The Analytic Mind

With the power of analytics, marketing campaigns can be fine-tuned for maximum impact and ROI. "Math and Analytics can make you a better person." Mark Stouse is the CEO of Proof Analytics and a former large company CCO and CMO. He has extensive experience in analytics and decision making, and is passionate about operationalizing analytics to empower business leaders. This is Mark Stouse's story... I am Mark Stouse, CEO of Proof Analytics. I have a long and varied background in analytics and decision making. I started out in a large company, HP, and my colleagues and I were constantly being cut, our budgets were being cut. I went on a quest to find a way to make better decisions with the data we had. I discovered mathematical models and got hooked. I've seen how challenging it is to operationalize analytics. The whole issue of latency In this episode, you will learn the following: 1. What is the OODA loop? 2. What is the difference between a cult of precision and a cult of pragmatism? 3. How can a data-driven approach help you win in business? What was mentioned: Multi Variable Regression - https://academic.oup.com/ejcts/article/55/2/179/5265263 Honeywell Aerospace - https://aerospace.honeywell.com/ OODA Loop - https://www.techtarget.com/searchcio/definition/OODA-loop#:~:text=The%20OODA%20loop%20(Observe%2C%20Orient,as%20more%20data%20becomes%20available.  Procter and Gamble - https://www.linkedin.com/company/procter-and-gamble/ Johnson Controls - https://www.johnsoncontrols.com/ Connect with me: Mark Stouse Website: https://www.proofanalytics.ai/ LinkedIn: https://www.linkedin.com/in/markstouse/ Sam McKay Website: https://www.enterprisedna.co/ LinkedIn: https://www.linkedin.com/in/sammckayenterprisedna/ Loved this episode?Leave us a review and rating here: https://podcasts.apple.com/us/podcast/the-analytic-mind/id1541066997

In this podcast episode, Sam McKay is joined by Aron Clymer.   Aron Clymer has been in the data world for 25 years and has grown his consulting business for the past seven years. Aron's mission is to empower clients to get the most out of their data through self-service analytics and actionable analytics. Aron shares a story about his time at Salesforce and how he was able to use data to increase the value of the product, optimize customer health, and marketing campaigns. Aron is a great resource for anyone looking to learn more about data analytics and how to use data to drive business decisions. What you'll learn:  1. How data can be used to optimize every aspect of a business, from new product development to customer attrition  2. The importance of data governance and ensuring a single source of truth for data  3. The impact that data can have on a company's bottom line For full show notes, and the links mentioned visit: https://www.enterprisedna.co/podcast/aronclymer/ Be our guest, register here: https://www.enterprisedna.co/be-our-podcast-guest/ To know more about Enterprise DNA's upcoming events visit: https://www.enterprisedna.co/events/summits/ 

In this episode of The Analytic Mind Podcast, Sam McKay is joined by Esteban Fabiani and discusses the opportunities and potential one can pursue whether as an enterprising individual or company and align it with one’s skill set as a strategy. Esteban has been educated and worked in Argentina, Chile, and the USA giving him unique international exposure in diverse fields. He is a Certified Project and Consultant Manager at EMF Consulting Inc. and an expert in a range of different aspects of Power BI development and implementation. EMF Consulting provides consulting services tailored to each type of business, offering complete and accurate information that allows each area to make decisions quickly and effectively, anticipating and enhancing the profitability of the business using tools such as Microsoft Power BI, Zebra BI, ValQ visuals, and PBI Documenter. What You'll Learn  1. Esteban Fabiani's focus on developing specific skill sets within the Power BI community in order to become a consultant and/or coach for customers. 2. The difficulties that exist within Argentina for implementing Power BI. 3. Fabiani's strategy of finding customers by connecting with companies that teach Power BI, in order to offer coaching and consulting services. For full show notes, and the links mentioned visit: https://www.enterprisedna.co/podcast/esteban-fabiani/ Be our guest, register here: https://www.enterprisedna.co/be-our-podcast-guest/ To know more about Enterprise DNA's upcoming events visit: https://www.enterprisedna.co/events/summits/

Do you know what design psychology is? Thomas Watkins describes it as taking what we know about psychology and applying it to technology. Incorporating our knowledge of sensory perception and cognition into the product in order to ensure that it resonates with users.  In this episode of the podcast, Sam McKay speaks with Thomas Watkins about design psychology and how it can be incorporated into techniques and frameworks in Power BI.  Thomas Watkins is a thought leader, speaker, and industry practitioner located in Houston TX. He is a life-long learner who has a passion for bringing greater clarity to the world. Thomas has made it his career goal to combine technology with design psychology in order to achieve business success. His expertise lies in assisting his partners in bringing their brilliant ideas to life by simplifying the complexity of their ideas. His work has included interface design for mobile, SaaS system architecture, usability research, and data visualization. For full show notes, and the links mentioned visit: https://www.enterprisedna.co/podcast/design-psychology-in-data-visualization/ Be our guest, register here: https://www.enterprisedna.co/be-our-podcast-guest/

Ever wonder what it’s like to work in Microsoft Modern Workplace Intelligence? In this episode of the Analytic Mind, Sam McKay spoke with Kristian Bubalo previously a Technical Specialist Intelligence and now a Cloud Solution Architect in Microsoft Switzerland. Dive in and discover his role within Microsoft. An insider update about the latest and greatest trends in Power BI. And most especially his role in the recently concluded Power BI Championship - Switzerland. Kristian Bubalo is working for Microsoft Switzerland as a Technical Specialist Modern Workplace Intelligence, in Wallisellen, Switzerland. Their goal is to empower every organization and every person to achieve more. With Power BI each individual is capable of analyzing their data - "Any data, any way, anywhere. And all in one view." For full show notes, and the links mentioned visit: https://www.enterprisedna.co/podcast/microsoft-modern-workplace-intelligence/ Be our guest, register here: https://www.enterprisedna.co/be-our-podcast-guest/

A business intelligence (BI) service facilitates the use of structured data in order to enable data-driven decision-making across the organization. It is an end-to-end service that handles the extraction, organization, and maintenance of data. So if you're a small business with limited IT resources or someone who's interested in exploring this service model using Power BI, this episode's for you. There's more to Power BI than building a consulting business. Erik Svensen, a Microsoft Business Intelligence specialist, and Microsoft MVP data platform. He is also the founder of CatMan Solution, a Power BI consulting company based in Northern Europe, and a Microsoft Gold Partner for Data Analytics. The company offers business analytics consulting, design, and implementation of tailor-made data analytics solutions to mid-to-large CPG organizations throughout Northern Europe and the world. The organization's mission is to enable companies to adopt a data-driven culture through the use of Power BI, thereby helping them perform better. For full show notes, and the links mentioned visit: https://www.enterprisedna.co/podcast/business-intelligence-service/ Be our guest, register here: https://www.enterprisedna.co/be-our-podcast-guest/

If you are working in the BI & Analytics field, you may have heard of self-service business intelligence (BI). In fact, you might also have a strong interest in implementing Self-service BI into your organization. Self-service BI systems like Power BI allow you to put your data models into the hands of many users and let them analyze their own data without the involvement of developers. While every organization is different, there are some general guidelines that can ensure a successful implementation. Lars Schreiber is an independent consultant for Self-Service BI with Microsoft Power BI. He has more than 11  years of experience as a Controller in different industries. In 2017, he became a Microsoft Most Valuable Professional (MVP). He also founded the first German Power BI User Group in Hamburg. The following year, he decided to do his own thing and became a freelancer, helping companies with data analytics on a more advanced basis. In this episode, Lars talks about how he evolved his skillset around Power Pivot, Power Query, and Power BI. He’s experienced working with different kinds of customers. and what he thinks is necessary for a successful self-service PowerBI implementation. For full show notes, and the links mentioned visit: https://www.enterprisedna.co/podcast/self-service-business-intelligence/ Be our guest, register here: https://www.enterprisedna.co/be-our-podcast-guest/

Technology-based on no code enables effective "citizen development," where business users can rapidly develop apps and virtual agents without extensive IT assistance. In order to meet this business need, Microsoft's Power Platform combines the strengths of Power BI, Power Apps, Power Automate, and Power Virtual Agents. Sam McKay interviews Enterprise DNA expert Henry Habib in this episode of The Analytic Mind Podcast. He talks about his real-world experiences as a Power Platform Consultant and his passion for teaching people how to succeed with no-code platforms. Henry is currently an engagement manager at a leading management consulting firm, where he advises F500 companies on a variety of topics, including (i) using data and analytics to drive better decisions, and (ii) implementing tools to improve processes and workflows. In the course of working on his various projects, he discovered that there are a number of automation, productivity, and development tools that do not require any software background but still offer enterprise-grade solutions. Using these no-code platforms, anyone can automate workflows, create dashboards, and develop custom applications. There is, however, a gap in knowledge and awareness between these platforms and the average employee - and this is what Henry wants to address. For full show notes, and the links mentioned visit: https://www.enterprisedna.co/podcast/microsoft-power-platform/ Be our guest, register here: https://www.enterprisedna.co/be-our-podcast-guest/

A company’s success directly correlates with its people which is why employers and HR/talent acquisition personnel are constantly improving how they find, hire, and retain the best candidates. Data analytics plays a major role in this process. In this episode of The Analytic Mind Podcast, Sam McKay is joined by Tim Freestone, founder of Alooba, to talk about hiring in analytics and data literacy. From the big issues with CVs, and interviews, where companies typically go wrong to future trends in hiring and improving data literacy. Tim Freestone has spent his career in analytics, starting initially as a financial analyst. Throughout his career, Tim has gotten great first-hand experience in being both a candidate and a hiring manager in analytics. It’s this direct exposure to the myriad of issues in analytics hiring that led Tim to found Alooba, a skills assessment platform for data literacy, analytics & data science. Alooba’s vision is to create a world where everyone can get the job they deserve. This is a world – we can all agree – far from the one we live in right now. For full show notes, and the links mentioned visit: https://www.enterprisedna.co/podcast/hiring-in-analytics/ Be our guest, register here: https://www.enterprisedna.co/be-our-podcast-guest/

Businesses are increasingly recognizing the importance of data analytics in making informed decisions across all aspects of their operations. However, simply having access to data is not enough. They need to be able to extract value from it as well. They also need to have the skills and tools to analyze it effectively. How can businesses become more literate about their data in order to identify and respond to opportunities and threats strategically? George Mount is the founder and CEO of Stringfest Analytics, a consulting firm specializing in analytics education and upskilling. He has worked with leading bootcamps, learning platforms, and practice organizations to help individuals excel at analytics. He is the author of Advancing into Analytics: From Excel to Python and R (O’Reilly, 2021) and Enterprise DNA expert specializing in these topics. George is also an award-winning blogger, consultant, and educator at leading data science bootcamps and academic institutions. Combining a diverse background in academia and the private sector ranging from start-ups to nonprofits, his interests lie at the intersection of design and innovation through data-driven insights. In this episode, George talks about data analytics and literacy. He will discuss why data literacy is important to businesses, how Excel remains a powerful tool for organizing data and performing financial analysis, and how he provides value to clients. For full show notes, and the links mentioned visit: https://www.enterprisedna.co/podcast/improving-data-literacy/ Be our guest, register here: https://www.enterprisedna.co/be-our-podcast-guest/