Not Your Average Online Marketing Podcast
This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
Latest episodes
Nov 29, 2016 • 43min
HSH 041: Behind The Scenes of a Six-Figure Launch - The Numbers Revealed
Today we’re diving deep into the numbers of our last launch, which did just over $130,000 in sales. We’re going to talk ad spend, profit, expenses and so much more, so if you’re looking for information on what a launch really involves, this episode is for you!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Nov 22, 2016 • 34min
HSH 040: How to Make Marketing Human with Quest Nutrition COO Bruce Cardenas
Today we’re speaking with Bruce Cardenas of Quest Nutrition, the company that’s on a mission to revolutionize food and make clean eating fun! They show that regardless of what industry you’re in, building relationships is key. We also discuss how to handle naysayers, and Bruce shares why there really is no competition in business! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Nov 15, 2016 • 30min
HSH 039: How to Hustle with Neil Patel
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama, and he's received many other accolades. In today’s episode, Neil shares his definition of hustle, how you don’t necessarily need 10,000 hours of doing something to be a true expert, and why the more risk you take can actually lead to less risk! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Nov 1, 2016 • 32min
HSH 038: How to Craft a Successful Promotion For Your Course, Coaching or Service
You’ve probably heard the saying, “If you build it, they will come.” This isn’t necessarily true though, especially in today’s online space. In this episode, we look at the steps to crafting a successful promotion and why just having what you sell on your website isn’t enough anymore!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Oct 25, 2016 • 35min
HSH 037: Facebook Ad Fundamentals: Basics, Budgeting, and Boosting
In this episode, we’re talking all about how and when to boost your Facebook posts, setting goals for your campaigns, the importance of testing your ads and so much more! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Oct 18, 2016 • 30min
HSH 036: How to Get Raving Reviews in Writing
In this episode, I share the importance of getting written reviews for your business, along with my three golden rules of testimonials. I also give you the specific questions to use when asking for testimonials, as well as why the most important thing is showing people that you care and you want to help others!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Oct 11, 2016 • 30min
HSH 035: Maximize Your Hustle (And Maybe Work Less)…
“Hustle” is integral to our brand here, but what exactly is it? More importantly, how do we bring hustle into our businesses and maximize it, without killing ourselves in the process? In this episode, I share five actionable steps that you can take today to do this!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Oct 4, 2016 • 29min
HSH 034: Six Steps to a Successful Flash Offer
Flash sales, or one-day sales, can help close the gap between launches or challenges but also boost revenue, test your software or simply just test your product. In this episode, I look at the six steps to a successful flash sale, along with considerations to keep in mind along the way!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Sep 27, 2016 • 29min
HSH 033: Troubleshooting Facebook Ads Step-By-Step
Over the last several months, we’ve done some big stuff over at Heart, Soul & Hustle, and there’s been A LOT of buzz about Facebook ads in our community. In today’s episode, I share my simple troubleshooting system for what I do when my ads aren’t working. If you’re having trouble getting your Facebook ads to convert – this show is for you!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Sep 20, 2016 • 37min
HSH 032: Building a Business That Feeds Your Soul with Leimomi Keliikuli
In this episode, we talk with Leimomi, who took our Rock Your Live Streams training and leveraged it to build a 6-figure business, in an amazingly short period of time. She shows that when you really lean into the things that leave you gratified at a very deep level, more fulfilment and success are practically a given!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
