
SeedToScale | Curated by Accel
Accel launched SeedToScale in August 2020 to remove information asymmetry in the startup ecosystem and make a founder's path to success as frictionless as possible. We aim to achieve this by providing the best source of knowledge and actionable insights for company building.
In the three years since, we have created over 300 knowledge pieces covering all stages of building a company. We collaborated with 80+ industry experts, successful founders, and mentors to create thematic series, reports, blogs, guest articles, podcasts, and other forms of content. Overall, we have reached 500K knowledge seekers.
Latest episodes

Aug 31, 2020 • 50min
INSIGHTS #57 - Untold Seed Stories: First 500 Days of Ninjacart with Thirukumaran
Thiru is a serial entrepreneur in its truest sense. He founded six startups including a coaching academy and a Biryani cloud kitchen before he landed on Ninjacart - which, interestingly, isn’t the same business as it was initially perceived. Though the first six companies failed to take off, he did not give up and kept charging ahead with one idea after another. His attempt at building these companies came with its set of learnings but his biggest learning of building a large, fast-growing company was from his stint at TaxiForSure. “This is where I learnt how to build a culturally strong startup,” says Thiru about TaxiForSure. After the Ola acquisition, Thiru decided to revisit his last startup, Shout, which was initially a location-based social network app. He decided to convert it into a location-based e-commerce app which eventually became Ninjacart.

Aug 14, 2020 • 48min
INSIGHTS #56 - Sairee Chahal on building SHEROES
The 56th episode of the INSIGHTS podcast features Sairee Chahal, Founder and CEO of SHEROES- a social networking platform with over 20M women. Sairee is also an Aspen Fellow and serves on the board of Paytm Payments Bank. She has been an entrepreneur for 15+ years. In this episode, Sairee shares insights on building successful products around communitiesTo learn more about Sairee’s inspiring journey, tune in to the latest episode of the Insights Podcast by Accel.

Jul 31, 2020 • 39min
INSIGHTS #55 - Vetri Vellore on using OKRs to build a resilient and agile business
In this episode, we hear from Vetri on what OKRs are, how they are different from other goal-setting frameworks, how businesses can go about adopting them, and some common challenges and pitfalls to be careful about.To learn more about how you can adopt OKRs as a powerful tool in your organization to increase alignment and engagement around achieving goals, tune in to the latest episode of the Insights Podcast by Accel.Listen hereSpotify Soundcloud Apple Podcasts

Jul 16, 2020 • 50min
INSIGHTS #54 - Farid & Shashank on starting up in college
In today’s special episode of the INSIGHTS podcast on ‘student entrepreneurship’, we cover the journeys of two well-known founders in the startup community whose entrepreneurial journeys started right from their college days: Shashank Murali from Tapchief and Farid Ahsan from Sharechat.We hear from Shashank and Farid on their early life and college days, how they decided to take up entrepreneurship, how they arrived on the idea they went after, how they worked progressively to build their companies, and finally how they would do it differently if they were to do it all over again. Listen hereSpotify Apple

Jul 3, 2020 • 46min
INSIGHTS #53 - Neeraj Arora on learnings from his WhatsApp journey
In this episode of the INSIGHTS podcast, we have with us Neeraj Arora, who played a pivotal role at WhatsApp as an early employee and then as the Chief Business Officer. We hear from Neeraj on his early career days, non-obvious career moves, learnings from the WhatsApp journey, the multi-billion dollar Facebook- Whatsapp deal, his experiences from investing in India, and finally some advice for startup founders.Listen hereSpotify Apple Soundcloud

Jun 19, 2020 • 54min
INSIGHTS #52 - Scaling your SaaS Startup with Sudheer Koneru and Anand Jain
Listen hereSpotify Apple SoundcloudAnand and Sudheer give a glimpse into their respective startup journeys - skillsets they brought from their previous experiences, new challenges that they were not prepared for, and milestones that marked their journey. The podcast covers all the different phases of their journeys: from identifying the problem to go after and building the MVP to scaling the product, figuring out monetization, and solving for Sales GTM and funding.To learn more about what it takes to build scalable global SaaS companies out of India, tune in to the latest episode of the Insights Podcast by Accel Notes:04:24 – Early days of startup journey11:22 – Picking the right mountain and validating it (Vertical vs Horizontal SaaS)20:40 – Finding the first set of customers29:55 – Business model and monetizing34:55 – Funding the early phase: bootstrapping vs fundraising39:20 – Scaling up phase, expanding geographies48:30 – Advise for early-stage SaaS founders50:30 – Rapid Fire Round

Jun 4, 2020 • 33min
INSIGHTS #51 - Alex Lazarow on looking beyond Silicon Valley for global innovation
Listen hereSpotify Apple SoundcloudAlex throws light on how the entrepreneurs from frontier markets are reinventing startup best practices and offering a brand new playbook for innovation that looks different from that of startups in the valley.The podcast centres around the shift of innovation from the silicon valley to the global playground. Alex talks about the incredible stories of entrepreneurs in emerging markets who maneuver challenging environments to build resilient sustainable businesses that create large social impact.To hear more from Alex on global innovation trends, tune in to the latest episode of the Insights Podcast by Accel Notes:02:31 – Genesis of ‘Out-Innovate’, the book04:44 – Future is at the frontier: Innovation increasingly coming from emerging markets08:49 – Social impact of creators16:59 – The camel approach: Building sustainability from Day 120:50 – Going global from the Get-go23:55 – Frontier innovators = Ecosystem builders

May 15, 2020 • 31min
INSIGHTS #50 - Mukesh Bansal on leveraging physical & mental fitness to achieve peak performance
Listen hereSpotify Apple SoundcloudMukesh shares how his journey as a leader has evolved over the last decade and in times of COVID, what got him to write a book, and how he manages to carve out time to give back to the community.The podcast deals with some of the most relevant topics in today’s times: focusing on holistic health, improving performance, and giving back.Notes:02:10 – Productivity in COVID times03:39 – Settling into the new rhythm of running the company05:36 – Executing fast through decentralized decision making09:36 – Hacks for managing personal physical & mental fitness13:04 – Cracking the performance code: No Limits18:09 – Importance of introspecting about purpose20:39 – Long term strategic thinking and daily healthy habits24:00 – Supporting the Olympic Gold Quest initiative 26:14 – ACT Grants and Bharat Health Stack27:50 – Rapid Fire Round

Apr 17, 2020 • 39min
INSIGHTS #49 - The state of the VC ecosystem amidst COVID-19 crisis: Prashanth Prakash & Subrata Mitra
Listen hereSpotify Apple SoundcloudSubrata and Prashanth share an on the ground view of the state of the VC ecosystem in India amidst the COVID situation and what to expect for the road ahead. They share advice for founders as they plan for the tough times ahead along with learnings and observations from previous economic downturns including some of the positive outcomes.The podcast clears the air around what founders can expect the fundraising situation to look like in the next near future.01:27 – Comparing COVID-19 times with dot-com bubble burst and 2008 recession06:23 – Efforts going on in the startup- VC ecosystem around helping fight COVID09:50 – Current state of Indian VC ecosystem amidst COVID13:00 – Assessing risk at a portfolio level16:08 – Actionable advice to startup founders20:20 – Planning for cash runway- time frame and approach21:55 – Advice for founders looking to startup or in pre-PMF stage24:30 – Fast forward: view of 24 months ahead28:43 – Reinventing yourself in crisis times (INSIGHTS #13: 1999 to 2018 — Ashish Hemranjani recaps the BookMyShow journey)30:25 – Fundamental transformation of some sectors31:13 – Dealing with anxiety33:25 – Rapid Fire Round

Apr 5, 2020 • 38min
INSIGHTS #48 - How to pick the right idea and launch your SaaS startup?: Shekhar Kirani & Krish Subramanian
Listen hereSpotify Apple SoundcloudThis is a continuation to podcast #46 on SaaS. In this podcast, Shekhar and Krish dive deeper into the best practices for building a SaaS company out of India.Shekhar and Krish share learnings on the important tips to keep in mind for founders looking to build a large SaaS company: spending time on market research to identify the right opportunity in your area of interest, validating the problem through multiple customer interviews, building strong context on the problem before building the MVP and having the willingness to pay conversation early on. The podcast is filled with analogies and examples from Shekhar and Krish’s more than decade-long experience in SaaS. To learn more about things you need to get right to be successful in building a large SaaS company, tune in to the latest episode of the Insights Podcast by AccelListen hereSpotify Apple SoundcloudNotes:01:47 – Climbing the mountain analogy05:18 – The advantage of having a strong industrial experience09:08 – First mover advantage13:32 – India advantage for SaaS startups19:00 – Picking a good founding team21:57 – Co-creating product with initial customers23:30 – Understanding go to market29:28 – Building MVP32:15 – Testing for willingness to pay from early on35:00 – Rapid Fire Round