

The Manufacturing Executive
Joe Sullivan
On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
Episodes
Mentioned books

Apr 11, 2023 • 29min
Cyber Security in Manufacturing w/ Jason Ray
Cyber security is a very real problem. Unfortunately, it's a very real problem that's not understood or properly addressed by many manufacturing organizations. It poses threats to our businesses. And for those who are manufacturing parts for the defense industry, threats to our national security.
Jason Ray, Co-Founder & CEO at Paperless Parts, is here to educate about this topic of cyber security. He'll tell you why it matters, why you should care and where to start.

Apr 4, 2023 • 41min
Distribution and Repurposing: Two Overlooked Keys to Content Marketing w/ Justin Simon
Content marketing expert Justin Simon discusses the overlooked keys to content marketing - distribution and repurposing. He explains how to reach the right audience through proactive distribution and repurpose successful content for larger formats. Additionally, he introduces Industrial Marketing Live, a valuable community for manufacturing marketers. The podcast explores tailoring distribution strategies for specific channels, such as LinkedIn and email newsletters, and highlights Justin Simon's own podcast and course on content distribution and repurposing.

Mar 28, 2023 • 25min
AI in Manufacturing: Fusing Human Knowledge and IIoT Data w/ Christopher Nguyen
Christopher Nguyen, CEO & Co-Founder of Aitomatic, explains why we need both the IIoT data coming off the assembly line and the knowledge of our front line workers to build an effective AI model.

Mar 21, 2023 • 26min
From Employee-Focused to Employee-Owned w/ Ashleigh Walters
Ashleigh Walters tells her story of transformation inside of the manufacturing organization she recently led – as they went from a command-and-conquer operation to an employee-focused operation, all the way to an employee-OWNED operation.

Mar 14, 2023 • 36min
The Shared Responsibility of Upskilling the Workforce w/ Bill Berrien
This ex-Navy Seal, turned manufacturing CEO believes the future of workforce development and training falls not only on the shoulders of the trade schools, but also the employers themselves.

Mar 7, 2023 • 34min
Live Video Demos From the Shop Floor w/ Chip Royce
Imagine the power of standing next to a piece of machinery and answering a prospect's questions on a sales call. Or leading a product training session for a new customer, right there inside of your manufacturing facility, on camera. Our guest today has figured all of this out. And it's changed his business forever.

Feb 28, 2023 • 44min
8 Silent Business Killers For Manufacturers w/ Steve Blue
If you want to run a killer manufacturing business, you need to avoid the silent business killers that can keep you from the success you’ve worked hard to earn.
Today, we’re speaking with Steve Blue, CEO of Miller Ingenuity, about his recent article Seven Silent Business Killers. He shares the seven silent killers (along with a bonus one) manufacturers need to be on the lookout for and how to treat them before it’s too late.
Some highlights:
Everyone makes nice in meetings
Innovation is DOA
Hiding in the USA
And other signs that your business is slipping from prosperity to irrelevance

Feb 21, 2023 • 49min
Building A Talent Pipeline
Discover the challenges of attracting highly skilled professionals in the manufacturing industry and the importance of CEO involvement in talent acquisition. Learn about a monthly live event for industrial marketers in the manufacturing sector. Explore insights on hiring sales roles in manufacturing and the significance of effective job descriptions and transparent salary discussions.

Feb 14, 2023 • 35min
Leading by Empowering Your People
Some of the best conversations we have on this show are with Presidents and CEOs leading midsize American manufacturing companies. Listen in as our guest provides his insights into running a company that is a leader in innovative tooling and casting solutions. Mick North is the President and CEO of Anderson Global Inc., a full-service supplier for the design and build of complex foundry tooling. In this episode, Mick talks about his experiences leading a midsize American manufacturing company. Join us as we discuss:How Mick and his team have been able to de-commoditize themselves at Anderson Global Why manufacturing is misunderstood by most of the general publicTraits that every leader should have

Feb 7, 2023 • 21min
How Sustainable American Manufacturing Can Flourish at Scale
The term “sustainability” is used loosely among manufacturing leaders today. Most will say sustainability matters, but how many run their organizations with sustainable practices as their focus? Our guest today is a CEO who operates her business with a sustainability mindset and tells us what that looks like inside a manufacturing organization. Sara Irvani is the CEO at Okabashi Brands, one of the 1% of remaining domestic shoe manufacturers with a mission to prove that sustainable American manufacturing can flourish. In this episode, Sara talks about how her family-owned business has sold over 35 million pairs of shoes using sustainable practices as its focus. Join us as we discuss:The history of Okabashi Brands from the Middle East to Buford, GeorgiaCircularity as it relates to the end of life for a productHow Sara connects the dots between sustainability and profitabilityWhat has Sara excited about the future of manufacturing