Better Product

In this episode of Better Product LAUNCH, Christian and Anna sit down with Todd Olson, CEO and Founder at Pendo, an online tool to help companies drive software adoption. Every product has a handful of “aha” moments–critical activities that justify the product’s existence when the customer experiences meaningful use. For Todd, the key to product-led growth is narrowing the gap between a user’s first exposure to the product and their discovery of that “aha” moment.  In this conversation, you’ll hear Todd discuss the critical element that can make or break your customers’ experience. Todd recently wrote a book titled, The Product-led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience, now available on Amazon or wherever you get books.

In this episode of Better Product LAUNCH, Christian and Anna sit down with Alyson Watson, CEO at Modern Health, the first preventive mental health solution for employers. As a collegiate athlete, Alyson noticed there were coaches available for everything from weight training to nutrition and other physical requirements, but none devoted to mental health. Digging deeper, she discovered a need for a proactive and preventative approach to mental wellbeing, inspiring her to launch Modern Health.   In this conversation, you’ll hear Alyson discuss her mission to make mental healthcare tools accessible to everyone.

The digital product space has been permanently affected by the events of this year. In what ways?  In this episode, we’re diving deep into the changes that are likely to carry over into 2021.  To wrap up this year, Community Manager Ellie McCandless joins this episode of Better Product ON to flip the script on hosts Christian and Anna. As Ellie asks the questions curated from the community, Christian and Anna break down the lessons they’ve learned from our guests and recap their favorite moments hosting Better Product.

Kell Rakowski is the CEO and Founder of Lex, the lo-fi, text-centered social app that connects queer community. In this episode of Better Product LAUNCH, she sits down with Anna to discuss how she went from a photo director to a startup founder. Kell’s fascination with personal ads and lesbian culture were the sparks inspiring her to create a social network dedicated to the queer community. As she shares her passion for creating a special product with a high-quality user experience, you’ll hear how Lex evolved from a vibrant Instagram community to a venture-backed app.

In this episode of Better Product LAUNCH, Christian and Anna sit down with Ariela Safira, Founder and CEO at Real, a venture-backed mental healthcare company based in New York City.  Mental healthcare is full of negative stigma, and people often seek solutions after a traumatic event or as a last resort.  For Ariela and her team, the mission is to not just normalize therapy rather celebrate it. As Ariela shares her passion for improving mental healthcare, you’ll hear how Real integrates empathy, design, and progressive care to build an end-to-end mental healthcare experience.

In this episode of Better Product LAUNCH, Christian and Anna sit down with Andrew Guttormsen, the Co-founder of Circle, the modern community platform for creators.  Many platforms claim to build community, but most are just building an audience focused on the creator. With Circle, the focus is on the members and the interaction. As Andrew shares his story, you’ll hear how building a community differs from an audience, and how integrating a community into your product impacts your customer’s experience.

In this episode of Better Product LAUNCH, Christian and Anna sit down with the founder of Malomo, a shipment tracking platform helping e-commerce brands generate more revenue and loyalty by turning their shipment tracking experience into a marketing channel. As our first guest on the LAUNCH series, Yaw provides a rich perspective unearthing the meaning behind the name while highlighting the importance of the overall brand experience. To register for the speaker series visit betterproduct.community/speaker-series

Instead of only asking the designers to understand the ins and out of the business, when do we ask the business to understand design? In this episode, Alastair Simpson, VP of Design at Dropbox, points out that design leaders are also business leaders, noting what they need to understand about the company to secure a seat at the executive table. He also challenges the notion that it’s a one-way street, opening up the conversation to challenge businesses to understand the impact of design.   To hear from leaders like Alastair while tapping into the power of an interconnected community of product professionals, join betterproduct.community.

Brand is not just a logo, website, or color palette. It’s how your end-user experiences everything related to your company. On this episode, Christian and Anna revisit the highlights from the Product Brand series recapping the most important lessons learned. To engage more with the Better Product community, join our speaker series featuring experts from previous episodes. You can register by going to betterproduct.community/speakerseries 

Blake Bartlett from OpenView Venture Partners has been on the frontlines of this term helping define product-led growth and advocating for product companies to lean into the methodology.  In the conversation with Blake, you can expect to understand the term in more detail while breaking down the barriers for implementation. When it comes to the term product-led growth there are many misconceptions holding product professional back from embracing the approach.  Find out for yourself over the next few episodes as we hone in on what it really means to have product-led growth.  Connect with Christian: https://www.linkedin.com/in/christianmbeck/ Connect with Anna: https://www.linkedin.com/in/anna-eaglin/ Join the Better Product Community: https://betterproduct.community/ Connect with Blake: https://www.linkedin.com/in/blakebartlett/ To register for the speaker series visit betterproduct.community/speaker-series