Supply Chain Now

Welcome to a special edition of The Buzz, as we explore the evolution of the marketing behind the NFL's biggest game of the year, The Super Bowl!As host Scott Luton was away at Manifest 2025, special hosts Mary Kate Love, Amanda Luton, and Katherine Hintz step in to tackle the intricate relationship between marketing and the Super Bowl, an event that serves as a pivotal platform for brands to showcase their advertising prowess. Listen in as they examine the profound impact of this annual spectacle, which attracts over one hundred million viewers and generates billions in advertising revenue. Join us for the discussion that includes:The evolution of Super Bowl advertising, highlighting significant trends such as the increasing costs of ad placements and the growing importance of social media engagementA reflection on the effect of iconic commercials that have shaped pop cultureAn analysis of the shifting dynamics of halftime shows, emphasizing their transformation into major marketing opportunitiesYou won't want to miss this timely conversation that aims to illuminate the strategies employed by brands to capture the attention of consumers amidst the competitive landscape of this prestigious event.Additional Links & Resources:Connect with Mary Kate: https://www.linkedin.com/in/mklove/Connect with Amanda: https://www.linkedin.com/in/amanda-luton/Connect with Katherine: https://www.linkedin.com/in/katherine-h/Learn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Rise of the Decision Makers: https://bit.ly/42z5GYUWEBINAR- AI Insights for Smarter Shipping Strategies: https://bit.ly/40wwSWDWEBINAR- Embracing Agility for better TMS ROI: https://bit.ly/40CrwIaThis episode is hosted by Mary Kate Love, Amanda Luton, and Katherine HIntz, and produced by Amanda Luton and Trisha Cordes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-evolution-super-bowl-marketing-1391

Explore the transformative impact of empathetic leadership as personal experiences shape this discussion. Hear heartwarming stories from cherished family road trips and reflections on childhood challenges, highlighting resilience. A poignant tribute unfolds, celebrating a friend's dedication to music amidst adversity. Listeners are encouraged to pursue their dreams and embrace gratitude, reminding us of the fleeting nature of time and the importance of personal connections in a fast-paced world.

Allison Giddens is the President of Operations at Win-Tech Inc., a veteran-owned aerospace manufacturer, while Tyler Kowalczik is the Vice President and Co-owner of Component Products Corporation. They discuss how digital transformation enhances aerospace manufacturing, emphasizing the importance of ERP systems and AI in improving operational efficiency. The conversation dives into the complexities of supply chain resilience, compliance issues like CMMC, and the growing significance of cybersecurity in the industry, providing valuable insights for supply chain professionals.

As the recent imposition of substantial tariffs by the White House is poised to exert significant influence on global supply chains, hosts Scott Luton and Karin Bursa navigate through these developments in this week's episode of The Buzz!Listen in as Scott and Karin cover the top headlines and also welcome Mark Irvin, Executive Vice President and Chief Supply Chain Officer of Best Buy to the show. They discuss: The intricacies of how automotive manufacturers are adapting to new efficiencies amidst logistics challengesBest Buy's strides towards sustainability, highlighting Best Buy's commitment to energy-efficient products and the reduction of wasteThe critical interplay between supply chain management and environmental responsibilityJoin us for an episode that not only offers insights into current market dynamics, but also emphasizes the importance of fostering resilient and sustainable practices within the supply chain sector.Additional Links & Resources:Connect with Mark: https://www.linkedin.com/in/markirvinbestbuy/Supply Chain Headaches Ahead: https://bit.ly/3CHl9viWhite House Issues Tariffs on Canada, Mexico, and China: https://bit.ly/4jJgWbeAutomakers cutting costs: https://bit.ly/42AyL68Learn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Rise of the Decision Makers: https://bit.ly/42z5GYUWEBINAR- AI Insights for Smarter Shipping Strategies: https://bit.ly/40wwSWDWEBINAR- Embracing Agility for better TMS ROI: https://bit.ly/40CrwIaThis episode is hosted by Scott Luton and Karin Bursa and produced by Amanda Luton and Trisha Cordes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-sustainability-modern-supply-chains-1388

In this insightful discussion, Lee Klaskow, a Senior Analyst at Bloomberg Intelligence with extensive expertise in transportation, and Brian Oxley, Co-founder of Vector Global Logistics with a passion for impactful logistics, tackle the pivotal trends shaping freight by 2025. They cover the emergence of zero-click logistics, the role of automation in ports, and the challenges of freight theft and geopolitical tensions. Their analysis also highlights the dynamics of air, ocean, rail, and truckload sectors, emphasizing the necessity of nimbleness in an evolving landscape.

