
Unemployed & Afraid
A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok
Latest episodes

Aug 14, 2024 • 14min
Finding Your Wins Amongst The Noise
Not all days are roses in business, far from it, and if you’re finding it harder than usual to find the wins in the day to day - this episode is for you. Your host, Kim Kerton, shares how she very nearly didn’t get an episode here for you at all. How the current state of play has taken a toll but how a very simple reframe can help make these moments feel more manageable, and teach you a little something about how far you’ve come, even if you still want to go much further. If you need a little practical positivity and to feel seen and heard in your experience of building your business, this episode is for you. Listen to the episode with Raechel Whitchurch from Sure Thing Agency on YouTube, Spotify or Apple Follow Unemployed & Afraid on IG , LinkedIn and TikTok Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Aug 12, 2024 • 46min
“When People Drop Their Value, I Think It Speaks More To Their Belief In Their Work,” Raechel Whitchurch, Owner of Sure Thing Agency
A refreshing and honest chat about building a small business, regionally, and all the chaos you experience along the way. This one has it all. The engaging Raechel Whitchurch, Owner and Head Booking Agent of Sure Thing Agency, is bringing you her business building story in this episode. In it she shares all about: Aligning work to family needs Knowing you want to work for yourself before knowing what you’ll be doing Finding a niche by just getting started Backing in your own value Measuring success beyond financials A view on our inbuilt fear of appearing “flaky” for pivoting Paying later for our flexibility in business And the concept of future faking we do as entrepreneurs – that one hits home If you want real stories of building the business of your dreams, you’re in the right spot. Check out Sure Thing Agency online at surethingagency.com You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Aug 7, 2024 • 6min
Get That “Sit at the Front” Energy
Sitting at the front means leaning into what you want for yourself - no matter what it looks like to anybody else. If you’re looking for an energy shift, considering a change in your business or your life, and need to shift into that “sit at the front” energy, this short episode is for you. Your host Kim Kerton found something you have to hear about, it’s the kind of advice we need when the desire to shrink back and stick with what we know creeps in. It’s not always easy to find the right kind of encouragement when our brains and emotions are running the show - and so you have to hear this. Check out the original video Kim talks about in the episode Follow Unemployed & Afraid on IG , LinkedIn and TikTok Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Aug 5, 2024 • 56min
“We Only See The Success, We Don't See The Bit When They're a Nobody,” Lucy Werner, Hype Yourself Founder
Building the right business for you might require a holistic life change, and it will definitely require some lessons in patience. Lucy Werner is dedicated to serving small businesses through her DIY PR business Hype Yourself, a Top 50 business newsletter on Substack, her best-selling books and more, and she's just as dedicated to keeping the story of how she does it, real. There’s just so many reasons you will love this episode and get so much out of it as a business builder. You’re gonna hear about: How to move from expert to educator The role where you live plays in what business you can build Building around a growing family All things Substack The smoke and mirrors behind so many “big” accounts Why growth doesn’t always need to be the priority And finding your motivational why Make sure to stick around right till the end for some brilliant advice on loving where you are, and some quality banter, like me you’ll want to hear from Lucy all day. Subscribe to the Hype Yourself Substack Get the Hype Yourself Book And cruise around the Hype Yourself Website You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jul 31, 2024 • 14min
The “Taking Time Off” Guilts
Ever been really excited about taking a break, only to end up feeling guilty about not working on your business, and guilty for feeling guilty about not being present enough? The endless internal conflict of shifting between life and business plagues us in the early stages of building our own thing, and pops up again in the growth stages, so how can we learn to reframe this uncomfortable feeling? In this episode your host Kim Kerton shares her own battle with being present with friends, family, and anything outside of working on her business, the weight of guilt when the fears of not growing kick in, and why it’s ok to feel that way. If you struggle with really switching off from your business, this episode is for you. Listen to my chat with Andrew Griffith for more on learning to be comfortable with uncertainty on….. Apple or Spotify Follow Unemployed & Afraid on IG , LinkedIn and TikTok Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jul 29, 2024 • 46min
“We Need to Serve Our Audience, Not Our Ego,” Andrew Griffiths, Entrepreneurial Futurist
Business is a journey that will cross many evolutions - of yourself, of your financial situation, of your ideas - but isn’t it true that once you get that entrepreneurial bug, it never leaves! This story and conversation with Andrew Griffiths, Entrepreneurial Futurist, Author, Speaker and Educator, will remind you how incredible you are to be building your business – no matter how it looks or what stage it’s at right now – and after listening to it you’re going to feel so motivated and excited to keep going. You’ll hear about: Learning to love the uncertainty of entrepreneurship Letting the strategy reveal itself The naysayers in your life you have to ignore The underestimation of the simple things Teaching from experience over expertise Taking your personal brand seriously Maintaining relevance in an evolving small business landscape And a lesson in writing and publishing books And that’s not even the half of it. If you need some guidance and support in your small business from people who really get it, you’re in the right place. Connect with Andrew on LinkedIn Check out all his work and books on his Website Put his book “Someone Has to Be The Most Expensive Why Not Make It You?” on your reading list immediately. You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jul 24, 2024 • 12min
The Money Story - Knowing Yours Could Change The Game
If you’re in business, you’re thinking about making more money. Cash flow, P&L, sales pipeline, it’s a constant cycle of thinking about how you can make more - but our ability to make money can face some tough inner adversaries. Have you ever explored your money story? Maybe you were always told that money doesn’t grow on trees, maybe you didn’t think the best of people who have money - the money stories play a huge part in how we create wealth in our business, or don’t. In this episode your host Kim Kerton shares her journey exploring her own money story, some of the things that have been holding her back from bringing in more wealth, and how she’s breaking down the barriers. If you want to create more wealth and have a better relationship with money, this episode is for you. Follow Unemployed & Afraid on IG , LinkedIn and TikTok Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jul 22, 2024 • 38min
“When There's No Plan-B, You Just Have to Do It,” Kerri-Ann Hooper, Director of Carnelian Projects
Some days it’s hard to imagine growing a business for 12 months, let alone 12 years, it’s all about finding the inspiration to put one foot in front of the other again and again and building into something you’re proud of. Kerri-Ann Hooper, Director of Carnelian Projects, knows this journey intimately. She’s a high energy human that exudes the positivity and commitment to self-mastery required to build a business that can withstand the inevitably changing market conditions, and the changing internal conditions, as we continue to grow to become the person capable of achieving our dreams, whatever they are. In the sharing of Kerri Ann’s business building story, you’ll hear about: Working through a slow cash flow cycle Building a business by pounding the pavement How to keep yourself motivated every single day What it means to have no Plan-B And the power of colour in your personal branding If you need some uplifting, inspiring, vibey story sharing about going the distance in business, this episode has got you. Connect with Kerri-Ann on LinkedIn and IG Check out the Carnelian Project Website You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jul 17, 2024 • 24min
Embrace Your Inner Salesperson: Tips To Nail The Sell
Selling gives the ick to so many of us, but it ends up being the most important skill and role you’ll do in your business - no matter what you’re selling. To grow your business is to get better at sales. Not just marketing smarter, but selling better, as there will be so many sales emails, pitches and calls you’ll find yourself in - it just makes sense to work on it. In this episode your host Kim Kerton shares her favourite sales skills and insights from her years as a media salesperson, plus the new sales skills she’s learnt through trial and error building her own business alongside you. It’s a mix of practical skills and mindset shifts to help you feel less ick, and more vibe. If you hate the selling but want to earn more revenue, this episode is for you. Listen to my chat with Jaz who shares loads of great sales and pricing insights on Apple or Spotify Follow Unemployed & Afraid on IG , LinkedIn and TikTok Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jul 15, 2024 • 48min
“Your Ego Gets Crushed When You Recognize How Bad You Are at Business,” Angus O’Loughlin, Creator of Session in Progress
No one likes feeling like a newb, and business will have you feeling like that over and over again, but it’s learning to get comfortable with being a learner that creates magic. This chat with Angus O’Loughlin, Creator of Session in Progress is an honest perspective of transitioning from a fulfilling career, one you felt pretty good in, and dropping straight into the deep end of business. You’ll hear about: Starting by creating a job instead of a business Learning the skills you need on the go Finding inspiration through observation Learning to become a salesperson over everything else And hiring before the business is ready to Knowing that all you struggle with in business is normal keeps you going, this chat will give you exactly what you need to grow and learn another day. Check out Session in Progress online Connect with Angus on IG @angus_ol You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.