UX Research Geeks

The episode features Marek Štrba interviewing Tina Ličková about what she's learned through the 50 episodes of UX Research Geeks. The conversation highlights key takeaways from past guests, such as trust in research, structuring reports, and the role of research ops in building sustainable practices. Tina also shares her personal growth and how the podcast has influenced her work. 👉 Link to the webinar with Vitaly Friedman.👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/tina-lickova-special/You can find the entire webinar here: https://www.youtube.com/watch?v=q91P9TqDq-c&ab_channel=UXtweakEpisode highlights00:03:06 – Tina’s journey from advertising to UX research00:09:37 – The evolution of the UX Research Geeks podcast 00:13:05 – Interviewing, Listening, and Learning00:15:09 – Earning Trust in B2B Research00:17:58 – Structuring Research Findings00:21:00 – The Power of Aha Moments00:24:44 - Structuring Knowledge00:26:53 - Start with Research Ops00:29:52 - Cooks vs. Restaurant Managers00:37:52 - Adapting Existing Research Infrastructure00:44:52 - Finding the Right Problem: It Takes Time (and a Bit of Annoyance)About Tina ličková Tina Lickova is a digital product expert specializing in research and product strategy. She helps clients to discover new business opportunities as well optimize existing products. She is also a host of UXR Geeks podcast and an aspiring product manager.🔎 Where to follow Tina and MarekTina Ličková/ Marek ŠtrbaAbout this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

In this episode, Glenn, a UX research consultant, shares his insights on why asking "why" in user research can sometimes be a terrible idea. He explains how psychology plays a role in people’s ability to truthfully answer "why" questions and how asking them can lead to rationalization, giving us responses that may not reflect true motivations.👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/glenn-stevens-why-not-to-ask-why/Episode highlights00:03:30 – Why asking "why" in user research can be problematic00:05:43 – The psychology behind people's inability to explain why truthfully00:12:28 – Using storytelling as a more effective method for gathering insights00:17:18 – The dangers of rationalization in interviews and how to avoid it00:29:59 – Why asking "why" in surveys can be more acceptable00:32:03 – Where to follow Glenn for more insightsAbout our guest Glenn StevensGlenn, a research strategist based in Belgium, helps organisations advance their research practice and de-risk their decisions by gaining evidence about what their customers need and want. He mixes qualitative and quantitative methods to observe what people need, ask them about it or measure it. Driven to enhance the effectiveness and validity of insights, he's passionate about optimising research design and finetuning questions and tasks.Over nearly a decade as a UX contractor, he's partnered with clients like Ahold Delhaize, Novartis, Accountable, Belfius, Auth0 and Red Cross. Currently, he helps ING expand their research methodologies, influence and reach.🔎 Where to follow Glenn LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments.About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

In this special International Women’s Day episode, we talk with Tejiri Agbodoroba, a Nigerian UX designer, about her journey into tech, the challenges women face, and the impact of mentorship. She shares how community support shaped her career and why empathy from men matters. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/oghenetejiri-agbodoroba-women-in-design/Episode highlights 00:04:42 – Challenges of being a female designer in Nigeria 00:07:09 – The importance of mentors and role models 00:15:39 – Barriers women face in tech  00:24:03 – Empathy as the key for men to support women in tech  00:25:25 – Where to follow Tejiri About our guest TejiriTejiri is a product designer using research and user experience design to build products at scale. Her background is in computer engineering and she transitioned into design after taking up a graphic design role at a non-profit organization. Her overarching goal is to consistently gain depth in interactive technology and explore how interactive components can enhance relationships with people, products, and services in an increasingly digital future.She thrives in fostering and nurturing developer communities. Currently, she serves as a Google Developer Group Warri Organizer and the Ambassador for the Women TechMakers in Warri, Delta State, Nigeria. These developer communities are inspiring as many people as possible to embrace technology as the new literacy. Her goal is to be in the forefront of advancing tech talents in Africa, empowering communities and driving transformational change in the tech sector through mentoring and workshop facilitation.🔎 Where to follow TejiriLinkedIn / Instagram 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments.About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

Gloria discusses the role of UX research in organizations, emphasizing how researchers communicate their impact. She shares insights on aligning research with business goals, collaborating with stakeholders, and scaling research efforts. She also touches on the challenges researchers face, from proving their value to navigating company structures, and offers practical advice on making research a key part of decision-making.👉If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out togeekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/gloria-osardu-turning-research-into-impact/Episode highlights00:01:40 - 4 moments that shaped Gloria’s perspective on research00:09:40 - Measuring UX research impact00:19:27 - The role of researchers in decision-making00:24:23 - Communicating research impact as a team of one 00:30:18 - Book recommendations for researchers and leaders 00:32:27 - Where to follow Gloria OsarduAbout our guest GloriaGloria Osardu, Ph.D., is a research and insights business executive who started out as a computer scientist before diving into the world of research and insights; how people interact with technology. Today, she heads Global UX Research at Yahoo Inc., guiding Product, Design, and Brand/Marketing teams to turn insights into action. Before Yahoo, she led global research teams across Gen AI, SaaS, Education, Supply Chain, Finance/Fintech, Payroll, and Federal Government Contracting. She focuses on ethical, accessible research and believes durable insights in a world of big data and AI are key to de-risking business and customer experience decisions.🔎 Where to follow Gloria LinkedIn /Instagram /X👉Did you know thatUXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out theepisode with Kevin Liang, where he talks about driving strategy in reactive environments:https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at:https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn /Instagram /YouTube /Facebook /Twitter🐝 Where to Follow UXtweak:LinkedIn - https://www.linkedin.com/company/uxtweak/Instagram - https://www.instagram.com/uxtweak/YouTube - https://www.youtube.com/@uxtweakFacebook - https://www.facebook.com/uxtweak/Twitter - https://twitter.com/UXtweak

Satyam talks about the role of research in organizations, focusing on its connection to leadership and business goals. He explains how researchers can align their work with business needs, share findings effectively, and position research as a key part of decision-making. 👉 Join Tina on February 5th for a live webinar where she shares her biggest takeaways from interviewing 50 researchers around the globe. She’ll reveal behind-the-scenes stories about how the podcast started, how guests and topics are selected, and give a sneak peek into what’s coming in 2025.  👉 Don’t miss it - sign up now! https://www.meetup.com/ux-research-meetups/events/305513708/?eventOrigin=group_upcoming_events  Episode highlights 00:01:12 – Satyam’s journey into design and research 00:04:12 – Who owns research in companies? 00:07:10 – Why research belongs near leadership 00:13:31 – Explaining the need for research to clients 00:20:19 – Connecting research to business goals 00:27:26 – Insights from Satyam’s book About our guest Satyam is a leader in experience design, co-founder of UXReactor, and creator of the PragmaticUX framework.  Before founding UXReactor, Satyam led design teams at Citrix and PayPal, focusing on making design part of business strategy. An alumnus of Harvard Business School and Stanford’s Design Thinking program, he is dedicated to showing that great UX isn’t just about better products - it drives innovation across organizations. 🔎 Where to follow Satyam  👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Stefan shares personal stories and practical approaches to accessibility, discussing how inclusive design can create better products and experiences for everyone. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/stefan-barac-accessibility/ Episode highlights 00:02:07 – Stefan’s personal journey with accessibility 00:19:28 – Examples of accessibility challenges in manufacturing 00:28:20 – Medication and temporary disabilities in accessibility 00:32:14 – Testing as the key to accessible design 00:33:46 – Where to follow Stefan’s journey About our guest Stefan is an expert in designing accessible technology and creating ergonomic products that are both practical and usable for diverse audiences. He leads large-scale projects across various industries, including transportation, city planning, medical technology, and manufacturing. As the cofounder of incluthon.com, Stefan focuses on connecting accessibility experts with businesses, helping them understand accessibility needs and empowering them to create inclusive solutions. He emphasizes the importance of involving the audience in the creation process, stating: "Include people with disabilities in your product teams!"  Stefan’s vision is to use accessibility as a jump-off point for product innovations beyond the visual level. 🔎 Where to follow Stefan  LinkedIn  👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Mariana discusses her work in participatory design, focusing on immigration policies and public services in Finland. She shares how designers can improve public policy creation, support inclusive dialogues, and turn data into practical outcomes. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/mariana-salgado-designing-for-participation/ Episode highlights 00:02:30 – Mariana’s move to Finland 00:05:11 – Using participatory design in Helsinki’s urban development 00:10:45 – Designers’ role in shaping public policies 00:20:28 – Participatory design in public services About our guest Mariana Salgado Mariana Salgado is a senior designer and researcher specializing in service and interaction design with a focus on participatory methods. She produces and hosts Diseño y Diáspora, a podcast on design for social change in Spanish, Portuguese, and English, with 570 episodes and 6,000 monthly listeners, making it the most popular design podcast in Latin America. Currently, Mariana works as a service designer at ICOS ERIC, contributing to the EU project IRISCC. Her career includes leading Inland Design, a Finnish innovation lab for immigration services, and collaborating on cultural heritage, global health, and participatory projects with diverse communities. Mariana has also worked as a researcher, lecturer, and co-founder of a design studio. 🔎 Where to follow Mariana   LinkedIn / Podcast 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Chloe Sharp shares how research supports innovation, focusing on connecting with stakeholders, measuring ROI, and aligning research with business objectives. She discusses her experiences in helping companies make informed decisions and develop products that meet user needs while balancing creativity and business strategy. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/chloe-sharp-making-products-that-matter/ Episode highlights 00:01:27 – Chloe Sharp’s diverse research background 00:05:00 – Explaining the value of research to skeptical stakeholders 00:12:14 – Finding opportunities for innovation through research 00:17:08 – Presenting insights in ways that drive action 00:21:12 – Advice for researchers exploring project management roles About our guest Chloe Sharp Dr Chloe Sharp has built her career around research and innovation. She began as a Research Fellow before transitioning to the commercial sector as a Social Researcher at a UK Catapult. She later joined an AI startup, focusing on user and market research, and co-founded a research and grant writing consultancy, helping charities, startups, and scale-ups develop products. After exiting the consultancy, Chloe worked in the finance sector as a Product Manager, gaining new perspectives on research. Her experiences inspired her book, Make Products That Matter, a practical guide to creating user-focused products. She now runs Sharp Insight, an innovation consultancy focusing on bringing ideas to reality and navigating change and uncertainty in the process. 🔎 Where to follow Chloe   LinkedIn / Website  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/kelly-jura-user-research-rebranding/ Episode highlights 00:01:42 – Combining brand and user experience roles at ScreenPal 00:12:53 – Methods used to validate and select new brand name 00:18:40 – Data-driven rebranding decisions 00:21:07 – Communicating the benefits and value of rebranding to leadership About our guest Kelly Jura Kelly Jura is a design leader who is driven by the ways that people interact with ideas. Throughout her career, she leverages her deep understanding of brand and behavior, gaining patents, accolades and widespread public acclaim on the way. 🔎 Where to follow Kelly  LinkedIn / Website About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Kate explores scaling research within organizations, building effective infrastructure, and crafting strategies for solo or small teams. She also touches on her book, Research That Scales, and offers insights on drawing inspiration from fields like librarianship and systems thinking. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/kate-towsey-scaling-research-ops/ Episode highlights 00:01:38 – Recent release of Research That Scales 00:02:56 – What inspired Kate to write a book on research operations 00:11:14 – Research operations as infrastructure 00:14:12 – Addressing the unique needs of large, complex research teams 00:20:51 – Strategy tips for a team of one 00:29:40 – Finding inspiration for research ops outside the UX field About our guest Kate Towsey Kate Towsey is an independent advisor, coach, and educator. For more than a decade, she has been at the forefront of ResearchOps. The inventor of the widely used acronym PWDR (pau·duh) for “people who do research,” Kate also wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the #WhatisResearchOps movement, putting ResearchOps on the map. In 2019, she stepped back from the ResearchOps Community and started the Cha Cha Club, a members’ club for full-time ResearchOps professionals, which she runs to this day. Over twenty years, Kate has delivered operations in e-commerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognised as the benchmark for scaling research services and systems to hundreds of people.  🔎 Where to follow Kate  LinkedIn / Website / Cha Cha Club / Substack About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter