Build Your Copywriting Business

American workers leave an unprecedented number of vacation days on the table (54% at the end of 2019). So, as a freelancer, will you be able to take vacation? And what about healthcare?  In this episode, Nicki and Kate talk through benefits you may typically get at a full-time job, including healthcare, vacation time, and even perks like a snack wall, and how you can build those benefits into your freelancing business. It all comes down to doing the math!  Related Links Freelance Copywriter Business FAQsThe Number 1 Secret to Sustaining Freelance Copywriting Success --------------- Get Free Copywriting Training here

Have you been pitching freelance clients but never getting a response? You'll want to listen as Nicki and Kate break down how not to pitch. On this episode, they dive into the biggest mistakes to avoid when pitching freelance clients and why those mistakes are hurting your business. Nicki and Kate provide insight from a client's perspective on how to make your pitch stand out and be well-received by companies. If you're ready to reframe your pitch and learn how to write a value-focused pitch, this episode is for you. Mentioned on this episode:  Facebook Ads Library Related Links: How NOT to Pitch Potential Copywriting Clients5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting ClientsWhy Business Owners WANT You to Pitch Them Your Copywriting Services --------------- Get Free Copywriting Training here

For all the moms and dads out there building a copywriting business alongside raising a family, this episode is for you. Peta, who was originally in charge of administering exams, joined the CCA in the midst of 2020 when schools in the United Kingdom stopped exams. She shares how she got into copywriting, as well as how she balances being a mom and building her copywriting business. From mom guilt and being intentional about where you spend your time to communicating and compromising with a partner, Peta shares lots of practical tips for balancing work and life. Whether you’re a parent or not, you’ll walk away from this interview with tons of tips you can implement right now. Mentioned on this episode: Peta's Portfolio www.secondtimearound.blog  Instagram: @allwordsbypeta Facebook page: @WordsByPeta Related Links: Define Your Own Copywriting Success 6 Work From Home Sanity Killers (and How to Combat Them) --------------- Get Free Copywriting Training here

Often introverts and extroverts are cautious about jumping into copywriting as a career. For introverts, it’s because talking and dealing with people on a regular basis can be draining. For extroverts, it can be daunting to be alone in their office and not getting the socialization they need. But neither of those is necessarily how your copy career needs to play out. Whether you’re an introvert, extrovert, or even an ambivert, you’ll want to listen to this episode. Nicki and Kate dive into practicing for client calls, gaining confidence, and doing what’s best for you and your personality type. Related Links Freelance Copywriting for IntrovertsCopywriting Success Secrets for Introverts --------------- Get Free Copywriting Training here

When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there’s a feeling of excitement … followed quickly by “oh no…now I have to talk to this person!!” If you’ve ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm your nerves for discovery calls with prospective clients, as well as reduce any anxiety that may come before kicking off a project with a client who wants to work with you. Related Links 8 Questions You Need to Ask Your Copywriting ClientsGo Where the Clients AreTips for Copywriters Working With Remote Clients --------------- Get Free Copywriting Training here

Military spouses face a 22% unemployment rate and a 26% wage gap compared to non-military spouses—prior to the pandemic. Organizations predict rates have increased due to COVID-19. In this episode, Kate shares her experience building her copywriting business as a military spouse. She describes the unique challenges military spouses face when seeking employment and how freelancing created the flexibility she needed to overcome many of those obstacles. Mentioned on this episode: Transitioning out of the Military and Building a Copy Career - Tyler's StoryMeet Our Head Copy Coach, Kate Related Links: What is Copywriting?How to Know if You Have What it Takes to be a CopywriterBuilding Your Career for Maximum FlexibilityThe Secret Trait for Building a Successful Business --------------- Get Free Copywriting Training here

While in the military, Tyler knew he had a knack for writing and decided to take the first step into a new career. He joined the CCA while still working his full-time job and, through some ups and downs, landed his first clients before leaving the military and landing a full-time job as a communications director. In this episode, Nicki and Kate talk to Tyler on how he came to build his copy business. Along with all the challenges that came with transitioning from not only the military, but to an entirely different career. Mentioned on this episode: Tyler's portfolioConnect with Tyler on LinkedIn Related Links: Building a Copywriting Business as a Military SpouseThe Big Secret About Changing Careers --------------- Get Free Copywriting Training here

Your copywriting portfolio is crucial to landing work, so you need to treat it like the important project that it is! Whether you’ve already created yours or are just starting, you’ll want to listen as Nicki and Kate break down some of the most common mistakes copywriters make on their websites. On this episode, they’ll dig into four key mistakes they see on the homepage, about page, portfolio pieces, and contact page. Create a checklist as you go, and you’ll have your action items for making sure your portfolio is as strong as possible. Related Links 4 Things Most Copywriters Get Wrong on Their Portfolio Websites3 Knock-Out Copywriter Portfolios and Why We Love ThemHow Do You Build Your Portfolio?Do You Need to List Your Copywriting Services on Your Portfolio Site?Why Every Copywriter MUST Have an Online PortfolioWhere Content Belongs on Your Copywriting Portfolio Site --------------- Get Free Copywriting Training here

If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation.  Susie is a negotiation guru and breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a conversation versus an end to a conversation. After listening to Susie, you'll have the tools to objectively look at your pricing when quoting clients and feel confident about your numbers. Mentioned on this episode: Get Your Free Negotiation Tip Sheet: NegotiationLove.comLearn more about Susie at SusieTomenchok.com Related Links Should I List Prices on My Copywriting Website?The (Surprisingly Easy) Art of Negotiation for CopywritersHow to Negotiate Your Salary --------------- Get Free Copywriting Training here

While every copywriter's journey is different, it always helps to know what's possible, right? On this episode, Kate is digging into her own numbers. From what she made her first year of freelance copywriting, to what she made as a full-time freelance copywriter in 2020.  But it's not just about the salary. Kate shares the average number of clients she had each month, the average project price, and what her "secret" has been to consistently hitting six figures year after year. Plus, Nicki and Kate dig into Kate's money mindset and why hitting an inspirational number in 2020 made Kate feel guilty.  If you're someone who thinks you need $10K copywriting projects or to charge $200/hr to hit your income goals, you're going to want to watch this one. Related Links: How Much Do Copywriters Actually Make?How Soon Can You Make Money as a Copywriter?Should a Money Mindset Matter to Copywriters? --------------- Get Free Copywriting Training here