Unemployed & Afraid
Kim Kerton
A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok
Episodes
Mentioned books
Jan 13, 2025 • 44min
“A Lot of The Growth in My Business Happened When I Got Out of My Own Way,” Phoebe Netto, Founder of Pure Public Relations
It can be the smallest of things that can make or break us, a compounding effect of the experiences where we don’t feel seen, heard, successful or confident – but when we realise all those experiences are totally normal, we are far more empowered to crack on with it. Phoebe Netto is who you’re going to hear from today – she’s a PR professional – and she’s brilliantly honest about the sticky moments that sneak up on us and how to get through it. In this episode you’ll hear about: · The conversations around fear and motivation that we have with ourselves · Starting small, and starting green · Remembering the joy and privilege it is to serve a customer · How to help people understand why you’re great at your craft · The impact of self-PR · Ignoring a lack of self-confidence so you can get out of your own way · Regular content vs Passionate content · And why you have to make the first move to develop a like-minded entrepreneurial community Connect with Phoebe on LinkedIn Check out her business online at purepublicrelations.com.au And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Subscribe to the U&A Substack Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Jan 6, 2025 • 42min
“The Business Is a Path to True Self,” Kerryn Moscicki Founder of Radical Yes!
Developing a business is an underrated tool for personal development – you’ll know from going through it – it teaches you so much about yourself and rebuilds you from the inside out. This story celebrates that journey. Kerryn Moscicki is Founder of the epic flat shoe brand Radical Yes!, and in the sharing of her business building story you’ll hear powerful insights gained over 12 years developing her brand. This episode covers: · The flow of following a nudge · Why to enjoy that pre-launch period · The reality that many business owners might not do it again · The financial sticking point of going all in without capital or an investor · The benefits of being customer facing · Managing rapid growth · The difference between confidence and self-belief · And a healthy touch of woo-woo Shop the incredible Radical Yes! shoes online at radicalyes.com.au Follow them on IG @radicalyes And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Subscribe to the U&A Substack Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Dec 18, 2024 • 6min
3 Things To Say When Asked “How’s Your Business Going?”
You know the moment. You’re faced with well meaning friends and family members who casually ask “how’s that little business of yours going, kicking goals?” and you immediately either freeze up, or give the world's longest reply trying to convey that it’s not at all a little business and you’re working hard every single day on building it. In this episode your host Kim Kerton shares three replies to this question that can take the sting out of the awkwardness and even bring you a little closer together with the people in your life who don’t have the first-hand experience (and therefore, shorthand) to connect with you. This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. Subscribe to the U&A Substack by clicking HERE Connect with Kim on LinkedIn Follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Dec 11, 2024 • 10min
Crushing On Yourself as a Strategy
Is it time to start putting yourself on that pedestal you currently reserve for those you think are killing it in their business? With so much success being outwardly projected we might be missing the opportunity to truly notice what’s changed for us, this episode explores what it means to crush on yourself as a growth strategy and how to put it in practice. This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. Subscribe to the U&A Substack by clicking HERE Listen to the episode with Lisa Jones on Apple or Spotify Connect with Kim on LinkedIn Follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod Support the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Dec 9, 2024 • 56min
“There's No Such Thing As A Mistake Unless You Repeat It,” Lisa Jones, Founder and CEO of SHE-com
There’s a lot we have to work through when building a business but learning to battle down your ego – the one who wants you to stay small or don’t try – is one of the toughest. If you’ve been building an e-commerce business it’s likely you’re already familiar with my guest today, but if it’s the first time you’re hearing from Lisa Jones Founder of SHE-com let me tell you – this conversation feels like a deeply nourishing business coaching session and quite frankly, a little kick in the bum. You’re gonna hear about: · Becoming an entrepreneur when you’re surrounded by employees · Being careful who you let in · How just thinking about building a business works to prepare you · Learning to pivot on the edge of a toenail · Letting go of the idea that your businesses will stay the same · The shadow of money worries · And building a business that exists outside of you Follow Lisa on IG @lisajones_co Check out SHE-Com at shecom.co You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Subscribe to the U&A Substack Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Dec 4, 2024 • 16min
Getting Less Attached To The Outcome
If you’re holding on to a specific outcome you want for your business and it’s driving you batty - this episode is for you. We put our heart, minds and all the feels on the line for the growth of ourselves and our businesses every single day - holding onto what we want to see as the outcome is a recipe for burnout and disappointment. In fact, it might be making you miss some absolute gold that’s right in front of you. In this episode your host, Kim Kerton, shares her own experience with holding onto an outcome that’s out of her control way too tightly, and how she’s letting it all go. This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. Subscribe to the U&A Substack by clicking HERE Connect with Kim on LinkedIn Follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Dec 2, 2024 • 39min
“It Was Me Or No One,” Andrew, Owner of Mennie Brand
This conversation feels like an homage to us business owners who get ourselves into so many uncomfortable moments in pursuit of our dreams – and that sometimes you just have to laugh at the shit we do. Andrew’s art inspired sock brand, yes socks, called Mennie is a super rare brand these days, as you really get a sense that it’s different, truly authentic and with its own personality. And after talking to him it’s easy to see why – this brand is an extension of Andrew, his passion for art, for giving things a go and creating. Through the sharing of Andrew’s story you’ll hear about: · The power of a creative project to bring you into a new state · Making your business idea happen when everyone says it can’t be done · Going DIY at all stage of business development · The surprising benefits in starting small · The value in selling a product face to face · The surprising side of influencer product placement · And the slow days that can change your life Check out Mennie brand online at menniebrand.com Follow them on IG @menniebrand You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Subscribe to the U&A Substack Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Nov 28, 2024 • 10min
When You’re Not Ready to “Wrap It Up” For The Year
When you’re building your business the end of the year feels different. There’s less festivities to jump into, tough circumstances as delays creep in, and sometimes even an existential dread that if the market is quiet now, how will we survive until February…. So how do you continue to make your business stand out and thrive, even in December, when every second post seems to talk about the year drawing to a close (starting from October)? This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. Subscribe to the U&A Substack by clicking HERE Connect with Kim on LinkedIn Listen to the episode where Penny drops her insight about shooting for 100 No’s on Spotify or Apple Follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod Support the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Nov 25, 2024 • 38min
“Stay Curious and Don't Give Up - There's A Whole World Of Possibilities Out There That You Haven't Even Considered Yet,” Marketing Advisor Lisa Greensill
Most of us tumble our way through business – this truth is a far cry from what we might think it’s supposed to be. But while you might think you need a fully fleshed out idea and detailed business plan, most of the magic comes through doing, trying, pivoting and making mistakes. In this episode Lisa Greensill, Marketing advisor for financial advisors – shares her experience with navigating the building of her business one step at a time. You’ll hear about: · The path from leaving a role to finding your business direction · Tumbling through business development · Upskilling as an entrepreneur · Finding surprise partnerships · And putting a price on a service offering Connect with Lisa on LinkedIn Visit her Consulting Website and the Brandover Site You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Subscribe to the U&A Substack Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Nov 20, 2024 • 12min
What Happens When Business Is Tumbleweed Quiet?
Have you ever been waiting on an email for your business that could change the game and sent yourself a “test” email just to check they’re working? Welcome to the Opportunity Crickets. If you’ve been putting your idea, knowledge, heart and soul into pitching for big opportunities only to be met with extreme ghosting - I see you - this episode is what to do to maintain the rage when you’re in the depths of an opportunity cricket era. This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. Subscribe to the U&A Substack by clicking HERE Connect with Kim on LinkedIn Listen to the episode where Penny Locaso drops her insight about shooting for 100 No’s on Spotify or Apple Follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod Support the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
