Build Your Copywriting Business

In this episode, Nicki and Kate are talking about when you should work for free as a copywriter; which is basically never! The hosts explain why some copywriters offer to work for free and why offering your services for free will ultimately hurt your career. Listen to this episode to hear Nicki and Kate share what you can do to prove yourself instead of working for free and how to avoid situations where you might not get paid what your expertise is worth. Related Links What is a Copy Test and Should You Do One?The Importance of Spec Ads in Your Portfolio --------------- Get Free Copywriting Training here 

In this episode, you’ll get an inside peek at what coaching looks like in the CCA through this laser coaching session with CCA student, Alex. Nicki and Kate help Alex with her approach to sending pitches to potential clients, specifically agencies. Enjoy this episode and be sure to take note of the how you can improve your pitches to clients as well as your mindset around sending them. --------------- Get Free Copywriting Training here 

In this episode, Nicki and Kate are digging into some common worries that all copywriters (especially new ones) run into. They discuss the top 10 stressors that aren’t necessary to your success and why you don’t actually need to worry about them! Fortunately, most of the common stressors are based on misconceptions around copywriting; they are based around things that we think, not things that are actually true. Dive into this episode so you can grow your copywriting career without any unnecessary stress from myths in the industry. --------------- Get Free Copywriting Training here 

Today Nicki and Kate are joined by special guest and Comprehensive Copywriting Academy student Mike Lamb. Our hosts and Mike discuss how he landed his senior copywriter position and the path that led him from his past career as a compliance officer to becoming a successful copywriter. Listen to today’s episode for insights Mike has learned throughout his journey as a copywriter including how to stand out when applying to on-staff roles or sending pitches, opportunities available for copywriters, and his advice for brand new copywriters.  --------------- Get Free Copywriting Training here 

Throughout your copywriting career, you’ll work with so many clients that you love! But, there will be times when you need to end your relationship with a client. It’s important to know when it’s time to part ways with a particular client so that you don’t have to work through any unnecessary stress. Remember, you are in charge of your career, including who you work with. In today’s episode, Nicki and Kate share their best practices for identifying when to split with a client, when to tell your client you’re leaving, and how to have the conversation with them. ------------------- Get Free Copywriting Training here

Today, Nicki and Kate are joined by mindset coach, Mindi Huebner, to discuss how copywriters can rewire their brain and adjust their mindset to overcome limiting beliefs. One particular belief they cover is the “Scarcity Mindset”. This is the sensation some copywriters experience where they feel like there isn’t enough opportunity for them to consistently land clients. Listen to this episode for Mindi’s powerful insights on how you can embrace your limitlessness, overcome the scarcity mindset, and rewire your brain for success in copywriting and in life as a whole. Mentioned on this episode: Book a breakthrough session with Mindi Follow Mindi: TikTokInstagramLinkedInFacebook --------------- Get Free Copywriting Training here

In this bonus episode Nicki and Kate discuss why economic uncertainty doesn’t mean you should panic as a copywriter. In fact, they dive into why tough times lead to more opportunity for copywriters. Listen to learn why recessions and tough times don’t affect copywriting in the ways that they affect other industries. Plus, find out how you can have a huge impact on the success of businesses by helping them get through tough times. --------------- Related Links Recessions Can Be *Great* For Copywriters. Here’s Why.Ep. 41: Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers --------------- Get Free Copywriting Training here 

Choosing a niche for your copywriting business is a decision that shouldn’t be taken lightly. It can limit your options as a copywriter, so you want to be sure that this niche is something that’s right for you before making it the focus of your business. But, choosing a niche can also allow you to solely work with the type of client or the medium that you love the most. So, today Nicki and Kate are giving you everything you need to know about when it’s right to choose a niche and the best way to choose one. Our hosts also share how you can target one industry or type of project without formally making it your niche. --------------- Get Free Copywriting Training here 

Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Joe. Joe is setting up a plan to transition into a full-time freelance copywriting career. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Joe assistance with building his plan for his full-time freelance career and share insights on how he can adjust his pitching to help him prepare for this next step in his career. --------------- Get Free Copywriting Training here 

Meet Christina, a Comprehensive Copywriting Academy student and public school teacher turned copywriter extraordinaire. When Christina left teaching, she knew that her next career needed to be doing something she loved, but still flexible enough to fit the needs of her family picture. That's why she originally had the freelance-or-bust mindset. But, after successfully freelancing for a year, a can't-pass-this-up opportunity presented itself. In this episode, Christina talks to Nicki and Kate about the factors that led her to take an on-staff opportunity and how it was still aligned with her goals—even though she originally thought freelancing was the only path forward! She also discusses why she got into copywriting in the first place, how it fits her career needs perfectly, and what she loves the most about being an on-staff copywriter.   --------------- Get Free Copywriting Training here