Strategy Hour | Online Marketing for Business Growth

Recently, I taught a live workshop that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Leads on Autopilot workshop. If you’d prefer to view the visual slides as well, you can register to watch the complete video replay at no cost— consider it my gift to you. I want to see you be successful, which is why I created this value-packed episode.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Tune in to learn more about: THE roadmap to getting your first (or next) 1000 subscribers. How to generate leads on autopilot, regardless of your current tech background The exact strategies businesses with lists of 50k+ are using to rapidly build their email list Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

I am so excited to introduce you to my brand-new course, Email List Jumpstart! I know there can be a lot of moving pieces when it comes to growing and building an email list, but I want to show you how you can do this live, in real time, and in a way that is super easy for you to maintain. We’re talking an hour a week!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! This course isn’t just about theory; it’s packed with practical, actionable strategies that I’ve personally tested and refined. After realizing that so many of you are struggling to build or grow your email lists, I knew I had to create something that could meet you where you are and help you thrive. Whether you’re starting from scratch or looking to supercharge your existing list, Email List Jumpstart offers both foundational and advanced strategies to help you attract the right leads and turn them into loyal customers.Episode Highlights Why I Built Email List Jumpstart [0:01:20] Building a Business That Honors Life First With Your Email List [0:08:55] Why Email Works [0:14:23] What to Expect From Email List Jumpstart [0:15:50] The World’s Smallest Sales Funnel [0:21:09] Automation That Works for You [0:22:17] Jumpstart Your Email List Today [0:24:06] In this episode, I’ll walk you through the backstory of how this course came to life, the unique approach I took to ensure its effectiveness, and what you can expect when you dive in. Plus, I’ll share some of the advanced techniques that can take your email marketing to the next level. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

So many people have been telling me that I have to meet the creator of Future Social, Jack Appleby, and today, he is on the podcast so you can hear his story! He is monetizing and building a business in an incredibly unique way and I can’t wait for you to hear all about it.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Jack has had an extensive career with quite an intense growth trajectory going from zero to 60,000 subscribers almost instantaneously. But he is not making his money as a social media influencer. Instead, Jack’s main income in his half-million-dollar business comes from his newsletter! Something most people only use as a lead magnet. Today he delves into how he did it, the importance of creating value-based content, the art of selling creative ideas, and so much more! Episode Highlights The Tangible Things Jack Does to Get People on His Newsletter [0:06:32]  Why Jack Decided to Make His Newsletter the Main Monetization of His Business [0:10:43] Developing the Skill of Selling Creative Ideas [0:16:04] The Future of Future Social and Jack Appleby [0:26:48] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you were to sit me down with a glass of wine and ask me what I think about lead magnets, I would give you a lot of detail about what I think is and isn’t working in the online business world today. Lead magnets have changed a lot in the past ten years and a huge part of that is because our entire creator economy has changed the online landscape. Ten years ago, knowledge databases for tech tools did not exist. YouTube was not this robust library and Google even left us with unanswered questions. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Today, it feels like you could Google anything, and if you can’t, you can just ask AI. So, why would someone want to give you their email address to hear what you have to say? I want to talk about it because lead magnets are still an incredibly powerful, critical tool in your ability to grow and build your email list. I have personally added tens of thousands of subscribers to my email list using a wide variety of strategies over the last six months. If you’re curious about how I’ve been building recently, I want to give you all of my strategies. But today, I want to talk about what’s effective for you!Episode Highlights What Lead Magnets Actually Do [0:02:19]  One Thing Most People Forget When They’re Thinking About Lead Magnets [0:06:58] Simple Lead Magnets You Could Be Delivering in Text Only [0:14:08] Complex Options That Might Not Take as Long as You Think [0:23:31] The Most Complex Way of All to Get Started [0:28:38] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

As the owner of a small business, every dollar counts, and strategic financial management can make all the difference. Today, we’re joined by self-proclaimed money nerd, Gina Knox, a money coach for entrepreneurs with variable income. Gina teaches business owners how to build their savings, pay themselves well, and create a wealth portfolio. In the last three years alone, she has helped her clients save over $7.5 million!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In this episode, we break down tactical ways to approach cash flow, new ways to look at debt, and the money mindset beliefs you need to readdress to feel empowered to build the wealth you dream of! Gina also shares her unique perspective on some common industry strategies, offering you alternative paths to reach your financial goals. Whether you're a seasoned entrepreneur or just starting out, this conversation will provide you with new opportunities to reassess the thought patterns and money beliefs that have been holding you back!Episode Highlights An Unconventional Path to a Fulfilling, Finance-Focused Career. [0:01:45]  How NOT to Manage Your Business and Personal Finances. [0:11:28] The Cash Flow Waterfall Method. [0:17:50] Why it’s Important to Reframe Your Perspective on Debt. [0:23:07] Your Guide to Mastering Your Money Mindset. [0:29:14] The Variable Income System for Paying Yourself Well. [0:38:48] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

I want nothing more than for y’all to get real results in your business, create revenue, have real connections, and ultimately leverage email marketing to build your business. I’ve been on an email kick lately. It’s all I want to talk about. I have seen the results! Today, I want to talk to you about how I make sales every single day using email.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I also share a brand new case study I put together. I have been on a mission to get more visible. In the first six months of this year, I built nearly 10,000 new leads into my world via my email list. I wanted to provide a step-by-step roadmap of how I’ve done that. You can find it at bossproject.com/leads.Episode Highlights The Start of My Story (And Why it Might Look a Lot Like Yours) [0:02:48]  Making It Sustainable with an Evergreen Approach [0:10:26] Where to Start If You Dream of Making Sales Every Day [0:13:50] Overcoming the Fears that Keep Your Business Small [0:16:01] What We Can Learn from Big Businesses [0:18:35] The Art of Being Consistent Without Leaning Into Overkill [0:22:48] Using the Curiosity Factor to Create Consistency [0:26:08] Some of the (Many) Ways You Can Communicate Using Email [0:30:15] Your Ultimate Goal with Email Marketing [0:36:45] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rarely do we open Instagram and go; what are you going to sell me today? But when you open email, especially your promotions tab, there is a different intent. You use email to communicate, but more than that, you open your promotions tab to see what deals are happening.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Today’s guest is Natalie Franke, a USA Today bestselling author, community builder, neuroscience nerd, and mama bear for small businesses. As Head of Marketing at Flodesk, she leads tens of thousands of small business owners while fostering a spirit of community over competition around the world.Episode Highlights Natalie’s Non-Linear Journey to Head of Marketing at Flodesk [0:03:21]  Hot Takes on the Future of Email Marketing [0:09:14] How Email Marketing Has Evolved Since It All Began [0:14:18] The Main Difference between SMS and Email Marketing [0:21:41] Why Natalie Believes that Email Marketing is Still the Bluest Ocean [0:26:35] Using Personalization to Help You Scale [0:26:35] How to Do More Than Just Adding to the Noise [0:39:15] What the Future of Email Might Hold [0:45:15] More Automation We Might See in the Years to Come [0:51:41] In this episode, we talk about the future of email marketing and where we see this industry going. We dig into whether we think email marketing is saturated, how selling will evolve via email, whether SMS and bot funnels are posing any threat, and surprising fun facts along the way! I know you’re going to get a ton out of this episode and also a lot of ideas for the things you may need to be prepared for in the future.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Abagail, an engaging expert in email marketing and online business strategies, shares her insights on building an email list from scratch. She highlights the benefits of email marketing, showcasing its potential to reach your entire audience directly. Abagail dives into selecting the right email service provider, comparing options like MailChimp and ConvertKit. She also reveals successful tactics to encourage subscribers, including actionable tips and a captivating case study that adds nearly 10,000 new subscribers to her list this year!

Have you ever ghosted your email list and wondered about how to make a comeback? Or if you even could! You're not alone, and I’m here to help. In this episode, I’m diving deep into the art of reengaging an inactive audience authentically and strategically. We’ll talk about why the gap happened, how to assess the situation, and, most importantly, how to craft a comeback plan that feels true to you. I’ll share actionable steps to get your email list going again, from providing genuine value to maintaining consistency.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I know it can be overwhelming, but you’re not in this alone. I’ve heard your stories, and I’m excited to share insights and strategies to help you move forward. Whether it's finding inspiration or knowing how to avoid the pitfalls, we’re covering it all. Ready to turn that ghosted list into a thriving community? Your comeback story starts here – let’s make it happen!Episode Highlights Evaluate Where You Are At [0:03:25] The Risks of Reviving Your Email (And How to Address Them) [0:06:27] Are You Ready to Commit to Email? [0:08:37] How to Reengage Your Audience [0:10:54] Crafting Your Comeback [0:13:00] Finding What Works [0:15:35] Templates and Resources [0:20:34] How to Move Forward [0:21:33] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

From the incredible potential of generative AI to the allure of fully customized experiences, there are numerous innovative ways to elevate your email strategy. While I can’t predict the future, I can share what I’m seeing in the world of email marketing to help you stay ahead of the curve! By leveraging industry research, inbox analysis, and deep reflection on my own business, I’ve compiled some of the hottest trends for 2024. These insights will help you harness the power of email marketing and take your campaigns to the next level.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! If you haven’t yet considered email marketing as an opportunity for your business, this is your sign to start! Whether you're a seasoned pro or just getting started, these trends will guide you in creating engaging, relevant content for 2024 and beyond. Don't miss this opportunity to revolutionize your email marketing strategy and stand out in the ever-evolving digital landscape.Episode Highlights: Why Email Marketing Matters for Your Business, Even If It's Not Your Core Focus. [0:02:01]  Unlocking the Power of Email Content. [0:08:58] Harnessing AI Innovation while Maintaining Your Personal Touch. [0:11:58] Trends in Mobile-First Email Design (and Why It’s So Important). [0:14:46] Boosting List Growth Through Recommendations. [0:19:30] How to Leverage Customization in Your Email Campaigns. [0:23:24] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices