

Take on Tomorrow
PwC
How can business help solve society’s biggest challenges?
Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
Episodes
Mentioned books

Oct 7, 2025 • 25min
Will your next sushi roll come from a laboratory?
Farmers produce, traders distribute, manufacturers process, retailers sell, and governments regulate. And it all comes together so that we can eat each day. But this delicate, complex global system is under immense pressure. Drought and heat stress threaten crops. Geopolitical crises, population growth, and global food waste mean the hunt is on for new solutions. In the decade ahead, feeding the world will require fundamentally different partnerships. So what new business models, products, and services will emerge? In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke speak to Mihir Pershad, the founder and CEO of Umami Bioworks, a food technology startup that develops lab-grown seafood such as cultivated eel and tuna. Meanwhile, Carla DeSantis, PwC US Consumer Packaged Goods Leader, explains how humanity can completely reimagine food. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

12 snips
Sep 23, 2025 • 26min
What does the future of mobility look like?
Robin Chase, cofounder of Zipcar, and Heiko Seitz, PwC's Global eMobility Leader, explore the exciting future of mobility. They discuss the urgent need for decarbonization amidst climate challenges and how urbanization is reshaping transport. Chase highlights the inefficiency of car ownership and the importance of multimodal solutions, while Seitz emphasizes the role of government in building electric vehicle infrastructure. Together, they envision a future where lighter, more inclusive transport systems reduce emissions and improve access for everyone.

10 snips
Sep 9, 2025 • 26min
Could robots be renovating our homes in the future?
Emanuel Heisenberg, CEO and founder of Ecoworks, introduces his groundbreaking concept of adding a 'second skin' to buildings, enhancing energy efficiency and sustainability. Greg Oberti, a partner at PwC Canada, discusses forming strategic partnerships across industries to tackle the challenges in construction. They delve into how technology, including robotics and AI, is set to revolutionize renovation practices while addressing labor displacement. With innovative collaborations, the future of building promises to create better living conditions and value.

Aug 26, 2025 • 28min
How will personalized health data transform the way we care?
In this engaging conversation, Ali Hashemi, CEO of meta[bolic] and a health-tech investor focused on diabetes treatment, teams up with India Hardy, Global Health Industries Partner at PwC UK. They explore the urgent need for healthcare transformation, emphasizing personalized care through technology. The duo discusses how innovative partnerships can enhance patient experiences and engage them more actively in their health. They envision a future where empathy and digital advancements coexist to create effective and equitable care solutions.

27 snips
Aug 6, 2025 • 27min
Could your car power your home?
Thomas Raffeiner, CEO of The Mobility House, pioneers technology that integrates vehicle batteries into the power grid, revolutionizing energy management. Jeroen van Hoof, PwC’s Global Energy Leader, shares insights on how businesses can adapt to renewable energy and embrace collaboration. They discuss the rise of bidirectional charging in electric vehicles, which enhances grid stability and offers cost savings. The conversation highlights the necessity of innovative solutions that connect the automotive and energy sectors for a sustainable future.

4 snips
Aug 1, 2025 • 2min
Introducing a special series of Take on Tomorrow
Discover how the global economy will transform over the next decade. The discussion covers emerging technologies, climate challenges, and innovative collaboration across industries. Learn about the evolution of basic human needs and how businesses will adapt to meet them. Meet innovators pushing boundaries to tackle societal challenges. Explore the interplay of government, capital, and technology driving this reconfiguration in ways that promise exciting future possibilities for business and society.

Jan 31, 2025 • 14min
Take on Tomorrow @ The World Economic Forum in Davos: What does it take to thrive in an uncertain world?
There are strong forces at play right now—deep and profound trends such as technological disruption and social instability, that are changing our lives and the world around us. Business leaders can’t ignore these megatrends. But what actions are they taking? How can they plan amid a constantly shifting landscape? We’ve gathered insights from thousands of CEOs around the world to try to learn what they’re thinking about the big issues—from GenAI to climate change to the need for reinvention—and what it all could mean for the global economy. And we’ve mined the results to see what they can reveal about the future—what it will take for companies to prosper, and how to avoid being left behind.In this episode of Take on Tomorrow, recorded live in Davos, Switzerland, at the World Economic Forum Annual Meeting, PwC’s Sarah von Fischer is joined by Carol Stubbings, PwC’s Global Chief Commercial Officer, and Paul Griggs, PwC US Senior Partner. The trio discuss the findings of PwC’s 28th Annual Global CEO Survey and ask: what does it take to thrive in an uncertain world? Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

Jan 24, 2025 • 15min
Take on Tomorrow @ the World Economic Forum in Davos: What does responsible AI look like in the age of agentic AI?
AI is being embedded in everything we do, from the way our cities operate to how we live and work. Information, decision-making, and problem-solving are all being transformed. Enter the “AI agent,” here to help people work smarter and more productively. But will people trust this rapidly evolving technology? And what happens if that trust erodes? Business and society are working to navigate the myriad challenges AI presents—and to answer a big question: how can we work to build responsible AI in the age of agentic AI? In this episode, recorded live at the WEF Annual Meeting in Davos, PwC’s Sarah von Fisher is joined by PwC’s Matt Wood, Global and US Commercial Technology & Innovation Officer. They discuss what the age of agentic AI looks like and what leaders can do to make sure the technology is deployed ethically, and with accountability and transparency—as AI becomes more engrained in our everyday lives. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.

6 snips
Jan 10, 2025 • 22min
How can we reimagine workplace productivity with GenAI?
Svenja Gudell, Chief Economist at Indeed, and Pete Brown, PwC’s Global Workforce Leader, dive into the impact of generative AI on workplace productivity. They discuss how AI can uplift employee roles and enhance engagement, while addressing the gap between interest and practical use. The conversation touches on ethical integration, the evolving job landscape, and the importance of leadership skills in this new era. With insights from a recent World Economic Forum report, they explore whether GenAI has truly transformed productivity in today's labor market.

Nov 29, 2024 • 26min
What does it take to run a responsible business?
Business leaders are asked to perform the ultimate balancing act. They face pressure to manage their company’s environmental footprint, adjust to the impacts of climate change, and build rewarding experiences for employees and customers, all while continuing to deliver financial performance. So, how do they accomplish that? And what can the business world learn from companies that are already testing new ways to respond to these pressures? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke talk with Charles Conn—venture capital investor, author, and longtime Board Chair of outdoor gear and clothing company Patagonia. They discuss how Patagonia squares its ethical commitments with the need to make money in a highly competitive market, and lessons the company’s learned that can apply to other businesses. They also talk to Colm Kelly, Global Leader, Corporate Sustainability, for the PwC network, about what he hears in boardrooms and how the real-world impacts of the climate transition are prompting change. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.