Strategy Hour | Online Marketing for Business Growth

Due largely to the media we’ve been consuming, attention spans are waning. Now, more than ever, we need to focus on concise communication at work so as not to waste time or lose focus, and to cater to neurodivergence. We recently had a conversation with our team about innovation, problem-solving, and presenting the root of those problems with solutions in a clear, concise way. The importance of utilizing meeting minutes as efficiently as possible is becoming more and more evident to us, and we want to promote the concise communication of new launch game plans, offers, marketing strategies, etc. This is a skill we could all use some practice in, and today’s episode is all about how to be more concise as a leader and how to train your team to identify and communicate the bottom line of their presentation and client communication.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We know that so many business owners at all stages of their growth do not understand their finances and we can see how much it affects their businesses! We want to talk about what understanding your numbers will do for you and why it’s such an important thing to prioritize. Often, the anxiety that discussing finances causes is rooted in a lack of financial literacy and the attachment we have to money that results in avoidance. Sometimes these kinds of conversations will be uncomfortable, but that doesn’t necessarily mean that they are bad. We want to remind you that our mission at Boss Project is to equip more women and femmes with the financial knowledge that they need to build a sustainable business that supports them financially and soulfully. These things are only possible with a level of financial literacy!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What would you do if your business disappeared overnight but your skills and experiences remained? How would you choose your product or service? Would you want to play a similar role? Should you even remain in the same industry? Today on the show we share our answers to all these complicated questions, and more, as we reflect on what we’ve learned from building a business and running it for almost ten years! In our conversation, we reflect on the current economic climate, what we learned from starting a business during a recession, and what we would want from a second business after building a company based on passion from the ground up. Tune in as we indulge in a conceptual exercise examining what we’ve learned over the past few years and what we would do differently for our next business, and why! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we’re using you guys for practice. We have a workshop meeting coming up with the team at Boss Project to go over some updates we are doing to our team Wiki page, practices for problem-solving and other aspects, and we wanted to share some of that information with our listeners. Consider these the highlights of what we’ve learned about innovation, problem-solving and creative thinking.This episode is best suited if you also listen to our recent episode on the four types of problem solvers that you need in your team. You don’t necessarily need to listen to it first, but it will help you. In the last year, we’ve been able to put definition to the culture behind the scenes at Boss Project, making our mission and vision a more prominent part of the work that we do. We talked about creating a motto to highlight the areas we really want to enhance. How can you share your philosophy with your team in a meaningful way?Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We usually share a free-balling, brain-storming episode around this time of year about what we want the next year to look like. We are so ecstatic (and intimidated) about some of our ideas and we want to document them for you all to hear! This year, we dove into having a hybrid company really heavily but going into 2023, we have to ask ourselves what the right mix is for our team. We know how stressful it can be to figure out how projects are going to happen and we encourage you to plan for the new year with flexibility. Find the balance between having a plan and being flexible to allow for inevitable changes that you can’t predict. Be prepared that your plan may not happen exactly the way you want it to. Spend your planning time looking at where your leads are coming from and what makes sense for your business based on the leads that you have. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast DescriptionThere have been a lot of conversations in our incubator coaching lately about what to do when leads are lower. But that’s only part of the conversation. Today, we want to focus on how to know what’s right when you’re considering different ideas to pursue. When we’re in a rut, we tend to think that it’s time to think far outside of the box. Innovation is amazing when you’re in a season to be able to create something new and it makes sense, but when you need a cash injection, or you want to start the year off with a bang, it’s not necessarily the best time to start with something brand new!What if, instead, you looked for ways to do the same thing, but in a different room? Could you do the same thing through a different lens? At the end of the day, if you already have systems and processes around the thing that you have been delivering, selling, and pricing, it’s so much easier to stay in that lane. Don't reinvent the wheel! While it might sound counterintuitive, we encourage you not to think outside the box, but to spin it in a different direction. It’s the same thing, just from a different viewpoint!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is all about how to define your role in your company. As we look towards the start of a new year, we always like to comb through the job descriptions of the people on our team, as well as ourselves. What we’ve noticed is that defining the role of founders and CEOs is something that is often overlooked. So, we are intentional about taking the time to get really clear on the things that we need to do versus the things that we want to do so that we can find a healthy balance between the two! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are three things we’re eager to look into for 2023. The first being some version of the four-day workweek. For three years, we had Mondays off, but we reverted to five days a week as our business grew. Now we’re tentatively thinking about reintroducing the four-day work week, but a hybrid version of it, as we don’t want to put pressure on our team to have to hustle to get everything done over a shorter time frame. We’d like to tease a four-day workweek with the fifth day dedicated to creative work.The next is our team retreat. We are adamant about making it happen as in-person connections are irreplaceable. We want to give our team opportunities to bond without putting pressure on getting too much done. Finally, we want to look at restructuring our department meetings (and meetings in general). Meetings impact the energy and productivity level of people differently and we want to make sure we’re using our time effectively. We have impactful, actionable meetings, yet they are still draining for a lot of our team. We want to honor everyone’s energy and find the balance of what supports both us and our team.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you dream of having a team full of problem solvers, you’ve come to the right place. In the previous episode, we talked about the four types of problem solvers that your team needs. In this episode, we investigate how to encourage your employees to be problem solvers in the first place. Efficiency is championed in the workplace, and the number one thing to get in the way of it is the brake of identifying and solving problems. For this reason, there is often a lot of resistance to turning the focus onto innovation. Yes, it takes time, but it’s worth it! Tune in to hear our advice on creating space for innovation and incentivizing problem-solving. We leave you with seven practical ways to promote a culture of creativity and innovation within your team!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We recently came across an article about the types of problem solvers (or innovators) that exist within a business. In this episode, we are going to be sharing a breakdown of this article. The idea is to encourage you, as a leader, to look at your team and determine whether it is diverse enough in terms of the perspectives and roles as well as whether it is cognitively diverse enough. This is such an important conversation because there are certain things that will be innately easy for some people and much harder for others and when you understand the dynamics of your team, everyone can help each other out. For anyone looking to grow their team in the coming year, this episode is for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices