Have you ever considered taking your successful business and expanding it into a franchise?While the idea is exciting, it's important to understand the complexities involved.In this episode, Rick chats with Suzanne Robb about whether or not someone should franchise their business. We reveal the realities of formulating, marketing, and running a successful franchise business.They highlight the significant investment of time, money, and emotional energy that goes into franchising.It's important to thoroughly understand your market, build robust support systems for franchisees, and ensure rock-solid operational processes are in place.One key takeaway from the episode is that the focus of franchising shifts from the success of your individual business to the success of your franchisees.Your entire model needs to be designed to support and empower them for a mutually beneficial relationship.If you are considering franchising, be sure to listen to the full episode to get a glimpse of what it takes!Key TakeawaysIntro (00:00)Understanding franchising complexities (02:15)The necessity of market research (06:13)Financial challenges in franchising (10:55)Operational processes for success (14:41)The journey to royalty sufficiency (21:35)The emotional aspects of franchising (25:14)Final advice: Have a sense of humor (27:40)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Discover how personal interactions can improve show rates in personal training consultations, compared to automated booking systems. Learn about creating urgency, building rapport, and following up with care to turn leads into loyal clients. Explore the impact of genuine engagement, enhancing starting point sessions, and follow-up automation for increased show rates and business success.

Many businesses face the ongoing challenge of finding the right person to fill specific roles within their teams. Accurately evaluating a candidate's skills and ability to execute the unique responsibilities of a position is essential but often tricky.In this episode, Rick speaks with Chuck Russell, the founder of BestWork Data. Chuck explains the value of a scientific process in evaluating the ability of candidates to perform the specific tasks of a certain role in a company.With a rich background in management consulting and a revolutionary approach to personality assessments, Russell explains why you need to make data-driven hiring decisions that match the job's demands with an individual's hardwired traits. We debunk common myths about personal development and explore how understanding inherent traits can lead to better job performance and satisfaction. Plus, learn about the critical role of "coachability" in evaluating potential hires. Best Work Data is the exclusive provider of screening for Alloy Personal Training, and Chuck explains the why behind his particular screen and why it's so relevant in the hiring process. Enjoy!Key TakeawaysIntro (00:00)Importance of personality assessment in the hiring process (02:51)BestWork Data and its foundations in behavioral science (07:20)Differentiating between qualitative and quantitative assessments (13:19)Matching individuals with specific roles and responsibilities (15:10)Customizing interview questions based on assessment results (24:08)Dealing with people faking good (33:28)Additional Resources:Learn more about BestWork Data: bestworkdata.com------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Join Ben Stocks from KISS Marketing as he shares key insights on successful digital marketing for fitness businesses. Learn about crafting offers, interpreting data, and the impact of organic content on paid advertising. Discover how to refine your strategy and exceed business goals in this informative episode!

Tired of setting goals that only end up collecting dust? This episode might just change your perspective and approach towards success.Rick sits down with Alloy COO Suzanne Robb to discuss the merits of goal setting and why behavior change and systems might be a better approach.With decades of experience in the fitness industry, Rick shares his personal struggle with traditional goal setting, offering a fresh take on focusing on behaviors rather than concrete goals.Daily habits can lead to success without the need for explicit goals. Whether you're looking to improve your health, finances, or personal relationships, you can achieve your aspirations through adaptable behaviors and robust systems.Don't miss out on this conversation that could redefine your approach to personal development and success. Click to listen and transform your daily behaviors into the path to your goals!Key TakeawaysIntro (00:00)The significance of behaviors over goals (05:51)Measurement and adaptability of goals (10:49)The discipline behind successful behaviors (17:12)Importance of deadline setting in operations (20:24)Different approaches to achieving goals (23:17)Changing behaviors to meet personal objectives (25:43)Adapting or upholding behaviors towards goals (27:02)Additional Resources:Atomic Habits by James Clear: https://jamesclear.com/atomic-habits------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Feeling trapped in the conventional personal training model?Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners.Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise.Discover the secrets that transformed Rick's fitness empire and how they can massively transform your gym business too.Rick challenges fitness industry norms, including why the name ‘Semi-Private Personal Training’ falls short and the key to limiting small group training for optimal success.He also shares:- Two indispensable characteristics of a successful gym owner,- The core drivers of effective fitness marketing,- Strategies for gym retention,- 3 reasons members stay loyal.Tune in for an inspiring blend of personal anecdotes, savvy business advice, and innovative fitness solutions that promise to elevate your gym's value and client satisfaction.Key TakeawaysIntroduction (00:00)Rick Mayo's background and entry into the fitness industry (01:40)The shift from one-on-one to small group personal training (04:47)The benefits and logistics of the small group model (09:18)Fitness client retention strategies (21:37)Marketing strategies for gym growth (31:02)Rick's personal success principles (41:50)Ideal candidates for the Alloy Personal Training Franchise (51:27)Additional Resources:The Fitness Business University Podcast ------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

What do fitness and franchising have in common?More than you might think. At first glance, these two worlds seem to exist in separate universes. One is all sweat and spandex, the other suits and spreadsheets. But peel back the layers, and you'll find surprising parallels between building up fitness and building a successful franchise.Rick is joined by Wes Barefoot, a seasoned consultant at FranChoice and a successful franchise owner, to explore the parallels between these two and the lessons we can draw from them.Wes shares his personal experiences on how the principles of maintaining fitness – such as consistency, resilience, and adapting to challenges – directly translate into entrepreneurial success.He draws parallels between the role of a fitness coach and a franchise system. Both provide established frameworks and guidance, enabling individuals to leverage proven structures and expertise for effective goal attainment.Tune in to this episode for practical advice and the motivation to persist on your own journey towards achieving your personal and professional aspirations.Click to listen for practical advice and the motivation that will transform how you approach both your fitness journey and your franchise business!Key TakeawaysIntro (00:00)The importance of consistency in fitness and business (02:17)Fitness and nutrition strategies for a busy entrepreneur (05:11)Mindset shift for fitness success and its parallels to business success (16:46)Wes’s weekly exercise routine and its impact (22:41)Key nutritional strategies for effective fitness (29:50)Protein’s role in fitness and alternatives to whole foods (33:09)Parallels between fitness discipline and franchising success (35:10)Additional Resources:Connect with Wes Barefoot:- Path to Freedom- LinkedIn- Podcast- FranChoice------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rick and Matt discuss Alloy’s seven fundamental principles for crafting an outstanding customer experience during your personal training sessions.Simple gestures like welcoming clients as they arrive and bidding them farewell post-session may seem minor, but they play a substantial role in shaping an exceptional customer experience.The personal training business inherently thrives on intimacy and personalized interactions. There are instances where fostering a sense of community becomes essential, even within the framework of one-on-one training.Discover effective ways to articulate the benefits of an exercise to your clients. Understand the importance of physical touch in your interactions with clients.Get insights on addressing clients stuck in their weight loss journey, and learn the appropriate response when a client expresses gratitude at the end of a session. Stay tuned for a wealth of knowledge on these topics and more.Key TakeawaysIntro (00:00)Greetings within 10 seconds of entering the front doors, with the name added (1:36)An effective introduction - two different scenarios (5:23)Describing the benefits of an exercise through the client’s lens (8:05)A touch on the arm or a pat on the back (11:37)Finding a win for each client in every session (13:30)Holding people accountable; asking them when they’re coming in next (15:58)Thanking your clients before they leave (18:04)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Listen to Rick Mayo, Founder of Alloy Personal Training, as he shares insights on scaling a fitness business, marketing strategies, client retention, and the challenges faced in scaling Alloy. Discover how Alloy transitioned from a gym member model to franchise locations and their future plans of expanding to 800 locations by 2030.

In this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry.Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness.Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and personal training.The importance of resilience, adaptability, mentorship, and continuous learning shines through in every aspect of his story, providing a roadmap for success in the competitive world of fitness.Aspiring fitness professionals can glean valuable insights from Mayo's experiences and use them as a guide in their own pursuit of excellence.Tune in to gain unparalleled insights directly from the mind of a fitness industry pioneer.Key TakeawaysIntro (00:00)Hardest lesson in business (02:12)Advice for new fitness coaches (11:36)Mentorship learning and personal growth (17:33)Book recommendations for entrepreneurs and coaches (24:42)Leadership qualities and traits (35:24)Additional Resources:The E-Myth Revisited by Michael E. Gerber BookEndurance by Alfred Lansing Book---- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!