Looking Sideways Action Sports Podcast

“I don't consider myself a world traveller because I haven't travelled the world. I literally found the 10 places I love and just keep going back. Because I would rather go deep and immersive with a culture, and understand it and its issues, than just fill myself with dopamine every time I get a stamp of my passport to shoot images out the car window at 60 miles an hour, which I've done.”Earlier this year, I interviewed Chris Burkard at a special event in London organised by my agency All Conditions Media and my pals at Db. I offered up a number of free tickets for paid subscribers - and originally I released the entire conversation as a bonus episode exclusively for paid subscribers only. Now I'm dropping the paywall so everybody can have a listen. If you listened to last year’s hugely popular conversation with Chris (also recorded in front of a live audience, that time in Stockholm), you’ll know what to expect. This was yet another intensely honest conversation about art, creativity and life itself with one of the most influential visual artists at work in the outdoor today.Sure, we briefly covered some of the territory we discussed in Stockholm, but there are new insights, pearls of wisdom and sharp exchanges here that showcases Burkard’s trademark humour, vulnerability and insight.Thanks Chris for being such a great sport, and to my All Conditions Media and Db family for taking care of such a brilliant event. And thanks to my paid subscribers for supporting the show! It’s so appreciated. If you enjoyed this, or have any feedback, tell me in the comments, or hit me up directly in the subscriber chat thread. Looking forward to hearing what everybody thinks. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

After episode 204’s polarising conversation with Steven Kotler, regular service resumes this week, with this lovely chat with surfers and film-makers Lucy Small and Maddie Meddings about their new film Yama Surf.Regular listeners will recall my previous conversation with Lucy back in 2021, after she achieved notoriety for speaking up about gender equality in surfing in a famous post-contest speech that went viral. In the intervening years, Lucy has continued to lead this conversation on her own terms and in a way that continues to move things forward.And now she’s back with this film, a collaborative creative project with British film-maker Maddie which sees them explore the female surf and skate scenes in Ghana, explore the country’s hitherto untold surf history and, as the duo put it, ‘challenge the historic representation of Ghanians in a story of reclamation and joy’.They also focus on the work of two driven, impressive locals: Sandy Alibo of Surf Ghana, and Justice Kwoife of Obibini Girls Surf Club, who are building Ghanian surf culture from the ground up.Embellished by Maddie’s pulchritudinous cinematography and Lucy’s lovely surfing, the result is a compelling surf film that tells a new story in what is rapidly becoming Lucy’s trademark style. This is really a  tale of complete creative openness and collaboration, and I particularly enjoyed hearing about how the pair devised and created the project as they went along. Hope you enjoy this one. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

Everything we know about ageing is wrong - and action sports are the perfect tool through which to test this hypothesis.At least, that’s the contention of Steven Kotler, this week’s guest and author a new book called Gnar Country.Kotler, who tends to be described as an ‘expert in human performance’, made his name as the doyen of all things flow thanks to books such as The Rise of Superman and The Art of Impossible, and his work as Executive Director of the Flow Research Collective. In Gnar Country, his latest book, he turns his attention to the science of ageing, and tests his theories of ‘peak performance ageing’ by attempting to learn to park ski at the age of 53.As you might imagine from that brief précis, we’re in life hack and ‘actionable protocol’ territory with this one, which regular listeners will know isn’t really my usual style. But I enjoyed The Rise of Superman, which articulated supremely well a lot of concepts and experiences anybody who has dabbled in sport at any level will recognised, and also find the premise of Gnar Country to be an intriguing one, and something which I imagine most listeners will also find of interest. After all, who doesn’t want to continue to ‘kick ass before you kick the bucket’, as Kotler puts it?On a personal level, too, an interview such as this, with somebody on the promo trail and with a very clear message to impart, always presents an interesting challenge. So it was that in early April 2023 I hopped on Zoom to chat to Steven. Of course, we discussed Gnar Country and the ideas that underpin Kotler’s quest. We also explored the reasons we do what we do, and how we can mindfully harness the techniques Steven has dedicated his life to understanding. And we delved into Steven’s own motivations, and some of the contradictions inherent in his own quest as outlined in the book.Hope you enjoyed our conversation. I’ve really love to know what everybody thinks of this one, and whether you recognise the ideas and experiences myself and Steven discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

Type 2 is a podcast from Looking Sideways in association with Patagonia that explores the intersection between the outdoors, action sports and activism.And after four years - this is the final ever episode of Type 2! And what a fitting guest I’ve got for this landmark episode - Jenna Johnson, current President of Patagonia Inc.Jenna is a Ventura lifer, a proud product geek, and somebody who has ascended the ranks from shopfloor to her current status at the very top of the company.Today, she’s one of the senior leaders at Patagonia, one of a handful tasked with actually delivering that recent ‘Earth is our only shareholder’ announcement. Indeed, it was Jenna, if you recall, who set the tone at the announcement itself with her ‘We’re here to talk about a really big fucking deal’ line.All of which makes Jenna herself kind of a big deal. Of course, we covered her career, and her path to her current role. But I was really interested in getting her take on some of the themes I began to discern during my time at Patagonia HQ. How the concept of ‘product activism’ has always been a key tenet of the company philosophy. How all the ‘it’s a tax dodge’ criticisms levelled at the company last year are nothing new. And whether ‘the announcement’ signals a shift into a more overt form of campaigning leadership as the company celebrates its 50th anniversary.It’s a good one, this. Massive thanks to Jenna, Corey, Corley, Alex, Louise, Ryan and Jelle for all the help with this episode. And to my Patagonia Europe family for all the help and encouragement during this last four years of Type 2 episodes. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

“I don't consider myself a world traveller because I haven't travelled the world. I literally found the 10 places I love and just keep going back. Because I would rather go deep and immersive with a culture, and understand it and its issues, than just fill myself with dopamine every time I get a stamp of my passport to shoot images out the car window at 60 miles an hour, which I've done.”Paid subscriber special!Last week, I interviewed Chris Burkard at a special event in London organised by my agency All Conditions Media and my pals at Db. I offered up a number of free tickets for paid subscribers - and now I’m releasing the entire conversation as a bonus episode exclusively for paid subscribers only.If you listened to last year’s hugely popular conversation with Chris (also recorded in front of a live audience, that time in Stockholm), you’ll know what to expect. This was yet another intensely honest conversation about art, creativity and life itself with one of the most influential visual artists at work in the outdoor today.Sure, we briefly covered some of the territory we discussed in Stockholm, but there are new insights, pearls of wisdom and sharp exchanges here that showcases Burkard’s trademark humour, vulnerability and insight.Thanks Chris for being such a great sport, and to my All Conditions Media and Db family for taking care of such a brilliant event. And thanks to my paid subscribers for supporting the show! It’s so appreciated. If you enjoyed this, or have any feedback, tell me in the comments, or hit me up directly in the subscriber chat thread. Looking forward to hearing what everybody thinks. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

How do we choose the stories we tell? Who gets to write the histories we decide sum up our collective past? And what’s the impact when equally valid versions of the past are written out of these histories?All questions I explored with legendary snowboarding photographer Stan Evans in this fascinating conversation, recorded during my recent trip to LA. Back when I was working in the snowboard media, Stan had one of the highest profiles in the games, shooting Travis and Romain at Chad’s Gap, and helping to document the history we now take as gospel.Then he shifted his focus away from snowboarding, embarking upon another equally successful career as a commercial photographer. He also spent a lot of time assimilating his experiences in the snowboarding community, thinking deeply about the topics of diversity and inclusion, and establishing platforms such as his Social Studies Show through which he explores this history and these topics on his own terms.Why? Because, as we discussed during one strand of our conversation, true diversity only really happens when stories are being made ‘by’ people, rather than ‘about’ them. It’s why Stan is so careful about who he discusses these topics with, and why it took him a few years to agree to come on the show for this discussion.This is a wide-ranging, illuminating and nourishing conversation. We covered Stan’s life and career, of course. But it’s really about how the storytelling choices we make impact people and communities. About how our little corner of the world is generally a generation or so behind the main tenor of any cultural debate. And about how threatened people can get when their own cherished orthodoxies are challenged, however gently or logically.Yep. There’s plenty to take in with this one. Thanks for a brilliant afternoon Stan, and for sharing your insights and wisdom so generously. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

Lifer alert! Yep, this conversation with my old pal and current head of creative at Patagonia in Ventura Alex Weller is another classic of this quintessential LS genre, recorded in California during my recent trip to the Golden State.And it was proper batten down the hatches and don the sou’wester time. - I was in LA during the wettest, stormiest weather the state had experienced in a decade. It meant that normally flawless line-up of spots resembled my local here in Brighton, and that fabled sunshine and blue skies was replaced with greys more synonymous with my home town of Manchester.Still, this inclement weather event did mean I had more time to spend engaging in some truly nourishing conversations, both on and off tape. Including this conversational gem with Weller.I go way, way back with Alex. As we worked out, we first met back in the late 90s when he came to stay with me in Meribel when we were young idiots trying to make our way in the industry. And I had a brilliant time recording this episode, spending a lovely day with Alex in Ventura and Santa Barbara, taking in a lovely surf at C-Street, before sitting down to record this quickfire run through Alex’s life and times.As you’ll hear, we’re in classic lifer territory with this one, and the tale of how Alex made the long, circuitous trip from the London skate scene to his current lofty position at Patagonia is a fascinating one. Expect plenty of industry insights and lessons for people looking to forge their own path in a career they cherish from one of the smartest minds in the game.Recording this type of episode with an old pal in an unexpected place is one of the true joys of running Looking Sideways, and something I don’t take lightly. I hope you enjoy our conversation - and a special HKC update on my trip. And my thanks to Alex, Alice, Emmy, Tabby, Lou, Jelle, Corey, Corley and everybody else at Patagonia for their help setting this one up. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

Listen now (57 min) | This week I am reposting my summer 2020 conversation with none binary trans skater Leo.The search for our authentic self is a lifelong process. And not always a successful one. It takes a huge amount of self honesty, and a willingness to embrace consistent and at times not always comfortable evolution.It’s something we all have to face, whether consciously or not.But imagine undergoing this entire process as a world-renowned skateboarder – while also trying to juggle both wider societal pressures, and those of a patriarchal industry who have tied your own career success to their own restrictive definitions of gender.This is exactly the position Leo Baker faced at the height of their success. And it is why there is so much more to Leo’s story than their admittedly generation-defining feats as a skater.Today, as they explained during our conversation, Leo is in a very different place, proud to be living authentically as the most high-profile nonbinary trans skater in the world.And yet, as Leo explained during our conversation, gaining the understanding and self-confidence required to finally present as their authentic self has been a long and involved process.It has involved learning to deal with the collateral damage and mental health issues that have accrued along the way and, ultimately, committing to a measured and long term approach to self-care.Leo’s story is one of the most important in modern skateboarding. I’m grateful they’ve trusted me to tell it in their own way, and in their own words. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

It’s the first leg of an impromptu south west omnibus as I catch up with my pal and Finisterre founder Tom Kay who is returning visit to the pod for the first time in six years!Tom was one of my first guests back in the early days of the show. Back then, we had a swim on Brighton beach and then recorded the episode on the pebbles over a pint or two. This time around, we had a great day, starting with a fun surf at Tom’s local Chapel Porth, before heading up to Finisterre HQ to sit down and record this conversation.I wanted to catch up with Tom on the occasion of Finisterre’s 20th year in business to find out how the business has grown, and how Tom himself views the last two decades, as well as his plans for the future. Back then, Tom began the brand in a flat above a shop in Saint Agnes, armed with nothing more than a big idea and a lot of passion. Today, Finisterre is one of British surfing’s true success stories, and in the six years since our first conversation, the brand has grown to the point that it has ten stores around the UK and well over 100 members of staff around the UK.It’s been quite a mission, with all the ups and downs that this type of founder-driven start up involves. What has he learned, as a founder and entrepreneur? What plans does he have for the brand’s future? What’s the idea behind initiatives such the new Finisterre Foundation, and Sea7? And what advice would Tom have if he was starting out again now?If you enjoyed my conversation with Nick Hounsfield, in which we cast a reflective eye over Nick’s mission to bring the Wave to life, then you’ll enjoy this one. I had a brilliant time down in Cornwall, and it was great to catch up with an old friend for the first time in years. Hope you enjoy our chat.If so - tell me in the Substack comments, or if you’re a paid Substack subscriber who has any feedback or questions about this week’s episode, hit me up directly in the subscriber chat thread. Looking forward to hearing what everybody thinks. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

Milestone alert! 200 episodes!Yep, six years and countless HKC rants later, episode 200 is finally here. And I’ve decided to mark this landmark occasion with the usual double header. Next week, I’m releasing a special bonus episode 200 conversation with my old pal and most-capped Looking Sideways alumnus Ed Leigh for paid subscribers only.Today, for this instalment, I’ve invited surfer and Wave founder Nick Hounsfield onto the show for his second visit. Why? Because if you ask me, there’s an argument to be made that Nick Hounsfield has had more influence on British surf culture over the last decade than anybody else. Certainly, the Wave has changed the landscape of British surfing in ways we’re still getting our heads around.And then there’s Nick’s own story. When we recorded our first episode, back in September 2019, the pool itself was still dry and the place was a building site. Excitement crackled in the air, as Nick drew close to the end of a ten year mission to get the place built. That chat ended up being a classic ‘if you build it, they will come’ look at the struggle’s Nick had been through to get the thing over the line.Four and half years later, the picture, naturally, looks different. As Nick put it during our conversation, “I thought that was the end of the journey. I know realise it was actually the beginning”.And what a journey is has been, taking in Covid, the energy crisis, and the debilitating stroke Nick suffered in spring 2020. It’s this narrative that means, for me, the story of the Wave is inextricably linked to Nick himself, as a founder and entrepreneur. What has he learned? What’s the personal cost been? And has it been worth it?The resulting conversation is a truly fascinating insight into the personal cost of delivering such an all encompassing vision. It’s about what it takes to be a founder and visionary, and why hard, pragmatic decisions come with the territory.I got a lot out of it, and I’m stoked Nick trusted me to go there. Hope you enjoy our conversation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe