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Not Your Average Online Marketing Podcast

Latest episodes

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Dec 15, 2020 • 29min

HSH 140: The 90 Day Course Launch Plan for 2021 and Beyond

In this episode, I am talking about the 90 day launch plan. I am going to walk you through week by week by how I would launch in the next 90 days and how you can too.  I am stoked for this week’s episode because I am going to be walking you through how I plan out my launches and structure my 90 day plan so that I am able to get products out there without just rushing to market with having lackluster launches while getting really incredible results for myself and my clients.  The doors to my new signature program Launch It is officially open.  Get more information here. This program puts the 90 launch plan into play with action, support, and accountability.  
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Dec 8, 2020 • 24min

HSH 139: 4 Keys to Your Best Launch Yet

In this episode, I am talking about the keys to having your best launch yet. I really want your next launch to be your best launch.  A lot of times we set expectations on whether the launch is a success or not based on purely the bottom line revenue.  There is a lot more that goes into a launch.  We are going to talk about the four keys to having your best launch yet.  It is important that we set the stage by saying generally your first launch does not retire you.  Your first launch is not the time you quit your job.  You are probably still a side hustler and figuring it out.  Your launches are going to scale with time.  This episode is about YOUR first successful launch. Shed those expectations and comparisons and let’s go! 
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Dec 1, 2020 • 27min

HSH 138: Creating a Profitable Course Launch Plan

In this episode, I am talking about how to plan a successful digital course launch so that you can launch with confidence, get your product out there, and create the impact that you want. If you have been thinking about launching a digital course, program, or offer this episode is for you.   Planning is going to be really important in the coming year.  We have so many things that are unexpected come up in life, the world, and the economy and we can’t control those things.  What we can control is what we plan to do.  In this episode, I am going to walk you through my process for creating a successful launch plan.  We are going to cover how to create a launch calendar, how to prime your audience for your offer, refining your sales vehicle, and the actual launch itself. 
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Nov 24, 2020 • 25min

HSH 137: How Much Does a Successful Launch Cost?

On this episode, I am talking about what it costs to launch. If you have been thinking about launching your digital product, your service, coaching program, consulting, or any other digital-based offer, this episode is for you.   I am breaking down what is required of you to have a successful launch.  I am going to talk about the three types of launch expenses, calculating how to figure out what you should be spending on your launch,  and what all goes into your launch.  I am also going to share behind the scenes details of a few of my launches so you can learn from my mistakes.  
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Nov 17, 2020 • 27min

HSH 136: 5 Lessons Learned from Over $500,000 In Ad Spend

After almost 6 years in business, and over $500,000 in managed ad spend, I want to take you behind the scenes of what’s working now in online marketing when it comes to Facebook Ads and give you the lessons that I’ve learned from managing ads for myself and clients.
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Nov 15, 2020 • 27min

HSH S2E1 - The Heart, Soul & Hustle Podcast is BACK!

After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered.
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Mar 5, 2020 • 29min

HSH 135 - Creating a Low Ticket Digital Product Funnel

Learn how Zach created a low ticket product funnel that fills his agency with new leads on a regular basis using email marketing, social media, and advertising to drive new leads
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Oct 31, 2019 • 45min

HSH 134: Behind the Scenes of Facebook Ads Management & Launching with Kathleen LeGrys & Karen Pattock

Today’s episode is a little different than what I usually do on the podcast, but I’m so excited to dive in with my two guests Kathleen LeGrys and Karen Pattock, as we go behind the scenes of their Facebook Ads Management for their most recent membership site launch - the Wellness Business Insiders Club! For the full episode show notes and links mentioned, head to www.HeartSoulHustle.com/134
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Oct 24, 2019 • 24min

HSH 133: Are You Ready for a Facebook Ads Agency?

At the time of this recording, I'm determined to show up and play a bigger game more than ever before as I've just attended the signature events hosted by 2 of my biggest mentors - Amy Porterfield and James Wedmore - who have inspired me to do so. That's why I'm coming to you today with some behind the scenes changes we've made here over at Heart, Soul & Hustle. In particular, the underground pivot we've made to go from offering online courses to offering intimate 1-1 services as a Facebook Ads Agency. And today as I tell you more about this transition in the business, I also want to share with you the 4 key indicators you must know before hiring out ads in your business. For the full episode show notes, head to: www.heartsoulhustle.com/133
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Oct 17, 2019 • 36min

HSH 132: Creating with Courage with Mai-kee Tsang

Would you like to know what makes you uniquely credible as an expert in your field? While there is a place for your products, services, branding, graphics, messaging, and so much more…  ...it’s your courage to fully show up for the audience you serve that matters most.  That's why I’ve invited on my new friend, Mai-kee Tsang, onto the HSH podcast today to talk about her 5 stage ascension framework centred around courage, and how this truly impacts our bottom line in our businesses. Did This Conversation With Mai-kee Resonate With You? If so, I’d Love To Hear Your Feedback via Dm On Instagram (@Heartsoulhustle)! Or You Can Put A Screenshot In Your Instagram Stories And Tag Me And Mai-kee @MaikeeTsang For the full episode show notes, head on over to: www.HeartSoulHustle.com/132

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