In today's special episode of Supply Chain Now, we introduce a new series, "Breaking News Now," to bring live, timely, and relevant stories to its audience. In the inaugural episode, hosts Scott Luton and Kristi Porter discuss the devastating impact of the California wildfires with Janice Steverding, Chief Impact and Operations Officer at Gifts for Good. The conversation highlights the resilience and community spirit of Angelenos, the challenges faced by first responders, and the importance of supporting those affected. Janice shares her personal experience of evacuation and the overwhelming support from neighbors and colleagues. Listen in for actionable ways to help, including donating to vetted organizations and using the Watch Duty app for real-time updates, and the need for collective action and long-term support for recovery efforts.Additional Links & Resources:'Connect with Jenise: https://www.linkedin.com/in/jenisesteverding/Learn more about Gifts for Good: www.giftsforgood.comLearn more about the Watch Duty app: https://app.watchduty.org/Learn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Rise of the Decision Makers: https://bit.ly/42z5GYUWEBINAR- AI Insights for Smarter Shipping Strategies: https://bit.ly/40wwSWDWEBINAR- Embracing Agility for better TMS ROI: https://bit.ly/40CrwIaThis episode is hosted by Scott Luton and Kristi Porter produced by Amanda Luton and Trisha Cordes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/breaking-news-now-la-fires-update-1386

Hosts Scott Luton and Kim Reuter discuss key topics and latest trends shaping the global supply landscape in this week's episode of The Buzz!Join us as they welcome Pam Simon, EVP of Programming for Manifest, and listen as they discuss:The ambitious $1.4 billion nearshoring incentive plan announced by Mexico, aimed at bolstering local manufacturing and creating 1.5 million skilled jobsThe increasing importance of predictability in supply chain management as companies adapt to evolving market conditions and strive for operational resilienceThe upcoming Manifest 2025 conference, and the significance of networking and collaborationTune in for an informative discussion that covers everything from AI in fashion supply chains to the growing M&A activity in the logistics sector, and so much more. Additional Links & Resources:With That Said: https://bit.ly/40PkukRLuma: https://bit.ly/40MM1TVWhat top fashion executives were thinking about at NRF: https://bit.ly/40BC0rpSupply Chain Predictions And Outlook For 2025: https://bit.ly/3E5RFrdSmall Companies, Big Impacts: Three Supply Chain Startups to Know: https://bit.ly/3PSGi8QMexico creates nearshoring incentives in push for regional integration: https://bit.ly/3PPhQFpManifest 2025: https://partner.manife.st/SupplyChainNow Connect with Pam on LinkedIn: https://www.linkedin.com/in/pgranoff4/SCNE LinkedIn Post: https://bit.ly/42wEPwyLearn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Rise of the Decision Makers: https://bit.ly/42z5GYUWEBINAR- AI Insights for Smarter Shipping Strategies: https://bit.ly/40wwSWDWEBINAR- Embracing Agility for better TMS ROI: https://bit.ly/40CrwIaThis episode is hosted by Scott Luton and Kim Reuter and produced by Amanda Luton and Trisha Cordes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-manifest-2025-1385

In today's new episode of Supply Chain Now, hosts Scott Luton and Sofia Rivas Herrera welcome Dr. Yossi Sheffi, Director of the MIT Center for Transportation and Logistics, to the show. Listen in to a discussion covering a range of topics including the evolving skillsets required for supply chain professionals, the impact of AI on the industry, and the importance of understanding supply chain dynamics for all managers. Dr. Sheffi emphasized the need for risk-taking in business, the practical challenges of sustainability, and the critical role of supply chain knowledge in maintaining competitiveness. The conversation also touched on the future of tariffs and trade policies under the current administration, highlighting the complexities and potential impacts on global supply chains. Join us for this must-listen episode, suited for anyone looking to stay ahead in the ever-evolving field of supply chain management.Additional Links & Resources:Connect with Dr. Sheffi: https://www.linkedin.com/in/yossi-sheffi-b38b731/Learn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Rise of the Decision Makers: https://bit.ly/42z5GYUWEBINAR- AI Insights for Smarter Shipping Strategies: https://bit.ly/40wwSWDWEBINAR- Embracing Agility for better TMS ROI: https://bit.ly/40CrwIaThis episode is hosted by Scott Luton and Sofia Rivas Herrera, and produced by Joshua Miranda. For additional information, please visit our dedicated show page at: https://supplychainnow.com/candid-supply-chain-conversation-1384

Discover how Georgia Tech is shaping the future of supply chain management in this new episode of Supply Chain Now! Host Scott W. Luton sits down with Chris Gaffney, Managing Director of Georgia Tech's Supply Chain and Logistics Institute, Charles Easley Jr., Director of the LEAP Program, and student leaders Sam Deckbar and Brady Clements, to discuss groundbreaking innovations and student-driven initiatives redefining the industry.Be inspired by their insights into sustainable sourcing, AI-powered warehousing, and the transformative role of data in supply chains. Plus, learn how programs like SCLO and LEAP are empowering students and professionals to thrive in this fast-changing field.Jump into the conversation:(00:00) Intro(08:22) Tokyo: An Eye-Opening Experience(12:48) Logistics of major sporting events(16:03) Career in logistics and supply chain(21:54) Supply chain accountability and responsibility(26:01) AI challenges in supply chain(30:52) COVID's Impact on grocery delivery(33:13) Online infrastructure & data integration(37:30) Supply chain success at Georgia Tech(45:15) Student impact on business growth(52:18) Georgia supply chain initiativesAdditional Links & Resources:Connect with Chris Gaffney: http://linkedin.com/in/jchrisgaffneyConnect with Charles Easley Jr.: http://linkedin.com/in/chuck-easley-655224Connect with Sam Deckbar: http://linkedin.com/in/deckbarConnect with Brady Clements: http://linkedin.com/in/brady-clementsLearn more about Georgia Tech Supply Chain and Logistics Institute: https://www.scl.gatech.edu/Connect with Scott Luton: http://linkedin.com/in/scottwindonlutonLearn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- AI Insights for Smarter Shipping Strategies: https://bit.ly/40wwSWDThis episode was hosted by Scott Luton and produced by Joshua Miranda. For additional information, please visit our dedicated show page at: https://supplychainnow.com/supply-chain-leadership-factory-georgia-tech-1383

Digital transformation, digital twins, and secure semiconductor supply chains remain pivotal topics in global supply chain discussions, as highlighted in this engaging episode of The Buzz on Supply Chain Now. Hosts Scott Luton and Kevin L. Jackson explore these ongoing challenges and opportunities in global supply chain, and also welcome special guests Dr. Sarah Sengupta and Chris White to the show.Listen in as the panel discusses:Digital transformation in supply chain managementThe need for organizations to embrace change and innovation with digital twins How education is evolving to prepare the next generation of supply chain leadersThe significance of the semiconductor supply chain and the geopolitical implications surrounding it, underscoring the necessity for the U.S. to increase its market share in this critical sectorJoin us for this episode as the importance of service, leadership, and continuous learning in driving successful digital transformation is reinforced, making it clear that proactive engagement is essential for future success in supply chain management. Additional Links & Resources:With That Said: https://bit.ly/42iiB0XManifest: https://partner.manife.st/SupplyChainNow Digital Transformation: Beyond the Buzzword in Supply Chain Management: https://bit.ly/3E28nb7Will digital twins ever become standard in supply chains?: https://bit.ly/4g4PdieThe United States Needs a Secure, Reliable Semiconductor Supply Chain: https://bit.ly/3WqyJdaConnect with Chris: https://www.linkedin.com/in/j-chris-white/Connect with Sarah: https://www.linkedin.com/in/sarah-sengupta-ph-d-97365724/Learn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- AI Insights for Smarter Shipping Strategies: https://bit.ly/40wwSWDThis episode is hosted by Scott Luton and Kevin L. Jackson, and produced by Amanda Luton and Trisha Cordes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-innovations-supply-chain-education-1382