Strategy Hour | Online Marketing for Business Growth

I’ve dedicated today’s episode to telling you how I increased my downloads by a whopping 43% in just 30 days while multiplying my new subscribers by 12! These are crazy numbers at this scale. This is usually the kind of growth you would see over a year when you already have millions of subscribers. Today I’m sharing what I did differently and how I was able to drive so much more traffic and so many more sign-ups in real-time.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In our last episode, Mariah Coz joined me to discuss our predictions for what the future of online business could look like. Today’s episode continues where we left off and gets into how these predictions will impact marketing in the online business world.Tuning in, you’ll learn why there’s no one-size-fits-all approach to marketing, and how you should tailor your marketing strategy depending on your business model, whether that’s one-to-one, hybrid, or one-to-many. I unpack the answers to some commonly asked questions, including how niche you should go and how to identify who you’re talking to, before taking a look at how audiences have changed over the past few years. You’ll also find out how your audience impacts your efforts to be more visible and nurture leads, plus advice on what you can do to take your next steps!I want you to market your business in a way that works for YOU, not just now, but also in the future. So, join me as I break down everything you need to know about the future of marketing for online businesses!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There have been so many upheavals in the past few years, from COVID to the rise of AI, that making any predictions about the future can seem like an exercise in futility. But when you’ve spent enough years in an industry you become attuned to customer needs in new and surprising ways, allowing you to gain a deeper sense of where things may be heading next. Today on the podcast I’m thrilled to be talking with the wonderful Mariah Coz, Founder of Fearless CEO, where she helps creators monetize their business, through community content courses, and other creative digital products.Mariah is someone I’ve known in this online industry since the early days of my business. And over the last couple of years, I've had the great honor and pleasure of getting to know her as a personal friend. For today’s episode, Mariah and I get into a topic we are both extremely excited to discuss, namely, the future of online business and what this looks like. We get into how online business has changed since we first started in the industry, what to consider when choosing the path that makes the most sense to you, how we expect selling to evolve in the online space, and much more.Whether you’re a newbie unsure of where to start, or a seasoned professional taking stock of where to go next, this conversation covers all of it. And while we can’t predict the future with unerring accuracy, we can share what we expect based on everything we’ve learned over the past few years. So, for an expansive conversation on industry predictions and our advice on how to adapt from myself and the wonderful Mariah Coz, be sure to tune in today!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

During today’s episode, I tell the story of how I went from a full-on crisis to the most clarity I have had in years! I want to invite you to join me in this movement. When I was able to take a deep breath for the first time, I knew that other people needed to experience this. I believe that everyone deserves the financial freedom that lets you go from social security to true financial freedom and lasting wealth that creates a secure future. I want you to have that gift! It’s not just about me. It’s not just about helping people to become stable. This is for every person running a business. I want you to be a part of it, so tune in today to learn how I went from crisis to clarity, discovered what’s next for my life and career, and how you can too!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen in on the phenomenal live webinar we offered this week. This information will change countless lives and give more women opportunities. I'm sharing clear strategies for scaling a business that most people don’t know about. We aren't messing with trendy marketing tactics that don’t work the same way for everyone. Every business is different and one person’s success does not define your own.That’s why I'm sharing the exact strategies and facts that will bring you success (and not just the shiny, sexy ones). You need this information. I will redefine what transparency looks like in this industry because it was not easy to get to where I am today. This is my genuine desire to see you succeed! If you'd like to see the slides that went along with this, you can watch the full video replay at bossproject.com/untitled-training.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I went from one sale to 439 leads in just 48 hours and I’m going to tell you exactly how I did it! I recently took the biggest gamble I have ever taken in my business. I refunded tickets to my upcoming Sales Flow workshop and scrapped everything my team and I had spent weeks preparing for. I did this because only one ticket was bought in 24 hours when I announced my workshop. This mission is far too important to me to let one dry season put me under. You only have one life and I want women everywhere to have choices, opportunities, and freedom! I can only make the kind of impact I want to make if more women in business know what I know. So, I came up with a plan to save this workshop, this business, and a plan that will change countless lives and give more women opportunities. In nearly a decade of business, I have never seen numbers rise this fast! There are clear strategies for scaling a business that most people don’t know about. Instead, they have to rely on trendy marketing tactics that don’t work the same way for everyone. Every business is different and one person’s success does not define your own.That’s why I want to share the exact strategies and facts that will bring you success (and not just the shiny, sexy ones). You need this information. I will redefine what transparency looks like in this industry because it was not easy to get to where I am today. Sign up for my Untitled Workshop now at bossproject.com/untitled. This is my genuine desire to see you succeed and you have nothing to lose! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I like to see this time of year as the opportunity to dive back in and come up with a fresh approach to plan for the future! This season can be about refining what you have built so that your business can continue to support you for a long time. I know that many of you use this time to make new goals and create new opportunities, but today I want to talk about what it looks like to prepare your business so that you’re ready when life comes at you again. Shit is going to hit the fan whether you want it to or not and I want you to build a business that can survive that without being so dependent on you. Personally, I never want to be financially dependent on anyone else and I know that many of you feel the same way! You want your business to work even when life gets thrown your way. You aren’t trying to fix the ‘shit,’ you’re trying to live and work while it’s happening!I do not think enough people understand the reality of the added stress being a business owner brings. The tiniest thing can happen that will completely derail your day or even your life. These things are part of life and will happen whether you have a business or not. So how do we deal with these challenges as they come up and prevent them from completely altering our future success? I know so many of you wish you could wave a magic wand and be at the point in your business where you could rely on it consistently in challenging seasons. And not being there yet is fine! What I want you to do is create a business that allows you to prioritize what you want and that is built to survive if you have to walk away for a while. If you want a business that can handle these things, you’re going to have to make some changes.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chances are, you started your business because you want to make a real impact. Like the badass you are, you wanted to do this independently and quickly took on clients and catered to their needs, often at your own expense. This, unfortunately, can only lead to burnout. There comes a point where you need to fix the situation or you’ll seriously consider quitting. I know, because I’ve been there, and I’m here to assure you that there are some very tangible ways to get out of this dreaded cycle that keeps people feeling trapped in the business they built that is supposed to be this opportunity for freedom.It’s time to address the underpricing epidemic plaguing the industry and in this episode, that’s precisely what we’re doing. So, buckle up and prepare to discover the power of proper pricing and building a strong financial foundation. Find out about the pricing calculator that takes all aspects of your business into account, helping you find the appropriate price points for your services.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I want to talk about where you’re going; whether you know what that looks like or not. I know that for many of you, you may not even be sure where you want to go and that’s okay! It’s really easy to overlook the value of your past experiences but you are, in essence, a cumulation of them and they can be so valuable in shaping where you want to go. I know a lot of you may not know the answer and that is okay! It’s not about knowing the answer, it’s about using this as a jumping-off point. Even all the previous jobs you’ve ever had shape the business you have today! The real question now is how does your past inform where you’re going? These moments and experiences, big or small, can have a huge impact on what you want to do next. So how do we leverage it? It’s important to point out that this is not about speed but rather about pace! That’s why I came up with the PACE method and today, I’m sharing how these facts ultimately help you apply your findings to something that is actually actionable by breaking down PACE.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Delve into the world of passive income and building substantial wealth. Learn about the reality behind passive income and how to create genuine financial security. Discover the best active/passive combinations and how to build a real asset with your business. Explore the concept of passive income and its misconceptions. Understand the trade-off between time and money in building wealth and retiring early. Discuss eco-friendly shoes and passive investments. Learn about investing in the stock market and index funds. Plus, get encouraged, find out about upcoming events, and get insights into creative template shop membership.