

SaaS Talk™ with the Metrics Brothers
Ray Rike & Dave Kellogg
SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.
Episodes
Mentioned books

Jul 31, 2025 • 25min
The New AI Growth Metric: Months to $100M in ARR
The discussion kicks off with the shift from years to months for reaching $100M ARR in SaaS, thanks to the rise of AI. Examples of hypergrowth companies highlight how they compare to traditional favorites like Zoom and Slack. A deep dive reveals when the clock for growth starts ticking and contrasts Product-Led Growth with newcomers. A cautionary tale emerges about an AI company that couldn't maintain its explosive trajectory, spurring thoughts on sustainability in this fast-paced market. It's a must-listen for anyone curious about the future of growth metrics!

18 snips
Jul 23, 2025 • 29min
The Windsurf Transaction and the New Reverse Acqui-hires
The podcast dives into Google's recent $2.4 billion acquisition of Windsurf's top talent, shedding light on the innovative reverse acqui-hire model. The hosts dissect the evolution of acquisition strategies in tech, contrasting traditional models with this new approach. They explore the complexities of failed deals, like the $3 billion attempt by OpenAI, and discuss the implications for employees and the broader startup ecosystem. The episode also touches on the financial dynamics of talent acquisition and the regulatory landscape affecting AI transactions.

19 snips
Jul 17, 2025 • 25min
AI Metrics
This discussion dives into the transformative world of AI metrics and their growing importance in the software industry. Key topics include Daily Active Users versus Monthly Active Users and the complexity of tokenization. The hosts reminisce about early internet metrics like hits and page views, illustrating how measurement has evolved. They also introduce Occam's Razor, highlighting the value of simplicity in metric selection. Ultimately, the episode balances humor and insightful analysis, making sense of the dynamic landscape of AI.

24 snips
Jul 9, 2025 • 22min
Figma S-1
Figma's recent S-1 filing reveals impressive metrics like a Net Revenue Retention Rate of 132% and a Rule of 40 score of 79, outshining Palantir. The hosts delve into Figma's strategic shift to appeal to a broader audience beyond just designers. They dissect Adobe's failed $20 billion acquisition attempt, analyzing the benefits of Figma staying independent. Additionally, financial performance insights project Figma's valuation potential between $6 billion and $75 billion, exploring the influence of investors as they approach an IPO.

Jul 2, 2025 • 29min
The ICONIQ 2025 State of Go-to-Market Report
The hosts dive into the latest ICONIQ report, shedding light on how AI is reshaping go-to-market strategies. They discuss trends in funnel conversion rates, revealing advantages for AI-native companies. The challenges of cost per opportunity metrics for smaller firms are highlighted, along with the dynamics of late customer renewals. Insightful contrasts between AI and legacy firms showcase shifts in headcount allocation and sales productivity. Overall, this discussion is a treasure trove for GTM leaders navigating the evolving landscape.

5 snips
Jun 25, 2025 • 24min
Is ARR Dead?
Dive into the debate around the evolving definition of Annual Recurring Revenue (ARR) in the SaaS world. Explore how variable pricing models, like usage-based pricing, complicate revenue reporting. The hosts share insights from industry influencers and their experiences, discussing how these changes impact financial forecasting and investor perception. Uncover strategic pricing models that align business growth with revenue metrics while navigating the complexities of software pricing. It's a thought-provoking look at whether ARR is truly 'dead' or just transforming.

Jun 11, 2025 • 25min
Mary Meeker - Artificial Intelligence (AI) Trends Report
Mary Meeker’s experience dates back to her role as a leading technology analyst at Morgan Stanley with her “Internet Trends Report”, she was in the middle of the Netscape, Amazon, and Google IPOs, and became a VC at Kleiner Perkins (2010) and then founded Bond in 2018 which has raised $5.75B to fund companies including Canva, Stripe, Plaid, Ironclad and Nextdoor to name just a few.During this episode of SaaS Talk with the Metrics, CAC and Growth discuss some of the KEY highlights of the 339-page report, Bond and Mary Meeker just released on Artificial Intelligence (AI) Trends - 2025 including:ChatGPT and Generative AI are the fastest growing technology adoption of all time - with contextExponential growth of the AI ecosystemHow Generative AI is reinventing the technology stack and economic modelsGeo-political impact of the race to AI leadershipCapital intensive nature of AI and the operating profitability realityLegacy SaaS companies or native language models applications - who will win...and whyThe Metrics Brothers go beyond legacy SaaS to discuss the AI Trends captured in the Mary Meeker - Bond report and guess what - it includes numbers and metrics!!!Full report available at: https://www.bondcap.com/report/pdf/Trends_Artificial_Intelligence.pdfSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 snips
Jun 4, 2025 • 21min
B2B Marketing Budget and Productivity Benchmarks
Discover insights from recent benchmarks on B2B marketing budgets and productivity. Learn how marketing spend as a percentage of revenue varies across company sizes and affects growth rates. Explore the contrasts between product-led and sales-led growth strategies in budget allocation. The importance of metrics is emphasized, with recommendations for assessing effectiveness through pipeline coverage and efficiency. Finally, understand how historical data can aid in strategic marketing planning and goal setting.

May 26, 2025 • 25min
Cost/Opportunity and Pipe/Spend
Dive into the world of B2B SaaS metrics as experts explore the crucial Cost per Opportunity and Pipe to Spend ratios. Discover how these metrics help evaluate pipeline generation efficiency and the return on marketing investments. The discussion highlights the importance of accurate sales pipeline data and its role in enhancing decision-making. Additional insights into pipeline conversion and the differences between pipeline coverage versus generation metrics provide valuable knowledge for anyone involved in demand generation and budget management.

May 16, 2025 • 30min
Marketing and Sales Alignment
Dive into the world of B2B SaaS as the hosts dissect the critical need for harmony between marketing and sales teams. Discover what true alignment looks like and the pitfalls of misalignment through engaging analogies. The conversation reveals top strategies for achieving collaboration that enhances performance and customer acquisition. They also explore the importance of shared goals, effective communication, and metrics like Customer Acquisition Cost, all pivotal for driving growth and improving revenue efficiency.