

The Cliff Ravenscraft Show
Cliff Ravenscraft
I’m Cliff, and for over two decades I’ve helped entrepreneurs, creators, and leaders launch movements, build businesses, and design lives they’re proud of. This show is where I bring the business strategy and mindset work that has defined my coaching for the past two decades. I share the thinking, decisions, and tools that help entrepreneurs build a business that reflects who they are and supports the life they want.
Each episode is focused on about what it takes to create meaningful work, break through the limits you didn’t realize were there, and stay grounded as you grow. This is where I explore the ideas that shape my own business and the coaching I do with clients. If you want clarity, confidence, and practical direction for the next step in your journey, this is where you’ll find it.
Each episode is focused on about what it takes to create meaningful work, break through the limits you didn’t realize were there, and stay grounded as you grow. This is where I explore the ideas that shape my own business and the coaching I do with clients. If you want clarity, confidence, and practical direction for the next step in your journey, this is where you’ll find it.
Episodes
Mentioned books

Mar 30, 2023 • 1h 25min
698 - Two Dads, Two Mistakes & My Path to Healing: The Power of Forgiveness
In this deeply personal and revealing episode, I share my unique experiences with fatherhood, childhood trauma, and the healing journey that followed. I open up about having two dads, dynamics of my relations with each of them.
I also candidly discuss two significant mistakes I made as a father and the lessons I learned from them.
Perhaps the most profound part of this episode are the two metaphysical experiences I had after my biological dad's death that led to complete healing from childhood trauma and a restored relationship with him.
Join me for this raw and powerful look into my life, as I share insights that may resonate with your own journey and inspire you to seek healing and forgiveness.
Special Thanks to Daniel Whitworth for having me as a guest on his Dad of Ages Podcast.
Are you looking to drive growth and increase the visibility of your business?
I am a Master Business Coach, Mentor & Speaker.
I have over fifteen years of experience in online business. Through my business, I've helped tens of thousands of people find their purpose and passion and create an online, personal brand and business that allows them to have a powerful, positive and profound impact in the world.
I have generated millions of dollars through online course sales, physical products, one-off training tutorials, paid webinars, public speaking, in person workshops, conferences, paid mastermind groups, one-on-one coaching and several other streams of income.
I want to help you break free from anything that is holding you back from living the life of your dreams and doing the work you feel most called to do in this world. Below are the the products and services that I know will allow you to take your message, your business and your life to the next level.
1. Free The Dream WORKSHOP - Are you Overwhelmed, Stuck and Frustrated with no clear plan for realizing your biggest most powerful dreams? Free Your Dreams, Transform Your Life: Join Us for the Free The Dream Workshop and Unlock Your Full Potential! Whether you are a business owner struggling to overcome self-sabotage, a new entrepreneur struggling with imposter syndrome, or a woman who has put your own needs on hold for years for the sake of your family, the Free The Dream Workshop can help you rediscover your dreams and take the steps needed to free them so you can finally lead the happy, fulfilled, life you desire. Click Here To Attend This Next Session!
2. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More.
3. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today.
4. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today!
5. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content
Click Here To See My Other Podcast Shows
Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

Mar 26, 2023 • 1h 46min
697 - Unlocking the Power of the Four Agreements: A Game-Changer for Life & Business
In this deeply insightful podcast episode, my best friend Ray Edwards and I explore the life-changing principles found in Don Miguel Ruiz's book, "The Four Agreements." We share our personal experiences with these powerful agreements, discussing how they have impacted our lives, especially during challenging moments.
We dive into each of the Four Agreements, sharing anecdotes and perspectives on how to be impeccable with our word, not take things personally, not make assumptions, and always do our best. We also cover a "Fifth Agreement," emphasizing the importance of being skeptical while also listening with an open mind. These agreements have had a profound and positive impact on both our lives, helping us navigate the complexities of the world around us.
Throughout the episode, we discuss the importance of recognizing our own belief systems and understanding the collective dream of society. We explore how we can break free from the limiting beliefs and agreements we have made with ourselves to create a more fulfilling and authentic life.
This engaging conversation is a testament to the transformative power of the Four Agreements. We hope that you will be inspired to apply these principles to your own life, opening the door to personal growth and a deeper understanding of yourself and the world around you.
Note: At the very end of this episode, I added a very personal update about my own journey of spiritual growth and how my beliefs have evolved over the past three and a half years.
After reading the Autobiography of a Yogi in 2020, I felt compelled to explore various spiritual paths and have spent countless hours learning from Hindu, Buddhist, Taoist, Muslim, Shaman, Druid and many other ancient teachings.
I still consider myself a follower of Christ, yet I do understand that my evolving beliefs may cause some listeners to unsubscribe or distance themselves from me, but I want you to know that I don't judge or take it personally. In fact, I respect those who follow their own path in alignment with their beliefs.
I've felt a nudge in my heart to authentically share my journey with you, particularly if you're also seeking a broader understanding of God and spirituality, as it relates to your personal and professional growth, what you want to create in this world, and ultimately living the life you feel most called to live.
As a result of my spiritual growth, my coaching practice has become more diverse, with clients from various religious backgrounds, including fundamentalist Christians (my background for the first 47 years of my life), Orthodox Jews, Buddhists, and even atheists. In all instances, I've witnessed true miracles take place and I've been able to incorporate tools and techniques that are respectful of each client's beliefs without there being any need to deconstruct their personal beliefs about God.
I want to invite you to connect with me further, whether it's through one-on-one coaching, the Next Level Mastermind, an online course, or attending the Free the Dream Workshop. Head over to my website to explore these opportunities, and let's continue our personal and professional growth journeys together, with a strong emphasis on mindset development.
Please note that in this season of my professional life, I work mostly with full-time self-employed business owners, entrepreneurs, coaches, authors, speakers, digital creators, and those who are wanting to create this self-employed and/or business ownership lifestyle.
As we work together on your personal and business growth, if you're interested in discussing our spiritual lives, I am more than happy to do so. I can either work within your current system of beliefs or we can explore and expand our beliefs together, but only if desired. The choice is yours, and I'm here to support you in whichever path you choose.
Are you looking to drive growth and increase the visibility of your business?
I am a Master Business Coach, Mentor & Speaker.
I have over fifteen years of experience in online business. Through my business, I've helped tens of thousands of people find their purpose and passion and create an online, personal brand and business that allows them to have a powerful, positive and profound impact in the world.
I have generated millions of dollars through online course sales, physical products, one-off training tutorials, paid webinars, public speaking, in person workshops, conferences, paid mastermind groups, one-on-one coaching and several other streams of income.
I want to help you break free from anything that is holding you back from living the life of your dreams and doing the work you feel most called to do in this world. Below are the the products and services that I know will allow you to take your message, your business and your life to the next level.
1. Free The Dream WORKSHOP - Are you Overwhelmed, Stuck and Frustrated with no clear plan for realizing your biggest most powerful dreams? Free Your Dreams, Transform Your Life: Join Us for the Free The Dream Workshop and Unlock Your Full Potential! Whether you are a business owner struggling to overcome self-sabotage, a new entrepreneur struggling with imposter syndrome, or a woman who has put your own needs on hold for years for the sake of your family, the Free The Dream Workshop can help you rediscover your dreams and take the steps needed to free them so you can finally lead the happy, fulfilled, life you desire. Click Here To Attend This Next Session!
2. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More.
3. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today.
4. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today!
5. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content
Click Here To See My Other Podcast Shows
Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

Feb 26, 2023 • 59min
696 - What Is The Free The Dream Message?
This episode is a special one, because it contains a very exciting announcement:
Free The Dream is back, and it's better than ever!
If you're not familiar with Free The Dream, it's a powerful message that Stephanie and I have been sharing for years, and it's all about rediscovering your dreams, overcoming limiting beliefs, and living the life you were meant to live.
Now, we're bringing the Free The Dream message to life in a whole new way, with a workshop that is designed to take the Free The Dream experience to the next level.
So, if you want to know how Free The Dream can help you achieve your dreams, listen to this episode, because we've shared everything you need to know.
The workshop is limited to no more than 30 attendees. Go to FreeTheDreamWorkshop.com to secure your seat today!

Jan 28, 2023 • 30min
695 - The Most Common Reason Why People Fail To Get Results From Proven Strategies, Techniques, Frameworks and Formulas
Several years ago, I realized that my brand, Podcast Answer Man, wasn't fully reflecting the guidance I was providing to those seeking strategies, tools and techniques to [fill in the blank]. That's why I decided to evolve my brand to Mindset Answer Man - to provide a better indication of the kind of advice I was giving.
As the result of working with so many people, I began to recognize patterns between those who were successful in achieving their podcasting goals and those who were not. What I found was that despite having helped many people launch their podcasts, many of them had built their podcasting efforts on a shaky foundation, leaving them unable to experience the full potential of podcasting.
In this episode, I explore how important the order of operations of STATE, STORY, and STRATEGY is to creating the most successful outcomes.
Are you looking to drive growth and increase the visibility of your business?
I am a Master Business Coach, Mentor & Speaker.
I have over fifteen years of experience in online business. Through my business, I've helped tens of thousands of people find their purpose and passion and create an online, personal brand and business that allows them to have a powerful, positive and profound impact in the world.
I have generated millions of dollars through online course sales, physical products, one-off training tutorials, paid webinars, public speaking, in person workshops, conferences, paid mastermind groups, one-on-one coaching and several other streams of income.
I want to help you break free from anything that is holding you back from living the life of your dreams and doing the work you feel most called to do in this world. Below are the the products and services that I know will allow you to take your message, your business and your life to the next level.
1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More.
2. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today.
3. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today!
4. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content
Click Here To See My Other Podcast Shows
Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

Jan 21, 2023 • 58min
694 - Develop a Healthy Mindset: Unlock Inner Strength And Achieve Lasting Success!
In this episode, I share an enlightening conversation with Michael Hyatt about his upcoming book, Mind Your Mindset, releasing on January 31st. Our discussion contains powerful insights about mindset and how to transform your thinking to achieve the results you desire in life. This is an episode that you'll definitely want to listen to a second time and take notes!
Below are just a few of the insights contained within this episode:
Everything rises or falls on your thinking.
Michael paid his executive coach "an unbelievable amount of money" to come and meet with him once a month.
The tough question: “What was it about your leadership that led to these results?”
The problem is not “out there.” The problem is “In here.”
It takes someone seeing your situation from another perspective to help you see other possible narratives about your situation.
The Narrator is not you!
“I am not my beliefs, I’m the believer.”
“Don’t believe everything you think.”
It’s like we are writing this novel that is the story of our lives. We get to decide what facts are relevant and what meaning is derived from those facts. The meaning that we assign will determine our feelings, which determine our actions which determine our results in life.
“What do I have to believe for me to feel this way?”
“What was I thinking yesterday that was empowering?” “What was I thinking yesterday that was disempowering?”
The power of journaling for self-reflection and self-awareness.
The power of giving a friend the permission to question our thinking.
The power of Power Naps.
“The More I Rest, The More I Receive.”
The power of pre-loading your subconscious mind with a task just before going to sleep at night.
CLICK HERE TO PRE-ORDER YOUR COPY OF MICHAL'S BOOK TODAY
Are you looking to drive growth and increase the visibility of your business?
I am a Master Business Coach, Mentor & Speaker.
I have over fifteen years of experience in online business. Through my business, I've helped tens of thousands of people find their purpose and passion and create an online, personal brand and business that allows them to have a powerful, positive and profound impact in the world.
I have generated millions of dollars through online course sales, physical products, one-off training tutorials, paid webinars, public speaking, in person workshops, conferences, paid mastermind groups, one-on-one coaching and several other streams of income.
I want to help you break free from anything that is holding you back from living the life of your dreams and doing the work you feel most called to do in this world. Below are the the products and services that I know will allow you to take your message, your business and your life to the next level.
1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More.
2. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today.
3. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today!
4. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content
Click Here To See My Other Podcast Shows
Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

Jan 14, 2023 • 1h 15min
693 - 7 Self Care Practices For Self-Employed Business Owners
There are seven self-care practices that I have found essential for me to be able to operate at my fullest potential personally, professionally and spiritually. In this episode, I share each of these seven practices as well as some of my experience with each practice.
Are you looking to drive growth and increase the visibility of your business?
I am a Master Business Coach, Mentor & Speaker.
I have over fifteen years of experience in online business. Through my business, I've helped tens of thousands of people find their purpose and passion and create an online, personal brand and business that allows them to have a powerful, positive and profound impact in the world.
I have generated millions of dollars through online course sales, physical products, one-off training tutorials, paid webinars, public speaking, in person workshops, conferences, paid mastermind groups, one-on-one coaching and several other streams of income.
I want to help you break free from anything that is holding you back from living the life of your dreams and doing the work you feel most called to do in this world. Below are the the products and services that I know will allow you to take your message, your business and your life to the next level.
1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More.
2. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today.
3. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today!
4. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content
Click Here To See My Other Podcast Shows
Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

Dec 5, 2022 • 1h
692 - Harnessing Equanimity to Conquer Borderline Business Burnout
Harnessing Equanimity to Conquer Borderline Business Burnout
Business burnout is an all-too-common occurrence for many entrepreneurs and business owners.
It’s a state of exhaustion, stress, and frustration that can lead to decreased productivity and the inability to stay focused and motivated. If not dealt with, physical and mental health problems can manifest.
I know what it feels like to experience business burnout. I’ve been there, done that, and have almost died from it.
It’s a crushing feeling knowing that you’ve put in every ounce of time, effort and energy that you have to offer into something, only to feel like you are spinning your wheels and not getting very far.
My two week trip to the hospital, in January 2009, was a wake-up call for me to realize that taking on too much and pushing yourself too hard can have severe consequences.
As I look back on my life, I realize that I didn't need to work harder, I simply needed a better state of mind to work from.
We all have moments when we feel overwhelmed and it can be hard to find a way out of it. Stress can be a powerful force that can be difficult to break out of. When we're stuck in a cycle of stress and anxiety, it can seem logical to just keep pushing and trying to work harder, rather than taking the time to step back and reset our state of mind.
The Power of Equanimity
I hosted a live stream with my great friend, Ray Edwards, where we had a deep conversation about "the power of equanimity."
Equanimity is the ability to remain calm, composed, and balanced in the face of life’s challenges. It’s an essential quality to cultivate, especially in times of uncertainty and difficulty.
In our conversation, Ray and I discussed the difference between our knee-jerk emotional reactions and our rational responses to the issues that we face.
If we master the skill of equanimity, we will have what it takes to navigate the tumultuous waters of life and business with grace and wisdom.
This podcast episode contains this powerful conversation.
The day after this podcast episode was published, the following email came in:
Hi Cliff & RayJust wanting to genuinely thank you both for sharing the truly inspiring conversation you had in episode 692 of The Cliff Ravenscraft Show.I woke up at 4 am (a bit disrupted sleep schedule while battling through covid) and listened to your conversation and reflected upon my own life.The nuggets of refined wisdom you both distilled in that conversation are pure gold.I stopped the episode, got up from my bed, made a cup of coffee and started manually transcribing each and every word you said in that episode.I am now looking at these notes and am amazed how dense they are and much insight I am getting for my own life.I sense that I've only started and will go over these notes many times in the days to come.Anyway, a honest thank you to you both for having and sharing that inspiring conversation!BestYours trulyName Removed
If you've ever felt overwhelmed, exhausted, and stuck in the cycle of business burnout, I urge you to listen to this episode today.
You can Pre-Order Ray's Book By Clicking Here
Are you looking to drive growth and increase the visibility of your business?
I am a Master Business Coach, Mentor & Speaker.
I have over fifteen years of experience in online business. Through my business, I've helped tens of thousands of people find their purpose and passion and create an online, personal brand and business that allows them to have a powerful, positive and profound impact in the world.
I have generated millions of dollars through online course sales, physical products, one-off training tutorials, paid webinars, public speaking, in person workshops, conferences, paid mastermind groups, one-on-one coaching and several other streams of income.
I want to help you break free from anything that is holding you back from living the life of your dreams and doing the work you feel most called to do in this world. Below are the the products and services that I know will allow you to take your message, your business and your life to the next level.
1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More.
2. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today.
3. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today!
4. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content
Click Here To See My Other Podcast Shows
Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

Nov 9, 2022 • 1h 10min
691 - When You Feel Like It Is Time To Start Something New, Something More Aligned With Your Heart
If you ever wondered why I shut down my Podcast Answer Man business and rebranded myself as the Mindset Answer Man, this episode will give greater insight into my decision than I've shared previously.
Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching."
Kate Nankivell let me know that she would be participating live and that she planned to ask the following question:
"I’ve just started a new podcast called The Shape of Kate. I’m at the beginning of my much needed weight loss and regain my fitness and health journey and I want to share this journey and so much more through this podcast. Now this represents a departure from my current business so I’m thinking about my monetization strategies.
My clear intention with this podcast is to be an inspiration through sharing my journey but not a weight loss coach or fitness expert. I’ll interview those experts as I go. They rightly claim their expertise. My monetization ideas at this early stage is to bring on advertisers who pay for results. Eg when people who listen and click through to their offer and/or use my coupon code they pay me an agreed affiliate fee."
When it came time to have my conversation with Kate, I had already created an outline of insights that would have helped her optimize the effectiveness of her affiliate income streams, plus I had created a list of several other income streams that most people have not considered.
Yet, within a few moments into our conversation, I closed the browser that had all the pre-outlined insights that I had prepared. It had become clear to me that there was a much more powerful and important conversation to be had.
Have a listen to this episode to see where our conversation went. After the conversation, I give a commentary on the overall experience. I know that you'll gain a lot of value from this conversation.
If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative.
1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.
2. Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.
3. Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.
4. One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content
Click Here To See My Other Podcast Shows
Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

Oct 16, 2022 • 1h 15min
690 - Take Your Business To New Levels of Success With Great Sales Funnels!
Did you ever think there would be a day when you would get an episode of The Cliff Ravenscraft Show where I would be talking about building and optimizing Sales Funnels?
No, it's not a joke. That's really what this episode is about.
In the introduction, I mentioned how I had "unconsciously" judged Russell Brunson and his Click Funnels Brand as something that was not in alignment with my way of approaching business.
While I'm not sure that I'll ever become a Click Funnels Customer, I am already a fan of Russell's "The Secrets Trilogy" which are three books titled DOTCOM SECRETS, EXPERT SECRETS and TRAFFIC SECRETS.
I've already received so much value from the first few chapters of the first book that I've committed to doing a full commentary series in my Train With Cliff Audio Journal Podcast on each of these three books.
Have a listen to this episode and you'll discover why.
Here is a list of the many links mentioned in this episode:
http://TrainWithCliff.com
http://FreeTheDreamCourse.com
http://MindsetAnswerMan.com/FREE
http://NotesOnCoaching.com
http://MindsetAnswerMan.com/Kajabi
http://NextLeveMastermind.info
http://MindsetAnswerMan.com/TWCArchive

Sep 23, 2022 • 50min
689 - How to Achieve a Mindset that Leads to Success in Business
How to Achieve a Mindset that Leads to Success in Business
Why do some people achieve great success in business while others fail?
The way they think about and approach their business is a big factor, and that's something that i was asked to talk about as a guest on a popular business podcast.
In this podcast episode, I'm going to share with you the questions that I was asked and the outline that I used to respond to each question.
To start us off, can you talk a bit about your background and how you've become an authority on podcasting and business?
I started podcasting as a hobby, with my wife, about the television show LOST in 2005.
We were in the first hundred or so podcasters in the world.
By our 3rd episode, we had 27,000 subscribers.
By the end of our first year in podcast, we launched several other shows and were reaching 100’s of Thousands of listeners.
Within 2 years, I made the decision to leave the family business to do podcasting full-time.
Main source of income was Podcast Coaching - Teaching people how to podcast.
Things really took off, professionally, as the result of a few influencers that had become coaching clients.
We hosted a Disney Cruise for our community.
Our story got the attention of the CEO and co-founder of BlogWorld, the industry leading conference in social media at the time.
I was invited to come speak.
Room was standing room only.
I was invited to become the Director of Podcasting for the BlogWord, which eventually rebranded to New Media Expo.
In 12 years, I helped more than 40,000 people successful launch their podcast, generating a few million dollars in revenue through the process.
In a broad sense, what is a "business mindset"? What all does that term include and describe?
I find it helpful to contrast the term “business mindset” with the term “employee mindset.”
A business mindset includes the following beliefs.
People pay for value or transformation, not for your time.
You do not have to work hard for money, you simply need to provide value.
How much you charge for your products and services are based upon how much value you bring to your client/customer.
There is no such thing as failure, there is only education. Temporary setbacks allow you to learn new lessons that lead towards the perfect plan to get to your desired outcome.
What doesn’t get measured, doesn’t improve.
etc.
What is the difference between a "growth mindset" and a "fixed mindset", and which one is better for an entrepreneur?
A fixed mindset is the belief that you have to work with the amount of skills, abilities and talents that you were born with, or that you have attained by a certain age.
There’s a saying that goes… “You can’t teach an old dog new tricks.”
A growth mindset is one that believes that you never stop learning and growing.
You can always learn a new skill.
Abilities and talents can be acquired through passion and practice.
A growth mindset is better for everyone, but it is certainly a required mindset for any entrepreneur who will need to pivot in business to keep up with the changing world we live in.
Why is your mindset important as a business leader? What are the advantages of having the right mindset?
Mindset boils down to “A set of beliefs that you hold in your mind.”
What you believe is possible.
What you believe is not possible.
How you believe things SHOULD BE
What you believe you SHOULD or SHOULD NOT do.
The problem is that most of our beliefs were established during the first 7 years of our life, before we had a rational critical thinking mind.
ALL BELIEFS HAVE CONSEQUENCES
Our beliefs determine how we think and feel about any situation in life.
How we think and feel determines what actions we take.
The actions we take determines the results that we get.
So every belief (or your mindset) about anything has either a Positive or Negative Consequence.
The advantage of having a GROWTH MINDSET is that you can actually CHANGE what you believe.
Is a "business mindset" the same thing as an "entrepreneurial mindset", and if not how do those differ?
I suppose you could be a “senior leader” within a business and have a “business mindset” but not have what it takes (mindset wise) to actually own your own business.
An entrepreneurial mindset requires the person to have certain beliefs around the idea of “risk taking” and realizing and fully accepting that the results of those risks are their responsibility.
How can the wrong mindset negatively impact a business? What are the risks or downsides of failing to cultivate a business mindset?
Half of all businesses are fail in their first year.
80% are fail within five years.
96% fail within the first 10 years.
4% of businesses last more than 10 years.
However, that doesn’t mean they succeed.
That just means that they are “still standing,” even if they are not profitable.
My belief is that “the wrong mindset” is a reason of nearly every business failure.
Success in any area of life, including business is…
20% knowing what to do and how to do it.
80% Mindset
The ability to consciously and rationally evaluate and change what you believe to be true.
The ability to control how you think and feel about any given situation.
The ability to control your “emotional state of mind.”
The ability experience fear and move forward in spite of what could go wrong.
The downside of failing to cultivate a business mindset is that your business will almost certainly fail.
What are the key characteristics of a successful business mindset?
People pay for value or transformation, not for your time.
You do not have to work hard for money, you simply need to provide value.
How much you charge for your products and services are based upon how much value you bring to your client/customer.
There is no such thing as failure, there is only learning new lessons that lead towards the perfect plan to get to your desired outcome.
What doesn’t get measured, doesn’t improved.
etc.
What are the main "red flags" that someone needs to shift their mindset?
The two most common red flags are:
They often experience stress and overwhelm when faced with any unexpected result or situation within their business.
The business is not consistently profitable month to month.
How are mindset and outlook related?
I think of outlook as “having vision.”
There is a saying that goes… “Without vision, the people will perish.”
I believe that this also applies to business… “Without vision, the business will perish.”
The quality of the vision that an entrepreneur will have for their business will be directly in proportion to their mindset.
If they have limited beliefs about what is possible, they will have a limited vision of what they create.
Is there one ideal business mindset that everyone should aspire to, or does the right mindset vary between people and industries?
For the most part, I believe that the right mindset, once acquired, can be used to achieve success in not only any business or in any industry, but also in any other area of life.
This is why you will sometimes see the CEO of a major corporation able to transition and experience success as the CEO of a different corporation in another industry.
As for the one ideal mindset that everyone should aspire to, I’d say….
You know exactly what it is that you want.
You absolutely believe that what you want is possible.
You are fully convinced that what you want is something YOU MUST HAVE.
You have DECIDED that you will get what you want.
You are committed to creating an action plan to attain what you want.
You are devoted to evaluating the results of your actions plan and changing your approach until you find the perfect plan of attaining what you want.
You will have want you want.
What is one thing about business mindsets that people often get wrong or misunderstand, and how should they approach it instead?
Many people believe they can change their limited mindset (beliefs) simply by reciting “affirmations.”
If I can just say it enough, eventually I’ll start to believe it.
I am a firm believer in affirmations. However, they don’t work unless you discover the power of the “sub conscious mind” and how it works.
I recommend two resources on this.
Psycho-Cybernetics by Dr. Maxwell Maltz.
Chapter 4 of the book Think & Grow Rich by Napoleon Hill on the topic of “Autosuggestion.”
What are the steps to identifying your current business mindset for someone who's never done this kind of self-reflection before?
By simply asking a few questions.
What is something that you would like to experience in your business that you are not currently experiencing?
Do you believe it is possible for you to experience that in your business?
How long do you think it would take to make this a reality in your business?
What are 1, 2 or 3 actions that you could take within the next 7 days, 30 days, and 90 days that will get you closer to this desired outcome?
Why haven’t you already taken these actions?
What is one or two things that you need to put an end to to make this a reality?
Why have you not already put an end to theses things?
All of these questions will reveal your current mindset and beliefs related to that Dream, Goal and/or Desired Outcome.
Once you've identified where your mindset needs some adjustments, what next? What actionable steps can someone take to shift their mindset?
Make a list of all the beliefs that are associated beliefs in that particular area.
Determine the source of those beliefs.
Evaluate the truth of those beliefs.
Disassociate from beliefs that do not support the movement toward your desired outcome.
Replace limiting beliefs with empowering, alternative beliefs.
Condition these new beliefs through repetition and environment.
Changing how you think isn't easy. What are some resources or tools that can help people make the right mindset adjustments effectively?
"Changing how you think isn’t easy" is a belief.
However, I have found that it is incredibly easy to change how you think, in an instant, once you know how the sub-conscious mind works.
Resources that I recommend:
Book - Psycho-Cybernetics by Dr. Maxwell Maltz
Book - Think & Grow Rich by Napoleon Hill
Book - Unlimited Power by Tony Robbins
What are some signs that someone could benefit from coaching or mentorship to help them shift their mindset?
Top Three Signs That Come To My Mind:
If you are easily stressed and overwhelmed when an unexpected situation shows up in your business.
If you are not consistently experiencing profit, month to month, in your business.
If you feel unfilled in your work.
How should someone find and choose a mentor or coach if they don't have a big professional network to draw from?
Find a Role Model
Someone who is already experiencing what it is that you want to experience.
Someone who has already read the books, taken the courses, gone to the seminars, created the plans, experienced the setbacks and used what they learned to create a system that produced the result that you desire.
Find someone who’s message resonates with you at your inner core.
How should a business owner take high stake decisions? Any framework which aids in making decisions?
Plans fail for lack of counsel, but with many advisors they succeed.
Fully investigate The Mastermind Principle and take your high stake decision to your personal mastermind group.
Ultimately, follow your gut / intuition.
What are some mindset tips for dealing with self-inflicted wounds when
it comes to business?
Read the book The Big Leap by Gay Hendricks and learn about the Upper Limit Challenge.
Read the book Secrets of The Millionaire Mind by T. Harv Eker and discover the mindset about money that is causing your self-sabotage.
Now at this stage of success what advice would you give to your teenage self?
Discover how your sub-conscious mind works.
Learn the Power fo Auto-Suggestion.
Decide, CONSCIOUSLY, what you CHOOSE to believe.
Learn how to control and master your emotional state of mind at all times.
Can you tell us about your most bizarre business encounter?
The day a check for $12,000 showed up in the mail. You can see the check and the letter that came with it at MindsetAnswerMan.com/check
If you could sell your product/service to one celebrity, who would it be?
Already accomplished
Dan Miller, author of the book 48 Days To The Work You Love
If there was a movie made about your journey, what would the title be?
Free The Dream!
A mindset is a very intangible thing. As you're making these adjustments, how can you evaluate if they're successful? What are some signs that your mindset is changing for the better?
First, I believe that mindset is an incredibly tangible thing.
I can determine a person’s mindset on any topic within 3 to 5 minutes and I can predict what their experience of their life will be related to that topic in the same amount of time.
As for signs that their mindset is changing for the better… Simply evaluate to see if they are getting better results related to the things they desire to accomplish in life.
Are they dreaming bigger dreams?
Are they pushing through their fears?
Are they accomplishing more?
Once someone's made those shifts, how can they prevent themselves from slipping back into bad
habits? How do you make mindset changes stick?
Repetition is the mother of skill.
Don’t stop doing what has worked to help you get where you are.
Upgrade Your Peer Group
The quality of your life will be determined by the expectations of your peer group.
Get into a Mastermind Group of people who are living life according to the mindset you desire.
What is your favorite "mindset hack"? Are there any quick and easy steps someone can take to make impactful change?
The Mindset Principle: Go to a mastermind group of people who are already operating in life at the level you desire to operate. Tell them what it is that you desire and instantly gain insight from their education, experience, skills, talents and abilities.
A single conversation with this group can shift your perception of what is possible.
How does someone with a success-oriented mindset respond to setbacks and failures?
Some do not actually understand the concept of “failure.”
They simply evaluate what can be learned by the results of actions taken.
They apply what they learn and change their changed approach until they get what they desire.
They see setbacks as the opportunity to develop a more perfect plan to get to their desired outcome and to create safeguards for future similar setbacks.
They expect the unexpected.
Can you share an example of a business leader who has an ideal mindset? What does that look like in practice?
Steve Jobs.
He often had a vision for a product that he wanted to create.
He often had the top engineers in the world tell him that want he wanted to create was not possible.
He often fired those “experts” who had a fixed mindset about what was possible.
He transferred his vision of what he wanted to create to those engineers who were able to dare to dream about the pushing the boundaries of what is believed to be possible.
Today a few billion people benefit daily from many products that were, at one point, just a “thought” in the mind of Steve Jobs.
On the other side, can you share an example of a poor mindset causing business problems or failure?
The time I had a client schedule a one hour consulting call with me to help solve a technical issue with a piece of podcasting equipment.
He knew that I charged $300 per hour with a minimum of one hour.
We got on the call and I solved his problem within two minutes.
He was incredibly pleased and requested that I send him the invoice for $300.
I refused!
Learn more about this story at MindsetAnswerMan.com/free
How does having the right mindset make someone better at leading and motivating other people?
A person with the right mindset can influence others.
They can help shift the perceptions of those who they serve about what is possible.
They can help those they serve see their circumstances from a different perspective.
What are some day-to-day habits of people who have the right mindset for success?
They read/study for INSIGHT - Not agreement or rejection!
Journaling
Meditation
Rest / Power Napping
Recreation
Working Out
What are some bad habits that could negatively affect someone's mindset without them even realizing it?
Eating lots of processed foods, and consuming too much sugar.
Watching too much NEWS MEDIA
Watching movies and television shows with narratives that consistently show the business owner as the villain.
How does helping others help improve your mindset?
I don’t want to run the risk of answering this in such a way that assumes that helping others will improve your mindset.
There are many powerful books out there that talk about the concept of “When Helping Others Hurst You.”
I don’t have any particular book recommendation on this topic. However, I have many stories of experience.
With that said, I believe that the best thing that you can do is to Help Yourself by Improving Your Mindset. It’s only in having a healthy mindset that you can truly help others.
This is why it was once said that the second greatest thing a person can do is to “Love others AS YOU LOVE YOURSELF.”
If you’ve ever been on an airplane, you’ve likely been told that in case of emergency, you should put your secure your own source of oxygen before trying to help someone else attain their source of oxygen.
Who are some thought leaders in the business world who have inspired you and been influential in developing your business mindset?
Dan Miller, author of the book 48 Days The The Work You Love
Michael Hyatt, New York Times Best-Selling Author and former CEO of Thomas Nelson Publishing
Tony Robbins
Napoleon Hill
Every member of my Green Room Mastermind Group.
Ray Edwards
Pat Flynn
Michael Stelzner
Mark Mason
Leslie Samuel
I’ve met with these guys for one hour, every week, since October 2010
How do negative mindsets develop in the first place? Are there common root causes you see in your coaching and mentorship work?
Typically most of our negative, limiting, beliefs were adopted during the first 7 years of our life.
Things our parents said or did.
Things our Teachers said or did.
Things our religious leaders said or did.
Things our peers said or did.
Our Culture
The News Media
Etc.
What are some common myths or misconceptions about business mindsets, and why are those wrong?
That affirmations, alone, will work.
That affirmations don’t work.
Affirmations do work. However, only after you do the work to become consciously aware of and then remove any competing belief.
Most people don’t have a “deep feeling” of belief that their new “affirmed statement” is actually true.
Could you talk a bit about the Mastermind Principle? What is it, how did you learn about it, and how does it lead to business success?
I have an entire podcast on this topic at UpgradeYourPeerGroup.com
The mastermind principle is…
When two or more people come together in a spirit of perfect harmony with the intention to focus on a desired outcome. That group can come up with insights and ideas that would be impossible for any member to come up with individually.
I learned about the mastermind principle from Think & Grow Rich by Napoleon Hill.
A person in a healthy mastermind group can accomplish more in a single year, with the aid of their mastermind group, than they could in a lifetime if they relied on their own effort.
What is the relationship between business mindset and goal setting?
How big a person is able to dream is determined by their mindset.
The ability to achieve any goal is directly determined by their mindset.
What is your favorite business book and why?
Think & Grow Rich by Napoleon Hill
It is the most thorough and in-depth study in what a “successful business mindset” is that has ever been published in a single book.
END OF OUTLINE
Are you a business owner? Did anything from this episode resonate with you?
Please shoot me an email today at Cliff@CliffRavenscraft.com and let me know the most powerful insight that you took away from this episode.
I look forward to hearing from you.
Sincerely,
Cliff


