Build Your Copywriting Business

As a copywriter, you may interact with several types of roles within organizations. Collaboration is everything when working in a creative team environment, so knowing who to ask what question is important! Nicki and Kate break down these roles and the types of questions you may ask each role during the course of a copywriting project. Whether you are working full-time, part-time, or freelance, you’ll want to listen in so you know how to best work with everyone on your team! --------------- Get Free Copywriting Training here

In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals.  Jack asks for tips on working through mental roadblocks, Blessilda talks about some of her first pitches and discovery calls, and Chris asks for help in approaching clients to gather more information. Even though it’s not you in the hot seat, there’s plenty you can take away and apply to your own copywriting business. Related Links: How NOT to Pitch Potential Copywriting ClientsCopywriting Q&A: What to Charge for Content WorkFight These 10 Fears with a Systematic Process --------------- Get Free Copywriting Training here

"Do I need business insurance?" is a question that plagues many entrepreneurs, including copywriters. Nicki and Kate are here to dig into common insurance types and why, as a copywriter, you most likely do not need it. Listen now to put to rest any worries you may have about needing business insurance for your copywriting business. Note: We are not legal advisors and this does not substitute for such. If you have concerns, consult a professional. Related Links: Do Copywriters Need Insurance?Freelance Copywriter Business FAQsChoosing a Business Structure as a Copywriter --------------- Get Free Copywriting Training here

What can you do to start your day as healthy, productive, and positive as possible? Nicki and Kate take time to discuss the importance of a strong morning routine, including creating good habits, and breaking bad ones. Drawing from personal experience, they take us through productive ways to kickstart your day and set yourself up for success, both personally and professionally. Plus, get an inside look at what their morning routines look like! Mentioned on this episode: The CEO of Spanx wakes up an hour early to drive around ‘aimlessly’ on a ‘fake commute’ because she does her best thinking in the carFind Your Calm (App) Related Links: Freelancer Self-Care: 5 Tips for Avoiding Burnout --------------- Get Free Copywriting Training here

Before Dori joined the Comprehensive Copywriting Academy, she had a thriving career as a travel journalist. When the coronavirus hit, she decided to pursue copywriting. On this week’s episode, we’re getting a little before/after glimpse at Dori’s career. What you'll hear first is Nicki talking with Dori in Fall 2020 when she was just starting her copywriting career. Then, you'll hear Nicki, Kate, and Dori chatting about six months later in Spring of 2021. Find out where Dori is now, find out about some of her most interesting projects, and get tips on where to find clients. Mentioned on this episode: Dori's Portfolio Related Links: Content vs. CopyWhat Copywriters Charge for Content Writing --------------- Get Free Copywriting Training here

In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't even open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact. Along with some actionable advice about how to use your own inbox to learn, Nicki and Kate outline the most important things to know about writing a good subject line. Whether it piques curiosity, explains potential benefits, creates a sense of urgency, or uses another tactic, a good subject line has the potential to boost a client's business exponentially. Mentioned on this episode Facebook Ads Library  Related links: Writing Subject Lines for SolopreneursEmail Snippet TacticsHow to Maximize Email SubscriptionsTop 3 Biggest Email Mistakes—Part 3 --------------- Get Free Copywriting Training here

Society right now is very pro-college education. There is nothing wrong with college and there are plenty of wonderful benefits it can provide for many careers. But this emphasis on higher education raises the question of “do I need a relevant degree to get started in copywriting? Do I need copywriting certification?”  “Bachelor’s Degrees are good for Jeopardy,” but not necessary for copywriting. Copywriting does not require an advanced degree, but it does require work! Listen in to hear Nicki and Kate explain why copywriting certificates are B-S and what you do need instead of a copywriting certificate. Related links: Listen: Why Every Copywriter MUST Have an Online PortfolioHow to Know if You Have What it TakesBest Backgrounds for Getting Into Copywriting --------------- Get Free Copywriting Training here

How much can a copywriter really earn? Nicki and Kate are asked this question all. the. time. "Writing jobs don't pay well" is something probably everyone has heard whether they have been interested in the field or not. Nicki and Kate break down the myths about writing careers when it comes to freelance copywriting and with a little quick math show that it is far from impossible, if you are willing to put in the work. In this episode, Nicki and Kate explain the ins and outs of copywriting income both freelance and on-staff and they go into detail about defining your goals to really command control of your income. Related links: How Soon Will I Make Money as a Copywriter?Should a Money Mindset Matter to Copywriters?For Love or MoneyThe Subtle Shift That Will Double Your Copywriting Business Income --------------- Get Free Copywriting Training here

In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Cleo asks for feedback on some of her pitch emails. Angela asks for some feedback on product descriptions for a super cool client that wants to broaden his audience internationally. Jennifer asks for help battling some resistance in writing her about me page, and everybody needs a hype-woman now and then! Even though it’s not you in the hot seat, there’s plenty you can take away and apply to your own copywriting business! Related links: How NOT to Pitch Potential Copywriting ClientsA Powerful Self-Inventory for Freelance Business SuccessHow Do You Build Your Portfolio?The Key to Writing Irresistible Product Descriptions --------------- Get Free Copywriting Training here

What happens when a pandemic hits and you're furloughed from your job? For Stuart Tarn it meant taking advantage of some additional time and learning an entirely new skill. Stuart has been in his current job in the airline industry for nearly 17 years. He shares why he pursued copywriting, the ways his past experiences help his copywriting, and some of the mindset shifts he's had to make from full-time employee to freelancer. Stuart, Nicki, and Kate also dig into why people think freelancing is risky, why transferable skills are so important for any career, and the importance of sending follow up emails to clients you pitch. Mentioned in this Episode: Stuart's Portfolio Related links: Career Security Comes When You Take ControlThe New Truth of Today's Working WorldListen: The Illusion of Safety: Freelance vs. Full-Time Copywriting --------------- Get Free Copywriting Training here