The Mind Of George Show

Today is part 2 of 5 in a series of solo episodes where I break down my favorite marketing book,  The Catalyst: How To Change Anyone's Mind,  by Jonah Berger. Listen in as I explain why catalyzing change isn’t just about giving people options, it’s about helping them let go of old patterns and habits that no longer serve them. Whether you are in an eCommerce business, or an online coach, easing endowment allows you to make sure the right people find you at the right time so they can take the next step in your customer journey. After you listen, send me a DM on Instagram @itsgeirgebryant to let me know if you have a customer journey that eases endowment. As always, if you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives plus allows me to keep putting out great content for you.  What you’ll DiscoverThe definition of endowment and why your customers won’t take actionHow to surface the cost of inaction so your customers choose the right path every timeWhy burning the ships can lead to more loyalty and trust in your customer journeyTime Stamps00:00 Intro To the second part of The Catalyst,  Endowment 03:17 What persuasion is and why do people  take that next step in the customer journey 06:24 The definition of  endowment 09:21 Why catalysts help demonstrate the actual cost of inaction 10:50 The longer people do or own something,  the more they value it13:02 If the potential gains barely outweigh the potential losses, customers will not budge15:59 How to ease endowment so your clients understand what is possible18:15 The cost of not implementing a customer journey 20:35  Why you need to understand your customer profile, and how it can cost you a lot of money on the back end if you don’t implement endowment 24:26 The greatest way to ease endowment is through time and touch pointsNotable Quotes“To create change, the perceived gain has to be 2.6 times higher than the current situation in order for somebody to feel that it's time for them to take action. - GB “ For every 10 customers coming in, 8 of them are leaving due to their lack of journey.”- GBIf you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

If you've ever felt stuck in life, this week's episode will help you uncover the greatness waiting to be released when life feels heavy. Motivational speaker, author, and transformation coach Garrain Jones has gone from $200K in debt and being a convict to impacting millions of people while living life without regrets. Garrain's work explores the fundamental issues that affect us all to foster a deeper understanding of what holds us back. Listen in as Garrain gives you practical advice on why you're saying thank you to the wrong things and what you can do today to start tapping into your true potential.If you enjoyed the podcast, make sure you tag @itsgeorgebryant and @garrain.jones and let us know your biggest obstacle in life so we can help you get unstuck.Make sure to leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives, plus allows me to keep interviewing amazing guests for the show.  In today's episode, you'll discover:How prison became the catalyst to impacting millions of livesThe truth about positive thinking and why it might not be what you think3 tools to remove lifelong struggles and attract abundance into your lifeTime Stamps 00:00 Introduction To The Show02:20 Garrain shares his backstory of hitting rock bottom 07:18 Garrain reveals the mantra that changed his entire life10:01 Garrain discussed how his prison time was a catalyst for success16:01 George and Garrain chat about parallels in life 22:01 Garrain talks about his first personal development seminar26:25 George talks about his first time using ayahuasca  and how it applies to getting unstuck28:58 Garrain talks about how he started to build massive momentum in his life37:35 George talks about why he wears hoodies 40:02 Garrain chats about alter egos in business and how to ensure you are aligned with your true self49:27 Garrain shares rituals to daily success55:27 George asks Garrain a closing question Notable Quotes“No space can contain the amount of authentic joy and love when it comes to people having permission to feel free inside of their own body. The body has to open up it's a law.”  Garrain Jones“You cast a vision and then the vision creates you. You make a dream, the dream makes you.” Garrain JonesEvery time I said, thank you when resistance arose, something inside my body almost grew extra wings.- Garrain JonesCreate a safe space for people to discover the gifts that already live inside of them so that they can use them and produce extraordinary results in their life and live a life without regrets” Garrain JonesConnect With Garrain Jones Instagram @garrain.jones https://www.instagram.com/garrain.jonesWebsite https://www.garrainjones.com/If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

Today is part 1 of 5 in a series of solo episodes where I break down my favorite marketing book,  The Catalyst: How To Change Anyone’s Mind,  by Jonah Berger. Over the next five weeks, my goal is to help you understand how to remove roadblocks and lower barriers that prevent your customers from taking action. I’m so excited to share this with you because it is one of the reasons why the customer journey exists. When you listen, send me a DM on Instagram to let me know how you will implement this weekly challenge into your life and business. If you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives plus allows me to keep putting out great content for you.  In today’s episode you’ll discover:Why The Catalyst is my favorite marketing book and how it helps with the customer journeyThe key to removing roadblocks and lowering barriers to resistanceA weekly challenge for your business to create massive change right nowTime Stamps00:00 Introduction to a five part series on The Catalyst 01:42 Why The Catalyst is a marketing book every entrepreneur needs to read03:56 Grounding exercise to prepare you for the content 05:04  Why we are persuaded into certain things over others06:58 The 4 things needed to create change08:14 The key to persuasion and the five phases of change10:42 What is a Catalyst 12:10 The five horsemen of inertia 13:58 How reactance happens in your DM’s16:41 The psychological phenomenons that occur naturally 17:49 The #1  way to solve for reactance19:50 Why you need to ask better questions to reduce reactance 22:40 Highlighting gaps to gain loyalty24:20  The skill seasoned negotiators use to create trust 31:17 A challenge for you to accept inside your business and life Notable Quotes “Information without implementation is just a waste of time” GB“Persuasion is not something that I do to you or that you do to me, persuasion is something that I do to myself and you do to yourself. “- GBIf you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

