The Friday Accelerator

Karen Green
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Dec 26, 2025 • 32min

How to Pivot to Profit with Ella Rauen-Prestes of Fitbakes

Ella Rauen-Prestes, founder of FitBakes, shares her journey from corporate life to creating a thriving UK brand of low-carb, high-protein baked goods. She discusses the bold decision to pivot from cakes to bars and bread while prioritizing profitability over rapid growth. Ella reveals how she effectively markets on a budget and navigates challenges like outsourcing production and customer service. She also candidly shares her experiences with perimenopause as she balances business and personal life, offering a fresh perspective for entrepreneurs.
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Nov 21, 2025 • 33min

How ByRuby Won Over Charlie Bigham

Milly Bagot, Co-founder of ByRuby, shares her journey from a side project at Finn's deli to creating premium frozen meals that rival homemade cooking. She discusses the rapid growth during lockdown and the strategic partnership with Charlie Bigham, focusing on quality and profitability. Milly reveals how branded freezers can boost sales by 5x and the challenges of integrating into a larger organization while maintaining ByRuby's essence. She also emphasizes the importance of creative thinking time and the balance between work and personal life.
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Oct 29, 2025 • 37min

Front Room to Forty People: Kelly Dowson, FIS Group

In this engaging discussion, Kelly Dowson, Managing Director of FIS Group, reveals her journey from a front-room startup to leading a consultancy with a £7m turnover. She shares insights on the challenges of scaling a consultancy and the importance of hiring the right team. Kelly also discusses her innovative research on GLP-1, a potential game-changer in food and health. Additionally, she emphasizes the importance of delegation, personal growth, and maintaining a work-life balance while navigating the fast-paced food industry.

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