SEO in 2026
Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”
JAMES BROCKBANK
Managing Director and Founder, Digitaloft
“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”
NITIN MANCHANDA
Founder & Chief SEO Consultant, Botpresso
“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”
SIMON COX
Technical SEO Consultant, Cox and Co. Creative
“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”
PAM AUNGST CRONIN
President and Founder, Pam Ann Marketing and Stealth Search and Analytics
“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”
RAMONA JOITA
SEO Consultant and Founder
“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”
SUKHJINDER SINGH
Freelance SEO Consultant
Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”
JAMES BROCKBANK
Managing Director and Founder, Digitaloft
“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”
NITIN MANCHANDA
Founder & Chief SEO Consultant, Botpresso
“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”
SIMON COX
Technical SEO Consultant, Cox and Co. Creative
“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”
PAM AUNGST CRONIN
President and Founder, Pam Ann Marketing and Stealth Search and Analytics
“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”
RAMONA JOITA
SEO Consultant and Founder
“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”
SUKHJINDER SINGH
Freelance SEO Consultant
Episodes
Mentioned books
Nov 13, 2023 • 15min
Use data science to inform your SEO - with Andreas Voniatis
David and Andreas discuss how to use data science to inform your SEO, including:- What does this mean in practice?- Data science driven website user experience- Data science driven competitor analysis- On-site SEO- Content marketing- Link building
Nov 10, 2023 • 20min
How an EEAT-first strategy will set your SEO campaign up for success - with Edward Ziubrzynski
Edward Ziubrzynski, an expert in SEO and EEAT-first strategy, discusses the importance of incorporating experience, expertise, authority, and trustworthiness into website content. They highlight the significance of showcasing business experience, expertise of leadership team, and awards to build trust and authority. The role of authoritativeness in the EAT framework and the importance of trust in establishing a trusted website are also discussed. Additionally, the podcast explores SEO strategies for 2023, including targeting long-tail keywords, building brand visibility, and providing valuable content for repeat business.
Nov 9, 2023 • 16min
Be Proactive about Promoting your Content and Acquiring Backlinks - with Alan Silvestri
David and Alan Discuss:How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that should always be the #1 goal). Avoid getting stuck in the "Content Graveyard".The discussion includes:How do you define the Content Graveyard - unindexed content?What are the best practical ways to promote your content and acquire backlinks now?What is an effective content promotion plan?What are the best type of backlinks in 2023?
Nov 8, 2023 • 16min
Changing how you think about on-page trust will increase your rankings and conversion rate
In this episode, David and Kelly discuss how changing how you think about on-page trust will increase your rankings and conversion rate.Specific topics covered in this interview include:- What do you mean by on-page trust?- How do you build your on-page trust?- How will this increase your rankings?- How will this increase your conversion rate?- How do you measure the value of your on-page trust?- Can this help to increase your traffic or rankings?
Nov 7, 2023 • 17min
How to add AI to your SEO processes - with Julia McCoy
David and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation.The conversation focuses on how to optimize for CRAFT:C (cut the fluff - editing AI output to be better),R (reviewing and optimizing SEO to be as human as possible),A (adding visuals and media to tell a story with pictures),F (fact-checking for accuracy), andT (trust-building with personal style, story & client features)
Nov 6, 2023 • 16min
Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements - Yagmur Shimshek
David and Yagmur discuss:Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements and task/project prioritization in 2023What do you mean by your website’s Information Architecture strategy?How does this Information Architecture strategy support a business with technical and on-page SEO improvements?How does the Information Architecture strategy help with task and project prioritization?
Nov 3, 2023 • 18min
Don't forget about the bigger picture - Hope Anderson
David and Hope discuss:Move away from viewing your site as a collection of individual pagesMove away from chasing ranking fluctuationsMove away from forgetting your site is a wider entity.How do you SEO your site as a whole?How do you measure this? Paid traffic vs Social
Nov 2, 2023 • 17min
Regularly check your most important SERP Snippets - Marcus Tandler
David and Marcus discuss:What tools do you use and what is your process for doing this?SERP Snippet Scraper Chrome pluginCan you keep historical records of the previous reports and compare your current results?What are you looking to compare?What’s a tangible result from improving your snippet?
Nov 1, 2023 • 17min
Optimize Your Product Images for Google's AR Feature - Amel Mehenaoui
David and Amel discuss:How do you optimize images for Google's AR feature?Does this also improve accessibility?What kind of image file is best?How do you name image files?Does schema help as well?
Oct 31, 2023 • 15min
Any SEO Tool is only as good as the person using it - Julia Logan
David and Julia discuss:Do SEOs use too many tools?Give me an example of tools that aren’t used wellHow do you become better at using tools?What tools should SEOs be using?How do you train others to use tools more effectively?
