The Copernican Shift
Grad Conn
Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Episodes
Mentioned books
Jan 26, 2022 • 41min
Creating Effective Influencer Relationships, with Marshall Kirkpatrick
In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, “why do I even need an influencer marketing program?” Then we move on to the third — and most important — stage of building your influencer relations program: collaboration. Finally, it’s a brief detour to discover what we can all learn from The Marvelous Mrs. Maisel. Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter.
Jan 25, 2022 • 28min
How to Build an Influencer Relations Program, with Marshall Kirkpatrick
Authentic, genuine relationships between brands and influencers can benefit everyone involved. The brand learns about the market, and the market learns about the brand. Win, win. In today’s episode I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program. Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter at https://twitter.com/marshallk
Jan 21, 2022 • 17min
The Secret to Successful B2B Marketing
We’re taking a quick break from our Modern Marketing Plan series to talk about a fascinating article I recently read: “The Blandscape of B2B Marketing Content Needs a Bit of Emotion,” written by Ardath Albee. It’s an insightful look at ways to address the complexity of B2B selling, and more than worthy of a Unified-CXM episode. You can take a look at Ardath Albee’s article here: https://customerthink.com/the-blandscape-of-b2b-marketing-content-needs-a-bit-of-emotion/
Jan 20, 2022 • 20min
A New and Improved “First Moment of Truth”
Part 2 of our deep dive into the modern marketing plan where we explore the “First Moment of Truth,” the point in time when a potential customer first encounters your product. In today’s episode we’ll dig into this classic marketing touch point, and then transmute it from the grocery aisle to modern channels. Plus, a quick detour into the world of SEO and SEM.
Jan 19, 2022 • 17min
What is Google’s "Zero Moment of Truth"?
We’re well into the 20th century, so why are so many marketers stuck in an outdated broadcast marketing mentality? Today we kick off a multi-part series where we’ll look at the marketing plan of the future (well, the present, really), and why you need to shift your thinking from a broadcast focus, to a conversation focus. It’s all about the “moment of truth” — that point in time when consumers make a choice about your product or service. Welcome to 2022!
Dec 7, 2021 • 22min
I Love a Parade
Everyone loves a parade. Including me. Today we talk about my own participation in the venerable Macy’s Thanksgiving Day Parade, and why process, organization, and workflow are so valuable when building customer experiences. Because you’ve got to get the little things right, in order for your customers to enjoy the big things.
Nov 9, 2021 • 18min
How the Voice of the Customer Fuels CXM
We all say we’re customer centric, but are we really? Today’s episode is all about the customer, specifically the voice of the customer. We’ll look at how best to listen and engage, how to manage thousands of pieces of outbound content, and how omni-channel care can provide a unified view of every individual customer.
Oct 20, 2021 • 16min
Our Amazing, 1-Year Anniversary Extravaganza
That’s right. A whole year. 167 episodes, and we’re still going strong. In fact, we’re just getting started. So, with a year under our belt it seemed like it was about time for an episode...about time. Literally. Because time is a precious commodity, and a key ingredient of stellar customer experiences.
Oct 18, 2021 • 13min
How Beautiful Design Makes a Beautiful Life
It’s marketing day on the Unified-CXM Experience as we explore a gem of an advertising campaign. It’s packed with beautiful people, beautiful art, and beautiful cinematography. It’s a feast for the eyes and ears, and a great example of blending a historic past and a contemporary campaign to create a compelling brand experience. See the video here: https://youtu.be/ZOXO1Cyu1WY
Oct 15, 2021 • 6min
Why Good Decisions Can Lead To Bad Outcomes
The average marketing department has 91 martech point solutions. And I have yet to meet anyone who doesn’t think that number is too high? So, how did we get here? It’s not because we’re making bad decisions. But it might be that we’re approaching the decision-making process all wrong. In today’s episode we look at employee empowerment, the challenges of disjointed departmental solutions, and how to make better decisions that benefit the entire organization.