What do your brand colors convey about your marketing? In today’s episode, Visibility Vixen, Michelle Lewis unpacks the implications of color psychology. You’ll learn how to choose the right colors for your brand and find ways to simplify your visibility process, free up your time + dial in your growth with key visibility tools. This is a secret weapon to expanding your brand. Grab a notepad and dive into the psychology of color because your mind is about to be blown. Send me a DM on Instagram and tell me your biggest takeaway when you finish the episode. In this episode you’ll discover:Why cohesion and consistency are the secret weapons to your brand standing outWhy Pinterest is lying to entrepreneurs and destroying brandsThe 4 primary colors of psychological brandingImpacts of professional photos on your brand and why you need one nowThe 3 biggest mistakes entrepreneurs make when choosing brand colors and what you can do to ensure your brand empowers the right people at the right timeIf you loved today's interview, be sure to connect with Michelle Lewis over on Instagram! @visibilityvixenIf you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

I’ve had hundreds of DM’s saying how the environmental design concept changed their lives and wanted to expand on developing a container for more fulfillment inside your business in life. This solo episode will give you the one shift you need to create more money, time, and energy in your business. As always, let me know what your thoughts are and DM me on Instagram @itsgeorgebryantIn this episode, you’ll discover: 1- How the wedge of expectations can increase momentum in your business2- The meaning behind relationships beat algorithms and why it’s not what you think3- How a quote from Anthony Hopkins can help you create more money, time, and energy Time Stamps00:00 Wisdom to build upon Ep 271 Of The Environmental Design 00:56 Special guest, my son Branson 02:40 An inside look at how my mastermind members create structures for success04:22 Why relationships beat algorithms 05:18 Lessons from a wise Shaman that led me to relationships over algorithms06:50 Grounding exercise for clarity and focus 07:25 Anthony Hopkins quote and how it relates to your business and life10:45 The one shift you need to create more money, time, and energy12:34 Outro  Notable Quotes “You don’t have a marketing problem, you have a relationship problem”- GB“The most important relationship you have is the one with yourself.  Mastery of that relationship is a lifelong process that leads to fulfillment in everything you do. “- GB“Relationships happen for a reason, a season, or a lifetime.”- GB“The most valuable thing you have in your life is time and energy”  - Anthony Hopkins If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

Today's episode lit me up inside. The depth of Coach JC's story is powerful and will challenge everything you thought to be true about life. JC and I cover a lot of personal reflection here, digging into the importance of your story and how it is either your most valuable asset or your greatest enemy on your journey in life. If you feel just as excited as I did after what JC talks about in this episode, I encourage you to check out Coach JC's books and his work. In this episode, we're talking about: Going from being $400k in debt to creating a purpose-driven and highly profitable brand3 questions you must ask yourself every day you wake up to win at lifeHow to stop downsizing your most valuable asset.Time Stamps5:38 How coach JC went from $400K in debt to living a life with purpose10:00 How the stories we create in our lives either limit or launch our potential 12:35 George talks about his experience with survival biases 15:25 Coach JC shares powerful questions to change your life19:35 Why systems and processes work better than goals 23:12 The one question everyone needs to ask themselves every day they wake up30:55 Why most entrepreneurs don't know how to scale their business effectively37:58 How to start creating a life and brand with purpose  47:19 Why you need to become the author of your story, not the writer 1:10:58 How to stop downsizing your most valuable asset If you loved today's interview, be sure to connect with Coach JC over on Instagram! @thecoachjcIf you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

This episode is going to blow your mind. I give you $100K worth of knowledge, so you never have to feel lost again in your customer journey. I share concepts I use daily with myself and private clients who pay me to launch their business into six and seven figures.In this episode you’ll discover :How To Create Forward Momentum In Your Life And BusinessHow To Stand Out Among The Crowd With Social Media So You Create Customers Who Love YouWhy Email Marketing Is Still Very Much Alive and The Top Strategy I Use To Deepen Relationships And Re-Engage With My ListIf you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

If you want to succeed, you must find a way to do what works for you and do it well enough for others to trust you. This is why I am such a big advocate for relationships over algorithms. And it’s why I interviewed Chris Gronkowski, a walking example of entrepreneurship. Dive into the mind of one of the most successful families in the world for some nuggets that will be sure to help you at any stage in your journey of entrepreneurship. In this episode we're talking about: How To Take Lessons From The NFL and Make Your Business ProfitableThe Dark Side Of Being A Professional Athlete And EntrepreneurThe One Thing You Need To Win At Life and Business If you loved today's interview, be sure to connect with over Chris Gronkowski on Instagram! @chrisgronkowskiIf you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

What if I told you that you were doing absolutely everything, right? The right habits, the right tasks, the right direction, the right focus and your success was still not going to happen because there was something near you that was destroying every chance of it possibly happening? It's a fact, it happens more often than people like to admit, and it's an easy fix. And I break it down in this episode to guarantee your success, to make sure that your hard work & your hard energy is going to the right place to achieve the right goal and that you are set up to win.In this episode we're talking about: Why your environment prevents you from unlocking your true potentialThe one book you need to read or reread as an entrepreneur3 actionable needle movers you can implement right away to increase your momentum and success in your business and lifeIf you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

Have you ever wondered what really happens at our lighthouse accelerator events? In today’s episode, I am sharing something I’ve never talked about before and if you’ve ever wanted to know what my events are like and how they can take your business and life to the next level, this is the episode you’ll want to pay attention to. In this episode we're talking about: Where the lighthouse method came from, and why it is the number one thing you need to understand to scale your business with clarity and create customers who love you.Why I chose to do events, and what made the event in Austin unique to everything else I do.Plus the backstage pass 🎟 from the event in Austin filled with needle movers for your business and life.If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!