Alloy Personal Training Business

In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction.They break down the essential role of the Starting Point Session, explain why great onboarding is more than just a formality, and how “pulse checks” can rescue relationships before they falter. Rick and Matt also offer insights on system adherence and why trainers going off-script can hurt more than help.Learn how Alloy creates a concierge-level fitness experience to drive long-term loyalty and success. These retention principles will surely elevate your business.🎧 Tune in now to learn how to transform good service into an unbeatable competitive edge!Key TakeawaysIntro (00:00)Never assume your team knows your value proposition (03:15)Explain premium service expectations clearly to staff (06:36)The Starting Point Session builds early trust and clarity (09:46)Follow up immediately after first sessions and workouts (14:39)The first 90 days are critical for client buy-in (16:09)Clients won’t pay for what they don’t use (20:49) “Run the play” – consistency in delivery is non-negotiable (24:21)Coaching personality is key for retention (29:47)Helping people must be your core motivation (34:30)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful. You just need to know what to focus on.In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy’s corporate gym operations, to break down exactly how top franchisees, many with zero fitness experience, are thriving.They reveal the key numbers every gym owner should track daily, the simple habits that keep members engaged, and why taking your own training sessions can tell you more about your business than any report ever could.They also discuss why structure is the secret weapon of successful franchisees, how to inspect what you expect from your team, and how just four months of all-in effort can set your gym up for long-term success. If you’ve ever wondered what semi-absentee ownership really looks like (and if it’s even possible), tune in to learn more. Key TakeawaysIntro (00:00)Discussion on semi-absentee ownership (02:17)Importance of phone calls and member engagement (04:34)GWC and daily presence (06:17)Member experience and core tenets (16:46)Managing daily and weekly metrics (18:08)The role of accountability and structure (20:17)The importance of knowing your numbers (25:28)The concept of semi-absentee ownership revisited (27:35)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Just like all other businesses, AI has affected franchising in a great way. If you are still clinging to legacy systems, this episode is a wake-up call!In this episode, Rick speaks with the founder of the Franchise CTO, Parnell Woodard, about how technology is and will affect franchising.Parnell is a tech entrepreneur who has built and sold multiple companies specializing in data analytics and digital transformation for franchises. With years of experience in both technology and franchise operations, Parnell shares his thoughts on how AI is reshaping sales, marketing, and customer engagement.From Agentic AI automating business decisions to the next wave of fitness wearables, Rick and Parnell cover it all. They explain how franchise owners can upgrade outdated systems, leverage AI tools, and create seamless customer experiences.🔥 Don’t get left behind! Tune in and future-proof your business!Key TakeawaysIntro (00:00)Parnell Woodard’s background in tech & franchising (02:09)The biggest challenges with legacy systems in businesses (07:09)How businesses should approach digital transformation (10:13)The explosion of AI in sales, CRM, and marketing (16:48)Wearables and AI-driven hybrid fitness coaching (22:58)How AI is reshaping marketing & why CMOS must adapt (26:25)Parnell’s hilarious karaoke story in Bermuda (29:16)Additional Resources:Connect with Parnell WoodardLinkedIn: https://www.linkedin.com/in/parnellwoodard/Website: https://thefranchisecto.com/—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people assume that buying a franchise means they can be hands-off, but the reality is different.Chamberlynn shares her personal journey from being an executive assistant to leading a team, learning to delegate, and stepping into a leadership role. Rick and Chamberlynn discuss why imposter syndrome is often just inexperience, how franchisees can avoid common pitfalls, and why personal growth is important for success.Rick and Chamberlynn also cover:The differences between corporate jobs and business ownershipWhy franchisees must actively work in their businesses before stepping backThe importance of leadership, delegation, and personal growthHow to balance execution with strategic thinkingIf you’re considering an Alloy franchise or any form of entrepreneurship, this episode will help you prepare for the mindset shift needed to succeed. Tune in and get the insights you need to confidently step into business ownership!Key TakeawaysIntro (00:00)Chamberlynn’s transition from EA to VP of Corporate Operations (01:42)The challenge of moving from doing to delegating (04:27)The corporate safety net vs. the reality of business ownership (12:13)The importance of learning every aspect of the business (15:48)The psychology of leadership and overcoming imposter syndrome (22:40)How meetings can actually improve productivity (31:05)Why owning a business requires active engagement (34:56)Final thoughts on transitioning successfully (39:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse.With over 320 locations awarded and 100+ open, Rick reveals what it takes to build a scalable, sustainable, and high-retention fitness brand.Rick explains how AI and automation are changing franchising by streamlining operations and improving retention.He shares tips on how to integrate AI seamlessly in a fitness business and how Alloy keeps franchisees engaged without overwhelming them with tech.With Alloy having quickly expanded over the past few years, Rick talks about the challenges of this rapid expansion and why simplifying processes is key to franchise success.🎧 Don’t miss this episode if you’re interested in fitness franchising or the future of AI-driven business models!Key TakeawaysIntro (00:00)Rick’s “33-year overnight success” story (03:52)AI’s role in franchise efficiency (08:14)Agentic AI’s future impact (12:27)Tech tools for franchisee onboarding (16:55)Behavioral change features in Alloy’s consumer app (21:05)Why franchisee success is the #1 metric (25:08)Rick’s must-have tech tool (30:38)“Eating glass” entrepreneurship quote (32:11)Additional Resources:Book Mentioned- The Road Less Stupid—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Tired of chasing new leads without seeing results? Let your happiest clients do the work for you.In this episode, Rick and Matt share how a strong referral system can grow your business. Matt explains how asking for referrals at key moments, maintaining accountability, and building community partnerships lead to more clients.Rick and Matt also discuss how gamification and measurable systems make referrals a consistent part of business operations.Learn creative strategies for getting referrals, including workshops, client appreciation events, and pass-along gifts. Plus, hear how rewarding your top advocates can increase engagement and loyalty.Tune in now and hear how referrals are the best way to get more clients to your business.Key TakeawaysIntro (00:00)Referrals as a business growth strategy (02:53)How to ask for referrals at point-of-sale (05:42)Pass along gifts to ask for referrals (13:01)Using accountability sessions as opportunities for referrals (15:21)Leveraging partnerships with local businesses (17:19)Using workshops and community events to drive referrals (19:06)Gamifying referral efforts with staff and clients (30:05)The value of consistent recognition and rewards (31:54)Creating measurable referral systems (34:20)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo chats with Kevin Gardenhire, a dynamic Alloy franchise partner, about his transition from the corporate world to entrepreneurship. Kevin has a fascinating background, he has worked in finance, corporate leadership, and even a stint at Walmart. He’s here to share how he turned those experiences into a thriving fitness franchise business.Kevin gets honest about the importance of leadership, taking ownership (even when things go sideways), and hiring the right people who get stuff done without excuses. He also talks about the balance between trusting your gut and leaning on data to make smart business decisions. He also shares some great tips on how to adapt your marketing strategy based on your market because what works in one place might not fly in another.Kevin opens up about the personal side of entrepreneurship of stepping out of your comfort zone and learning to lead in a way that empowers your team to grow and thrive. Tune in to learn how to lead with confidence and drive growth for your fitness business. Key TakeawaysIntro (00:00)Kevin explains his non-linear background and corporate journey (02:44)Why Kevin chose Alloy over other franchise opportunities (06:19)Importance of having a strong sales director (12:24)Key performance metrics for franchise success (14:30)Transitioning from corporate to entrepreneurship and overcoming fear (18:49)Kevin’s leadership style (21:42)Maintaining strong communication with his director (29:49)Empowering employees to make decisions and learn from mistakes (34:26)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Are distractions keeping you from growing your fitness business? In this episode, Rick speaks with fitness industry expert Mike Arce about what makes a successful studio owner. Mike works with more than 60 brands at the franchisee level and is also personally invested in multiple Alloy locations.Mike is the founder of Loud Rumor, a company dedicated to helping gym owners thrive. He shares his journey from fitness coach to entrepreneur and why he chose Alloy Franchise for its scalability, low startup costs, and high margins.Rick and Mike explore the strategies that successful fitness franchise owners use to stay focused, grow their revenue, and lead their teams effectively.He also reveals actionable insights on crafting strategic plans, maintaining focus, and training gym managers to drive growth.Tune in to learn more about the traits of successful studio owners and the systems they use to keep winning.Key TakeawaysIntro (00:00)Loud Rumor and its Purpose (03:40)Success traits of studio owners (09:34)Why he chose Alloy (09:50)Gym owner focus and strategic planning (22:58)Final thoughts and future plans (34:05)Additional Resources:Connect with Mike Arce- Loud Rumor – Coaching and masterminds for gym owners- Instagram- Built to Sell by John Warrillow – Recommended book on business structuring—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Alloy franchise partner Ken Campbell, a golf management executive who recently became an Alloy franchisee. Ken has shattered all our presale records by signing 130+ members before opening his location.He shares how he transitioned from managing golf courses to building a successful Alloy fitness franchise business.Rick and Ken discussed the service-first approach, the keys to leadership in semi-absentee ownership, and the lessons he learned from an unprecedented presale sprint.Ken also talks about the importance of understanding customer motivations and building a culture of trust and consistency in his team.Tune in now and get inspired by Ken’s success story!Key TakeawaysIntro (00:00)Ken Campbell's background (02:20)Transition to Alloy Franchise (04:23)Understanding the Alloy Business Model (06:25)Service-oriented approach to business (07:33)Advice for semi-absentee owners (10:31)Presale success and challenges (19:57)Location selection and future plans (26:33)Future plans for multiple locations (28:52)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Building a successful franchise system is no easy feat. As Rick and Matt share in this episode, scaling a franchise requires more than just ambition—it demands intentionality, focus, and a deep commitment to the people at the heart of the business.Reflecting on the HUGE milestone of awarding 300 franchises, Rick and Matt discuss 3 factors that have driven Alloy's growth and sustained success.The backbone of any successful franchise is the franchisee. As Rick aptly states, "The strength of the franchise is the health of the franchisee." A thriving franchise system isn’t just about selling locations but ensuring franchisees are profitable and supported every step of the way.This people-first philosophy permeates Alloy’s operations. Whether it's making time for one-on-one calls, providing tailored coaching, or building relational connections.Franchising isn’t easy, but with the right mindset and principles, it can be incredibly rewarding. Tune in to hear the 3 key lessons from awarding 300 locations and what’s next for Alloy Personal Training Franchise. Key TakeawaysIntro (00:00)Celebrating 300th franchise award (03:53)Observations on franchising (08:03)It’s all about people (08:21)The importance of "Why" in franchising (20:41)Keeping the main thing the main thing (20:53)Gratitude and future goals (27:25)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!