Not Your Average Online Marketing Podcast
This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
Latest episodes
May 9, 2019 • 40min
HSH 121: How to Speak & Sell with Colin Boyd
The Conversations with CEOs series continues, and today’s guest is my friend Colin Boyd. Colin will be sharing his expertise on how you actually set up a successful talk that sells, whether you are doing webinars, livestreams or a speaking gig. You can get Colin’s amazing free resource, Sell with Story Guide™, at http://www.sellwithstoryguide.com/! This episode is brought to you by my upcoming one-day event in San Diego on June 21st, 2019. I’ll be helping attendees write, create and implement a successful Facebook ads campaign, but I’m limiting it to only 15 spots! To grab yours, go to http://www.heartsoulhustle.com/sandiego. Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
May 2, 2019 • 51min
HSH 120: What’s Up With Facebook Ads in 2019 with Amanda Bond
I’m excited to be bringing you the first of a new series I’m calling Conversations with CEOs, and my first guest is the incredible marketer and Facebook advertiser Amanda Bond. You’ll hear us casually discuss how to know when you’re ready to run Facebook ads, the way to do it successfully, and how to avoid the common traps that are so common these days in the online space. Facebook ads can still be a great tool for you business, but you have to reframe the way you think of them, and Bond is just the person to show you how! Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Apr 25, 2019 • 28min
HSH 119: Why I Took a Hiatus From The Business (And What You Can Learn From It)
I’m back! If you’re a regular listener of this podcast you may have noticed that there hasn’t been a new episode for about 3 month now. In this episode I’ll be talking about why I took this time off, the lessons I learned during my time away, and how I kept my business running. If you’ve been thinking about taking a break but you’re not sure if it’s the right thing for you to do, you’ll want to hear what I have to share today. If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Feb 7, 2019 • 35min
HSH 118: How to CRUSH 5-Day Challenges with Amy Eaton
Have you wondered what it takes to CRUSH a 5-day challenge? Today’s guest is another student of ours, Amy Eaton, and you’re going to hear all about how she is using them to build a growing digital course and education business online! Our free 3-part training series, How to “Fail Proof” Your Launches in 2019 with Challenges starts on February 14th! For more information and to claim your spot, go to http://www.heartsoulhustle.com/challenge. If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Jan 31, 2019 • 37min
HSH 117: Running a $20,000 Challenge with Amika Ryan
Are you thinking about using a challenge to launch your product or services? Today’s guest Amika Ryan is a student of ours who did just that, and you’re going to hear how she made over $20,000 on her latest launch. As Amika shares, you really don’t need a big budget or huge following to do it either! If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Jan 24, 2019 • 32min
HSH 116: How to Get Paid Sponsorships with Gwen Lane
Are you looking to use your influence to get sponsored with your Instagram, Facebook, blog or another online platform? You’re in the right place, because today I’m chatting with the one and only Gwen Lane of The LA Girl! In this episode Gwen reveals exactly how you can start working with the brands that you love, regardless of where you’re starting from. If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Jan 17, 2019 • 19min
HSH 115: Why We Shut Down Our $80k A Year Membership
It was a tough decision to shut down our membership site that was generating revenue for the company, but today I’ll be explaining why we decided to do it. I hope this episode gives you the insight (and permission) to realize that if something isn’t serving your business, you don’t have to keep doing it, even if it is making you money. This episode was brought to you by our free on-demand training, How to Run a PROFITABLE Challenge Launch. To learn more, visit http://heartsoulhustle.com/challengeclass! If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Jan 10, 2019 • 26min
HSH 114: 0 to $9,500 With a Small Audience
On today’s episode I’ll be sharing a strategy I used with a friend to help her launch a digital product with a small list, but a great offer! If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Dec 4, 2018 • 26min
HSH 113: Behind the Scenes of Our Black Friday Promotion
On today’s episode we’re debriefing our recent Black Friday Sale. I’ll be revealing what worked, what didn’t and how you can leverage this type of promotion in your business too! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
Nov 14, 2018 • 32min
HSH 112: Rocking Sales Calls with Aandra Bohlen
On today’s episode I’m inviting back a special guest - my “secret weapon” when it comes to sales, Aandra Bohlen! Anytime I need to have a sales conversation with a qualified lead, I talk to her. You’ll hear why Aandra doesn’t call what she does “closing”, and you’ll learn the exact framework for sales conversations that she uses to get a win-win result for both her and the prospect. For full show notes and links, visit: http://heartsoulhustle.com/blog The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
