Today, we speak with the founder of the UK’s fastest growing radio station, Louis Timpany. Louis started Fix Radio in 2017 after realising that the power users of radio weren’t being served at all. He was working on a construction site when he noticed that the biggest source of arguments, day-in-day-out, was about the radio. No-one listens to radio as much as builders. But at the time, there was no station built specifically for them. They had to suffer through repetitive music, endless ads, and segments designed for casual listeners. 6 years on, Fix has grown into a national station with some 300,000 listeners. Last year, it was the fastest growing radio in the country. This conversation is a wonderful illustration of how focused you have to be to build a media business and our conversation with Louis is littered with gems about marketing, commercial partnerships, and connecting with your target market. I hope you enjoy this conversation as much as Matt and I did.For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.-----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes (00:03:13) - (First question) - The keys to a great radio station in 2023(00:04:33) - Choosing radio over podcasts due to tradespeople's high daily radio consumption(00:07:04) - Managing a radio station through digital scheduling and remote operations(00:08:44) - Tapping social media for talent, and transforming influencers into radio presenters(00:10:55) - Keeping music repetition low, limiting advertisement airtime(00:12:43) - Managing the cost of music royalties in radio broadcasting(00:13:55) - Navigating the challenges of building an audience(00:15:50) - Implementing unique engagement strategies and stunts to grow brand awareness(00:18:52) -The challenges associated with national expansion(00:21:35) - Generating revenue in radio broadcasting(00:25:11) - How they built national brand recognition through community engagement tactics(00:27:31) - Why live events are becoming key to bolstering Fix Radio's brand visibility(00:29:03) - How Fix Radio iterates on its brand based on audience feedback(00:30:41) - The unique appeal of tradespeople for targeted radio content(00:32:31) - Diversifying revenue streams with affiliates, promotions, and e-commerce(00:33:50) - Advice for prospective radio startups(00:35:01) - Debrief

Part of our mission with Making Media is to highlight great content across the internet. Earlier this year, we talked about influential business essays with one of our favorite writers, Packy McCormick. Today, Web Barr joins us to review the best of what we’ve seen, read, and heard so far in 2023. Web is a formidable media operator. He is a multiple-time Webby Award and Communication Arts winning producer at National Geographic magazine, was the Head of Content at Meet Cute, and is currently building something new in the media industry. He is one of the best curators of content we know. Enjoy!For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.-----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes(00:03:06) - (First question) - How Web curates his media for recommendations(00:04:21) - Web’s previous recommendation to read the screenplay for Get Out(00:05:58) - Web explains why he enjoys reading screenplays eg. Interstellar and Everything Everywhere All At Once   Podcasts(00:07:19) - Web: Tetragrammaton with Rick Rubin. Guest: Jimmy Iovine(00:13:19) - Dom: One Perfect Story: Wright Thompson on Writing about Michael Jordan(00:17:16) - Matt: The Rewatchables: Whiplash with Bill Simmons and Sean FennessyBooks(00:22:00) - Web: The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew(00:27:48) - Dom: Skunk Works: A Personal Memoir of My Years at Lockheed(00:30:18) - Matt: Your Table is Ready: Tales of a New York City Maitre D’Movies(00:34:24) - Web: BlackBerry(00:38:25) - Dom: Ed Sheeran: The Sum of it AllArticles(00:44:26) - Web: How Much More Netflix Can the World Absorb(00:50:07) - Dom: I Saw the Face of God in a TSMC Factory(00:52:37) - Matt: The Return of James Cameron, Box Office King

Today, we speak with one of our esteemed hosts, Eric Golden, in our first in-person Making Media episode. After a career in the bond markets at Fidelity, Eric now hosts Colossus show, Web3 Breakdowns. As is customary with our Inside Colossus episodes, we go behind the mic with Eric and discuss what hosting a podcast is really like. What’s changed, who does he look up to, and what would he advise others do. We hope you enjoy this peak behind the curtain.Capital CampFor the full show notes, transcript, and links to the best content to learn more, check out the episode page here. -----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes(00:03:48) - (First question) - Who has inspired him as an interviewer (00:05:13) - How he approaches interviews now compared to when he started  (00:06:48) - Changes in the early days that were game changers for him (00:09:06) - Comparing his preparation process now to what it was early on  (00:11:44) - Reframing common questions in a thought provoking way  (00:14:10) - Probing a guest before hitting record to get a sense of where the conversation could go (00:16:55) - Podcast episodes he’s found inspirational and what makes an episode great(00:27:20) - The art and difficulty of interrupting a guest without breaking the flow(00:30:20) - Pushing in when a guest says they want to come back to something later(00:32:36) - Managing the types of guests the Web3 and crypto space attracts (00:36:08) - What makes an episode successful (00:41:40) - The greatest looking things are often very well prepared (00:44:10) - Comparing Joe Rogan to Howard Stern (00:45:10) - Where his inspiration comes from (00:46:55) - Pitching download data to guests as relatively scaled sports stadiums  (00:48:18) - Advice for people who want to get into podcasting (00:50:42) - Wanting to change the name of Web3 Breakdowns (00:52:34) - Other changes he’d like to make and his process for sourcing guests(00:54:06) - The migration from the fixed income community into crypto   (00:56:52) - A lot of hard work for a labor of love (00:59:46) - Judging the quality of an episode after conducting the interview  (01:02:35) - Lessons learned and surprising things about exploring the media space 

Our guest today, Chris Hutchins, is a bit of a podcast whisperer and has some of the most unique ideas in podcasting and in media. Before Chris went full-time with his All the Hacks podcast, he co-founded two businesses. One he sold to Google, the other he sold to Wealthfront. He also spent time as a partner at Google Ventures before going full-time with his podcast business. For this conversation, we talked to Chris about what it's like running a podcast business versus running those previous businesses and how much differs in the podcast industry versus the tech industry. We also talked to Chris about his vision for a bigger media business, and we walk through some of the different business models that we see out there. This is an excellent conversation with somebody who's doing really creative things in media.For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.-----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes(00:03:38) - (First question) - The unique nature of growing a business based off podcasting (00:07:29) - Overall podcast business mission, growth, and execution (00:11:24) - Hacks for finding unclaimed money(00:12:18) - Content optimization versus better business practices to grow your podcast (00:14:03) -​​ The Points Guy(00:14:57) - Adapting to an audio-based career(00:15:51) - 1000 True Fans(00:16:50) - Content to commerce inspiration(00:20:00) - What he’s learned through quality content and audio creation(00:22:49) - Content quality and audio quality(00:24:55) - Inflections that have resulted in a sustainable jump in growth (00:28:40) - Tim Ferriss Podcast Episode(00:29:42) - Insight into content creation following massive growth trends(00:31:20) - Various ways he promotes his podcast(00:31:34) - Chartable (00:34:32) - Which analytics represent success and sustainability   (00:36:39) - Weekly distribution of tasks for a full-time podcaster (00:38:58) - His decision to switch from primarily interview-based content to more solo content(00:40:38) - Building relationships and trust with existing sponsorships(00:42:37) - Finding sponsorships that work for him(00:44:06) - What it’s like building a business alone(00:45:42) - Debrief

Today, we are going behind the scenes with a master of his craft, Morgan Housel. In the investing world that Matt and I are from, there are few – if any – who make better content than Morgan. His blog has been a personal favourite for years and his first book, The Psychology of Money, just crossed 3 million sales. So we reached out to see if he’d take us behind the scenes. Where does he write, when does he write, how much is art, how much science.To get into those details, we took a blog Morgan wrote in late 2017 called The Freakishly Strong Base and used that as a case study to explore his craft. It’s one of my favourite pieces he’s written and focuses on compounding in nature, business, and investing. At this point you might like to hit pause and read, or re-read, The Freakishly Strong Base on the Collab fund website. Then come back here to learn how Morgan writes magic like this.For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.-----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes(00:03:30) - (First question) - His writing process during The Freakishly Strong Base(00:10:09) - The strategy he uses of intertwining unrelated stories with finance(00:15:58) - The philosophy of "good enough" writing and the need to let go of a piece(00:18:28) - Why he typically begins his articles with an enticing title prior to forming the content(00:21:06) - How he blends storytelling with investing topics to engage readers(00:25:05) - The balance between making a concise point and reinforcing it through examples(00:27:06) - Why he opts for shorter pieces, exemplified by his book The Psychology of Money and its concise chapters(00:28:05) - How he combines mental organization and note-taking tools for idea management(00:31:34) - Why taking control of the writing and design process is critical for maintaining creative autonomy(00:35:34) - Embracing feedback, downplaying viewership numbers, and the role of luck(00:38:23) - The power of compounding and the slow nature of positive change(00:40:04) - The process of writing his second book - Same as Ever: A Guide to What Never Changes (00:41:06) - Who he finds inspiration from in his career(00:46:20) - Why personal taste and resonance define good writing(00:49:12) - How writing can evoke a range of emotions(00:51:40) - Why serving on Markel's board has been a fascinating and enjoyable experience(00:53:16) - Debrief 

We are diving deep into the world of intellectual property with legendary comic book artist Todd McFarlane. IP sits at the heart of many media discussions and it's something we are very curious about. Todd revitalized Spider-Man, co-created Venom, and was the sole creator of Spawn. He also founded Image Comics just over two decades ago, and that has become the number three comic book business in the world. So while Todd's perspective comes from his world of comic book characters and the IP in that universe, it's not hard to see the linkage to all original content across any medium. Enjoy!For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. -----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes(00:03:20) - (First question) - The outlook of original content versus legacy IP in the next decade(00:05:39) - Why Spawn has thrived for 30 years and the secret to its enduring success(00:08:24) - How production companies swiftly respond to new books in the industry(00:10:12) - Spawn's diverse business ventures in TV, film, video games, and toys(00:16:46) - Why the sale of rights to stories does not guarantee their production(00:20:18) - How studios differentiate and the challenges creators face in negotiations(00:27:43) - His perspective on why the Marvel movie franchises outperform DC(00:29:07) - The challenges and strategies of licensing toys in the industry(00:33:33) - How he disrupted the toy market to find success against established competitors(00:41:48) - Why TV shows and movies are the key drivers for expanding brand recognition(00:46:20) - His perspective on why only a fraction of great ideas make it to the spotlight(00:50:24) - He recalls the golden opportunity in the toy industry propelled his success(00:53:42) - Toys he would love to make if he could choose from any IP(00:54:34) - How quality and fair pricing are the driving force for McFarlane Toys' profitability(01:00:03) - The hitherto unrealized potential of AI to revolutionize the art industry(01:06:57) - His advice for the next generation of storytellers(01:12:22) - Debrief

Today, we speak to the person who keeps us up-to-date on everything media-related, Sara Fischer. Sara is a media reporter at Axios where she writes their excellent Media Trends newsletter, among many other things. She’s become a trusted insider and a key figure in our industry. We explore the traits of great journalists, Axios’ secret sauce, and the quirks of various business models in media. Enjoy!For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.-----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes(00:03:59) - (First question) - How she established herself as an industry insider in media(00:03:50) - Identifying current and future key players in the media industry(00:09:38) - The importance of time management for journalists(00:12:24) - Breaking down the value and delivery of Axios(00:15:26) - How she optimizes work-life balance through autonomy and time management(00:17:08) - Why media companies should start experimenting with A.I.(00:20:00) - The mechanics of the Axios CMS and the process behind creating their product(00:22:29) - Verticals that are being overlooked by media companies (00:25:08) - How she leverages the reach of her newsletter to promote niche offerings(00:30:22) - Media brands that she admires for their focus on helping professionals(00:32:32) - The unifying themes in the media industry (00:36:20) - Lessons learned about funding new media businesses(00:38:28) - Why brand trust will be crucial in the era of A.I.-powered commerce(00:40:37) - The impact of personal brands associating with authoritative media companies(00:43:03) - How brands should navigate social media as a marketing tool(00:45:19) - Her perspective on the power of LinkedIn as a social media channel(00:46:48) - What success in the media industry looks like to her(00:48:11) - The importance of email open rates in maintaining relationships with advertisers(00:49:28) - Comparing so-called conceptual scoops and traditional scoops in journalism(00:52:19) - How major American social media platforms are enhancing their news delivery(00:55:56) - Debrief

Julian Treasure is an expert in communication and one of the most powerful speakers in the world. How do I know that? He has the sixth most watched TED talk ever given and all of his TED appearances combined have over 135 million views. When he speaks, people listen. And that’s the crux of what he teaches. Speaking and listening are fundamental skills in our lives and careers but very few people ever practice them. We don’t teach them in school or business, yet we rely on our voice and ears day-in-day out to effect changes we want to see. In our conversation, we first talk about the lost art of listening and speaking before getting tactical about how to improve both of those skills. We also discuss the long list of invisible reasons we should spend more time thinking about sound. After our conversation, I debrief Julian’s lessons and insights with Matt. Please enjoy this masterclass on communication.Julian's books: How to be Heard and Sound BusinessFor the full show notes, transcript, and links to the best content to learn more, check out the episode page here.-----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes(00:03:11) - (First question) - His thoughts on the importance of speaking and listening(00:04:18) - Reclaiming Conversation and Alone Together by Sherry Turkle(00:12:50) - How to listen well(00:17:46) - Transforming communication by realizing that everyone listens differently(00:17:55) - His TED talks: How to speak so that people will listen and 5 Ways to listen better(00:20:35) - All about his RASA exercise (Receive, Appreciate, Summarize, Ask)(00:23:07) - Why he emphasizes reflection and validation(00:24:56) - How to get difficult or impatient people to listen(00:26:17) - How to become a great speaker(00:30:44) - Techniques and tips to become a more effective speaker(00:36:25) - The invisible ways noise and sound shape our lives(00:43:20) - The cost of noise in the workplace caused by open-plan architecture(00:48:11) - Investing in quality headphones and tips to avoid hearing damage(00:57:39) - Debrief

After a huge week for the show, we take stock and open the mailbag of questions we’ve received over the past month. Our usual interview-style episode will be out tomorrow with one of the most-watched public speakers in the world. Enjoy.For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.-----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes(00:02:16) - (First question) - The No Laying Up BUMP(00:09:38) - Experiment results from paid advertising for podcast audience growth  (00:12:38) - How paid growth works in Overcast(00:16:40) - Feedback to start incorporating based on takeaways from Making Media’s guests (00:19:21) - How catering your content to different social media platforms could kill your brand  (00:22:18) - The value in being more intentional about everything (00:23:23) - Not taking hail mary shots when experimenting with limited time and resources(00:25:02) - What the process is for adding new shows to the Colossus network and possible plans to expand the show roster (00:27:16) - Measuring success when it comes to a podcast versus a podcast network (00:28:34) - Whether or not Making Media would look different if they both did it full time  (00:29:48) - What we listen to outside of Colossus episodes

We’re joined by the co-founder of Golf’s leading podcast and media business, Neil Schuster. No Laying Up has humble roots but has quickly become an influential force in the Golf world. The small team has captured the mood of golf fans through incisive analysis, conversations with the sports’ stars, and original travel videos that make you want to pick your clubs up. It was a thrill to sit down with Neil and discuss their content strategy, how they’ve developed a large and profitable merch operation, and why their message board is the epicentre of the business. Please enjoy this discussion about one of my favourite media companies.Neil’s Business Breakdown of the PGA Tour.For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. -----This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.-----Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Show Notes(00:03:50) - (First question) - Overview of No Laying Up and how its various components fit together (00:07:03) - The differences in how they present themselves on Twitter versus Instagram(00:09:55) - What their mission is as No Laying Up(00:13:26) - Going from idea to execution and how they arrive at a group consensus (00:16:10) - Honing in on avid golfers as their audience(00:18:15) - The No Laying Up podcast and its evolution (00:24:05) - How cultivating characters and inside jokes builds audience loyalty (00:29:57) - Taking a stance on things makes for more engaging content (00:31:54) - The Trap Draw and their podcast strategy writ large(00:35:17) - The original insight that lead to bringing DJ into the fold and expanding to video (00:38:36) - Lessons learned about storytelling with video in general (00:43:41) - Not using YouTube as a dumping ground for discoverability(00:47:21) - Why they are choosing to grow slowly and take their time (00:50:31) - Diversifying business risk with a membership community and how they built it(00:56:56) - The decision to bring on Kevin Van Valkenburg from ESPN(01:02:57) - Launching the NLU pro shop (01:07:59) - What he’s learned about doing merch well and profitably (01:12:02) - Collaborating with and structuring brand partnerships (01:17:30) - Never solving internal team communication but improving it every day (01:24:39) - How the size of their business and audience has impacted their team (01:30:22) - Industry relationships and NLU’s role in the world of golf today