On Good Authority: Publishing the Book that Will Build Your Business

Susan Harrow is a world-renowned media coach, marketing strategist and author of the best-selling book, Sell Yourself Without Selling Your Soul (HarperCollins).We met in a cave in Mexico, which isn't untrue but also just makes a better story than the literal truth. And that way of explaining our relationship is highly relevant in this case because our conversation was all about how to tell your story in the media in a way that's compelling—and gets viewers interested in your book. My big takeaway from the interview was, after doing media for over a decade, I had a lot more control over how I was presented than I realized.For over 32 years, Susan has helped thousands of CEOs, entrepreneurs and thought leaders shine on Oprah, 60 Minutes, Today, Good Morning America, Fresh Air, Marketplace, NPR and CNN—without selling their soul. Her course, The Zen of Fame: Your Genius Gone Viral™, shows people how to promote themselves with integrity and spirit. WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Topher Morrison has tips aplenty when it comes to authors getting booked to speak and it makes sense: he is, after all, the founder of Personofi, a firm that specializes in brand messaging for small business owners. He is the author of four best-selling books and was voted one of the top 10 business speakers in Tampa Bay. His extensive speaking career, spanning over the past 30 years, has earned him a global reputation as an expert in mass communication and influence. He has spoken for top execs with American Express, Microsoft and Google, just to name a few. In this episode, he shared so many gems I'd never heard before—including where authors who have never spoken before can get experience for a reel, the importance of a one-sheet, how to make a book into a speech by using the vignettes in it, why the opening of the speech should not be the same as your first chapter and how to sell your book while speaking without sounding like a douche. IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Robert Sikes is one of the sweetest men you'll ever encounter.And that may not be obvious when you first look at him.Because, you see, he's a bodybuilder and massive.And I don't just mean massive in terms of bulk. He's also massively influential in the bodybuilding space, as the leading spokesperson about following a ketogenic diet for bodybuilding. He's a natural ketogenic bodybuilder, author and entrepreneur as well as the CEO and founder of Keto Savage, a health and fitness company that offers coaching, training and nutrition for athletes and bodybuilders. He is also CEO and founder of Keto Brick, a company that produces ketogenic meal replacement bars for efficient nutrition with the highest quality ingredients. And he holds first-in-class titles from his bodybuilding competitions within the OCB and WNBF federations and lives in Northwest Arkansas with his wife Crystal.I'm truly honored to be able to say Legacy Launch Pad is launching his book, Ketogenic Bodybuilding, this week. And while he has a built-in audience (his podcast alone has millions of downloads), he still has to have a specific plan in place for how to use the book to build his business.In this episode, we discussed a few specific launch plans (including releasing the first three chapters of his book as podcast episodes) as well as his ideas for how the book will add to his business—specifically, by selling copies with his Keto Brick bars, using a lead magnet to bring readers to a download and his mailing list and teasing out his upcoming online program. But his greatest message is perhaps this: write your book and build your business around what you were most passionate about as a kid.WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Dr. Angela Lauria is a big believer in using your book to build and grow a business. So why does she say that those who hire you won't ever read your book? IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

As an entrepreneur, you might think the best way to build your brand is to write and publish your own book. But have you considered participating in an anthology? In this episode, I discuss the three golden nuggets necessary for an anthology to build your business. WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM

Listen in on my "booktervention" with the genius entrepreneur Joe DeMaria about why on earth he hasn't published a book yet. Recorded on the Wisdom app!

A book is an excellent way to build your brand. But what if you're not a writer? In this premiere episode of the Entrepreneur Publishing Academy podcast I discuss why hiring a company to write and publish it for you is a better idea than you may think. WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM

It wouldn't be a year-end episode without some sort of a year-end summary. So please enjoy this compilation of 2021's three most popular Launch your Book podcast episodes: How Do I Get Media Attention from my Book? What Did I Learn from the Party Girl Relaunch? and How Do I Throw a Launch Party? WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

In this episode, I discuss how you can have your reading at a book store even if you're not a famous author. I also offer other creative ideas and venues you may not have considered that will make your reading a fun and memorable event.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM    

To swag or not to swag, that is the question—for authors looking for a marketing edge when releasing their books. In this episode, Anna draws on her experiences with the S-word, when it worked and when it didn't.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM