WBSRocks: Business Growth with Enterprise Software and Digital Transformation

Send us a textIf you ask anyone how to grow a business, their opinions will vary on what differentiates a fastest growing company from the rest. Some would argue that the strategies vary at each phase of growth. Others would say that the need for people, processes, and technologies changes as you grow. While you will get tons of advice, there is no clear consensus on the formula for success. There is no better way of learning from growth than digging into the growth of a company that has been featured in the fastest-growing INC 5000 list three times in a row.In today’s episode, we have our guest Brian Burke from SellYourMac.com, who takes us through each inflection points in his company’s journey and how the need for people, process, and technology changed at each step of his growth. Since they have accomplished significant growth in a highly competitive business, we touched on their differentiators. And what has fueled their growth. Finally, he shares his thoughts on how personal branding and social media has been the main driver of their growth.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textIf you don’t have experience growing a company, you may make rookie mistakes for which there is already plenty of advice available from senior executives who have been there multiple times and done that. Your growth strategy requires alignment with people, processes, and technology. Having technology experience on your advisory board can set you on a growth trajectory from the get-go. In today’s episode, we have our guest Wayne Sadin, who shares his thoughts on forming an advisory board and its importance. He also shares his perspectives on growth implications because of technology misalignment. Additionally, he shares his experiences on digital transformation and digital optimization and why business processes are more than important than individual systems.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textYou may have heard several growth strategies. But growing a business is not as simple as applying a sales formula or launching an innovative product. The approach for growth changes as you evolve in your journey. Each time you double in size.  You hit an inflection point. And the need for people, processes, and technology changes accordingly.In today’s episode, we have our guest Jim Gitney from Group50, who shares his thoughts on each inflection point for companies and what they need to know to identify them and move to the next by making necessary changes. He also shares his perspective on growth implications if you don’t act or see a doctor timely.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textWhen it comes to growth, the growth could fire back if you don’t have sufficient margins to sustain a business. If you have a busy shop floor with several variables that go into making your products, tracking your product costs could be critical. There are several methods of costing, which could vary across industries. Choosing an appropriate costing method could be a drain on your profitability and could mislead you into making incorrect business decisions, which could jeopardize your business.In today’s episode, we have our guest Ram Krishnamurti, who discusses costing strategies for different businesses and why that matters for ERP implementations. He also breaks down some of the ERP concepts for executives who may not be familiar with ERP or ERP implementations. Finally, he shares some secrets into what makes ERP transformation projects successful and who would be the right fit to consider an ERP if they have never had one.   For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textThe manufacturing community is genuinely gifted, and one of the best-kept secrets that the world of “Google” needs to know. Manufacturing conversations are typically limited to the four walls of trade shows and have a limited presence on newer marketing channels. The digital world isn’t any different from the physical. There is only so much “Digital” land you can own before it becomes too expensive and competitive. First movers will have an advantage while the laggards will struggle to grow their businesses.In today’s episode, we have our guest Curt Anderson from B2BTail, who touches on why growth extends beyond sales and marketing. The revenue needs to be profitable. He shares his personal story of growing his e-commerce business. Unlike other companies, he has had tremendous success in increasing revenue but struggled to make it profitable. He also breaks down critical terms that finance and operations executives need to better understand marketing and the digital world. If you are a manufacturer and curious about growing through e-commerce, this episode is a must-listen for you.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textTraditionally, the industrial sector’s growth has been primarily sales-driven, and marketing takes the back seat. With the changing business conditions of COVID, the industrial sector has been caught off-guard without the traditional revenue channels of in-person interactions at trade shows and industry events. The new normal requires industrial companies to rethink their marketing strategies and consider marketing a key enabler of business development.In today’s episode, we have our guest Joe Sullivan from Gorilla 76, who touches on growth from the perspective of marketing and why COVID offers an excellent opportunity to reinvest their marketing budget reserved for in-person events to other digital channels. He also discusses why marketing needs to start from a strategic business outcome instead of a tactical approach. If you are serious about growth, this episode is a must-listen to ensure that marketing is not an after-thought in your organization.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textInternational trading is entirely different from domestic. Growing internationally requires you to understand various stakeholders and the process involved. The new collaborators could be importers, exporters, custom brokerage shops, freight providers, and regulatory agencies. The process is extremely complex and involved. This process also exposes you to new risks unfamiliar to you. The lack of understanding of the process and risks could be a hit on your growth ambitions.In today’s episode, we have our guest Sarah Barnes-Humphrey from Shipz, who shares her knowledge of the international supply chain and trading. She discusses the challenges associated with traders and manufacturers as they go through the process of international trading. Since Sarah is highly influential on LinkedIn and in the supply chain community with over 26,000 followers on her podcast and 11,000 personal followers, we also had a chance to briefly touch on her productivity secrets. And why LinkedIn is essential for personal branding and community development.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textWhen I was putting together a list of growth topics for this month that could be valuable to our audience, especially with the changing business environment due to COVID, Direct-to-consumer (D2C) strategies were on the top of our list. In today’s episode, we have our guest, Chase Clymer, who brings a unique perspective for manufacturers and e-commerce merchants from his experience of helping customers getting their e-commerce businesses to grow from the ground up. He also shares his in-field experiences of what makes an e-commerce toolset or architecture, especially Shopify, successful.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textWhen it comes to managing growth through inflection points, ERP implementations are pivotal. Despite the premise of superior ERP systems helping with our growth, going through the purchase and implementation process isn’t fun. With the added challenges of COVID-19 and remote collaboration, we face an added risk of going over budget and, as a result, taking a hit on our growth ambitions.In today’s episode, we have our guest Erin Koss, CPA from Syte Consulting Group who brings a unique and fresh perspective through her recent e-book on how to grow and scale during COVID-19. In this episode, she takes us through the journey of an ERP implementation that they planned before COVID but continued despite the unforeseen challenges and made a massive success for the client in the end. If you would like to learn more about how to manage ERP implementation without that being a roadblock for your growth, this episode is a must-listen for you.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textWhen we think of growth, we often don’t consider Quality as a cornerstone for enabling it, especially in the SMB space. Perceived quality of your products can lead to poor customer experience, disengaged consumers, and financial implications. All of these factors will have an impact on P&L and slow your growth down. Quality control is of paramount importance for growth for brands seeking the path of D2C.  In today’s episode, we have our guest, Jason Chester who shares his thoughts on how evolving consumer trends are forcing manufacturers to rethink their approach to managing manufacturing processes and how optimizing your operations across the three fundamentals of cost, value and risk will ensure long term growth, competitiveness and ultimately, profitability.  For new manufacturing businesses and SMBs with ambitious growth plans, rethinking your approach will enable you to leverage the substantial growth opportunities that exist in today’s global consumer society and the frictionless global market.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.