Strategy Hour | Online Marketing for Business Growth

On today’s podcast I’m sharing best practices for tailoring your marketing strategy based on your business model. It doesn’t matter if your business serves customers in a one-to-one, one-to-many, or even a hybrid model. There isn’t a one-size-fits-all marketing plan, and at the end of the day, you have to market your business in a way that works best for YOU.We’ll also talk about finding the proper niche, and Identifying exactly what types of customers you’re trying to attract. Online audiences have changed quite a bit, and we’ll talk about how and why. Staying visible and nurturing leads is dependent on your audience, and I’m sharing advice on what next steps you should take to stay visible and relevant. Tune in to learn what you need to know today about the future of marketing for your online business!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Inevitably, you’re going to encounter people who simply don’t think the same way you do. Personally, it took me a long time to understand this. I always assumed that everyone problem-solved the same way, thought the same way, and came up with ideas in the same way. Like me, you might be surprised to learn that not everyone experiences inner dialogue in the same way or even at all! In fact, it’s estimated that 30 to 50% of people don’t have an “inner voice.”Those without verbal thoughts may think abstractly or use visual imagery instead. It's important to note that there is no right or wrong way to think, and both styles have their pros and cons. Today, I’m joined by my husband Jared, who doesn’t have an inner monologue, to find out how he processes his thoughts and emotions without all the self-talk. We also explore how you can grow your relationship by learning about someone else’s communication methods, find opportunities for creativity with different thinking styles, and more!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Some of you are mulling over the question of what business to start. Others are just nosy and want to know how I would do it if I had the chance to start again. Which of your million-and-one ideas should you pursue? Where do you focus your time and energy? How niche do you go? Should you sell your offer as a service, a digital product, a course, or a membership? We answer all of these questions and more in today’s episode!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, I have Jess Cervellon, former VP of Customer Experience at 100 million dollar chocolate venture, Feastables, where she has been laser-focused on crafting an unforgettable experience. She is also a fractional CMO for creators with millions of followers.We are talking about everything along the way, creating incredible customer experiences, cultivating engagement, creating community, and even how you can leverage opportunities that do good in the world and really have it be an opportunity to create incredible content (with the potential of even going viral). You are going to love today’s episode! There are a lot of notes. If you are someone who is transitioning out of a corporate role and into your own business, Jess is really going to inspire you with her story. I’m excited for you to dig into today’s episode!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

As we approach the end of the year, it’s natural to reflect on what we truly want and where we would like to go next; to figure out what our plans and aspirations could potentially look like.In that spirit, I want to use today’s conversation to dig into what it looks like to invest in your dream and the things you truly want to pursue. How do you make that happen when there's still so much on your plate, so many areas of your life pulling at you, not to mention the finances required to keep things running? Join me today as I explore what it means to strike that balance and invest in your passion. Because I truly believe your dreams are more available to you than you realize. It’s just about taking the necessary steps to get on the right path!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’ve been doing business for long enough to know that the people you love the most aren’t always your biggest supporters. Today, I discuss this slightly unsettling topic and share some advice that will make you feel empowered! I want to provide some insight into why strangers sometimes support you more than the people you actually know and help you see it as an opportunity instead of a source of frustration. I’m sure you have people in your life who love, support, and cheer you on and others who only “sort of" support you too. Maybe you feel held back, let down, or frustrated by the way they talk about you, your career, or your business. Tuning in, you’ll hear my take on why people aren’t always supportive and how you can manage your expectations, seek support elsewhere, and learn to self-validate!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

2023 has been a whirlwind! This episode is dedicated to the lessons I’ve learned and how I am going to apply them in the future. I want to give you all an opportunity to reflect on your own journey. How did this year go for you? What does next year look like? Today, I’m going to talk about 23 things I learned this year, two of which I will never do again! I’m usually a never-say-never person, but I’m pretty confident I won’t be doing these again. The 23 lessons I am sharing today are things that come from my personal experience inside Boss Project, things I’ve observed with clients, things I’ve gone through and challenges I’ve been through, exciting things I’m leaning into this year, and things that will get you thinking about your own take on all these things! Let’s dive in!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

During this episode, I want to dive into what it’s really like to deal with stress and anxiety while you are building a business. How do you continue to be productive? How do you build a support team and a structure that will allow you to move forward even when you are struggling with your mental health? It is okay to not be okay all the time! You can still be an incredibly successful person who figures out to manage and cope, and still has bad days. This episode comes with a disclaimer that I am not a medical professional. If you are in crisis, there is a suicide and crisis hotline in the United States. You can dial 988 on your phone and get someone on the line to help.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I have been so emotional thinking about recording this episode because it is such a massive milestone! This is episode 800 of the Strategy Hour Podcast and it has had so much success. I just want to thank all of you for your continued support because it means the world. I am so grateful for the community that we have created that can come together and create powerful things. It only makes sense that on such a huge episode, I share something that is so monumental! This is the day I’m supposed to make this announcement. From the ground up, my team and I have completely rebuilt the Creative Template Shop. I mean literally all of it was changed in some way or another and it was such a massive project for our team! There are some aspects of the site that have changed and you may not even notice those things which is just so incredible to me because that is what truly good design is about! These things are going to make so much sense to you without me even needing to explain them. So much thought went into making this possible. I am so proud of the work that went into this. There have been so many changes and we did it with only five people. I am so excited for you to experience it! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’ve spent years sharing what it’s like to build a business online, but I haven’t shared much about what it’s like to build a million-dollar membership. Today, I’m answering all your burning questions from logistics to evolution, plus some of my biggest tips and tricks, the things I could never have predicted, and more. We’re diving into all of it!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices