

AIGA Design Podcast
AIGA, the professional association for design
The official podcast feed of AIGA, the professional association for design. We explore various facets of the design discipline, profession, and industry to help our listeners learn about the past and present and prepare for the future. The theme of our 2024-2025 season is "Design and Performance."
Episodes
Mentioned books

Jan 25, 2022 • 42min
Design Adjacent: Cheryl Heller on career changes, innovation, doing things the hard way, and being an entrepreneur
Cheryl Heller is a leader, designer, scholar, business strategist and an author. Her experience spans corporate, philanthropic, nonprofit, and academic worlds, and in each role and organization, she has created and grown groundbreaking programs. She founded two companies and created successful new programs at the School of Visual Arts in New York and Arizona State University. She has taught creativity to leaders around the world, helped grow clients’ businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated cultures, and designed strategies for hundreds of successful entrepreneurs.
About Cheryl Heller
Cheryl Heller is a leader, designer, scholar, business strategist and an author. Her experience spans corporate, philanthropic, nonprofit, and academic worlds, and in each role and organization, she has created and grown groundbreaking programs. She founded two companies and created successful new programs at the School of Visual Arts in New York and Arizona State University. She has taught creativity to leaders around the world, including the USA, UK, Kenya, Mexico, Ghana, Sierra Leone, India, China and South Korea. She has helped grow clients’ businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated cultures, and designed strategies for hundreds of successful entrepreneurs.
Cheryl’s most recent position was ASU’s Director of Design Integration and Professor of Practice in Innovation U, she launched the first transdisciplinary STEM MS program in innovation and venture development, relaunched and scaled a transdisciplinary undergrad program, and developed curriculum for an engineering design program.
Prior to joining ASU, Cheryl launched and chaired the first STEM master’s program in Design for Social Innovation at the School of Visual Arts in New York. She has also led a multi-year project using design to support youth as they age out of foster care and she recently completed her doctoral research on the performative role that language plays in our ability to design for social equity.
And, in 2014, Cheryl was awarded the AIGA Medal for her contribution to the field of design: “Recognized for deftly embodying the many dimensions of communication design and for inspiring and guiding people and organizations to use design for social innovation as a strategic tool to improve the human experience.”
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jan 11, 2022 • 40min
Design Adjacent with Gail Anderson: road trips, The Jackson Five, design, and investing your time
About Gail Anderson
Gail Anderson is an NYC-based designer, educator, and writer. She is Chair of BFA Design and BFA Advertising at the School of Visual Arts and the creative director at Visual Arts Press. She has served as senior art director at Rolling Stone, creative director of design at SpotCo, and as a designer at The Boston Globe Sunday Magazine and Vintage Books. She has taught at SVA for 30 years and has co-authored 15 books on design, typography, and illustration with Steven Heller.
Anderson serves on the Citizens’ Stamp Advisory Committee for the US Postal Service and the advisory boards of Poster House and The One Club for Creativity. She is an AIGA Medalist and the 2018 recipient of the Cooper Hewitt, Smithsonian Lifetime Achievement Award for Design. Her work is represented in the Library of Congress’s permanent collections, the Milton Glaser Design Archives, and the National Museum of African American History and Culture.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Dec 22, 2021 • 38min
Fireside Chat with Theresa Fitzgerald, VP Creative, Sesame Workshop
AIGA Executive Director Bennie F. Johnson talks with today's leaders in design, business, and technology, focused around the topics of leadership growth, the future of work, and creating a culture of design. Join us in welcoming Theresa Fitzgerald, Vice President of Creative at Sesame Workshop.
Theresa Fitzgerald is vice president creative at Sesame Workshop, the nonprofit educational organization behind Sesame Street. She leads the in-house Brand Creative Services team dedicated to the mission of helping kids grow stronger, smarter and kinder.
Fitzgerald has spent more than 25 years developing creative to entertain, educate and engage young minds. Prior to Sesame, she oversaw design and branding vision at Nickelodeon, Snoopy & Peanuts, Scholastic and National Geographic.
She is an adjunct professor at New York University/Steinhart teaching design; an educational team member at the Cooper Hewitt Smithsonian Design Museum supporting Design in the Classroom, and has been a guest speaker at New York University, School of Visual Arts, AIGA New York City, Parsons The New School, Cooper Hewitt Family Day, Rochester Institute of Technology and Brand New Conference.
Fitzgerald is committed to problem solving, mind-evolving and boiling it down to the essence of the big idea with humor and delight.
Watch the captioned video version of this Fireside Chat here: https://www.aiga.org/inspiration/talks/theresa-fitzgerald-fireside-chat-with-theresa-fitzgerald

Dec 21, 2021 • 44min
Fireside Chat with Randy J. Hunt, former Head of Design at Grab
AIGA Executive Director Bennie F. Johnson talks with today's leaders in design, business, and technology, focused around the topics of leadership growth, the future of work, and creating a culture of design. Join us in welcoming Randy J. Hunt, Head of Design at Grab, where he leads a team of designers, writers, engineers, and researchers who create Southeast Asia’s Super App.
He has served as Head of Design at Artsy and VP of Design at Etsy. In 2014, Etsy was honored with the Cooper Hewitt National Design Award for Corporate & Institutional Achievement. Randy is the author of Product Design for the Web, which explores the evolving discipline of product design for today’s connected world. He is an active writer, lecturer, critic, and visiting designer at many colleges and universities.
https://www.randyjhunt.com/
Watch the captioned video version of this interview here: https://www.aiga.org/inspiration/talks/randy-hunt-fireside-chat-with-randy-hunt

Dec 20, 2021 • 54min
Fireside Chat with Alex Center, Owner, CENTER
AIGA Executive Director Bennie F. Johnson talks with today's leaders in design, business, and technology, focused around the topics of leadership growth, the future of work, and creating a culture of design. Join us in welcoming Alex Center, Owner of CENTER, a branding and design studio in Brooklyn, NY. Prior to opening his own studio, Alex worked for over a decade for The Coca-Cola Company where he led the strategy and design vision for the billion dollar beverage brands vitaminwater, smartwater and POWERADE. Over the years, Alex has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns and launched innovative new products.
https://center.design/
Watch the captioned video version of this interview here: https://www.aiga.org/inspiration/talks/alex-center-fireside-chat-with-alex-center

Dec 16, 2021 • 31min
Design Future Now with Robert Smith, author of Stop Looking For Zebras
In this previously live-streamed episode of Design Future Now , host Lee-Sean Huang has a conversation with Robert Smith about mentorship, coaching, running an agency, and more.
Robert Smith is a creative director, agency owner, author, creative coach, professor and founding member of RGD (Association of Registered Graphic Designers). After 30 years in the creative industry, Rob is as inspired, driven and energized as he was the day he started his career. Through Think-Smith, Rob’s helps other designers and design teams feel the same way with workshops, coaching and strategies.
Pre-order Robert’s new book Stop Looking For Zebras on the Think-Smith site here: https://www.think-smith.com/stoplookingforzebras
Watch the captioned video version of the interview here: https://www.aiga.org/inspiration/talks/robert-smith-design-future-live-with-robert-smith

Dec 14, 2021 • 35min
Design Adjacent - Terry Irwin on wicked problems, shifting mindsets, and tango
On this episode of AIGA Design Adjacent…
Terry Irwin is a professor in the School of Design at Carnegie Mellon University and the Director of its Transition Design Institute. From 2009 until 2019, she was the Head of the School of Design, where she led the faculty in a redesign of curricula at the undergraduate, masters and doctoral levels to place design for society and the environment at the heart of all programs. In this episode of the AIGA Design Adjacent, Bennie Johnson talks with Terry about wicked problems, shifting our mindsets, waking up the knowledge we already have, and tango.
About Terry Irwin
Terry Irwin is a Professor in the School of Design at Carnegie Mellon University and the Director of its Transition Design Institute. From 2009 until 2019 she was the Head of the School of Design, where she led the faculty in a redesign of curricula at the undergraduate, masters and doctoral levels to place design for society and the environment at the heart of all programs.
In 2003 Terry briefly left the field of design and moved to Devon, England to undertake a master’s Degree in Holistic Science at Schumacher College/Plymouth University, with the goal of learning to design in a more sustainable and socially responsible way. After completing her master’s degree, Terry joined the faculty at Schumacher College and taught design to students from diverse backgrounds such as biology, ecology, physics, sociology and activism. In 2007 she moved to Scotland to undertake doctoral studies at the Centre for the Study of Natural Design at the University of Dundee.
Since completing those studies, Terry’s efforts have been directed toward seeding and catalyzing positive, systems-level change within design education and practice. Her recent work has focused on making the tools and approaches used by designers available to transdisciplinary teams working to address complex, systems problems. In 2015, along with co-creators Gideon Kossoff and Cameron Tonkinwise, Terry launched Transition Design, a new area of design focus aimed at addressing wicked problems and catalyzing societal transitions toward more sustainable, equitable and desirable long-term futures.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Dec 10, 2021 • 35min
Design Future Now: Studio HMVD on navigating appropriation and reuse of creative work with integrity
In this special edition of Design Future Now, host Lee-Sean Huang has a conversation with Studio HMVD partners Heather-Mariah Dixon and Abigail Kerns about their branding and content production studio, creative appropriation, navigating permissions and licensing for creative content, and more.
Studio HMVD http://studiohmvd.com/
Watch the video version of this episode here: https://www.aiga.org/inspiration/talks/heather-mariah-dixon-abigail-kerns-design-future-now-with-studio-hmvd
Links to professionals mentioned in the show:
Ro & Co studio: https://www.roandcostudio.com/
Noemie Le Coz: http://www.noemielecoz.com/
Leandro Assis http://lebassis.com/
Verena Michelitsch: https://verenamichelitsch.com/
Tyler Mitchell https://www.tylermitchell.co/
Vocal Type (Tré Seals) https://www.vocaltype.co/
Jon Henry: https://www.jonhenryphotography.com/#1
Party of One Studio: https://partyofone.studio/
Samendinger Law (Studio HMVD's lawyer): https://www.samendinger.law/

Nov 30, 2021 • 33min
Design Adjacent: Isaiah Steinfeld on entrepreneurship, mentorship, and the future of design
Isaiah Steinfeld is a proven startup veteran and innovation leader with the unique ability to deeply empathize with the user/customer while creating a big product vision. In the entrepreneurial space, he focuses on innovation capability that helps identify, develop, and invest in new future-focused opportunities. In this episode of AIGA Design Adjacent, Bennie Johnson talks with Isaiah about entrepreneurship, mentorship, and the future of design.
About Isaiah Steinfeld
Isaiah Steinfeld has successfully built, launched, and scaled disruptive products and businesses (Lyft, Intuit Workforce) for over a decade. Steinfeld most recently participated in the On Deck Founder Fellowship program, researching and building in the early stages of his next startup.
Before On Deck, Steinfeld held a leadership role as a Digital Product Leader and Entrepreneur at Nike inside their Advanced Innovation division: Valiant Labs, where he led global exploration around emerging technologies like AI/ML, IoT, XR, and Blockchain and founded new business ventures/startups to help create the future of sport and commerce for Nike.
In addition to leading and growing companies, Isaiah publicly speaks and writes about innovation, design, and technology. He is also actively involved in the tech community serving as a mentor, advisor, and investor with various startups, funds, and early-stage accelerators (TechStars, Berkeley Blockchain, MIT Technology Review, and more) focused primarily on early and growth-stage companies in the software and emerging tech space.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Nov 26, 2021 • 32min
Design Future Live with Pek Pongpaet
Join host Lee-Sean Huang for an interview show about how the design industry is changing as a discipline and opportunities this creates for the design community. In this episode, we will be talking with Pek Pongpaet about design entrepreneurship, mentorship, and more. This episode originally aired as a livestream on November 17, 2021: https://www.youtube.com/watch?v=180uN44_vbI
Pek Pongpaet is the founder of Impekable, a digital product studio that helps enterprise and B2B SaaS companies create better products through user experience design. Impekable has designed and created products for X, Alphabet's moonshot factory, Adobe, Twilio, Pentair, two startups acquired by Palo Alto Networks. Impekable has been recognized as one of America's fastest growing businesses on the Inc. 5000 list 3 times in a row.
Prior to Impekable, Pek designed and developed next generation user interfaces at Accenture Technology Labs' HCI group, and created interactive experiences for clients including Tesla and USAF at digital agency Roundarch Isobar.
Pek loves helping startups and is a product mentor at accelerators and incubators including TechStars, 1871, and Bosch's Chicago Connectory.
Pek also has a design podcast called What is UX where he interviews design leaders from companies such as Tesla, Netflix and Youtube on the topic of user experience design.
https://www.impekable.com/
https://whatisux.co/