedIn and other social media channels to stay updated on the latest offerings and coaching opportunities. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU


