
Insights as a Service
The podcast that helps MSPs get ahead. Join Brendan Ritchie each week to hear the latest news, insights, and opinions that matter to people working in Managed Service Providers (MSPs) and telcos in Australia and New Zealand. Insights as a Service is the podcast that pulls together the key industry talking points and combines them with real world experiences shared by industry leaders to deliver value to professionals working in tech. Each episode is made possible by the microphones, studio space and people made available by Lightwire, check them out at lightwirebusiness.com
Latest episodes

May 7, 2023 • 51min
53 - What are profitable MSPs paying? - with Peter Kujawa
The S-L Index 2023 Annual Compensation Report is out! And it is the focus of this week's episode.
Peter Kujawa, VP - of Service Leadership, a Connectwise Solution and Brendan discuss the latest compensation trends in the #msp industry and how they relate to the impact of automation on M&A and valuation multiples. They also explore emerging technologies such as #ai and their effect on the industry.
Tune in to learn about adapting to stay competitive, controlling profitability, innovating to meet changing client needs, and more.

Apr 23, 2023 • 51min
52 - MSP Meets AI - where's the opportunity?
Today Brendan and Dave Sobel from MSP Radio are talking about one of the hottest topics in tech right now with a focus on #chatgpt - the AI tool that's taking the world by storm. 🤖
We dug deep into the topic of regulation surrounding AI and its implications for the IT industry, and the impact of #ai on job opportunities for MSPs and the wider economy.🤔
You will discover how you can leverage the opportunities presented by AI and use it to your advantage.🌟
So, grab a notepad and get ready to dive into this week's episode to learn all about the power of AI in the IT industry!

Apr 2, 2023 • 52min
51 - The MSP Model Is Dead
James Davis, the Pax8 Academy Director, joins Brendan to chat about the changing MSP landscape.
From the decline of the traditional MSP model to pricing models and the challenges posed by SaaS vendors - they cover it all.
Tune in to find out how you can shift your MSP to a more profitable model, the necessary skillset for a successful cybersecurity play, and where the industry is heading. So, grab your headphones and get ready to dive into this week's episode.

Mar 19, 2023 • 55min
50 - Marketing For MSPs
In this episode, Ally Bourke, marketing advisor and founder of The Launch Project, is here with Brendan to discuss the latest marketing trends and techniques for MSPs.
They dive into the nitty-gritty of how to sell something that people don't understand. Discuss the power of storytelling, whether marketing content should be gated or not, and how marketing practices in Australia and New Zealand compare to the rest of the world.
Along the way, they consider the pros and cons of agency vs. in-house marketing for MSPs and provide tips for building your marketing team from scratch.
This episode is packed with valuable insights for MSPs looking to up their marketing game!

Mar 5, 2023 • 42min
49 - CFOs that enable growth
In this episode of the Insights as a Service podcast, Brendan is joined by David and Dinesh from the CFO Institute to uncover the secrets of driving business profitability through the role of a CFO. They'll share their experiences in finance and commercial functions and cover topics like the difference between CFOs and accountants when it's the right time to engage a CFO, and strategies for driving enterprise value for MSPs.

Feb 19, 2023 • 41min
48 - Unlock Your MSP's Potential
In this episode, Nathan Hutchison, Executive Coach from Pax8 is here with Brendan to uncover some of the main obstacles MSPs will face in 2023.
They explore strategies for retaining key staff, understanding existing capacity within your MSP, and how to optimise it.
They also cover the importance of pricing strategies and discuss projects on minimising scope creep.

Feb 5, 2023 • 43min
47 - Stay Ahead of the Curve: MSP Security Landscape in 2023
Get ready for a fascinating conversation with John Milionis, Head of Channels and Alliances for ANZ at Zscaler! This expert in the field is with Brendan to discuss the competitive landscape for MSPs in Australia and New Zealand and the opportunities for growth and success.
Learn about upskilling strategies, the rise of new platforms, SaaS opportunities, the differences between specialist and generalist MSPs, and the future of SD-WAN.
Find out how Zscaler is supporting MSPs with integrated solutions and collaborations.
Hear John's insights on the impact of cyber attacks on cyber security and the significance of Zero Trust.
Chapters:
0:45 The competitive landscape for MSPs in Australia & New Zealand
4:15 How to upskill your team without resources
6:50 Vendors are the new platforms
9:50 The SaaS opportunity for MSPs
14:25 Specialist vs Generalist MSPs
20:30 The future of SD-WAN
26:00 What Zscaler is doing to help MSPs
31:30 Integrated solutions with other vendors
34:30 Have the recent cyber attacks changed perceptions on cyber security?
38:30 What is Zero Trust and how important is it?

Jan 22, 2023 • 1h 2min
46 - Profit Growth through Benchmarking and Operational Maturity
Peter Kujawa is the VP, Service Leadership & Technology Service Provider Evangelist with Service Leadership, a Connectwise company. He knows a thing or two about the power of benchmarking and how it can be used to drive operational maturity, and ultimately profitability, in MSPs. He's with us on Insights as a Service this week to tell you how to drive continual improvements in your business

Jan 8, 2023 • 29min
45 - Aligning Strategy With Sales - Reviewing the Harvard Business School course
Brendan attended his first course at Harvard Business School last month and gives us his review of the experience in the first episode for 2023. The course, called "Aligning Strategy With Sales", covered off on corporate and sales strategy conception, pricing, distribution methods, recruitment and performance evaluation, marketing methods, and much more. Check out the episode to hear how it went and whether it will suit people in your business.

Nov 20, 2022 • 34min
44 - Starting a podcast for your business
Have you thought about starting a podcast for your business? Well, this week, we'll give you a head start by telling you all about the mistakes we made, the feedback we got, the hardware that sucked, the mics that worked best, the software we use, and how we define success.