Casual Cattle Conversations

Have you heard these myths about grazing cover crops for cattle? Myth 1: Cover crops are not profitable. Myth 2: Grazing cover crops destroys the soil. Myth 3: It's impossible to build successful partnerships with neighboring farmers for grazing cover crops. Keith Berns debunks these myths and shares an immense amount of knowledge about diversified cover crops during this conversation. In this episode, you will be able to: Discover the benefits of cover crops in cattle grazing and how they can enhance your ranching practices. Learn how to improve soil health with a variety of cover crops, leading to sustainable and long-term benefits for your cattle and land. Find out how to build profitable partnerships for grazing cover crops, increasing your ranch's profitability and sustainability. Explore the process of integrating cover crops into your cattle ranching methods for enhanced productivity and environmental stewardship. Uncover regenerative agriculture practices that not only benefit the soil but also foster a thriving community around your ranch. My special guest is Keith Berns Keith Berns, a co-owner of Green Cover Seed, has a passion for sustainable agriculture that stems from his extensive background in agriculture education and farming. His journey into cover crops began with a pivotal conference in 2006, leading to the establishment of Green Cover Seed in 2009. Keith's dedication has propelled the company to supply over a million acres of cover crop seed annually. With a keen focus on the benefits of diverse cover crop mixes, Keith's expertise in soil health and livestock grazing offers valuable insights for cattle ranchers seeking to optimize their operations through sustainable partnerships. His wealth of experience and commitment to sustainable practices make him a trusted source for those looking to maximize profitability while prioritizing environmental stewardship. The key moments in this episode are: 00:00:00 - Introduction to Casual Cattle Conversations 00:01:34 - Background and Beginnings of Green Cover Seed 00:08:33 - Benefits of Cover Crops 00:11:47 - Importance of Proper Livestock Management 00:14:08 - Mindset Shift in Implementing Cover Crops 00:14:46 - Shifting Mindset to Profitability 00:17:19 - Factors Influencing Yield Focus 00:19:30 - Enhancing Animal Performance 00:22:42 - Extending Grazing Season with Cover Crops 00:24:02 - Building Relationships for Extended Grazing 00:28:44 - Building a Successful Partnership 00:30:35 - Overcoming Reluctance and Success Stories 00:32:16 - The Mutual Benefits of Regenerative Agriculture 00:35:03 - Finding Resources and Local Support 00:37:18 - Regenerating Relationships and Communities Learn more about Green Cover Seed: https://greencover.com/ Full Shownotes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes Access FREE podcast resources: https://www.casualcattleconversations.com/podcast-coaching RancherMinds: https://www.casualcattleconversations.com/ranchermind-events

The United States beef industry is a leader in today’s world and that’s no accident. The industry is filled with proactive individuals spanning from researchers to ranchers. It’s nothing short of exciting to be an American rancher today. Amanda Radke is an example of a rancher, industry leader and innovator in the beef industry. Her experiences as a rancher and speaker allow her to see not only the challenges ranchers face today but also how they overcome them to create successful businesses that will be passed down for generations. Amanda shares her opinions about the challenges the American rancher faces today during this podcast episode. *The opinions shared in this episode are those of Amanda Radke. They are not intended to be representative of any past, current or future advertisers on the Casual Cattle Conversations podcast. In this episode, we dive into: Overcoming the Challenges: Learn how to navigate and overcome the challenges facing American ranchers in today's beef industry. Protecting Your Property: Discover the importance of private property rights in agriculture and how it impacts your ranching business. Connecting with Consumers: Uncover the power of direct-to-consumer beef marketing and its potential impact on your profitability. Navigating Government Mandates: Understand the impact of government mandates on ranching and how to adapt to these changes. Empowering Young Ranchers: Explore innovative strategies for young ranchers entering the industry and how to carve out a successful path in beef cattle production. My special guest is Amanda Radke Amanda Radke is a fifth-generation rancher from Mitchell, SD. Alongside her husband, Tyler, and their four children, they operate Radke Land & Cattle, an Angus and Limousin seedstock operation. She’s the host of “The Heart of Rural America” podcast and radio show, a syndicated columnist, a western retailer, a consultant with CK6 Consulting, co-owner of the new beef auction company, Bid on Beef, and a children’s book author focused on promoting ag literacy in schools. She currently serves as an appointee on the National Agriculture Campaign Advisory Council, where she provides industry insights to the U.S. House of Representatives Agriculture Committee. Learn more about Radke at www.amandaradke.com. The key moments in this episode are: 00:00:00 - Introduction to Casual Cattle Conversations 00:03:41 - The Spirit of the American Rancher 00:06:41 - Amanda's Role in Helping Ranchers 00:10:30 - Challenges Faced by American Ranchers 00:13:53 - Impact on Rising Generations 00:14:28 - Embracing Innovation in the Cattle Industry 00:15:21 - Navigating Challenges and Opportunities 00:16:47 - Creating Value for Consumers 00:21:40 - Empowering Proactive Action 00:26:58 - Challenges of Land Use and Environmental Impact 00:28:47 - Future of Carbon Metrics 00:29:48 - Holding the Line 00:31:28 - Finding Common Ground 00:32:37 - Industry Unity 00:34:24 - Igniting Patriotic Spirit Learn more about Breedr: https://www.breedr.co/ Learn more about Green Cover Seed: https://greencover.com/ Learn more about RancherMinds: https://www.casualcattleconversations.com/ranchermind-events Learn more about Podcast Coaching: https://www.casualcattleconversations.com/podcast-coaching

In an industry where it seems large-scale operations often dominate, a refreshing story emerges from the heart of San Diego County. Alli Fender, a dynamic force within the beef industry, invites you to explore the boundless potential of small-scale cattle ranching. Alongside her husband Bryce, Alli has forged a path that defies conventional wisdom, leveraging the inherent advantages of their small operation to craft a truly remarkable success story. Alli's infectious enthusiasm captivates, as she recounts the pivotal moments that ignited their journey – a gift of ten heifers that has turned into a direct-to-consumer beef business, ranch-to-table dinners, picnics and tours. What began as a humble endeavor has blossomed into a multifaceted enterprise, fueled by an unwavering commitment to serving the local community and remaining profitable as a business owner.  Strategies for leveraging your operation's size to foster meaningful connections with customers Insights into curating a genetically superior herd tailored to your unique goals Tips for diversifying your revenue streams through immersive on-farm experiences The art of pivoting: embracing change and seizing opportunities as they arise Whether you're an aspiring rancher seeking inspiration, a seasoned producer in search of fresh ideas, or simply someone captivated by the stories that shape our food systems, this episode promises to leave you with a renewed appreciation for the art of small-scale cattle ranching and the visionaries who breathe life into it. Immerse yourself in Alli's world, and let her contagious spirit ignite your own journey towards a more profitable, community-driven future in agriculture. 00:00:00 Exploring Management Practices in the Beef Industry 00:02:23 Upgrading Genetic Potential for Efficiency 00:05:08 Building Community Trust through Social Media 00:05:48 Diversification into Black Angus Herd and Farm Events 00:09:27 Expanding Business Strategy to Farm-to-Table Events 00:09:46 Thinking Outside the Box in Business 00:12:01 Diversifying Business Strategies 00:13:14 Greencover Seed Promotion 00:14:12 Transition from Large to Small Scale Farming 00:16:14 Advantages of Small-Scale Operations 00:19:47 The Importance of Shipping in the Beef Industry 00:20:52 Passion for Sharing the Beef Industry Story 00:23:39 Defending California's Agriculture 00:24:56 Parting Thoughts: Eat Beef Links: https://flyingfranch.org/  Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources    The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

Scott Sandquist, is a trailblazer who is reshaping the local meat processing landscape in a rural community. In this conversation, Scott shares the challenges and rewards that accompanied his bold vision: establishing NoDak Meats, a small meat locker in Steele, North Dakota. From navigating the labyrinth of financing and regulations to labor hurdles, Scott's candid insights offer a rare and unvarnished look at the grit, resilience, and unwavering determination required to breathe life into such a venture. His steadfast commitment to quality and community reverberates throughout as he meticulously unpacks the nuances of ensuring food safety, managing timelines, and fostering transparency with clients. Here's a glimpse of the invaluable wisdom you'll glean: - Practical strategies for aspiring entrepreneurs to secure alternative funding and leverage local resources - Insights into effective client communication, managing expectations, and building lasting relationships - The art of balancing labor demands as a solo operator while maintaining operational efficiency - Preserving agricultural traditions through responsible byproduct utilization and rendering processes   00:00:00 Introduction to Casual Cattle Conversations 00:00:54 Starting NoDak Meats 00:03:38 Moving to Steele and Starting the Business 00:05:49 Processing and Hanging Carcasses 00:08:10 Challenges in Starting the Business 00:09:47 Challenges of Running a One-Man Team in a Rural Setting 00:10:33 Join RancherMinds for Industry Expert Insights 00:12:19 State Inspected vs. USDA Inspection 00:14:47 Community Reception and Services Provided 00:16:20 Challenges of Maintaining a One-Man Team in Processing 00:20:00 Understanding Meat Processing Percentages 00:20:55 Customer Misconceptions About Meat Cuts 00:21:44 Considerations for Starting a Processing Operation 00:22:36 Incorporating Bible Verses on Meat Packages 00:23:03 Closing Remarks and Call to Action Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources    The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

This captivating and thought-provoking discussion unveils how commercial cow-calf producers can leverage their position in the beef supply chain to add more dollars to their bank accounts. In this engaging episode, rancher and podcast host Shaye Wanner weaves together the perspectives of industry luminaries Ian Wheal and Nick Jorgensen, as they discuss the importance of collaboration and just how powerful it can be. As the conversation unfolds, you'll be immersed in a realm where data-driven decision-making takes center stage. Wheal, representing the cutting-edge company Breeder, illuminates the transformative potential of their ranch management app, empowering ranchers to capture individual animal performance, streamline operations, and forge stronger connections with customers through seamless information integration across the supply chain. Meanwhile, Jorgensen, the visionary CEO of Jorgensen Land and Cattle, unveils the pivotal influence of the seedstock industry, unraveling the intricate interplay between genetics, genomics, and commercial success. Brace yourself for awe-inspiring real-world examples that showcase astounding genetic improvement within their customer base, challenging conventional wisdom and inspiring a mindset shift towards continuous improvement. Here are just a few of the invaluable insights you'll uncover: • Innovative strategies for enhancing profitability and streamlining operations • The transformative power of data-driven decision-making in ranch management • Leveraging genomics to accelerate genetic improvement and meet consumer demands • Forging stronger connections with customers and consumers through supply chain collaboration • Embracing a mindset of continuous improvement and sustainable ranching practices Whether you're a seasoned rancher seeking to elevate your operation or a curious observer intrigued by the intricacies of the beef industry, this engaging conversation promises to ignite your curiosity and inspire you to embrace the future of data-driven ranching. Don't miss this opportunity to gain invaluable insights from industry leaders who are shaping the trajectory of the beef supply chain. 00:02:18 Introduction of Ian Wheal 00:03:15 Introduction of Nick Jorgensen 00:04:29 Collaboration Between Ian and Nick 00:07:33 Role of Commercial Cow Calf Producers 00:09:06 Role of Seed Stock Producers 00:09:23 The Impact of Seed Stock Producers on the Cattle Industry 00:11:50 The Role and Influence of Seed Stock Producers 00:12:29 Utilizing Genomic Testing in Cattle Breeding 00:13:59 Empowering Commercial Cattlemen in the Beef Industry 00:18:22 Creating Consistency and Quality in Beef Supply Chains 00:20:02 The Role of Seed Stock Producers in Supply Chain Optimization 00:23:41 Acceleration of Industry Advancements with Genomics 00:25:58 Value of Seed Stock Producers in Storytelling and Supply Chain Integrity 00:27:09 Genetics as Key Driver for Sustainability in Cattle Industry 00:27:48 Entry Requirements and Mindset for Commercial Cattlemen in Supply Chains 00:29:02 The Mindset Shift in the Beef Industry 00:31:06 Collaboration and Independence 00:32:04 Genetic Improvement and Fast Progress 00:36:17 The Importance of Data Tracking in Cattle Business 00:38:36 Determining Ideal Customers and Data Points 00:38:58 The Importance of Individual Weight in Supply Chain Management 00:40:12 Individual Animal Identification for Performance Tracking 00:42:18 Utilizing Genomics for Performance Improvement 00:43:28 Breeder App for Inventory Management and Supply Chain Integration 00:48:21 Embracing Innovation and Continuous Improvement in Beef Industry 00:49:22 The Future of the Beef Industry: Supply Chain Trends and Genomics 00:51:38 Appreciation and Conclusion 00:52:00 Closing Remarks and Call to Action Links: https://www.breedr.co/ https://jorgensenfarms.com/  Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources  • The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

In this thought-provoking episode, we embark on an exploration of legacy – and what it means for farmers and ranchers. Vance Crowe is an amazing storyteller who helps families capture their legacy by interviewing their loved ones about family stories, life challenges and other experiences that influenced their actions and decisions. As we journey through this captivating conversation, you'll discover: - The transformative power of knowing your family legacy - Insights into how to uncover your family legacy - The importance of intergenerational connections About Vance: Vance Crowe is a communications strategist that has worked for corporations and international organizations around the world. He has spoken before more than 250,000 people, answering questions about some of the most sophisticated and controversial technologies in the modern age. Vance has worked for organizations as varied as the World Bank, Monsanto, the US Peace Corps and even as a deckhand on an ecotourism ship. Vance is the founder of Legacy Interviews, a service to privately record the life stories of individuals and couples so they can be passed down to future generations. Key Moments: 00:00:00 Introduction to Legacy Interviews with Vance Crow 00:04:02 Vance Crow's Background and Journey to Legacy Interviews 00:06:48 Inspiration Behind Legacy Interviews 00:07:01 The Meaning of Legacy in Families 00:09:41 Unpacking the Concept of Legacy 00:10:58 Impact of Legacy Interviews on Families 00:14:40 Facilitating Reflection for Emotional Healing 00:15:53 The Influence of Interviewer on Storytelling 00:18:55 The Impact of Age on Interview Openness 00:22:04 The Evolution of Personality in Aging 00:23:40 Patterns in Women's Lessons Learned 00:25:10 Revelation on Partnering in Marriage 00:27:13 Long-Term Perspective and Wisdom 00:29:39 The Shift from Regrets to Lessons Learned 00:32:26 Realizing Parents are Human 00:34:46 Impact of Family Storytelling 00:37:26 Importance of Family Legacy in Succession Planning 00:38:44 The Importance of Trying New Things in Family Businesses 00:40:11 Success Comes from Being Experimental 00:41:04 Preserving Agricultural Stories and Legacies 00:42:30 Encouragement to Ask Questions and Share Stories 00:42:45 Embracing In-Person Connections and Sharing Stories Links: Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources  https://www.legacyinterviews.com/ https://www.alltech.com/en-in/beef https://herddogg.com/ • The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

Imagine unleashing the full potential of your beef operation, one mineral at a time. In this informative episode, rancher Shaye Koester-Wanner invites renowned nutritionist Cadra Krueger to share her wealth of expertise on crafting strategic pre-breeding mineral programs. This conversation unveils the profound impact minerals can have on conception rates, calf health, and ultimately, your bottom line. Cadra illustrates the intricate connections between mineral intake, reproductive success, and long-term calf vigor, underscoring the ripple effects of proper pre-breeding nutrition. Her emphasis on forging collaborative partnerships with extension agents and nutritionists equips producers with a roadmap for making well-informed decisions tailored to their unique operations. Learn more about Alltech: https://www.alltech.com/en-in/beef  Here are just a few of the invaluable gems you'll uncover in this engaging discussion: Strategies for selecting the optimal mineral forms to maximize bioavailability and herd utilization Insights into adjusting supplementation based on forage quality fluctuations and environmental stressors Tips for identifying potential mineral deficiencies or excesses in your specific region The critical role of macro and trace minerals in supporting reproductive health and fetal programming 00:00:00 Exploring Pre-Breeding Conception Mineral Programs 00:02:34 Cadra Krueger Background in Animal Nutrition 00:04:13 The Significance of Pre-Breeding Mineral Programs 00:06:17 Impact of Fetal Programming on Calf Fertility 00:07:43 Considerations for Successful Breeding Seasons 00:09:50 Determining Feed Deficiencies 00:12:05 Timing of Pre-Breeding Mineral 00:13:12 Seasonal Mineral Adjustments 00:15:22 Mineral Requirements for Heifers 00:16:32 Nutritional Adjustments in Drought 00:19:27 Importance of Mineral Program in Cattle Operations 00:20:42 ROI and Mineral Program Investment 00:21:05 Effects on Cattle Health and Weaning Weights 00:22:34 Questions for Mineral Company Representatives 00:23:36 Final Thoughts on Mineral Programs Links: Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources  • The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

Intrigued by the prospect of tasting the finest steaks in America? This lively podcast follows rancher Tyler McCann as he describes the unique Rendezvous City Beef Roundup, an annual event he launched with his wife 7 years prior. What originated as a friendly competition between regional cattle ranchers has since evolved into a nationally renowned showcase attracting top producers from across the U.S., all vying for the coveted honor of the best-tasting beef. Throughout the podcast, Tyler outlines the inner workings of this rapidly expanding event from the celebrity judge tastings to the interactive chef demos and educational sessions on cutting-edge topics like direct marketing and genetics. He also spotlights inspiring stories of past winners, like a Michigan ranch – Sawmill Creek Farms – who leveraged their victory into a stellar 35% increase in monthly sales. By tuning into this cattleman's firsthand account, listeners can discover: 1) Innovative ideas for creating beef-centric marketing events to promote your product 2) Opportunities to get involved with or attend the next Beef Roundup 3) How the event benefits both participating ranchers through increased visibility and sales, as well as the local community through college scholarships and a boost in tourism Whether you're a producer considering entering the competition or simply intrigued by the prospect of a steak showdown, Tyler's contagious enthusiasm is sure to leave you hungry for more. With new celebrity guests and activities revealed each year, the Beef Roundup promises no shortage of surprises. 00:16:57 Community College Partnership 00:18:59 Celebrating Connections and Impact 00:21:01 Significance of Increased Sales 00:21:37 Humbling Impact on Participants 00:21:53 Event Information and Participation 00:24:01 Closing Remarks and Invitation RESOURCES Thank you to this episode's sponsors: Alltech: https://store.alltech.com/collections/beef HerdDogg: https://herddogg.com/  The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos ---------------------- Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources  ------------ Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

Season 7 || Episode 19 Let's dive into heifer marketing and profitability with Doug Ferguson. Doug's sell-buy marketing strategies and mindset shifts will open your mind to how participating in the female side of the cattle market can be a profitability game changer for your ranch. In this episode, you will be able to: Understand sell-buy marketing strategies to increase profitability in the cattle industry. Learn how to identify and serve your ideal customer Stay ahead of the curve with the latest trends in selling bred heifers and pairs. Gain insight into the importance of knowing your cost of production Hear how other cattlemen and women are applying these strategies to remain profitable My special guest is Doug Ferguson Doug Ferguson, a seasoned figure in the beef industry, brings a wealth of experience and a genuine passion for cattle marketing. Doug's roots in conventional farming have instilled in him a deep understanding of the industry. His commitment to sharing his expertise is evident through his in-person marketing schools, where he imparts practical knowledge and insights to fellow producers. Doug's approach is not only rooted in tradition but also incorporates a forward-looking perspective, making him a trusted source for those seeking to elevate their cattle marketing strategies. https://mrcattlemaster.com/ The key moments in this episode are: 00:00:00 - Introduction to Cattle Marketing 00:09:58 - Trends in Marketing Bred Heifers 00:12:41 - Value Assessment and Trading Cattle 00:13:03 - Selling and Replacing Cattle 00:13:22 - Fallout Rate of Females 00:15:05 - Maximizing Profit with Cows 00:18:42 - Missed Opportunities when Selling Bred Heifers 00:22:05 - Sale Barn vs. Private Treaty Sales 00:24:09 - Providing Important Information to Customers 00:28:17 - Understanding Ideal Customers 00:30:06 - The Importance of Cattle Marketing 00:31:23 - The Example of Heifer Pricing 00:33:16 - Resources and Upcoming Events 00:35:25 - Market Demand and Timing 00:37:58 - Commitment to Cattle Farming Links: Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources  • The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

In between where we are and where we want to be lies the challenges that come with change. However, the difference in those who get to the other side and those who revert back to old ways comes down to practicing patience and maintaining the proper mindset. Joe Pokay, general ranch manager at the Noble Research Institute, shared how to stay patient and adopt the right mindset to make it through the first five years of focusing on regenerative principles during Season 7, Episode 18 of the Casual Cattle Conversations Podcast.   Key Moments: (03:00) About Joe (05:38) Mistakes Made During the First Five Years (10:25) Removing Bias (11:23) Challenges During the First Five Years (13:00) Staying Motivated (15:25) Metrics to track (17:15) Rewarding Parts of the Beginning Days (19:50) Going all in or one step at a time (21:38) Building a Team & Resources   About Joe Joe Pokay grew up in northwestern Colorado as a town kid but wasted no time in finding ways to work with great people in production agriculture who helped him get started. The opportunities and people he worked with helped him develop a passion and skillset for animal husbandry and land stewardship that he now applies every day as the general ranch manager for the Noble Research Institute. Resources: https://www.noble.org/regenerative-agriculture/ Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources    The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching