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The CPG Guys

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Jul 6, 2024 • 41min

Modern Consumerism and Retail Media with Mindshare’s Jeff Malmad

The CPG Guys are joined in this episode by Jeff Malmad, global head of commerce at Mindshare. He is also the host of our weekly programming on Tuesday's - the retail media minute. Jeff's previous episode can be found here and is one of our top performing episodes of all time to the day : 'the ABC's of retail media' https://podcasts.apple.com/ca/podcast/the-abcs-of-retail-media-with-mindshares-jeff-malmad/id1517335575?i=1000567672015Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/Follow Mindshare online at: https://www.mindshareworld.com/Jeff and Sri have a discussion on the following : note - Sri and Jeff had a back and forth discussion vs our standard format of 8 questions.1. Your first episode of the Retail Media Minute launched almost 2 years ago.  What are some of the biggest changes you’ve seen in retail media and commerce marketing since then?  2. So many retailers and companies have launched retail media networks over the past couple years – what has surprised you about the moves you’re seeing in this space? 3.  You’ve talked before the convergence of ecommerce with the in-store experiences. What would you like to see more of from retailers and brands here? 4. We can’t talk about ecommerce without talking about AI. What are some of the interesting use cases you’ve seen for AI in the retail media space?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify  AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 
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Jul 3, 2024 • 41min

Digital Shopping Experiences with Albertsons' Jill Pavlovich

The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies.Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons Companies online at: https://www.albertsonscompanies.com/ Jill answers these questions:Would you share with us some of the most relevant ones that you feel shaped your career to this point where you lead digital shopping experiences at Albertsons?You joined Albertsons a year into the pandemic. As you took the lead in your group, what were the priorities that you either inherited, adapted or established that have guided your strategy for the last 3 years?Content is at the heart of organic search. How do you think about procuring all of the content that drives conversion at Albertsons? Is it about actually owning the content?What KPIs do you focus on for digital shopping experiences and how do you go about measuring them?How do you approach building a meaningful & sustainable Tech Stack that delivers best-in-class digital shopping experiences?Albertsons Media Collective has been on our podcast 6 times, talking about their RN. How do you partner with Kristi’s team to ensure that the shopping experience on your banner sites meets your strategic objectives?Awards have been forthcoming of late for Albertsons: A Webby Award for People's Voice in the shopping and retail category, two Stevie Awards, one for your App which won first place for Best User Experience and one for your Shoppable Recipes Experience, within your App, which won first place in the Food & Drink Category, and for you personally, a Customer-Obsessed Leadership Award from Forrester. What’s in the water at Albertsons these days?Looking into the immediate future, what digital shopping trends & capabilities are you most focused on leveraging to build a better shopping experience at Albertsons?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify  AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 
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Jun 29, 2024 • 42min

AI-Based Salesforce Automation with Spring Global's Conor Keane & Andre Souza

The CPG Guys are joined in this episode by Conor Keane CEO and Andre Souza Head of Data Science at Spring Global,  a company renowned for its engineering excellence in CPG salesforce automation software.This episode is sponsored by Spring Global.Follow Conor on LinkedIn at: https://www.linkedin.com/in/conor-keane-1aaa6/Follow Andre on LinkedIn at: https://www.linkedin.com/in/andr%C3%A9-luiz-ara%C3%BAjo-de-souza-b8b766115/Follow Spring Global on LinkedIn at: https://www.linkedin.com/company/springglobal/Follow Spring Global online at: https://www.springglobal.com/                                                                                    Conor & Andre answer these questions:The world today is largely using AI as a buzzword. Lots of AI mandates. Lots of confusion and skepticism. Why is this still largely stuck in this paradigm?For any AI based solution being built, what is the best way to ensure the data input is solid and the resultant outcomes are too? Is there any privacy concern? Can anyone use publicly available data and build solid AI engines and feed generative AI like Chat GPT?CPG field processes such as retail execution are theoretically a good use case for applying AI: lots of data, repeatable processes, labor intensive. Believe you guys are looking into scaling solutions here? Tell us more.Is AI really going to take away jobs? If so, what should those who are impacted be learning to stay relevant and connected to new workstreams that emerge?How can your solutions provide gamification with AI to engage sales employees and therefore attract and retain Gen Z?Take us through the command center, Edge AI and Coach AI. Why is this relevant for sales folks?Since supply chain has been one of the first adopters of AI, will retailers force brands to adapt AI? Where will they go first? what trends are you following in AI that our audience should know?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj’s Website: http://rhearaj.comLara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA   DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 
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Jun 26, 2024 • 54min

Cannes Lions 2024 Recap

The hosts discuss insights from attending the Cannes Lions International Festival of Creativity, digital innovation in advertising, tips for traveling through London Heathrow Airport, insights from the festival and Walmart partnership, conversations with industry experts, and the application of artificial intelligence in retail marketing. They also share experiences from networking events at the festival and emphasize the professional nature of the gatherings.
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Jun 22, 2024 • 54min

Building HBC Loyalty with Walgreens Advertising Group's Abi Subramanian

The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group.Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/Abi answers the following questions :1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN?2. How have your past experiences at Sam’s Club, Lowes shaped your plans for this role? 3. What makes your value proposition unique that brands should invest with you?4. How does Walgreens cover full funnel marketing? What capabilities exist?5. How do you help measure success? What kind of metrics are available6. In store retail media - what do you offer and what’s next here?7. What does a best in class partnership with you look like?8. What’s next for retail media in our industry and center store?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 
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Jun 19, 2024 • 43min

Applied Intelligence for CPG Brands with Reckitt's Imteaz Ahamed

The CPG Guys are joined in this episode by Imteaz Ahamed, Director of Performance Marketing, Nutrition at Reckitt & Host of the Applied Intelligence Podcast.This episode was recorded at the Cannes Lions Festival of Creativity.Follow Imteaz on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence podcast on Apple or SpotifyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify  AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 
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Jun 15, 2024 • 58min

Omnichannel Supply Chain & Last Mile Delivery with Brittain Ladd

Brittain Ladd, a renowned supply chain consultant, discusses leadership in companies, Amazon vs. Walmart, Target's focus, drones in delivery, Starbucks' decline, retail tech advancements, and Instacart's prospects. The podcast delves into industry transformations, the importance of leadership courage in retail, Amazon's strategy shift in groceries, and strategies for Instacart's long-term success.
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Jun 12, 2024 • 57min

Shoptalk Europe Omnichannel Retail Recap with The FMCG Guys & The CPG Guys

The CPG Guys and FMCG Guys collaboratively recap the recently concluded Shoptalk Europe conference. Sri Rajagopalan & Daniel Torres Dwyer attended the conference LIVE and are interviewed by CPGGUYS co-host Peter VS Bond as he digs deep on trends, retail participation and what's next.Follow Sri Rajagopalan on Linkedin : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Follow Daniel Torres Dwyer on Linkedin : https://www.linkedin.com/in/danieltorresdwyer/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 
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Jun 8, 2024 • 47min

The Evolution of Retail Media with Walmart Connect’s Doug Jossem

Head of Food at Walmart Connect, Doug Jossem, discusses his career journey from CNN to WMC and leadership in the food space. He highlights WMC's unique value for brands, measurement metrics, and in-store media offerings. The evolution of retail media and WMC's role as a national media provider are explored.
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Jun 5, 2024 • 41min

Marketing Iconic Snacking Brands with Kellanova's Julie Bowerman

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Follow Kellanova online at: https://www.kellanova.com/us/en/home.htmlJulie answers these questions:What experiences do you think you learned over the years that are playing out everyday in your current CMO role? What advice would you give other young aspirants who wish to follow your footsteps?How have personally adapted to this new normal and how are you bringing Kellanova along on its way there?How are you approaching retail media given its complexity, its new focus on offsite and where does it belong on the MMM?How are you prioritizing the digital shopper journey for innovation effectiveness and how does consumer insights inform your innovation development and portfolio?What are some of the biggest challenges you face as a CMO of a snacks category brand? Where do you see the greatest opportunities for growth and innovation in Kellanova's marketing efforts?How does Kellanova and you approach brand building and maintaining a positive brand reputation in today’s social media led consumer connection?What characteristics do you look for in team members and leaders that can work with you collaboratively to develop brand Kellanova. What advice do you have for other leaders listening to this?What emerging trends do you believe will have the biggest impact on marketing in the near future? How are you to adapt to these trends and stay ahead of the curve?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

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